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Tam TENS Tal ne
Fall Home Fashions
Festival
YOL. 55. NO. 50. SY
Fall Home Fashions
FALL IS SEASON
T0 CHECK UP ON
NEEDS OF HOME
Winter, Holiday Parties
Are On Their Way! Time
To Think of Rejuvenation |
The house really comes into its |
own during the fall and winter |
months just ahead, for the family
puts its play clothes in moth balls
and begins to make plans for in-
door entertainment. |
Keeping the house in tune with |
the changing seasons is really lots |
of fun, because a few changes or |
additions will do much to create |
an atmosphere of comfort and |
congeniality. i
As winter activities draw clos- |
er, your house will be scrutinized
with increasingly critical eyes, by a :
both your family and friends. y |embodies the trends of tdday with |
During the summer holidays The new flexible unit-type furniture can be used in any room through. |the needs of tomorrow. :
your house or apartment may | out the home. The bed is the only item of fumiture in the room above | The new functional furniture
have “gotten by” because the| thét could not be used with egual charm in the living room. [combines attractiveness and prac-
Single Copy bc
|
Plan Now r re
For ‘Home
Of Future’
First Purchases Can Serve
As Nucleus of Complete
9
i
3
t
¥
| Ensemble Purchased Later
Long-range planning is now be-
[ing advocated by leading interior
| decorators, who point out the ad-
|visability of buying with an eye
to the future.
| Today, manufacturers of home
[furnishings have endorsed the]
[plan wholeheartedly and are pro- |
ducing co-ordinated furniture that |
may be acquired item by item as|
family needs grow. |
Crafted in the modern design, |
{this furniture is available in
|stores all over the country, and it
i
family was outdoors most of the |_ [ticality to make it highly desir-
time and didn’t bother to notice | able for young couples just begin-
[ning to furnish a home. The
the shabby carpet or the drabness ; :
| sectional sofa is a fine example of
of the living room. eo 28 15 9 [ms example of
Very often a little money will | this type o miture.
i : y |room it would look too big and |
g0 a long way. A critical survey | ] bi
will reveal that changing the po- | [heavy as one piece, so it is sep-
sition of the sofa, reupholstering ! |arated into several pieces—a chair
a lounge chair, the acquisition of | ‘and loveseat, for example. There |
new draperies, a handsome lamp | |are several different ways it ean]
or occasional table will do won- | {be used. In a large room, it can |
ders to revitalize an “old and |
tired” room. |
Just the addition of another |
comfortable chair will make a big |
difference—and happy indeed is|
|be used as a single seating unit. |
| There are chests which can be |
[used separately, placed atop each |
|other to become a bookcase, or| : ; :
[two or three combined lengthwise | aE
UNION PRESS-COURIER
PATTON, PENNSYLVANIA, THURSDAY, SEPTEMBER 30, 1948
Festival Inaugurates Wolf’s Grand Opting
Fall Home Fashions
Festival
Special Furniture Section
SUBSCRIPTION $2.50 PER YEAR
15,000 Sq. Ft. of Floor Space Added
to Huge Barnesboro Establishment
The latest in home furnishings will be presented in special
settings and displays by the Wolf Furniture Co. in Barnesboro
0
: 2 B bservance f the Gre 1 Opening of their WW par >
Eureka Cleaning [[i: onions of the Grand opening of thei ew Lerman
System Free to [phn Ave. and Tenth St. in that community. Opening day will
® oo
Lucky Visitor
Wolf's are proud of
this grand opening, and
want to come, We make
the invitation worth your ||
while, too, in offering a
grand door prize. |
To the visitor attend- |
ing our Grand Opening, ||
who holds the luck tick- ||
et, Wolf’s will award ab- ||
solutely free, an Eureka
Complete Home Cleaning
System.
This System is com-
plete with Upright and
Tank, with Attachment.
The Retail Value of
the Prize is $149.95. It’s
worth winning!
Robert ‘‘Bob” Struble, genial
Containing 15,000 square feet of floor space, the Third
“loor has been completely renovated. Painters and decorators
[° TTT have been busy for weeks, New
| color schemes, new lighting, new
| floor covering, all have been in-
stalled to make this one of the
most beautiful of Wolf's three
doors.
