The answer, of course, can
be briefly told; everybody
reads the ads each week in
The
POST
Belongs to a number of local civic groups,
has kept a good business going for a nuni-
ber oi ycals, and has a son who's going in-
to business some day socn. Makes a hob-
by of h place up at the lake, and won't
let a ~vn or tack’e ad out of his sight till
he’s read it all the way through. Finds the
Post's ads a good indication of business
conditions here . . . as well as an effective
medinm for his own husiness.
Pretty shrewd, this youngster! Kind of
hated to leave the city and g0 back to the
farm, but he’s managed to combine the ad-
vantages of both places in just a few short
years. First saw the radio he now owns
in a Post ad. Installed a bathroom after a
Post ad told him how inexpensive the fix-
tures would be. Found that he'd save time
by trading in the old truck that a Dallas
dealer advertised. And he saved money on
a reaper that he picked out of the want ads.
Not too many free hours in her life! But
the Post makes every one of them do double
duty, when she starts off on a shopping
tour. Clothes have to be smarter, to make
up for hours spent in a uniform; cosmetics
have to be better, to pass her rigid inspec-
tion: everything she buys must get by a
sentry-like insistence on perfection. She
learned back in her student days that she
could rely on Post ads, and she’s learned
since that she can depend on them to save
her off-duty time.
richt. Who else? What’s the
Who reads the ads? Let’s solve the mystery... and see!
who reads the ads anyway?
There they are, next to the Kunkle and Huntsville columns, cutting
off the news of So-and-So’s engagement party so you have to jump
clear to the middle of the next column to finish it. Those ads! You
know who runs them, their signatures are on ’em—but who reads
em, anyway? The printer? That’s right—but shucks, he’s paid to!
And the advertiser —sure, he reads them to see if we got the prices
great American ad-reader look like?
Still prefers those colored comics, but
graduated into the ad reading last year,
when he decided he wanted a suit like the
one his buddy Charlie got. Has since found
quite a few things he's going to own so.ne
day. Sold on one make of bicycle right now
and a certain page of The Post has a way
of popping up in the prominent place oc-
casionally about the time that Dad’s due
home.
It's a date! And that, as any bright young
member of Dallas High will tell you, means
a trip through the Post ads. It 'may be
for some new hose . . . for a place to have
the white coat cleaned . . . for something
really different to wear if it's a dance. But.
whatever the occasion it's reason enough for
a trip through the ad pages, especially when
it’s almost as much fun as a shopping ex-
pedition, and saves the strain on next
week’s allowance,
Hers is a pretty complete little world, of
course. Two children, a busy young hus-
band, a new house . . . a little dominion
that’s pretty hard to crash. But she’s made
The Post a welcome intruder. Where else,
she asks, would she find the same news
of her own neighborhood and the lively
features which she enjoys in The Post. And
how else, if she didn’t read the ads, could
she keep the house looking so newly fur-
nished on so little? Certainly she reads
the ads.
Had a tough time a couple of years ago.
But he found a job through a Post classified
ad and he and the wife have been reading
the ads for one reason or another ever since.
First it was the new furniture they needed
when they stopped “doubling up” with her
folks, then they needed a used car, and
right now, since things look better at the
plant, and there's another nest egg laid
away, they're looking for another house.
Rr
She likes to say that the children are grown
up and out of ‘the way now . . . but just
watch her smile when she sees an ad for
print wash frocks . . . size 2 to 6! Xeeps a
gift list that touches almost every day of
the calendar, and half the* dates are for
children. Entertains a lot, too and man-
ages to belong to quite a few of the clubs.
Proud of her home, and not a bit unwill-
ing to take advantage of a grocery bargain
when The Post backs it up.
NR
“You wouldn't catch me reading the ads
. .. just a waste of my valuable time.” Oh,
Oh! Puts us in a bad spot. Your photo
must have gotten in here by mistake. Sor-
ry . . . hey, wait a minute! . . . that tie
you've got on , . . didn't we see that pat-
tern advertised a few weeks ago in The
Post. * Uh-huh . . . well, we thoug
t so!