THE DALLAS POST, DALLAS, PA, FRIDAY, JULY 26, 1935.
! CHAPTER
~ eomes
. Farm,
The arms are those
rich young man,
is at onee a mutual
“looking after the
titude toward him.
‘CHAPTER
likes his conceited
Walter Gerard and
curious persons and
parade, Chicot, an
been Rod’s enemy.
New York,
Gerard arrives,
~ gomes a daily,
Prue's home, where
‘sends Prue roses
airplane. To keep
the workers’
¥
appears and robs
pearls. Then Rod
~ ence home.
its the scene.
strong. From Jean,
‘what seems to her
activities.
out in the drunken
Prudence and Milly
~ Many of the workers are hurt, but the
fire .is finally got
kitten,
once.
deep is her love for
ance.
waited.
‘mas tree!
which shook her as
THE STORY
L—Prudence
from New York to Prosperity
inherited from her uncle,
make a new life for herself and her
other, David, whose health has been
have been badly hurt had not strong
young arms been there to catch “her:
who lives at High
~ Ledges on ths neighboring farm. There
‘the two. Rod decides to stay at his
home throughout the fall and winter,
dence decides to maintain a cool at-
since her sister's husband ran Soway
with her brother's wife.
fe II1.—Len
rival of Rod Gerard, tries to buy the
timber off Prue’s land, but she dis-
x tracts with Rod to dispose of the trees.
On the evening Prue is expecting David
from New York she is visited by Mrs.
“old daughter, Jean.
CHAPTER V.—They go to the cir-
cus, and while they are watching the
~ cidentally killed. He was the grand-
father of Milly Gooch, one of the cir- |
ous riders. Rod became friendly with
Milly when she and her parents ‘spent
a year on Prosperity Farm. Now her
patents are dead. Calloway intimidates
~ the available laborers in the district
so that they cannot be hired to cut
i the timber for Rodney Gerard.
~ CHAPTER VIL—Milly Gooch broke
0. Chicot, Rod calls on ‘Milly to see
if he can be of any help. -Prue hardens
“herself still more against Rod when
~ she sees in the newspaper a flashlight
Pplcture of him with Milly. :
CHAPTER VIL—Rodney is forced to
go to New York for timber cutters.
David goes with him and helps select
men from among the Rescue Mission
hangers-on. After their departure for
the ne’er-do-well Walter
evidently wishing to
borrow money from his. half-brother,
CHAPTBR VIIIL.—Walter Gerard be-
unwelcome, caller at
is staying during Rod’s absence.
arrival from Calloway,
Prudence enters her timber tract with
~. Calloway on the pretense of bargain-
~ ing with him on the lumbering.
5 confines her in a cabin.
“CHAPTER IX.—An escaped convict
‘a gun on Calloway and the convict,
recovering the jewels.
series of thrilling anti- -climaxes,
ard orders. ‘Calloway to deliver the con-
© viet to. the authorities, and takes Prud-
On the way he assumes
something of a domineering attitude,
which the girl resents, and in a spirit
of defiance she tells
gaged to Jim Armstrong,
closest friend, but they don’t want the
engagement made public.
° CHAPTER X.—Twenty-five men are
brought to the forest and put to work.
Threé quit after the first day and two
desert to the scheming Calloway. The
work of cutting is proceeding smooth-
ly two weeks later when Prudence vis-
She. has been keeping
aloof, fearing to face Rod after having
~ told him the falsehood that she was
= engaged to marry his friend, Jim Arm-
“tween Calloway and Walter Gerard to
“handicap Rodney in his timber-cutting
Knowing
“meeting place, the girl hides there and
witnesses a criminal transaction be-
tween the two men.
~Gerard . for bringing a truckload of
liquor to the timber workers’ quarters.
CHAPTER XIL—Rod, Jim, and David
“have. their hands full trying to quiet
- the drunken, rioting men. Calloway is
surprised when Milly Gooch says she
broke her engagement with him,
~ for “Rod, but for Walter Gerard. Then
ne hastens to the fire that has broken
the drunken workers sobered.