Established in Barnesboro in
1934, the Wolf Furniture Co. has
earned a reputation as dependable
Furniture Merchandisers, begin-
ning with one floor of furniture.
| Expanded Again Last Year
Last year the concern took over
{the second floor, and today this
Grand Opening inaugurates the
acquisition of the third floor for
{purposes of furniture display.
The Wolf Furniture Co. store
1 Barnesboro now contains over
{45,000 square feet of floor space,
utilized fully in the showing of
the latest styles and trends in
| furniture, floor coverings, dra-
peries, small and large electrical
|appliances, radios, etc. Nationally
|advertised, they may be purchas-
ed on easy credit terms.
|to make a buffet, or just to give|
|additional storage space. : i Si |
{ There are even functiona . |
tables which can be exteniod to | Modern Furniture |
serve 8 or 10, and then fold up|
|again as neat and compact as al Totals 50% Sales
{card table.
And, of course, the great beau-| Modern living room furniture, |
[ty of all this furniture is that|slow to win popular approval
most of the pieces are inter-| when it was first introduced a|
{changeable in any room and can | few years ago, is now preferred!
be added to as needs grow.
the home in which every member |
is provided with his or her own!
individual nook—easy chair, read-
ing lamp, table!
Right Care Makes
Furniture Last—
There is nothing that gives a
woman the satisfaction that
comes with knowledge that her
{by the nation’s homemakers, and |
| accounts for 50% of all living]
home is furnished in good taste. | . | room suites sold, according to a
Will you be as proud of your There's more to this small upholstered love seat than meets the eye. ‘Veneer Furniture [Survey meds by Ue National Re-
furnishings five years hence as| In one quick and easy operation, it opens into a comfortable bed. This rar Kurniiure ;
.
you are now. Or will you try to| and other styles in dual purpose sleep equipment are adequately solving ‘Thing of Beauty | The preference for modern up-|
cover the scratches and mars, and | many a sleeping problem during the continued housing shortage. { ._._ | holstered furniture runs as high
laugh off the ugly spots that have Too often homemakers think|as 60% in California, where it |
appeared? Even if you are a busy |“veneer” and ‘poor quality” are | reaches its peak of popularity.
nousewife, you'll find it well worth | synonymous. | Even in New England, which has
while to devote a few minutes to | Nothing could be farther from shown a strong preference for |
keeping your furniture in good | {the truth. The chipped and peeled | traditional 18th century design,
condition. | veneer furniture of a generation | modern accounts for 39.3% of the |
The furniture salesman can | |ago is definitely a thing of the] sales.
give you any number of helpful | (past. Science has made remark-; pose was the most popular |
hints on how to care for the wood | |able advancement in the develop- | . ior last year, leading in all sec- |
vou have selected. He'll be glad to | ment of plywood construction. |ione of the country. Wine, beige |
tell you what wood it is, some of { Processes used in manufacturing |, 4 blue were other popular col-
its characteristics and how you | have been perfected to the extent |... There is a current trend to-|
can best take care of it. Very that good quality veneer affords|...q oreen. which was far down |
often the wood has a well-rubbed 2 t
wax or oil finish and this cover- |
ing should be newened periodi-|
| the shopper a fine combination of | the ist last year, an association
| beauty i uty. truction. the | SPOkesman said.
| In plywood construction, 1e | : ie pts |
cally. | [surface layer is the veneer. This], Modem pie Mx
Daily dusting and regular clann | is a/layer of wood with an eSPe- | 757 of the bedroom furniture sold
ing are important factors in your | cially attractive grain pattern. | 27 to. E04 year was mod- |
furniture’s welfare. A varnish, a | | Regardless of type of wood used, GIT 1 design SVhils New England |
lacquer or shellac finish needs to | there are certain well-defined ven- | €FH I I ait as
be protected from extremes of | eer cuts. There is the crotch wood | %." Fg century bedroom suite.
