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The Somerset
&
County Star.
VOLUME II.
SALISBURY, ELK LICK POSTOFFICE, PA., THURSDAY, NOVEMBER 23, 1893.
NUMBER 49
Hstablished 1852.
P. 8S.
—DEALER IN—
GENERAL .. MERCHANDISE.
The pioneer and leading general store in Salis-
bury for nearly a half century.
For this Columbian year, 1893, special efforts will be made
Unremitting and active in an-
ticipating the wants of the people, my stock will be replen-
ished from time to time and found complete, and sold at pri-
ces as low as possible, consistent with a reasonable business
profit. Thanking you for past favors, and soliciting your very
valued patronage, I remain yours truly,
for a largely increased trade.
Salisbury, Pa., Jan. 2d, 1893.
HAY,
anteed.
Speicher’s Drug Store!
Behold We Are Come! Selah!
And verily we are here to stay. Immov-
able as the Pyramids of Egypl or a grease
spot on a pair of ice cream trousers.
we have with us a full stock of the purest
and freshest Drugs,
Druggists Sundries, Soap, Perfumes, Toi-
let Articles, choicest assortment of Stationery
and Books in town, Jewelry, Spectacles, ete.
And
Patent Medicines,
Arctic Soda Water
and Hire's Root Beer constantly on draught.
Ice Cream Soda every Saturday afternoon
and evening.
Prompt attention and satisfaction guar-
A. F. SPEICHER, Prop.,
: Elk Lick, Pa.
P. S. HAY,
Mrs. S. A
and Royal.
GRAYHAM and BUCKWHEAT FLOUR, Corn Meal, Oat Meal and Lima Beans. I also handle
All Grades of Sugar,
including Maple Sugar, also handle Salt and Potatoes. These goods are principally bought in car
Goods delivered to my regular customers. Store in
load lots, and will be sold at lowest prices.
STATLER BLOCK, SALISBURY, PA.
Taille,
GRAIN. FLOUR And FEED.
CORN, OATS, MIDDLINGS, “RED DOG FLOUR,” FLAXSEED MEAL, in short all kinds of
ground feed for stock. “CLIMAX FOOD,” a good medicine for stock.
All Grades of F'lour,
nmong them *Pillsbury’s Best,” the best flour in the world, “Vienna,” “Irish Patent,” ‘Sea Foam’
THEY HAVE GOT fo G0! ™ oo >
HARD TIMES, HIGH PRICES and BIG PROFITS can’t exist in this town, be-
canse I have got the goods and make the prices that save people money. Have you
MY NEW SPRING STOCK
of Dry Goods, Groceries, Boots, Shoes, Hats, Caps, Furnishing Goods, Notions, etc?
Give me a call and see my line of Ladies’,
ford Ties and Slippers, also a nice line of Men's, Bovs’ and Children’s Straw Hats.
I remain your friend,
GEO. K. WALKER.
C.T. Hay’s Block, Salisbury, Pa.
seen
Many thanks for past favors.
Misses’ and Children's Fine Shoes, Ox-
Dry Goods Merchants
Of MEYERSDALE, are Headquarters for
LADIES’ WRAPS. Over 100 STYLISH COATS
and CAPES iu stock, bought from the largest and
most stylish manufacturers in the country. La-
dies, call and see them. Prices low—from $2.50
Established in 1880.
Fisher's Book Store, Somerset, Pa.
WHOLESALE DEPARTMENT: This large and heav-
ily stocked establishment is now fully stocked and ready for
the Fall and Winter trade.
The Wholesale department sells to 90 town and country merchants in this and ad-
joining counties and states. The attention of merchants and others in the Elk Liek and Mevyers-
dale coal regions is called to our stock, and sheir orders and the orders of others solicited.
Blank Books, Letter, Legal Cap, Foolseap and Box Paper. Envelopes. Inks, Pens, Pencils, Mucil-
age, Pen Holders, Slates, Tablets, Justice's Blanks, School Books, School Supplies and everything
usually sold at a well organized and well stocked
retail trade is solicited for such goods as your home merchants do not supply. Mail orders prompt-
Iy attended to.
stationery store, at best wholesale prices. The
CHAS. H. FISHER.