- z EE things got in such a mess that I put
CHAPTER XIIL—Prudence, with her
old friends, Si Puffer and his wife, at-
tends a Christmas party Rodney gives
in celebration of his successful job of
timber cutting and his victory over the
now repentant Calloway. Prudence has
~ fashioned a collar for small Jean's pet
to be a Christmas gift from
Rodney to his niece.
~ Armst:oong scolds her for her
about their engagement and of course
insists she tell Rodney the truth at
Gerard makes it easy for the
girl to explain her momentary foolish-
ness, but she does not whole-hearted:
ly enjoy the party. At home,
with her thoughts,
tations are interrupted by his appear-
He has come, he says, for the
collar he had ordered for his gift to
‘Jean, but in the hush of Christmas
‘Eve there comes perfect understandng,
and happiness, to Prue of Prosperity
Farm, and to Rodney Gerard.
“He's always wanting you, David.
~ 1 don’t know where we would have
+ tucked you into the Puffer car had you
Isn’t that music heavenly!
I've never seen a more glorious Christ-
Looking pretty snappy,
aren't you?’ she approved gaily, to
camouflage the surge of thanksgiving
~ apparently so strong, so well
are not terribly hard to look at your-
CHILLTOPS
CLEAR:
By Emilie Loring
itu fl
_ WLNUL.
\ SERVICE
Schuyler
to
of Rodney Gerard, |
attraction between
timber.” But Pru-
She suspects men
Calloway, a
attitude and con-
her thirteen-year-
They are hateful,
leave Prue rankled:
Prudence Regarded Herself in the
Long Mirror.
self. Miss Mack is aoing her bit for
the honor of the family. She is stiff
with black glitter, and she is smiling.
Shall we go down?”
~ From the stairs Prudence saw Jean
and- Rodney Gerard greeting the ar-
riving guests. Rodney looked up. The
color mounted to his forehead as his
eyes met Prue's. Her heart grew
wings. He must have forgiven her,
he must want to be friends again, or
he wouldn't look at her like that. He
crossed the hall and met her as she
reached the lowest step.
“K.«K. and T began to think you had
passed up our party.” He dropped
the hand he had seized. “Help make
people feel at home, will you?’ he
asked stiffly. “You'll find Jim in the
next room,” he flung over his shoulder
as he turned away.
His voice had the effect of a shower
of ice water. Anger burned away
the chill. Was he afraid that she
might expect him to devote himself to
her if he showed even decent civility?
He needn’t worry. With chin up she
entered the room’ in which dancers
were swinging and humming to the
rhythm of the music. >
“Come out to the sun porch, Pre"
I want to talk to you.”
The grimness of Armstrong's voice
generated prickles in her veins. Had
he found out what she had told Rod-
ney? Was he furiously angry? Per-
haps he would sue her for saying that
she was engaged to him. That was a
cheerful thought for this merry Christ-
mastide.
“Now what have I done?” she de-
manded in mock terror, as they en-
tered the enclosed porch gay with
wicker and cretonnes and plants and
colored lights.
“This is what you've *done, Prue,—
-we'll get down to facts at once. You
are the finest, the best sport of any
| girl IT know—
“Thanks for them kind words, buf
don’t try to soften the blow. What
have I done that makes you sit there
looking as grim as an executioner and
—and twice as handsome?”
He refused to be diverted by her
gayety. “AN right, laugh, but do you
realize that you have made me appear
to double-cross my best friend? Why
did you tell Rod that you were en-
gaged to me?”
“Did he tell you that?”
“Hold on now, sit back in the seat
and listen. Something went wrong
between him and me the afternoon
you and your brother dropped in on us
at High Ledges. I felt it but I
| couldn’t get hold of anything. Then
old clown, is ac-
; he _be-
After the accident
his daughter, Jean,
Rod
‘from the city by
the knowledge of
He
Prudence of her
arrives and holds
And, after a
Ger-
him she is en-
Rodney's
Prudence learns of
a plot hatched be-
their appointed
Calloway pays
not
laborer’s quarters.
