TIIE CIX1ZKX. riUKAV, .U'LY 20, 1010.
UP TO DATE ADVERTISING
Kay to the Secret of Success of Evsr
Merchant, The fnct cannot bo Impressed V
deeply upon tlie undemanding of t!i
local merchant tbut It Ik up to r.;;i
largely to keep nnd Increase li"n .
trade. There Is absolutely nothing t
gain by sitting: back In n swivel chnli
and complaining that business Is poiir
to the dogs, Hint the mall order con
cerns are boggling up the patronage
that ought to come to tho town store
' but there is everything to lose unles
the merchant gets busy and counter
acta tho tendency toward buying goo.U
away from home.
While- each merchant must think out
in tho main his own plan of campaign
Against the octopus that seeks to do
stroy him, basing his efforts upon lo
cnl conditions, tho consensus of opin
ion throughout tho commercial world
ecems to bo that up to date advertis
ing Is tho key to the secret success In
this age.
Merchants who use thu advertising
space in their town papers to the beet
advantage are the ones who do the
least complaining about losing theli
old time customers.
Nowadays every merchant who does
any successful business advertises In
the local papers, but It is a well known
fact that many of them fall to get the
full efficiency of the space for which
they pay.
The ancient "stnndlng ad." -which
calls attention to "Jones & Co., Staple
and Fancy Uroccrles Always In Stock,"
serves to tell tho people that Jones &
Co. are still open for business, but It
does not tell them just why they
should trade with Jones & Co. Instead
of with Brown Bros., who print In
their advertising space a list of bar
gains from day to day or from week
to week, giving bargain hunters Infor
mation as to where they can trade and
save money.
It Is the merchant who makes the
best newspaper display of his actual
bargains who picks the plum of pat
ronage. People are on the wntch for
a good thing, and when they get the
Up from an advertisement they go
after It.
CARING FOR STREET TREES.
Surgery One of the Most Important
Features In Their Preservation.
There Is nothing more pleasing to
the eye of a visitor to nny town than
clean streets and well nrranged street
trees. A number of young shade trees
well laid out greatly assist In making
the home town beautiful.
The preservation of existing old
trees is even of greater importance
than setting out new ones. The lack
of care of trees In the matter of plac
ing guards around them, the leaving
WELL KEn STREET SHOWING SUADETREES.
of short stumps in pruning and other
neglect cause mutilations of the trunk
and stems of trees that need attention.
Tree surgery therefore forms one of
the Important divisions of the care of
trees. Cavities in trees, no matter
bow caused, are thoroughly cleaned
of all decayed wood, painted with tar
and filled with cement. It is a process
very much similar to that of filling a
tooth.
Small cavities are filled with the
usual cement mixture- of one part of
Portland nement to two parts of sand.
In the case of larger cavities bricks
nnd stones are 'used to retain the con
crete, and the result Is that a strong
masonry column is erected within the
hollow tree, and it Is thus strengthen
ed. Tho filling follows the contour of
the tree. But the cement Is not filled
flush with the outside bark of the tree,
but Is filled up to tho line separating
the bark from the first layer of wood,
so that the new growth of wood will
form a callous around tho border of
tho filled cavity, and In tlmo the bark
will roll over the cement and cover It
entirely, leaving no trace of the ce
ment exposed.
Tips For Home Merchants.
Newspaper men should bo thankful
that at least some merchants do not
advertise else what would they do for
their horrible examples?
It is all n building process tho rock
Is built of atoms, the tree Is built of
cells, tho houso Is built of bricks, suc
cess In business Is built of conquered
details.
Of business the more you kupw
nbout It the more you know what
there Is to know nbout It.
If you are a good merchant the big
gest Investment you havo Is not in
stock, but In tho good will of your
customers.
Words of Praise Helpful.
Stato Senator J. h. Brady of Kansas
eays he met two representative citi
zens from nearby towns recently. In
speaking of tho home paper ono said,
"It Is nothing much." Tho other said:
"Wo nro all very proud of our llttlo
home paper. It Is better than you
would expect In a town so small as
ours." Which was tho best boomer
for hla town?
I Amending the Game Laws.
A wild stab of sound made tho help
less nlrwnves shudder.
"Grcnt guns, what's that!" cried tha
mnn ncrosa the way.
"That," replied Ids wife, "Is our
neighbor, Miss Screech, singing at tho
open window."
I Tho man scowled darkly.
, "There should bo no open season for
windows In tho Screech family," ho
i grlmlydeclared. Cleveland Plain Deal-
The True Vision.
