THE CITIZEN, FRIDAY, APRIL 25, 1913.
PAGE THREE
I "Honesdale is the Finest Residential Place
I it in the Country," A $
Says Peter Herbric, Superintendent of Construction of
New Gurney Electric Elevator Plant.
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"When I came to Honesdale last fall," said Peter Herbric,
superintendent of construction of the $150,000 Gurney plant for
F. A. Havens & Co., "I found the people of your town very ac
commodating. A stranger, as I was, your townspeople cordial
ly welcomed me here and I felt as if at hpme at once.
"I found the people of Honesdale very honest. Honesty in
this town goes further than in any other place I have ever been.
During the construction of the Gurney Electric Elevator plant
it was not necessary to even hire a watchman to guard the
place or the tools. I have nothing but words of praise for the
people of Honesdale. Even the laborers were very accommo
dating and seemed anxious to do anything.
"While in Honesdale it was necessary for the F. A. Havens
, Company to advert'se considerably for help. One thing was
' noticeable, and that is that I always got good results from ad
vertising in The Citizen.
Honesdale is a delightful residence town, as stated by Mr.
prospects for business and building are very bright. The open
ing here is greater than any town of its size that I know of.
There are big opportunities in Honesdale that afford good
openings for men of capital.
"As a residential place Honesdale is the finest in the coun
try. If I were not tied down in Philadelphia, I would come here
to live. I have experienced some very pleasant times during
my stay here. , The class of people in Honesdale is of a high edu
cational type.
"Both Mrs. Herbric and myself regret very much to leave
Honesdale, having made a number of acquaintances whom we
are sorry to leave. We are loath to leave Honesdale. I wish
it were possible that we might remain here six months longer."
Attractions of Honesdale.
Honesdale is a delightful residence town, as stated by Mr.
Herbric, situated as it is in the heart of beautiful and picture
esque Wayne county, surrounded by mountains which afford,
a cool retreat in the heat of the summer, and concealed behind
which is a rich farming country, which is fast becoming de
veloped. Honesdale has several attractive features as a place of resi
dence. Its wide streets arched with beautiful maple trees are
admired by strangers, as also are its four shady parks in which
are located several benches upon which the tired traveler may
rest. Ilonesdale's clean streets, being free from paper, etc., at
tract the attention of all guests who come to the Maple City.
Irving Cliff, an ideal site for a summer hotel, is situated
east of Honesdale and lends a commanding view.. The limpid
Dyberry and crystal Lackawaxen rivers flow at the base of this
enchanting ledge, which was named for Washington Irving by
Philip Hone, the father of Honesdale. Words cannot express
the beauty of this spot which is awaiting development. A large
lake, situated near Irving Cliff, can be secured, thus enhancing
the value of the cliff property.
rGood Manufacturing ?
Location In Honesdale
"Made in Honesdale" is a Valuable Asset to Any Industry Lo
cating in Honesdale.
It has both gas and electricity.
Its government is borough and township. The assessed
valuation of the town is $2,500,000.
The water supply for boilers is good. It contains no lime
stone. During the past decade Honesdale has doubled the number
of her industries, or from 25 to 49.
The town and adjacent territory enjoys free delivery, while,
four R. D. routes and several star routes leave Honesdale post
office every day.
The population, including the immediate territory within
a radius of a mile, is 7,000. It is 985 feet above sea level and
enjoys many natural resources. The Erie and Delaware &
Hudson railroads enter Honesdale. There are two express
companies Wells Fargo and National.
The Greater Honesdale Board of Trade will assist any new
industry in the way of exemption from taxation that locates
here. Besides, as a further inducement it will give absolutely
free, without any strings attached to it, a site on either the Erie
or Delaware & Hudson roads in Honesdale.
Shoe Manufacturers Durland-Weston Shoe Co.; Hones
dale Union Stamp Shoe Co.
Cut Glass Manufacturers T. B. Clark & Co., Inc. ; Krantz,
Smith & Co. ; Irving Cut Glass Co. ; McKenna Bros. ; Honesdale
Union Cut Glass Co.; Crystal Cut Glass Company.
Company.
Honesdale Decorated Glass Co., Bohemian ware.
American Knitting Mill, sweaters.
Gurney Electric Elevator company, high speed electric
elevators.
Katz Underwear Co., muslin underwear.
W. G. Blakney Paper Box Co., paper and strawboard
boxes.
Martin Caufield Steam Granite and Monumental Works.