Wether 250 SAmosute to the win. / [cut taken -from the trunk Just | ry irt -five percent of sales in the
A reliable furniture oil or wax | below a division of two large | oF yo OL NaS
will do the trick by keeping the branches. The stumpwood cut | hal an only 26% modern.
surface from chipping or crack- comes from the region just above | nal 2 1y 2 : mode.
ing. Either a paste or liquid wax the roots where it takes up the Early American Sorina me pre-
may be used on almost any furni- pattern of the grain made by the ferred, by 10% in oth ¢ ali orniz
re, but where paste wax is used, “ Abs | rard spread of the tree. e|and New gland. Sale
sre hut ie re the surface of Tables add that “extra-special” touch to a room. As shown above, iewand road or long wood century bedroom suites was the
hs S £ 2 i £ aly Ble ’ | oy : als 3 a 3
the piece with tepid water and a He proper placement st small tables fill out the empty spaces and give |pattern, comes from the lengths |lowest in Salitornia The most
mild soap. It should be wiped dry | the room an air of gracious hospitality. of trunk. Varied patterns can be |popular wood is Ww alnut. ;
and rubbed dry with a clean damp obtained by cutting up the tree. | Mahogany leads in the 8-piece
cloth. Where liquid wax is used, it The most costly grain pattern | dining room suite category in all
is not necessary to wash the piece is the burl, which comes from the [parts of the country, but ties for
first. Only a very thin coating of abnormal outgrowths or knobs on first place with walnut on the
wax should be applied. the trunk. The scarcity of this|West Coast. Although the nation’s
pattern makes it valuable. Similar | homemakers seem to prefer mod-
to the burl is the swirl, which is|ern furniture in the living room,
taken from the regions near the there is an overwhelming prefer-
burl and stumpwood patterns. ence for 18th century dining room
Veneering is not a new art. It|suites.
was used in the Egyptian, Baby-| For families with smaller din-
lonian, Greek and Roman empires. [ino areas, the 5-piece dinette
In the 18th century, the golden |gyjte in small-scale modern de-
age of furniture, George Hepple-| ion js greatest in demand. Oak
white became the master designer | is the most popular wood, except
of veneers. Sheraton, Chipgendale lin New England, where maple is
and Duncan Phyfe were also ex- preferred.
perts in veneering. . | “How long will modern last?”
When the industrial revolution is the question often heard. Some
took place in the furniture indus- say it is here to stay because it is|
try, every craftsman wanted toy ased on sound principles of util-®
{produce more, and intense compe- | ity and function rather than on!
itition developed. As prices came Pann ® > 72 |
down, many craftsmen cut corners Sie reterenses of ne a
{on materials. Cheap glues, wrong laid to rest centuries ago. But
kinds of plywoods, and poor de-| i}... point to the history of fur-
Sein paved push one fy. [niture which have shown repeated
‘e pr 280 Nt “5 | swings of the pendulum from the
veneers are the ones that peeled, |” > ) : Een
| | simple to the ornate in design.
ft expands to a vonvenient 38 by Juvenile furniture—gay, colorful, and practical—has been designed to squsing holuSnakery lesa vio simple to e OT) i §
i.e 5 ax Y | make baby's life j ible. remember ce y veneers— |
82 inch size. Such a table com- | y's life just as happy and pleasant and comfortable as possible [to beliehe erroncousiy That voncer Wolf's Salesmen
fortably seats eight persons, with | _ [furniture is cheap furniture. |
three on each side and one on | | Since World War 1 veneers | (44 T .
| . . | id {
each end. Don’t Forget Hall; Classic Furniture [have improved in quality. It must | ven raining
Moslume Jen oe tape 1 3 2 : be fememheted that pivwood has Furniture salesmen at Wolf's in|
become an attractive part of the F B S Ad: 3 V |been used extensively in boats and | £ olf’s
living room. rst to e een aptions In ogue laircraft. This type of construc- Barnesboro have been taking in- |
To keep company with the| A home isn’t really just the [tion was found to meet all of the | tensive courses in interior decora- |
a
Junior Dining Sets
(zaining Popularity
A new addition to the furniture
family is the junior dining room
suite, designed to replace the full
size dining room suite in apart-
ments and smaller houses. Manu-
factfrers, realizing that the essen-
tial pieces must be made on a
orrespondingly small scale since
Anerica has moved to smaller |
quarters, have developed this in-
novation in stream-lined living, |
and the “baby” groupings have |
found and will no doubt continue |
te find popularity. {
The drop leaf extension table is |
one of the most important pieces
in this group. When closed, one |
table measures 24 by 38 inches. |
When the two leaves are added, |
| right colors and the latest deco-
I by the home furnishings industry
MOST MODERN OF manager of the Barnesboro Store,
“BOB” STRUBLE announces that the Wolf Furni-
NI H N {ture Co. has fought and won a
i S_ hard battle with rising costs to
Son : : x 1 make the new lines of merchan-
Home furnishings in fashion- COLOR MAGIC dise fit the average budget.