Gooch follow him.
under control and
Rod’s crabbedness down to worry over
the lumbering. Remember when you
collapsed the night of the fire?”
“Remember! Of course I remember,
I never fainted but once before in my
life, and when.I think that I crashed
when I might have helped more, morti-
fication sends my blood pressure down,
down, down.” \
“Don’t worry about that, The am-
bulance surgeon says you may have a
job with him any time you are ready
for it. When you went to pieces that
night, Rod nearly blew my head off be-
cause I left you. Your brother and
the doctor were with you; I was needed
somewhere else. I stayed, though.”
“Martyr,” Prudence jeered softly.
Not that she felt like being flippant,
but to assure hérself that her stiff
lips would move, =
“That night—or morning rather—
when we got back from the fire the
whole thing came out. You had told
Rod that you werd engaged to me, and
he accused me of underhand methods,
At the party
“fp”
alone
she realizes how
Rodney. Her medi-
Ledges he warned me that he intended
fo marry you.”
. “He did!”
“He did. Your eyes look as if they
saw the coming of the Lord! Why
she looked at him,
“You
Don’t answer.
| his voice.
self.
because the day I arrived at High
I dig you tell him we were engaged?
Tell Rod.” He cleared
“Promise you will explain
to Rodney Gerard; you owe that to
me.” *
“Sorry to interrupt this twosome,
Jim, but Prue’s brother is looking for
her,” announced Rodney Gerard be-
hind him.
Armstrong rose. “Great Scott, I had
forgotten! This is my dance with the
village beauty. Take Prue in, will
you,-Rod?’ - .~ $ 3
Prudence made a vain effort to
clutch his coat. At the door of the
-| living room Gerard put his arm about
her,
“Easier to PR through this bunch,
Do' you mind?”
She shook her head. His touch set
little pulses in her throat hammering,
the blood in her veins leaping, her
-body tingling with a fiery quality of
life she never before had felt. He
had told Jim that’he intended to marry
her! She looked up. - «
“I told you that I was engaged to
Jim Armstrong. I wasnt. I don’t
love him a bit.” Was that her voice,
so pure, warm, and throbby, or was:
another girl speaking? =.
For an instant his eyes flamed with
‘amazement ; e
him. savagely.
“Is that true?
N
What a place to tell
me! I can't—" He bent his head.
“Rod!” Rod! Not here! Not—”
Color rushed back to his face.
“Think I was going to Kiss you?
Didn’t I promise I wouldn't until—"
A hand fell on his arm. A prosper-
ous young farmer asked diffidently:
“Dance with me, Miss Schuyler?’
With a look which set Prue’s heart
clamoring, Gerard relinquished her:
With the breathless sense that she
was walking over a not too slumbering
| volcano, Prudence laughed and chatted
with her partner when the music
stopped. Mrs. Walter Gerard, in the
latest in platinum metallic hairdress-
ing and a smart black frock, bore
down upon her.
“Dear Miss Schuyler, you are ravish-
ing in that frosted green. It brings out
your high color marvelously. You've
been so kind to my darling daughter.
She has a fascinating uncle, hasn't
she?”
To Prue’s indignant fancy the last
sentence seemed to ring through the
room as if magnificently amplified.
Her response, she could not have told
what it was, shook with anger. Al-
“most she sympathized with Walter
Gerard. How could a man live with
a winking woman? She turned on her
heel almost into the arms of Arm-
strong.
“What ArStrdiy deed are you con-
templating?” he demanded, as gaily as
if the conversation in the sun room
never had taken place. “Your eyes
are spitting sparks, you. look mad as
a hatter.”
“This is some party. Rod is doing
himself proud. He and Jean are dis:
tributing gifts. He sent me to look
after you. Come on, let’s eat.”
