We have a deep-down feeling against mechanized specialization, a
hearty respect for versatility. People who visit us are impressed
by the variety of work we do—at the newspapers, the magazines,
the direct mail pieces, the tickets, the stationery and the circulars
that come from the Post presses. They are surprised more when
they learn that we write the articles in the magazines, that we coi:
ceive the direct mail pieces and sell them, design the stationery,
budget the advertising. Most of all they enjoy having us show
- them the casual touches that distinguish our work from ordinary
printing. We achieve these things only because we are interested
more in results than in the conditions that produce them. No idea
need lose its lustre here while it is being tossed from one specialist
to another. Here one compact, friendly organization accepts your
idea, becomes enthusiastic over it, watches over it vigilantly all
along the process with a responsibility that ends only when your
idea has been crystallized in a piece of printing or an advertising
campaign that is right in every minute detail. We are learning to do
that so well that more and more people are coming to us. Many
come only for the advice we give freely and gladly. Others contri-
buted to our record-breaking business volume during the first six
months of 1935. Broken into its component parts, that volume
spells Versatility.
the dallas post, incofporated