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We have a deep-down feeling against mechanized speciali-
zation, a hearty respect for versatility. People who visit us
are impressed by the variety of work we do-at the news-
papers, the magazines, the direct mail pieces, the tickets,
the stationery and the circulars that come from the Post
presses. They are surprised more when they learn that we
write the articles in the magazines, that we conceive the di-
rect mail pieces and sell them, design the stationery, bud-
get the advertising. Most of all they enjoy having us show
them the casual touches that distinguish our work from
ordinary printing. We achieve these things only because
we are interested more in results than in the conditions
that produce them. No idea need lose its lustre here while
itis being tossed from one specialist to another. Here one,
compact, friendly organization accepts your idea, becomes
enthusiastic over it, watches over it vigilantly all along the
process with a responsibility that ends only when your
idea has been crystallized in a piece of printing or an ad-
vertising campaign that is right in every minute detail.
We are learning to do that so well that more and more peo-
ple are coming to us. Many come only for the advice we
give freely and gladly. Others contributed to our record-
breaking business volume during the twelve months of
1935. Broken into its component parts, that volume spells
Versatility.