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The Merchandise Mart of Chicago, Twice the Size of the World's Largest Business Building, to Cost $30,000,000.
GIGANTIC MERCHANDISE MART
10 BE TWICE SIZE OF WORLD'S
LARGEST BUSINESS BUILDING
New Project for Chicago’s Great Central
Market to Cost $30,000,000—Involves
the Greatest Single Development
of Air Rights in the West.
Foremost Manufacturers, Wholesalers and Importers
Will Be Housed Under One Roof in New Whole-
sale District; Inbound and Outbound Freight
Station on Ground Floor of Building;
Club in Tower for Nation’s Merchants.
Chicago, (Special},—Chicago is to
nave a gigantic Merchandise Mart
housed In its own building, which Ten Largest Business
will be twice the size of the largest
business building in the world. hi
mammoth structure, two city blocks
In length, 18 to 23 storles high, is
planned for the service and conven-
lence of merchandise buyers of the
United States and to achieve for Chi-
cago a still greater prestige as a
Great Central Market, it was de- ing ever constructed. Here are the
clared today. It will cost $30,000,000. figures in cubic feet:
Construction will begin immediately. 1. The Merchandise Mart, 53,000,000.
The project will be the largest 2. Chicago Furniture Mart, 25,370,
single development of air rights. The | .000.
property of the new building except | 3. Equitable
for caissons begins 23 feet above | City, 24,000,000.
“datum.” 4. General Motors, Detroit, 20,411,
The big business of the country | 000.
Is now done mainly in concentrated 5. Union Trust, Cleveland, 20,000,
market places, as evidenced by the 000.
Garment Center and Cotton Goods 6. Railway Exchange, St. Louis, 18,
Center in New York City, automobile 93,000.
rows In all leading cities, financial 7. lllinois Merchants’ Bank, Chica-
buildings, and the Furniture Mart in go, 17,850,000.
Chicago, where more than 700 furni- 8. Continental & Commercial Bank,
ture manufacturers show their prod Chicago, 13,200,000.
ucts side by side, in the most modern 9. Woolworth Building, New York
manner and under ideal conditions. City, 13,200,000.
Business men have learned that the 10. Straus Building,
nearer they are to the centers of these 000,000.
market places, the greater is their i
Buildings in the World
Comparison of the cubage of the
largest buildings in the world shows
the Merchandise Mart, to be erected
in Chicago, will be more than twice
the size of the largest business bulld-
Bullding, New York
Chicago, 10,-
|
ments of engineering science, includ-
ing fast elevators, freight conveyors
of both the gravity and endless chain
type and quick horizontal distribution
on every floor.
Probably no building in the world
will have such facilities for receiving
and shipping merchandise as the new
Merchandise Mart. The entire ground
level below the street floor will be a
modern freight station, Private tracks
for incoming carload freight will ex-
| tend under the center of the building.
The Chicago and North Western Rail-
way will operate an inbound freight
station for less than carload lots, as
well as an outbound station, which
will connect with all other roads
through Its new Proviso yards. The
merchandise as it comes into this big
freight station will he loaded into high-
speed conveyors and transported im-
mediately to the exact floor and alsle
of the merchant for whom it {s in
tended.
Connection will be made with the
Illinois Tunnel Company's system of
freight transportation, which has more
than sixty miles of tracks beneath
the streets and buildings of the city,
reaching all other railroad terminals.
A river dock for vessels will connect
with the south freight elevators of the
building.
Club Planned for Tower.
One of the (interesting features
planned for the Mart will be a Mer-
chants’ Club In the tower of the huild-
ing, with lounging rooms, reading and
smoking rooms, where the retiiler
may relax and meet his friends. The
Mart will provide the retailer with
everything but a place to sleep. He
can go direct from the train to the
Mart with his baggage. Here his hotel
reservations will be taken care of,
his baggage transported to his hotel
and placed in his room. Restaurants,
lunch rooms and grills in the Mart
will further economize his time. He
will - have the facilities of a barber
shop, and a branch postoffice, tele-
graph office and public stenographers
will afford him the opportunity to
handle his correspondence without
leaving the bu®ding. One of the big
gest telephone exchanges in the world
will, be installed in the Mart.
Many other unique features are be-
ing considered for the Mart, including
an Assembly Hall, where trade meet-
ings, business conferences and fashion
opportunity for volume and profit
The establishment of the Merchan
dise Mart is a dramatic development
In the program to make Chicago the
Great Central Market, ‘a movement
which the Chicago Association of Com-
merce started a number of years ago
and a goal toward which it has been
devoting its energies continuously
ever since, under the leadership of
its Foreign and Domestic Commerce
committee,
Located on River Front.