Nicholas Hessling, monuments and markers.
Cigars A. Eberhardt, E. Pohle.
M. Hermann, wagons.
McKanna Bros. Cooperage.
Irving Cliff Bottling Works, Maple City Bottling Works.
Birdsall Bros. Woolen Mills, Inc., woolen blankets and
clothing.
Honesdale Pants and Shirt factory.
Honesdale Milling Co., Wayne Milling Co.
G. White Axe Co., axes.
Dexter-Lambert Silk Mill.
G. Smith & Co., cheese and butter, 19 creameries. , .
Honesdale Concrete Construction Co., concrete blocks and
bricks.
Borden Milk Station.
Penwarden Manufacturing Company, wheelbarrows, mat
tress frames and building lumber.
From the standpoint of the manufacturer, Honesdale is
most admirably located. It is near the coal mines but no coal
is found here thus being able to secure fuel at a very low fig
ure. For buckwheat coal, in car lots, $2,75 per ton, or $3.00 per
ton from the chutes. Switching facilities can be secured along
cither the Delaware and Hudson or Erie railroads, which enter
Honesdale. These railroads furnish adequate transportation
with other lines to all points of the compass. The great markets
provided by New York and Philadelphia are located within 200
miles of Honesdale, while the great northeastern market is at
our door. The three requisites of successful manufacturing
cheap fuel, a good labor supply and adequate transportation
tacilities, are here supplied, and the record of growth made by
some of the local industries which have trained their own help
has been remarkable.
ASSESSED VALUATIONS SHOW GROWTH.
Assessed valuations are usually slow to respond to the in
crease in real values, but even these show a rapid growth dur
ing the past six years. The figures for this period are as fol
lows :
1907 $2,085,861.00
1910 2,171,965.00
1913 2,199,180.00
HOW TO KEEP TRADE IN YOUR OWN TOWN.
Mart, Texas, is a town of just under 3,000 people, but here
is the way the people of that town, headed by the "Ad Club" of
the town, get after the "away from home" buyers. We give the
story as told by Mr. Surratt to the Oklahoma Retail Associa
tion: This intensified study and discussion of advertising soon
brought up the question of "home trade," or rather "trading
away from home." How to get all the people to trade at home
was the question of greatest interest to all of us advertisers.
Another question we meet here was: "Who trades away from
home?" Investigations showed that practically every one, in
cluding the advertisers did. Then we began to realize how ab
surd not to say useless, it was for us to preach home trade un
less we ourselves practised it. The more we investigated the
more of our merchants and their wives did we find guilty. The
hardware man's wife bought her hat out of town. The grocery
man ordered his plumbing supplies by mail. The dry-goods man
had his circulars printed out of town; and so on down the line.
The only consistent "home trader" was the newspaper man, and
doubtless he would have left town to trade had the legislature
not knocked out the free pass and compelled him to pay cash
railroad fare. (
How were we going to break up this "out-of-town trading"
on the part of our business men and their wives ?
The plan we hit on was as follows: We had a couple of
' home trade banquets," at which were present the merchants
and the clerks. Here we discussed nothing but "home trade"
and had our strongest speakers to show that the merchants and
their wives must of all people practice home trade.
We also ran a series of "home trade talks" in the Mart Her
ald. These created a great deal of discussion on the part of the
merchants and their wives and they began to realize that every
dollar they sent out of town not only hurt the town but hurt
their business as well. Let a woman sec that she is hurting
her husband's business and she will get right in short order.
Women who at the beginning of the campaign openly declared
that they always had, and always would, trade where they pleas
ed and that they usually pleased to trade away from home, are
now our best home trade preachers. And of course when you
get the women you have their husbands. So far the home trade
campaign had extended only to the merchants and their wives.
Alter converting a majority of the business men and their
wives we undertook, with their aid, to reach out and win over
the women of the town and the farmers of the country. It is
hardly necessary to call your attention to the vastness of the
task or of what it meant in the way of adding trade to the town.
Have any of you ever made any investigation to learn the
amount of money that is sent out of your town annually to the
mail-order houses? Or have any of you small town merchants
or secretaries ever figured how many thousands of dollars your
farmers and your town women spend in the near-by cities? You
will find that many of your customers who owe you are sending
much of their cash away to the mail-order houses and spending
it in the cities. The same people are cussing you for being a
high-priced old "skinflint." You will also find that many of the
mail-order houses are now doing a credit business and are sell
ing many of your thirty-day customers.