rator designs have been assem-|. Color is the magic ingredient| Every style and price bracket
bled from all parts of the coun-|il home decoration. Used effec- is represented in this home fur-
try and will be unveiled for view |tively it can make small rooms nishings festival.
to the public by the Wolf Furni-|S¢ém more spacious, high ceilings Read all four pages of this
ture Co., Barnesboro, on Friday. TY low geitings higher, large Special furniun Schon for ge
: u , i ooms cozier. tails of some of the fine values to
Sel roms gad Se yduate) There are no hard and fast pe obtained at Wolf's in Barnes-
: : i Eas rules about color, but with a pore.
highlight the great strides made je experiment you can make| See the show right away! No
in this first post-war presentation. Toms Insormally cheerful or for Shligation to buy anything.
: 3 . f ou’'ll find new ideas on how
A chair, sofa and table are no| If rooms are sunny, use colors to arrange your home and how
longer regarded as independent, |that are coolblue, green or vio- to increase the beauty and com-
separate pieces of furniture, as in let. If the rooms get little sun, fort of your surroundings. The
the past, but as part and parcel red, yellow and orange will give |whole family is welcome,
or an integrated, harmonious| them warmth, hospitality and| The Grand Opening is featuring
Broun. cheer. the slogan, “Enjoy Living—At
Wolf’s in Barnesboro has plan- Black suggests solemnity, white | Home!”
ned attractive, coordinated dis- suggests purity, and gray is| =
lays to demonstrate the comfort [for softness, neutrality and seren- |
Pel beauty of related items. ity. y ‘NEW, BETTER FABRICS
You are invited to visit the ‘Colors are basically emotional,| The wide variety of fabrics now
Wolf Store and investigate for |and without realizing it we are available for chair and sofa cov-
yourself all the fine new items definitely affected by the colors of [ers as well as window draperies
just received there. the rooms in which we spend | makes it possible for the average
In preparation for the Fall most of our time. They can make homemaker to indulge her taste
Home Fashions Festival, Wolf [us irritable or gay, despondent or [for individual decorating effects.
salesmen have been taking spe-|cheerful, serene or excited. |Up until recently the selection
cial courses of instruction in in-| | was extremely limited. Solid col-
terior decoration in order to aid riculum. The courses have been | ors, floral patterns, wide and
customers in their selections. Col- augmented by color films design- [narrow stripes and innumerable
or harmony, room arrangement, |ed by the National Retail Furni- | novelty designs in all the old and
styles in furniture, and similar [ture Assn. in cooperation with | many new weaves are being
subjects have comprised the cur-|leading stylists and consultants. | shown.
The lovely lines of this modern Lawson sofa blend beautifully with modern chairs and at the same time
offer a wide, deep two cushion seat and back unit that is made for luxurious comfort.
> ide “hi i ; g Our e furniture industry is unique | -} : tion in order to provide customers |
table, midget china and buffet | place where you hang your hat, | The furnitu RG ks [rigorous requirements of battle. | Li p e cust
cabinets have been introduced. pra neither is your hall. Jin thay 3 makes Vide us of de | Today TB same processes are | With the latest suggestions in har- |
They are offered in light harvest| A properly furnished hall re- {en Egy 2s ano. “TMM lysed in making plywoods for the |Monious room arrangements.
tones to harmonize with modern |flects the hospitality of the host- | Pile 10.3 Fears ago. __ |veneer furniture. | Color harmony, period styles, |
furniture or in the darker colors |ess and her taste in decorating | While other industries adver- | room balance and proper choice of
: tise that their products are ab- oh ev | fabri 0 the the subjects |
f walnut and mahogany to . It is, of rse, a for- ! ) abrics are some the J |
ato the surrounding Sans of hey house Eh Tg n but [Sonne how mn syle, the fami FURNITURE MUST HAVE |.» the curriculum. Films and lec-
g : !, 4 y | ture industry has no hesitancy in | tures are used by the store to]
Tl ier room i Fo BesleeIen in the | Using designs named after an- PRACTICAL UTILITY | give salesmen ty proper back- |
sels are taking the place of the hall where wraps may be placed, |Cient monarchs and designers Who | Furniture must have practical | ground to be of the utmost ser-|
regular dining room suites in the|a flat surface where packages, | 80 back hundreds of years, such (utility. It may possess every dec-| vice to today’s customer.
