FREELAND TRIBUNE IltibMti 1863. PUHLIBHED EVERV MONDAY ANI) THURSDAY BY THE TRIBUNE PRINTING COMPANY, Limited OFFICE: MAIN STIIKET ABOVE CENTHE. Make, all money order#, c/it'c/t#, etc., payable t> the Tribune Printing Com pail u. Limited. SUBSCRIPTION KATES: One Year Sl.."# Six Months 7 Four Months Two Mouths SJTi The date which the subscription is paid to b on the address label of each paper, the cliangt of which to a subsequent date becomes at receipt for remittance. Keep the figures in advance of the present date. Report prompt ly to this office whenever paper is not received Arrearages must be paid when subscription is discontinued. FREELAND, PA., APRIL 18, 1898. Information on Advertising. Robert C. Ogden, of the linn of John Wanamaker. made an address the other day in New York city, at tlie Merchants' Association headquarters, to a larg number of business men ou "Advertising as a Business Force," and as Mr. Ogden speaks from experience, and presents the matter so aptly and tersely, we give a brief synopsis. In opening his address Mr. Ogden said that he intended to talk on advertising from the retailer's point of view. "We all know," he said, "that advertising is a business force, and it is concerning the methods of advertising that I shall speak mainly. Business can be divided into three parts, merchandise, service and advertising. Advertising is the dyna mic power of the business, and cannot be followed with any degree of success. After the merchandise has been gather ed and the store service made as perfect as possible the steam that must move the engine is advertising. "The columns of the newspaper is the merchant's rostrum. It is his stump From it he speaks to his audience, h is the channel through which the incr chant reaches the people. And news paper advertising is a test of a mer chant's character. It must be thorough advertising, for the people will sureh judge the advertiser througli it. Also, if advertising is to pay it must not he stupid. It must be good literature. It is a fact that advertising occupies an important place in the literature of the land. Intelligent readers look at it as characteristic literature of the time. "Gladstone says that the American newspapers interest him because the ad vertising in them is good reading, be cause of the splendid accompanying illustrations and because the advertising is his means of gauging the material prosperity of the country. "There is great waste of money in advertising. A great deal of advertis ing fails because the advertiser gets dis couraged. Advertising to be successful should be continuous. 'J'he advertiser must have courage. Most men are afraid to go beyond a certain poiir. Having placed 930,000, they should not fail to put on the extra J?.".OOO, or they may lose the beneiit of s'-0,000. if a man has not the money to advertise he might as well go out of business." In closing Mr. Ogden said that adver tising should bo characteristic, so that the public would know it the minute they saw it, without having to look for the name attached. lie said it was a mistake to think that any one could write such advertisements, as it is f, r beyond the capabilities of an ordinary man. He closed by saying that the motto of the successful business man is. "Early to bed, early to ri>o. don't g< t tight, and advertise.' Silence* lb a Coafesdoo. From the Philadelphia Inquirer. The cable dispatch from Loudon which say that Joseph Punell Gibbons ridicules the Spanish denials of the sale by him of the submarine mines to Spain and positively asserts his belief that the explosion can he traced to the act of a few individuals sustains General Kitz hugh Lee's testimony to the ell'cct that the mine was blown up by some of Weyler's oflicers. At the same time, it opens up a view of tin; question that lias not been touched upon. Any government that was a govern ment could unearth the perpetrators of that barbarous act in a few days. Spain could do it if she desired. She has not done so because she knows that the arrests of the guilty persons would bring the