The middle of the long refectory
table was banked with red roses; the
supper was as varied and delectable
as a noted caterer knew how to serve
it. The guests’ eye§ were wide with
admiration, their cheeks pink with
repletion. Perched on one of the wide
window sills, Prudence pretended to
eat.
“How is the lumbering eoming, Jim?”
“It’s a cinch. The two men who de-
serted to Calloway slunk back and
asked for a job. We took one, but the
crew rode Kusciko out of town.” ~
“Why 7”
“He dumped the truck of liquor.”
“] suppose he was doing the dirty
work of someone higher up.” -
“Of course—but he tried to knife
Rod. That gets you, doesn’t it? Here,
drink this punch. It will bring your
color back. Don’t care much for old
Rod, do you?’ 3
“Who are you to try to probe the
secrets of a maiden’s heart.” Her
eyes lost their laughter. “How is Cal-
‘Toway?”
“Better.: He has made public con-
fession that he was solely responsible
for dumping that load of liquor in
front of the cattle barn and that he
will pay the bills. He did it to get
even with Rod. When he found out
that he was wrong—" 2
“He is such a just man,” Prudence
interpolated erisply.
“He is doing his darndest to be one
now. He diverted the girder which
would have finished Rod. I had turned
away and didn’t see it coming.”
Prudence shivered. “That’s the worst
of the ‘horrors of that lurid night.
Oh, let’s not-think of it. I must find
the Puffers. They probably want to
go home.”
As Prudence came down the broad
stairs in her green velvet wrap with
its broad mink collar, Rodney Gerard
was waiting.
“Going? My party has been a
knock-out, hasn't it?”
his eyes was black, a hint of passion
.underlay the laughter in his voice.
“I don’t like to talk about myself,
but,” Prue flouted gaily. If only her
heart would stop thumping, she wished
wildly. “You have immortalized your-
Good-night.”
She could feel the throb of his fin-
ger-tips as he held the hand she of-
fered.
“Are you sure Si is waiting? Then
I will leave you and speed my other
guests.” !
“He didn’t say good-night!” Pru-
dence told ferself over and over, as
she squeezed in beside Mrs. Puffer on
the back seat of the automobile.
“Foolish for your brother to drive
home alone,” Si protested, as he start-
ed the car, *“Whatta mean is, he
might have come along with us. But
perhaps there wouldn’t be room. I'm
_always forgettin’, Mother, that you're
not so slim as you were in the days
when you and I went to the circus.”
An
“She went to pieces the night of the
“her.
then he crushed her to
| crew at the bunk-house, sort of a
.against
still the world was!
The blue of*
“The dens! That reminds me,
what happened to Milly Gooch?” Pru-
dence inquired.
Mrs. Si drew a long, troubled breath.
fire, dearie. She had hysterics hang-
ing on to Roddy - Gerard—guess if
folks hadn't been scared to death
thinking where those flames might go
there would have een some whisper-
ing.” x
“’Twouldn’t have lasted, Mother.
Len Calloway’s confession brought out
the whole story of how Roddy’d helped
Walt Gerard had better not set
his foot in the village or he'll be tarred
and feathered.
‘Here we are at your door, Miss
* Prudence. »
Prudence lingered outside the red
brick house. Moonlight silvered the
dormers. How low the stars seemed!
They were like gold dust spangling
indigo velvet.
David was standing witote the fire,
an arm on the evergreen-banked man-
tel, when she entered the living room.
He smiled as he met her eyes. Thank
heaven, he could smile, :
“T’ll call this a day,” he said. “It is
So long since I have stepped out to an
evening festivity that I am tired.” =
“Oh, I thought we would talk it over
before the fire, David. That’s half the
fun of a "party.”. She slipped her
hand under his arm and laid her cheek
against’ his sleeve. “Of course you
are tired, dear. Qo to bed. I will
lock up.”
“1 want to be full of pep. tomorrow.
