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KNOWN CIRCULATION, which really reach the homes.
The unscrupulous publisher and the over-zealous advertising sllosmin will swear to any fantastic, padded
circulation figures in the heat of competition. No claims of “Three thousand,” “five thousand” or “ten
!
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{ IN THESE DAYS of business difficulty advertising must be tntellizomly prepared and placed in papers of
figures are but a fraction of the mighty boasts. ne
How can you tell? Remember these facts:
i
the country are members of the AUDIT BUREAU OF CIR- :
CULATIONS, oe oA a Ni te i ( Y
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(2) Reputable weekly papers are members of the STATE AUDIT
BUREAU and have their circulation records certified by | a oF
RECOGNIZED ADVERTISER'S AUDITOR. ee GH cl
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: : we a) Reputable daily newspapers, of honest circulation, throughout
|
If you are supplied with “sworn” figures, “claimed” circulation and “take my word for it” information, de-
mand an A. B. C. or State audit. Ifyou get excuses instead of an audit, draw your own conclusions.
THE DALLAS POST is a member of the Audit Bureau of the Pennsylvania Newspaper Publishers’ Association. One actual subscriber means more
than ten imaginary ones.
The Post will glady furnish Brochure giving complete details of it’s circulation in every township of the Dallas area. i wry
The Post goes into 3500 homes every week of the year.
thousand” circulation in this Region means any more than Andy’s “Seb’n million—ten million,” if the true |
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