Pence, modent lady, 'tis too much
That In anil out of season
Tou put my loving to tho touch
And test of Icy renson.
Why urge that much I see Is due
To "ntito necromancy:"
That only part ot you Is you,
The rest my foolish fancy?
Peace, Kt-ntlo lady. Why protest
That lovo hath dulled my vIslonT
Can you bellavo that vision best
That boasts a cold precision?
Oh, rather bless my truer eye,
Whatever flaws It can't sec,
That knows your sweet reality,
Yet holds you still my fancy!
Catholic Standard nnd Times.
A Wis Precaution.
The day before she was to be mar
ried tho old negro servant came to her
mistress and Intrusted her savings In
her keeping. "Why should I keep It?
I thought you were going to get mar
ried," said her mistress.
"So I Is, missus, but do you s'poso
I'd keep all dls money In tho houso
wld that strange nigger?" Succens
Mngazlne.
Another.
With tho conventional obeisances.
Sho cannot sprint, she cannot spurt,
Tho woman with th6 hobblo skirt,
A style concocted In n rapes
By one who pled tho fashion page,
A stylo that surely should bo canned.
That spoils the fairest In tho land;
A style that hnth nor fjrtico nor use,
Looks llko tho mischief nnd the deuce.
At crimes llko that who'd bo Inert,
O woman with the hobblo skirt?
New York Mall.
The Right Size. .
Customer My wife told mc to stop
in nnd buy her a bathing suit. What
are your prices and sizes?
Dealer We hnve a very nice ono
here that I'm sure she will like. A
fifty dollar bill will just cover It.
Customer That Is Just about tho
size she wants. How much Is it?
Judge.
Pyrotechnics.
Who rambles homo at four a. m.
And tells his wife, "My dear,
I tried to see tho comet, but
It failed, love, to appear,"
If that she raps him o'er the head
Because he smells ot bars
May, after all. be treated to
The sight of many stars.
Toledo Blade.
Another Good Reason.
Talkative Passenger When the rata
desert a ship before it sails It's a euro
sign that the ship is unseaworthy, Isn't
it?
Able Seaman Not always. They
might discover that a Chinese cook
had shipped. Illustrated Sunday Mag
azine. Some Day.
Somo day when you take your stand
Yonder In the promised land
You may wonder at tho strife
That you tried to raise In life;
Ask yourself when harps you handle,
"Was tho old game worth the candle?"
Frank L. Stanton.
Going Some,
Mrs. Howard Do come to see mo
soon. I live right around the corner
from your house.
Mrs. Coward Thanks awfully, but
since we havo our now motor I never
call on nny one who lives less than
twenty miles away. Life.
Short.
Her days are short
Down by tho water;
But, oh, her bathing
Suit Is shorter!
Detroit Free Press.
A Second Rate Artist.
"Tell me the truth, professor. Will
my son ever make an nrtlst?"
"He might be good enough to paint
Ilcmbraudts nnd TItlans," was the
professor's peculiar reply. Washing
ton nernld.
Consolation.
Adonis was a handsome chap,
A goodly sight to see;
But, though his sort are scarce today.
Cheer up! You still have mo!
Llpplncott's.
The Usual Way.
Mycr My motto is "Live and lenrn."
Gyer I once know a man who tried
It.
My er-Well?
Oyer Just nbout tho time he'd learn
ed ho died. Chicago News.
For the Other Fellow.
How I lovo tho hurdy-gurdy,
Though sixno curse It aB a bore!
How I lovo tho hurdy-gurdy-Playing
nt some other door!
Iiuffalo Express.
His Early Grouch,
"Sonic ono always profits by our mis
takes."
"Yes; tho minister got five dollars
when I was married." Spokane
Spokcsraan-Itevlcw.
Hence These Tears.
Beefsteak and onions through the land
Held favor, there's no doubt,
But now we pat tho onion and
We cut the beefsteak out.
Washington Star.
A Subdued Menu.
Crushed oats.
Beaten biscuit. Mashed potatoes.
Whipped cream.
Puck.
A Pair of Bills.
Shakespeare was progressive quite.
And gentle Will.
If working now, would maybe write -For
vaudeville
Iiouluvlllo Courler-JournaL
jglaturday Qight
ollf By Rev. F. E. DAVISON
UIIVj Rutland, Vt.
THE KING'S TEACHING CONCERN
ING FORGIVENESS.
International Bible Lesson for July
31, '10 (Matt. 18:21-35).