This great Mart, which will house
sales quarters and
plays of several hundred of the coun-
try’s foremost manufacturers, whole
salers and importers, will be located
in the rapidly developing new river
district, and will occupy a distinctly’
conspicuous position just across the
river from Wacker Drive at Wells
street, where the southern facade of
the structure will be ‘visible for
blocks. The site was formerly that of
the Chicago and North Western Rail-
way Company's passenger station. The
building will extend 724 feet on Kin-
merchandise dis
zie street, 577 feet on the river front
and 324 feet on Wells street, with a
diagonal frontage facing Orleans and
Franklin streets. It will be set back
from the river about 80 feet to ac-
commodate a broad upper level drive
extending from Wells to Franklin. The
main entrance of the building will
face the river and the drive,
The Merchandise Mart will have a
total floor space of about 4,000,000
square feet as compared with slight-
ly less than 2,000,000 square feet, :
which is the floor area of the Furnl- | doing in a few hours what ordinarily
ture Mart, the next largest building. | would take him days to accomplish
Each of the eighteen main floors will On all floors of the Mart will be
have an area of more than 200.000 | great corridors, with all the appear-
square feet. ance of boulevards, more than 650
Within the walls of this huge | feet in length, on elther side of which
edifice the retail merchants of the | will be the shops displaying their var-
United States, Canada and foreign | fed lines—veritable “business streets.”
countries will be able to see, under | These great corridors will be impres-
one roof, hundreds: of lines of the | sively treated architecturally and with
world’s best merchandise. The manu- | the large space available it will be
facturers’ exhibits will include tex. | possible to house the selling activi-
tiles, ready-to-wear, toys, laces, gloves, | ties and warehousing of many allied
corsets, millinery, silverware, glass, | concerns on one floor, thus attaining
rugs, knit goods, hosiery, shoes, men's | the advantages of concentrated group-
wear, fancy goods, sport goods, art and | ings.
antiques, jewelry, trunks, toilet articles, | The facilities for handling merchan-
house furnishings, office equipment and | dise within the building will embody
Among the largest tenants will be the
wholesale and manufacturing sales de-
bartments of Marshall Pteld & Com-
pany.
Time Saver for Merchants.
* Every possible facility will be pro-
vided for the comfort and convenience
of the retail merchant, who under one
roof will be able to see hundreds of
lines, thus saving time and money by
a ar,
scores of other merchandise displays. the best and most modern achieve | three blocks south, SE
Bird's-eye View of Chicago's New Business District Carrying Out the City
Beautiful Theme In Which the Mercantile Mart Will Be a Dominant Factor
shows may be held from time to time.
As the plans are worked out, magy
other features may be decided upon.
Within recent years Chicago’s cen-
tral business district has been devel-
oping northward across the Chicago
river, East of State street, along
north Michigan avenue, Cass, Rush
and other streets, this development
has reached impressive proportions,
evidenced by more than twenty larga
buildings, To the west of State street,
a comparable development is under
way. The site of the new Merchan-
dise Mart Is in the direct path of this
new northward movement,
In the new river district where the
Merchandise Mart is to be located,
many great buildings have been erect-
ed, and others soon will be begun.
The Builders’ Building, the Engineers’
Building, the Chicago Evening Post
Building, have been completed oppo-
site the new Mart on Wacker Drive.
The new Chicago Dally News Build-
ing and the great new opera house
of the Chicago Civic Opera Company
are being constructed on the river
er mrs ny
THE PATTON COURIER
SOME FACTS ON THE
AUTOMOBILE MISHAPS
The kililng and maiming power of
the automobile is spoken of from
time to time but the effect of this
eloquence up to date seems to be ex-
tremely slight. The newspapers re-
cently hav been giving much space
to automobile accidents; a careful sur_
vey of this unfortunate news seems to
indicate that a majority of the cas-
ualties refer to children, said Dr, T.
B. Appel, secretary of health, during
the week.
Too many people behind the auto-
mobile wheel are checking up on the
manufacturer’s claim for speed, and
thus having discovered the thrill of
power, habitually exercise it.
Race track velocity is dangerous
even on a race traek, but on the street
of a city, it is eriminal, for it is un-
der these circumstances that the au-
tomobile asserts an independance
which results in accident or “death.
City highways are not speedways
and the sooner the average driver re-
alizes this fact, and cuts down his ex-
terme driving, just that soon will fa-
talties to pedestrians show a marked
decrease.
“On the other hand, it is not al
ways the motorist’s fault. Grown-ups
and children, especially are prone to
dash out into a street in an utterly
careless manner. It is at a time like
this, that even machines under con-
trol get in their deadly work, for
they are not given a chance to do oth
erwise.
“The safety idea, while primarily
involving the automobile driver, has
a close second in the pedestrian’s
personal concern for his welfore. This
talk, however, is especi~''- directed
to parents.
An automobile danger conscience
must be developed in the children.
Safety of life and limb should be em-
phasized to the point that youngs-
ters will be on guard against the reck-
less driver and even against the au-
tomobile that is entirely under con-
trol. If the deliberate production of a
fear complex is ever justified it be-
comes so with the automobile’s unfor-
tunate ability to hurt and slay.
Health officials have made remark-
able strides within the past twenty
vears regarding conservation of the
child life. But no amount of inform-
ation or scientific prevention can ar-
gue with a car going fifty miles an
hour on a city street when a child
thoughtlessly runs into its path.