crime home to Spanish officials of one kind or another and show the unworthiness of Spanish government. Spain's silence is a confession, and it looks a if she would have to take her her punishment. While the Philadelphia city cotiuc.il is under investigation on charges of whole sale bribery of members. Mayor Harri son. of Chicago, declare* that the t'hirn go council Is "steeped in crime and cor ruption," and that "not a week passes but there are crimes committed by alder men of the city of Chicago which are calculated to make hardened men shud der." It is worth noting that in both these cases the corruption arises mainly in connection with the disposition of pul lie franchises among private corporation.* by the rule of personal favor or preju dice. — eilllntilill is lllldrr.-liliid In la' ln-rc ia alnnni In ilie fuel 1 lint ( 'mui iiiv|e. already believe that linn may return id Iter unlive land. Suitable ifreparaliiilis are already making at tlie inlave id' Iter bn.llur, Artliduke lill^Utl." Welcome Hems Any information that tells how sickness and disease can be overcome is the most welcome JjT news a paper can print. Although this is an advertisement, it contains facts of more vital Jv* yMvy importance than anything else in this newspaper. It tells of a medicine known for over thirty years as Dr. David Kennedy's Favorite gd&&) Remedy. It is a medicine that purities j the Blood, and restores the Kidneys, ShST Bladder and Urinary Organs to vigor and strength. Its principal ingredient is not alcohol. It does not ruin men's and women's lives by causing intoxication and V >\i fostering the appetite for strong drink. 11 Favorite Remedy cools and purifies the / 1 blood. It is not like the many "bitters," "com- J' \ \\\ pounds" and "tonics," now so widely sold, which \ \ \ \ heat and inflame the blood, doing more injury \ 1 Favorite Remedy cures troubles of women 1 I \ \ Y\ just as certainly as it cures troubles of men. It I I \ \\ restores the Liver to a healthy condition, and /Hi .1 i\ cures the worst cases of Constipation. It cures m J Y\ Scrofula, Salt Rheum, Rheumatism, Dyspepsia, F j i\ all Kidney, Bladder and Urinary Diseases, ' I J \ Gravel, Diabetes and Bright's Disease. 11l A " My complaint was Stone in the Bladder. I / I \\ ' Physicians said my case was hopeless, but l)r. I / I n \l Kennedy's Favorite Remedy cured me."— // / I If \\ D. 11. Ho AC, Lebanon Springs, N. Y. f J / / / \l Sold in all drug stores for si. a bottle. 1 m J I \\ One teaspoonf ul is a dose, and you will ex peri- M Ml f j U\\ : ence relief long before first bottle is taken, i M tJ / Sample Mle free! (f' , 2 n with any of the ailments mentioned above S jT J is offered a chance to try Favorite Remedy ly without any cost whatever. Send your full post- f office address to the DR. DAVID KENNF.DV CORI'OR- / <0 ATION, Rondout, N. Y., and a free sample will be VA * sent you. Please say you saw the advertisement in this paper, so we may know your request is genuine. ■■■ SPACE M SALE. 'IsSS Advertisers in the Tril une get full value for their money. DePIERRO - BROS. -CAFE.- Corner of Centre and Front Streeta, Freeland, Pa. Finest 11 'hiskies in Stock. Gibson, Dougherty, Kaufer Club, Rosenbluth's Velvet, of which we h ve EXCLUSIVE SALE IN TOWN. Mumm'g Extra Dry Champagne, lieunt'xsy lirandy, Hluckberry, Gins, Wines, Glarets, Cordials, F.tc Imported and Domestic Cigars. OYSTERS IN EVERY STYLE, 11am and Schweitzer Cheese Sandwiches, Sardines, Etc. MEALS AT - ALL - HOURS. liul leu tine and Ha/leton beer on tup. Baths, Hot or Cold. 25 Cents. P. F. McNULTY, Funeral Director and Embalmer. Prepared to Attend Calls* Day or Night. South Centre at reet, Freeland. jW ANTED) { 5000 CORDS I POPLAR WOOD A W. C. HAMILTON &- SONS, A 9 Win. Penu P. 0., Montgomery Co., Pa. S w AAAAAAAAAAAAAAAAAAAAAAAA PRIMTIInTG of every deserlption executed at short notice by the Tribune Company. Estimates furnished promptly on all classes of work. Samples tree. FRANCIS BRENNAN, RESTAURANT 151 Outre street, Frrehiinl. 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