Henry F. Drummond made himself
famous by writing of "tho Greatest
Thing In tho World." Over ngalnst
that eulogy of love I put. "Tho Hard
est Thing In tho World," tho duty
of forgiveness.
It Is easy enough to lovo thoso who
love you, to get along peaceably with
those who have no Inclination to do
you harm. But to forgive your ene
mies, to chcrlBh no hard feelings to
wards thoso who bark nt you, and stab
you In the back, nnd Ho awake nights
hatching up schemes to ruin you, and
camp on your trail as persistently as
an Indian scalp-lock hunter, nnd In
every place nnd under all circum
stances, undermine and betray you;
to forglvo such human vultures nnd
blood suckers, nnd do It, not once, nor
twice, but 70 times 7. If it is not tho
hardest thing to do In tho world, will
somebody please explain why not?
What Is there In the whole realm of
life that makes such a demand upon
every member of your body and every
fnculty of your soul?
This Is more than keeping your
mouth shut, more than holding your
temper, more than refusing to retali
ate; this Is to fully, freely, perfectly
forgive the offender. And let him
who thinks that Is an easy thing to
do, Just try it.
The World's Standard.
The world's standard is "An eyo
for an eye, and a tooth for a tooth."
If a man wrongs you, pay him back
in his own coin, get even with him if
It takes you years to do It, nurse your
wrath to keep it warm, as Robert
Burns said, and when the opportunity
presents itself to avenge your injury
exact -the utmost farthing of principal
and interest. Let it be understood
that he who crosses your path does so
at his peril, nnd will pay dearly for
It when onoe you get him In your
power.
The world is full of people in whose
soul the milk of human kindness has
turned to bonnyclabber. They have
repudiated those who were once their
bosom friends. They have totn out
of their hearts all memory's pictures
of those they once loved, and their
very names are tabooed by them.
They have turned their pictures to
the wall. They nre dead and burled
to them. They demonstrate with a
good deal of satisfaction that they
can hate as intensely as they once
loved. If ever angels weep it Is over
such a ruined, poisonous, reptilian
heart as that.
World's Great Haters.
When you come to put the micro
scope upon these people who never
forgive, what do you find? Do you
discover that they themselves are Im
maculate? Do you find that they oc
cupy a spotless altitude on an un
stained pedestal? Usually Just the
opposite. The people who are out of
harmony with one, are out of gear
with a good many. Like Ishmael of
old, every man's hand Is against
them, and' their hand is against every
man's. The great haters usually have
a lot of it to do. There seems to be
a general conspiracy to torment them.
Somebody is always stepping on their
corns, their feelings aro in a continual
state of perturbation.
They are not by any means the
modern saints. They loudly condemn
the sins of others, while conveniently
blind to their own. They make a
distinction in sins, declaiming vocifer
ously against some forms of evil while
practicing others, with still greater
criminality. They throw up their
hands In holy horror at some forms of
evil, while- harboring tempers and dis
positions in other directions equally
vile.
"Compound for sins they are Inclined
to
By damning those they have no mind
to."
They forget that hate Is murder In
tho sight of heaven, that covetousnesB
1b really larceny in God's sight, that
an unforgiving spirit slams shut the
door of paradise, that, "with what
Judgment yo Judge, ye shall bo Judged,
and with what measure ye mote. It
shall be measured to you again."
World's Compromises.
Somo peoplo try to get around
this duty by compromising the matter.
They say, "I will forgive, but I can
not forget." They take tho old
grudgo and put it out of sight, but
it 1b carefully preserved where they
can see It once In a whilo. Thoy bury
tho hatchet, but they leavo the handle
sticking out to bo a dally reminder
of what Is there entombed, nnd then
thoy roll up their oyes very piously
and pray, "Forglvo us our debts, as
wo forglvo our debtors," No, it is not
human nature to forgive. There Is too
much carnalty In nil of us to tnmoly
submit to Injustice, abuse and calum
ny. We explode quickly when a spark
falls upon tho magazine.
But what human nature Is Incapa
ble) of, grace can do. There havo
been multitudinous instances of men
and women who In the midst of might
iest provocation, havo given sofi an
swers to wrath, turned tho other
cheek to tho smlter, and ropouted
without a particle or acrimony In
their hearts, their Master's petition,
"Father, forgive them they know not
what thoy do," It is the hardest thing
in the world, but it can bo dono. The
old-time copybooks had It, "To orr Is
human, to forgive divine."
