PAGE TWO
THE DALLAS POST. DALLAS. PA. FRIDAY, OCTOBER 16, 1936.
It was
a sensation
the --
i
: When Volume 1, No. | of The Dallas Post came off the press
forty-seven years ago it was assured of an enthusiastic ‘welcome.
. Rumors of the goings-on in the tiny building on Huntsville Street
had been around town for weeks. ‘Gettin’ to be quite a town” folks
said. “Goin” to have our own paper now!”
How proud that editor must have been when they lifted the
first damp sheet off the old press. He had taken an idea, nursed it,
cherished it, lived with it and finally built it into a tangible thing
of paper and type and ink. What a thrill he must have had as he
walked down Main Street that day and saw people leaning against
hitching posts and clustered in little groups, reading the things he
had put into their first paper—Dallas’s first paper—Dallas’s own
paper.
No copy of that first paper exists today, but any printer knows
what it looked like. Occasionally a hand-set letter wandered off
into white space by itself and the .column rules were heavy and
sometimes they, too, decided to leave their straight and narrow course
and weave drunkenly to the right or left. All, of course, except the
inside pages, which were printed in tiny, eye-straining type in
Chicago, and shipped here, with one side blank.
The pages were dull, monotonous masses of grey, but no reader
considered criticizing the publisher for that. Insthose days there
were no radios, no fast mails bringing in daily newspapers and week-
ly news magazines and the people were hungry for news. It mat-
tered not if the editor was no speller, how badly the paper was print-
ed nor how inartistic his printers were—as long as it was legible
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enough to be read by the light of an oil lamp—and as long as it
brought him each week news of names he knew.
Both Dallas and The Post have changed since that day. Where
onde there were only two ruts, with grass between, concrete roads
unroll today. Telephone and power lines link scattered commu-
nities. The radio speeds the latest news, the best music, the most
modern thought into the farthest farmhouse. The population of the
towns served by The Post has doubled . . . tripled . . . then doubled
again.
Nowhere are those changes reflected more clearly than in The
Dallas Post. Halfway along toward its development into a flourish- *
ing daily which will serve the inevitable Back Mountain city, The
Post leads, rather than rides with progress.
Yes, The Post has had to change considerably in the last forty-
seven years. Its type is easier to read, the arrangement of its pages
are more pleasant, it is printed with more efficient machinery. In
the face of growing competition from radio, city dailies and big cir-
culation magazines, The Post has maintained its lead locally with
the help of such special and exclusive features as Rives Mathews
column, Post Scripts and an aggressive editorial policy; by such
serials as “Valiant Is The World For Carrie”, “And Sudden Death”.
“Wife vs. Secretary”, and “The Princess Comes Across” —intelligent,
interesting features which need no apology on any newspaper.
Bui it is something better than independence of opinion and
$2.00 best sellers that creates such unique reader loyalty for The
Post. It is that in a confusing array of media, The Dallas Post. is,
---but that was forty - seven years ago
to the people of Dallas, Shavertown, Trucksville, Lehman, Harvey's
Lake and Noxen, the only newspaper that is pledged, first and fore-
most, to their interest. No other newspaper, no matter how big or
how great, accepts such an obligation. Through hard times and
good, this section’s OWN paper has clung tenaciously to its loyalty
to the people it calls neighbors:
So, though it appears in a more modern mould, The Post is not
‘hanged fundamentally from the first paper which came from the
old press in the tiny building on Huntsville street forty-seven years
ago. It is, truthfully, “more than a newspaper, a community in-
stilution.”’
? TO ADVERTISERS
The tremendous increase in advertising this yéar in
The Post is worthy of your attention. Obviously, no
merchant increases his advertising unless he finds it
profitable. Since so many businesses are finding Post
advertising profitable, wouldn't it be worth your time
to investigate? Particularly since the rates are so
low. :
Just telephone Dallas 300 and ask us to call on you.
The Dallas Post
“MORE THAN A NEWSPAPER, A COMMUNITY INSTITUTION"