Mart being a railroad town our people had been solicited by
every mail-order concern going, and of course their minds had
been poisoned against local merchants.
This is a rich, black land, cotton country and the mail order
advertiser has worked it for all it is worth. Through his adver
tisements in the farm journal he has insinuated over and over
again the local merchant is a useless parasite.
We undertook to bring the farmers and the women of the
town over to us, by appealing to their loyalty and pride in the
town. We attempted to make them see that Mart could never
be a better town than the people of Mart made it. We showed
WAYNE COUNTY COURT DOUSE.
them that a town to be a good town must be a good trading
point. In short the town would be just what they the people
of Mart made it. We were careful to point out to them that
our merchants did not ask them for their trade at higher prices
than they could buy for elsewhere. We gave them distinctly to
understand that we could meet prices quality and terms con
sidered with any city merchants or any mail order houses. We
told them it was their duty to buy to the best advantage and all
we asked was for them to give our merchants a chance at the
order before they went to the city or ordered from Chicago.
The method chosen for telling the Mart women and the
Mart farmers these things was important. First, we had to tell
them in a way that was sufficiently striking to make them "sit
up and take notice." And second we could not be too harsh, for
.1 1 i , ..t f t t, 11 .
ims wuum iiuve aniagomzeu inem ana anven au ine more traae
away from town.
So we began first to run the "home trade talks," mentioned
, LYRIC TIIEATKE.
lloncsdnlo's 530,000 Piny House. One of the Town's Many Substantial
Buildings.
above, in the Mart Herald. One of these appeared every week'
for about three months. These "home trade talks" while writ
ten to be read by the Mart women and Mart farmers, were at
first addressed to the merchants. The blame for people trading
away from home was laid on the merchant rather than ;on the
people. The merchants were told that if they would advertise
more and advertise better they could hold for Mart all of her
trade. In this we told the truth, but our main purpose was not
so much to preach advertising as to win the people over to us.
Later on, at our first home trade banquet, we raised funds
for mailing a home trade letter to every woman in Mart and
every farmer in Mart vicinity. In this letter we asked them
to tell why if ever, they found it necessary to trade away from
Mart. In eacli letter was enclosed an addressed card for reply.
In this letter we did not censure them for not trading at home,
but asked them to help us solve the problem by giving us three
reasons why, so We could make the proper recommendations to
our merchants.
At the second home trade banquet these cards were read
and funds were raised for mailing out a second home trade letter
in answer to these cards.
At our second meeting we had a number of clerks present
and one of them made a talk on "Courtesy."
Talks were also made on such subjects as "What shall we do
if we do not have the article called for by the customer?"
Thus you see we have tried to make these meetings improve
our store service as well as pull and hold trade for Mart. Dran
McCormick's Footwear-Fashion.
Savings Bank
HONESDALE, PA.,
871 42 YEARS OF SUCCESS 1913
THE BANK THE PEOPLE USE
BECAUSE we have been transacting a SUCCESSFUL
banking business CONTINUOUSLY since 1871
and are prepared and qualified to rendorVALU
ABLE SERVICE to our customers.
BECAUSE of our HONORABLE RECORD for FORTY
ONE years.
BECAUSE of SECURITY guaranteed by our LARGE
CAPITAL and SURPLUS of 550,000 00.
BECAUSE of our TOTAL ASSETS of $3,000,000.00.
BECAUSE GOOD MANAGEMENT has made us the
LEADING FINANCIAL INSTITUTION of
Wayne county.
BECAUSE of these reasons wo confidently ask you to
become a depositor.
COURTEOUS treatment to all CUSTOMERS
whether their account is LARGE or SMALL.
INTEREST allowed from the FIRST of ANY
MONTH on Deposits made on or before the
TENTH of the month.
OFFICERS :
W. B. HOL5IES, PRESIDENT. II. S. SALMON, Cashier.
A. T. SEARLE, Vico-Pr 'csldcnt. W. J. WARD, Asst. Cashier
T. B. CLARK.
E. W. GAMMELL
W. P. SUYDAM,
DIRECTORS :
H. J. CONGER,
W. B. HOLMES,
C. J. SMITH.
H. S. SALMON.
J. W. FARLEY,
P. P. KIMBLE.
A. T. SEARLB,
KRAFT & CONGER
HONESDALE, PA.
Represent Reliable
Camoanies ONLY