FOR A
Theme:
LARGENESS OF HEART
BY REV. FRANK L. GOODCHILD.
Text God gave Solomon wisdom
and understanding exceeding much,
and largeness of heart. I. Kings, I v.,
29.
-t- -1- -1-
No mnn over had n more varied en
dowment than Solomon, whose mem
ory Is cherished by Jews, Christians
and Mohammedans alike.
He had such unbounded wealth that
we are told he made silver as tho
stones of tho streets In his capital
city. He had a wisdom that so amazed
men that they came from the ends of
the earth to hear him. Ho had such
skill in ruling that he left behind him
world-wide fame that will endure to
tho end of time.
But this singular historian who
tells us the story of his life reminds
us that he had something beyond
these things. The greatest of God's
gifts to man Is not a mighty brain, not
a full purse, not to havo his name on
everybody's Hps, but to have a gen
erous spirit "largeness of heart," as
It Is called In this text.
Tho Bible has a great deal to sr.y
about a man's heart. The mind of
man is not ignored. We are told to
lovo God with all our mind. But no
one can read the Bible without dis
cerning that Its chief concern Is with
the heart. The Scriptures with un
mistakable clearness declare the su
premacy of the heart over the brain.
You may train tho intellect and not
make a man a mite better. It was
snld of one of the greatest of English
men that he was not only the wisest
and brightest but also the meanest oi
mankind. But you cannot cultivate
tho graces of the heart without mak
ing a man good ns well as great. No
body Impeaches the Intellectual power
of the devil, and It is lack of heart
that makes him a devil. On the other
hand, the best portrayal of God we
have Is in that wonderful phrase thai
tells us that He is "full of compas
sion." And it is His "largeness of
heart" that draws us to Him and
makes us worship Him.
And that Is why the Bible says:
"Keep thy heart with diligence, for
out of It are the issues of life." if
the heart is full of good intentions It
is easy to speak well and to do well.
If the heart is a nest of evil desires
wickedness is the natural and Inevita
ble outcome of it.
We drill the minds of our children
in knowledge, we train their hands to
a trade, but too often we let the heart
take Its own way. Somebody has said
that If an Inhabitant of another world
should visit purs nnd study the cata
logues of our schools he would con
clude that our race has no heart, so
much provision Is made for the train
ing of tho mind and the heart Is so
Ignored.
If our heart Is dwarfed, If our sym
pathies are narrow, If our Interest lu
the needs ot people nbout us Is cold
and dead, there Is but one remedy
we must nsk the Creator of the heart
to help us and make us tender in spir
it, and we must exercise the heart by
helping others.
God Meets Us In Christ.
Emmanuel, which, being Interpret
ed is, God with us. (Mntt. 1:23.)
We have been hearing a great deal
about the Immanence of God, nnd
'many are captivated by tho delightful
thought of having God in such close
contact with our finite life. But the
Immanence of God npart from Jesus
Christ is Pantheism or Theosophy. In
his natural state man Is not in fellow
ship with his Maker. "Without God
nnd without hope in the world," is
the normal stnte of our fallen human
nature. It Is a cruel comfort to talk
to any unconverted man nbtftit the
Fatherhood of God, the Brotherhood
of Man and the Immanence of the Di
vine Spirit in every human consci
ence. Jesus Christ has brought us nigh
to God, and only in believing union
with Him nnd throHgh tho heavenly
birth which Ho Brings to every re
generate heart can tho lost chord bo
found nud the broken law of gravita
tion to our true centre be restored. It
is through Jesus Christ and Him alone
that God is with us, for us, In us.
Christian and Missionary Alliance.
The Appeal of Prayer.
As we pruy we aro prostrate before
omnipotence and boundless lovo. It
will be well with us all when we loarn
to pray. If It Is well with us now It Is
because there are more than ten Just
men appealing In our behalf. Yes, It
is all right with thu world because
God is in His heaven, but it Is more
all right becauso Ho Is on His onrtu
as well ami no sentinel bars our way
to His presence.
When We Can Afford to Die.
However dark and profitless, how
ever painful and weary, existence mny
havo become; however any man, llko
Elijah, mny bo tempted to cast him
self down beneath the juniper-tree
and say, "It Is enough, 0 Lord!'1 llft
is not done, and our Christian diame
ter is not won, so long as God has any
thing loft for us to suffer, or anything
left for ub to do, F. W. Itobortson.
Bowing down to a golden calf would
soon transform an an gal Into a boast
Grants' Manacer Ends Most
Disastrous Western Trip.