Gerard is havings a big tree for the
house warming,” His arm tightened
about her shoulders. “No matter how:
dark and problem-logged the ' path,
Prue, you bring life and gayety Li
courage in -your train.”
“Why, Dave! Dave!”
Prudence hid her quivering
his shoulder. His
brought her heart to her throat. He
laid his hand tenderly on her ruddy
hair.
“Didn’t expect your staid old brother
to go sentimental, did you?’ He
laughed. “Well, that’s my story and
I stick to it. You're stunning in that
frock, Prue. Good-night, dear.”
“ ‘Good-night, good-night, beloved,’
she hummed in a husky undertone as
she watched him cross the room.
She started to bank the fire, threw
on a log instead. She was wide awake,
she couldn't sleep if she went to bed.
She curled up in the wing chair. Why
hadn’t Rodney said good-night? Per-
haps just as she had discovered that
she adored him, he didn’t like her any
more. Why should he? She had
been bitter and hateful. Now that
love for him had slipped into her heart
and- taken absolute possession, it had
given life a new value, given her a
new insight into her own needs and
shortcomings.
A vine outside tapped icy fingers
against a window. A shutter rattled
eerily. The fire purred. Her thoughts
raced on and on. The banjo clock
wheezed and ponderously struck “the
hour.
Prudence counted.
lips
Midnight. How
What would old
Santa say if he caught her sitting up
for him? Silly, what a kid she was!
Perhaps that was the reason Rodney
didn’t like her any more—he—Some-
one was watching her! Who had come
in? She glanced furtively at the long
mirror. Her heart stopped. Rodney!
He didn’t move. Was he real? Her
fascinated eyes clung to his in the |
How he had
mirror. - changed since
A fA
He Didnt Move—Was He Real?
Her Fascinated Eyes Clung to
His in the Mirror.
the day she had plunged into his arms
in the barn! Determination and the
will to grapple obstacles had remod-
eled his mouth; where it had been
sensitive and mobile, it now set in a
grim line. She had thought it too
boyish. Now its sternness was like
a knife in her heart; she didn’t want
life to hurt him, she couldn’t bear it.
Was she partly responsible? What
would his mother think of the change
if she knew ?. He moved, and the spell
was broken.
“Merry Christmas, Prue of Prosper-
ity farm!”
She stood up and caught at the back
of the wing chair, The guarded ardor
of his eyes took her breath; his mouth
was no longer stern, it was young
again, ;
“Merry Christmas, Rodney.”
“Don’t look at the clock, This isn’t
late for the night before Christmas.
Had to get the collar for. the kitten.
I've left him in a basket in the hall.
Planned to put him in Jean’s stocking
in the morning. Dave okayed my com-
ing.”
praise |.
Rodney.
Was that why her brother had been
too tired to stay downstairs? The
light in the eyes watching her seemed
to get in the way of her breath. She
proposed eagerly:
“Come into the shop. The collar is
ready. I—I—thought perhaps you had
forgotten it.”
“Oh, yes?’ he responded enigmati-
cally, and followed her with the
rustling basket in his hand.
dence picked up the collar from the
bench,
~ “Take the kitten out and hold him
tight while I put it on. There! Do you
like it?”
~ “It’s great!” With the squirming
‘kitten clutched in one arm, Rodney
seized her hand and held it against
his lips.
“Darling, did you think I would go
through this night without a show-
down with you? I kept away after
that dance. I didn’t dare trust myself.
Why did you tell me you were en-
ged to Jim Armstrong? Why—"
The kitten squirmed and elawed and
jumped. He sprang to the back of a
chair. Contracted to a black ball
With a bound landed on the high top
of the bookcase. His green eyes
| turned ruby red as he peered over the
edge. The man and girl stared back
at him.
“Darn! Stop laughing, Rodney Ger-
ard, you'll waken Dave and bring Jane
Mack, down on the double-quick for
another burglar,” Prudence warned In |
a hoarse whisper.