Doctors are doing much to favor
the prolongation of the life of the
voung. But motorists and parents
have their important part to play in
this program. Will they do it?
WORLD’S GREATEST SHOW
POSITIVELY COMING
Ringling Bros. and Barnum and Bail-
ey to Bring Monster Sea Ele.
phant and Other Features
Yep, youngsters, its really true!
Meaning that a rumor heard some-
time ago, is now confirmed by the of-
ficial announcement that the Ring-
ling Bros. and Barnum & Bailey Com-
bined shows will positively exhibit at
ALTOONA, WED., MAY 30.
At that time the world’s first and
only five ring circus will be within
easy reach of local sawdust fans. With
it will come Goliath, the Monster Sea
Elephant, the only one of his kind
ever to be captured and exhibited al-
ive and who will be the foremost fea-
ture of a menagerie composed of
more than a thousand animals.
| will be sentenced at 10 o'clock this
The big show is now a third larger
than it was when it last visited this
locality, Enormous new displays have
been introduced such as ninety ze-
bras, camels and horses performing at
one time on a mammoth pedestal, On
a similar series of circular raised
platforms thirty-two of the show’s
forty-three elephants dance, run and
perform in unison with the topmost
of the ponderous actors twenty feet
above the ground. Prior to this gi-
gantic display five herds of elephants
appear in the five seperate rings. At
another time the rings are given over
to five companies of liberty horses.
At still another juncture of the pro-
gram two hundred of the shows 900
horses each ridden by an expert, are
seen in brilliant maneuvers.
Of the sixteen hundred people car-
ried on tour this year more than 800
are the world’s foremost aerialists,
bare back riders, ground and lofty
gymnasts, high wire artists and super
athletes. These are now seen in ex-
tensive groups and troupes, each dis-
play led by its particular champion,
a new method of presentation that is
in keeping with the Ringling Bros.
and Barnum & Bailey 1927 plan of
extending acts in equal number all
over the entire length of the entire
mammoth main tent. Little folks will
be delighted to learn that the bring-
ing of a score of European clowns to
America has increased the funmakers
to more than a hundred.
FALCHINI AND DAUGHTER
PLEAD GUILTY IN COURT
Antonio Falchini and his daughter,
Miss Josephine Falchini, formerly of
Ebensburg, pleaded guilty of charges
of conspiracy to violate the National
Bankruptey act in the federal district
court in Pittsburg on Monday. They
Thursday morning.
According to the indictments Fal-
chini and his daughter, left $40,000
in indebtedness when they fled from
Ebensburg to the Pacific coast in an
effort to defraud creditors. Attorney
J. F. Burton of Los Angeles, Cal.,
counsel for the defense presented
written pleas of guilty on Monday,
The case came up May 9, but was
continued until Monday due to the ill-
ness of Attorney Burton.
VINTONDALE LADS HELD.
Peter Harkas and John Celaws, 17
year old each ,of Vintondale, have
been sent to the Cambria County jail
to await trial in court on charges of
breaking and entering and larceny.
The two young men were arrested
oy P. R. R. police officers after the
Vintondale passenger and freight sta
tion had been burglarized. The tool
station of the Pennsylvania Railroad
at, Vintondale had been broken into
and the necessary tools were taken to
gain entrace to the station.
The arrest of the young men was
made a short time following the rob-
bery. Uuable to secure bail they were
committed to jail.
CANCER IS SUBJECT
OF SPECIAL STUDY
Following a policy recently adopt-
ed by the state department of health,
Dr. Harold B, Wood, of the communi-
cable disease division, is making a
state wide surxey of the cancer pro-
blem. The hospitals in the common-
wealth are co-operating in this move-
ment. The investigation involves a
statistical study wit ha view to de-
termining the factors leading to the
production of cancer and methods for
its control.
Grebbedesiedesfodrodedefodsofodonted
ARR
J. EDWARD STEVENS
FUNERAL DIRECTOR AND EMBALMER
home Office and Resldemce CARROLLTOWN, PENAS
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THE FIRST NATIONAL BANK
PATTON, PENNSYLVANIA
x. E. Prindible, Pres. F. E. Farabaugh, V. Pres
&. L. Brown, Cashier Reuel Somerville. V. Pres
Joofoefeeforfororte
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Total Resources $2,000,000.00
Capital Paid Up ee. $100,000.00
Surplus Earned _.
A BROLL OF
$100,000.00
HONOR BANK
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WALL PAPER and
PAINT STORE
1021 Chestnut Avenue ALTOONA, PA.
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We go anyplace to do work in paper hanging, painting
and Decorating.
Wall Paper from 4c up to $6.00 per double roll.
We solicit your patronage. Wall Paper Catalogue mail.
ed on request.
NRE RRR ERE,
GEO. E. PRINDIBLE ..................... PRESIDENT
JAMES WESTRICK ............ VICE PRESIDENT
DB. P. J. KELLY coo. VICE PRESIDENT
z MYRON S. LARIMER ..............ccoouu....... CASHIER S
: FRANK X. YOUNG .... . ASS'T CASHIER
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