New York, July 'M. The Giants nro
back In New York with the unenvi
nble record of having made the worst
showing on a western trip that the
team has ever been guilty of since
McGraw nssumed the reins of man
agement. Twelve of their twenty games on the
road since July 4 have been defeats.
The Giants hnve anything but pleas
ant recollei'timw of St. Louis, where
they won every contest played in the
Missouri metropolis last season. They
have been able to capture only two
out of the eight games played there
this year. They made It two out of
three In New York from the Rajahs,
but one of these games was slipped to
them In the ninth Inning when they
needed three runs to tie and the Car
dinals had two men out nnd two strikes
on another batter. S the count to date
Is seven to four In favor of s Lnula.
0
Tho Kind Tou Havo Always
in use lor over 30 years,
and
7y J1, sonal
All Counterfeits, Imitations and "Just-as-good" nro but
Experiments that trlllo -with nnd endnnger tlio health of
Infants nnd Children Experience against Experiment.
What is CASTORIA
Castorla is a harmless substitute for Castor Oil, Pnro
goric, Drops and Soothing Syrups. It is Pleasant. It
contains neither Opium, Morphine nor other Narcotio
substance. Its ago is its guarantee It destroys "Worms
nnd allays Fevcrislmcss. It cures Diarrhooa and "Wind
Colic. It relieves Teething Troubles, cures Constipation
nnd Flatulency. It assimilates the Food, regulates the
Stomach nnd Bowels, giving healthy and natural sleep.
Tho Children's Panacea Tho Mother's Friend.
GENUINE CASTORIA ALWAYS
Scars the
The EM You Have Always Bought
In Use For Over 30 Years.
TMCCINTIUH COMPANY, TT MURRAY THttT. NC.W YORK CUV.
J.....JJ,.J..!.....J....J.J.4..J...I..J..J..41..J...J...J..
Taste It Localized.
Taste Is curiously localized In tho
mouth. Put a lump of sugar on tho
tip of your tongue and you will find
It distinctly sweet. Then try It half
way back on Uio tonguo and you will
find It tasteless. All sweet or aroma
tic substances, such ns wine, sugar
and coffee, can be properly appre
ciated by tho front half of the tonguo,
a piece of knowledge thnt every truo
connoisseur applies when ho sips In
stead of taking n mouthful. With
most other substances, however, tho
reverse Is true. In these cases tho
Up of the tongue serves only for touch
ing It Is the back part that tastes.
Tho sides of the mouth too are qulto
insensible to certain substances not
tasteless. Put some salt or vinegar
between the teeth and the cheek and
you will find them nbsoiutely flavorless.
The Origin of Fire.
We have no evidence of the time
when mnn did not havo the knowl
edge of producing fire. It Is certain
that man possessed fire ns far
back as Quartcrnary time. In tho
caso of tho earliest cave men we find
numerous hearths, ashes and cinders,
bone wholly or partly cal.-lned, and
fragments of pottery blackened by
smoke. As far back as wo can go wo
find man cooking his food. As to how
men came by their knowledge of tiro
there Is room for a wide difference ot
opinion. Its use was probably first
known In some volcanic region, whero
it was suggested by nature Itself. Then
came tho two sticks, and lator on
the flints, by means of which men
could produce the necessary agent at
Kill. j
Prolific Penr Trees.
Fifty-nine penr trees In Washing
ton on less than an acre produced
nearly 1,000 boxes of fruit and not
ted over J2.G0OO. The trees were
the Anjou variety.
Long Lived Microbes.
The microbe fiend will be con
firmed in his fussiness who learns
that some hardy microbes can live
over two centuries on the land and,
longer yet In the water.
How About This.
While workmen wero sawing
through a block of Bath stone at
Exeter they cut Into a cavity In
which was found a cluster of two or
three dozen live bees.
How Lightning Splits Trees.
Lightning makes trees explode llko
overcharged boilers. The flame of the
lightning does not burn them up, nor
does the electric flash split them liko
an axe. The bolt flows through Into
all the damp Interstices. ot the trunk
and Into the hollows under Its bark.
All the moisture at once is turned into
steam, which by Its Immediate ex
plosion rips open the tree. For cen
turies this simple theory puzzled
scientists, but they have got In right
at last.
Bought, and whicli Las been
lias borno tho signature of
lias been inado under bis per-
supervision since its Infancy.
Signature of
KRAFT & CONGER
HUE
HONESDALE, PA.
Represent Reliable
Comoanies (ONLY