“Get that cane in the corner and
poke the kitten down. The black imp! 4
Perhaps you can reach him if you
stand on something.”
Gerard balanced precariously
the arm of a chair and poked vigorous-
ly. At each thrust the quarry re-
treated. At the imminent risk of
breaking his neck—if not the kitten’s
—~Gerard lunged with the cane.
“What the dickens is going on
here?’ David Schuyler demanded from
the threshold, as he knotted the eord
of his brocaded dressing gown. Jane
Mack, still in her glittering black
frock, peered over his shoulder. Ger-
ard jumped to the floor.
‘That snooty kitten walked out on
us.”
“Oh, was that it? Macky and I
‘thought you had corralled her burglar
at last.”
Jane Mack twisted gnarled hands.
“I was the real burglar, Prue,” said
“I had asked Miss Mack to
get the emerald and diamonds for me
because—"
Jane Mack eagerly interrupted him.
“Mr. Rodney didn’t want you to know
he had them. I sneaked ’em from the
safe that morning you caught us three
coming out of this room. Mr. David
knew about it. Every time you took
out those packages I nearly lost my
mind for fear you would miss the
emerald. Finally I couldn’t stand the
strain any longer, so I just worked
up that yell and burglar story, to ac-
count for them not being there.”
David Schuyler slipped his hand
under Jane Mack's arm. “Come on,
they don’t need us, Macky. Gerard
is the only one who can explain.” He
looked back and smiled as he crossed
the threshold, Prudence waited till
the voices on the stairs were still, be-
fore she asked:
“Why did you want those stones?”
Rodney Gerard held out his hand. |
On the palm glittered a ring.
“Grandmother’s emerald! Set in
my design! What marvelous baguettes!
Ww hy did you do it?”
STs it splashy enough? You said
you wanted the stones set, didn’t you,
—Gorgeous? I would like all my life
to give you what you want.’ You know
I love you, don’t you? You know that
I've been mad about you from the
moment I held you in my arms in the
barn. Why did you tell me you were
engaged to Jim?”
He dropped the ring to the’ bench
and caught fer shoulders. “Don’t turn
away. We'll fight it out if I stay here
all night. Answer my question.”
“I didn’t want to love you.”
“Why—because of Milly Gooch?
Calloway told me that he had poisoned
your mind against me. There was not
a shred of truth—"
“Please—please don’t tell me that.
I know it. In my heart I have al-
ways known it.”
The whiteness of his face frightened
her. His ardent eyes confused her,
She touched the ring.
“Now that the emerald is set, what
are you going to do with it?” »
Color rushed back into his face,
youth and gayety and laughter to
his lips.
“Watch me, Gorgeous, just watch
me while I make my wish come true!”
He caught her left hand and slipped
the ring on the third finger.
“All right with you? This means
marriage, you know—for always.”
“For always,” she whispered.
He looked at her without speaking.
His eyes seemed to draw her heart
from her breast. She pressed her
.cheek against the gardenia on his coat,
and challenged with unsteady gayety:
“Something tells me that you .are
letting that silly promise—"
He crushed her 80 close in his arms
that she had barely breath left to add:
“Don’t you usually kiss a lady when
you ask her to marry you? Perhaps,
though, it isn’t being done-—perhaps
—Rod!”
The quickly smothered ery, half
laugh, half sob, roused the dozing Kkit-
ten. He peered over the top of the
bookcase. Yawned, Sneezed. Mewed
ingratiatingly. © As neither girl nor
man looked up, he jumped to the high
back of a chair. Always with watch-
ful green eyes on the two humans by
the bench, the amber pendant on the
silver collar glowing, he proceeded to
remove the dust from his sleek black
paws.
[THE END.]
“Pru-
on |
| MARKETING
‘By T. J. Delohery
FRUIT JUICES, JELLIES,
JAMS, IN DEMAND
and dairy products which William
H. Brinton raised on his 35-acre farm
near Parkersburg, Penn. was hauled
to town and offered to wholesalers.