small homes was revealed in a|letters, gloves and the like may |3S Louis XVI, Queen Anne, Chip- |orative asset for which the home-| Wolf's salesmen are required to|
survey made last summer among |be laid, and if there's room, add |Pendale, etc. Even the name of | maker has longed, but unless it
manufacturers.
; | be authorities on color and room
(Duncan Phyfe, the sanding [serves a useful purpose, it should balance as well as on Spaetion
|
2 Shor, 0 hall is small, one American furniture designer, sug:
chair and a small table with a fool an era 100 years ugo ans ng Eo ane : >
mirror hung over it usually may | 3 : Siu | silver and linens and withou is | 1
be. Julictently. arraagad 10 1s 21 Sihong the funmijume “lagyng ait lacks justification. The well rr New Card Table
larger, use a larger chair, or two |Sroa Bogue ocay are 18th cen- nished home is not a museum. | A sturdy cavd table with four)
chairs, and a larger table. Fresh |tU!y English, Early American or|Sjze Also Must Be Considered | 5 Buray jor — he: We on
flowers brighten a hall, as they | Colonial, and modern. The names Standardized sizes have been |SMmartly styled chairs can be a |
do any ren | of the first two instantly indicate produced to meet the typical mod- | decorative asset to any liv ing |
| Floor coverings should be those | their origin. Modern is not re- lern house or apartment need. An |00m. There is currently a wide |
that are easy to clean, for, of Stricted by tradition. Designers interesting modern development is | Variety of permanent card {able
| course, the hall gets the heaviest are froe 2 yrle heir own rules | the production of period furniture | £1 ups > Ihe Toughest. Say oF
|traffic. Linoleum is one popular SxDeyionee adil that /scaled down to the small room. abe Lops can he extended 10
{choice, and the new patterns are | 1°) Sao no stra root: far | Arrangement of furniture accord- | IniMmg tabie maze,
[so attractive your hall floor will om eaten ba i Hae places |ingly must be accomplished with | They come in light woods for
{always look dressed up. Scatter 1ction above tradition. |the best possible compromise be- | rooms furnished in the modern
[rigs on a polished floor are smart -_ = = tween the maximum use and bea- manner and in dark finishes to
|in the Colonial hall. WINDOWS STEAM? uty. As a matter of fact, furni- narmonize with a traditional de-
dai Research has shown that in|ture should always be placed | cor. Storage space is provided for
BEST IN LIFE many cases insulation of walls where it will provide the most |cards, poker chips, place mats,
. : : : ._|raise problems of moisture con- comfort and use. Useless pieces | table linen in the table just under
The home is the unit of happi- | gensation, causing windows to|are far better placed in the store |the top. The card table group is
ness and thus the homemaker | steam. Too much condensation [room than in crowded quarters |ideal for small apartments.
seeks to maintain that happiness may cause window frames to de- |where they impede essential exe- | These new tables are truly rev-
oo : : with making everyting attractive. | teriorate, metal floor beams and cution of household tasks and ob- |olutionary in that maximum util- |
: French provincial chair—this style [Fine home furnishings are the pipes to rust, and plaster to be- struct the traffic lanes so essen-|ity is achieved in a minimum |
is constantly winning new friends. greatest contributing factor. I come loose. tial in any well arranged home. amount of space. y
fet, for instance, must hold table
not be given house room. A bugs fend woods and finishes.
* 3-in-1 Chair
* Big Pillowy Ottoman
Lovely Lamp Table
® Decorated China Base
Lamp
WHAT AN OFFER!
For Only
539.95
Complete
A handsome lounge-rocker-reclin-
er chair that rocks gently, tilts
to your favorite position and ser-
ves as an inviting lounge seat...
Teamed with an attractive, well-
finished lamp table and a right-
height lamp with floral decorated
china base and a ruffled rayon
shade.
WOLF’S
BARNESBORO