What he didn’t sell was taken back
home and Mrs. Brinton put it up in
cans and glass jars.
Now Brinton only takes ‘to: market 4
what products are not good enough’
for his wife to can; and Mrs. Brinton
buys many things from neighboring
farmers in order to supply the demand
from hundreds of people who come to
their roadside market and from cus-
(tomers living in other states who or-
der by -mail,
The experience of this farm woman
ers who sell canned meats, fruit juices,
Jams, jellies and preserves direct to
consumers or who place them in local
stores on a commission basis to be sold
in competition with high-class factory-
made products. + °F
{ comprising 85 acres, was in danger of
| being foreclosed until the owner, Mrs.
| Iona Ester, happened to offér a batch
| of homemade grape juice and jelly to
|, passing motorists. It was in sheer
desperation that Mrs. Ester placed the
fruit juice and jelly on a table in front
of her home. In‘less than an hour it
was gone
“It looked like we had found a way
to make money,” said jovial Mrs. Es-
ter, “but I wasn’t any hand at jelly
making. But I talked it over with
mother and we rummaged the attic
and old trunks until we found a cook
book which contained recipes for jams.
and jellies, some of which were one
hundred years old, I guess.
“The house was an uproar that
night. Every available pot, pan and
kettle was going. We worked all
night making jellies and grape juice,
and when dawn broke, I thought we
had made enough stuff to last a year.
But we had hardly gotten in bed when
Mr. BE. D. Young, a friend, who was
taking care of the sales, roused us
with the news that we needed more
stock—we had sold out the second
time. 3
“Dead tired, we went at it again.
And every day after that, until the
tourist season closed, we were going
at top speed. That winter, when we
talked over our success and the possi-
bilities of the future, we felt convinced
that we had the makings of a business
which would be profitable.
“We guessed ' it right. Business
was better the next year and it has
kept on growing. We process all of
our own fruit and what we buy of
neighbors. And our selling season
doesn’t end with tourists leaving the
road. It continues through te the hol-
idays, many people now using our as-
sorted package of jellies and jams as
Christmas gifts.”
W. S. Farnsworth, for 40 years one
of the prominent fruit growers in
Ohio. was unable to find a satisfactory
Inviting the Thirsty.
market for his apples, and other fruits
until he changed his method of sell-
ing. When marketing was put in the
hands of his son-in-law, Mr, Young, he
immediately advertised in local and
surrounding town newspapers.
Then he contacted retailers who,
seeing the- publicity, the quality fruit
and the possibility of sales, put Farns-
worth apples on display. Sales boomed,
then dropped as suddenly. Young, with
characteristic enterprise, changed the
package, using a colored basket and
covering the apples with netting to
keep out the insects and dirt.
More advertising. The package;
which is known as “Farnsworth Fam-
ily Pack,” was featured in window:
displays and again the demand picked
up. Clear cider, too, was brought to
the retailers. Bottled and labeled it
moved into consuming channels rapid-
ly, even where cider sales had there-
tofore been sluggish.
When newspaper advertising showed
its worth, Young thought it might help
the demand for Farnsworth fruit and
fruit. products if he had a market
building on the farm and invited peo-
ple out to visit the place.
ly, space was bought in the motor. club
magazine, the ad consisting of an in-
vitation to visit the home of “Farns-
worth’s Family Pack,” and a map
showing how the orchards could be:
reached by motor.
Visitors were treated to samples of
fruit, cider and apple butter and
shown the market houses, where rows:
of baskets of apples, jugs and bottles:
of cider and jars of golden apple buts
ter all properly labeled and arranged
so as to make a most attractive dis-
play, were. Naturally,
but in no case were prices below those
in the retail stores. This policy was
adopted to protect the retailers.
©, 1933. Western Newspaper Union.
ROADSIDE |
ALL of the small fruit, vegetable
has been duplicated by scores of. oth-
Dixie Farms, near Mattewan, Mich.,
According-
sales followed,
3
Ves