WITHOUT THE
Es
BOW (ring)
it is easy to steal or ring watches from the
pocket. The thief gets the watch in one
hand, the chain in the other and gives a
short, quick jerk—the ring slips off the
watch stem, and away goes the watch, leav-
ing the victim only the chain,
This idea stopped
that little game:
The bow has a groove
on each end A collar
runs down inside the
pendant (stem) and
fits into the grooves,
firraly locking the
bow to the pendant, T 4
10 that it cannot be A
pulled or twisted off, Al
an
cost, on Jas. Boss Filled and other
cases containing this trade mark—
Ask your jeweler for pamphlet,
Keystone Watch Case Co.,
PHILADELPHIA,
Sold by all watch dealers, without o
S. Lowry & Son,
UNDERTRKERS.
#t SALISBURY, PA., have always on hand all
kinds of Burial Cases, Robes, Shrouds and al
kinds of goods belonging to the business. Also
have
A FINE HEARSE,
and all funerals entrusted to us will receive
prompt attention
FF WE MAKE EMBALMING A SPECIALTY.
—WITH—
Bicycles!
to $18.00. =
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We are giving our agents Batra Induce-
ments for cash orders.
BEN HUR, $75 and $90.
OENTRAL, High Grade, $135.
$5 $10 and $20, Genuine Confederate
9 Bills, only five cents each; $50 and
$100 bills, 10 cents each; 25c. and 50c. shinplas-
ters, 10 cents each; $1 and $2 bills, 25 cents each.
Sent securely sealed on receipt of price. Ad-
dress, CHAS. D. BARKER, 90 8S. Forsyth St., At-
lanta, Ga.
Write for Big Discounts to Agents.
Address,
Central Cycle Mfg. Co.,
INDIANAPOLIS, IND.
°, L. LIVENGOOD, Agt. at Elk Lick, Pa.
prices that are right, give me a call.
all kinds of furniture repairing. Bring your
work to my shop.
Frank Petry,
Carpenter And Builder,
Elk Lick, Pa.
It you waui carpenter work done right, and at
I also do
T. W. GURLEY,
JEWELER AND OPTICIAN,
MEYERSDALE, PA,
REPAIRING AND ENGRAVING DONE,
R.B. Sheppard,
Barber and Hair Dresser.
All kinds of work in my line done in an ex-
pert manner.
My hair tonic is the best on earth—keeps the
scalp clean and healthy.
I respectfully solicit your patronage.
WW. F.Garlitz,
Expressman and Drayman,
does all kinds of hauling at very low prices. All
kinds of freight and express goods delivered to
and from the depot, every day. Satisfaction
guaranteed.
W.F. EAST,
Painter and Grainer
House and sign painting and all other work in
my line done in a substantial and workmanlike
manner. Your patronage solicited and satisfac-
tion guaranteed.
P.O. Address, BELLE IT.ICEK, PA.
TO CONSUMPTIVES.
T he undersigned having heen restored to
health by simple means, after suffering for sev-
eral vears with a severe iung affection. and that
dread disease CONSUMPTION, is anxious to make
known to his fellow sufferers the means of cure.
To those who desire it, he will cheerfully send
(free of charge) a copy of the prescription used,
which they will find a sure eure for CONSUMPTION.
AsTHMA, CATARRH, BRoNcHITIS and all throat
and Inng MavLapies. He hopes all sufferers will
try his remedy, as it is invaluable. Those desir-
ing the prescription, which will cost them noth-
Ing, and may prove a blessing, will please ad-
ress.
REV. EDWARD A. WILSON, Brooklyn, New York.
An Open Letter to Our Patrons,
Friends and patrons, you will notice
that THE STAR is this week reduced in
size, and as you will doubtless want to
know the reasons for the change, I will
proceed to give them to you.
In the first place, in order to get me to
establish a newspaper in Salisbury, the
business men of the town and some of
the mechanics signed a document agree-
ing to give me a liberal advertising and
job printing patronage. This is all I
asked and they said in “black and white”
that they would give it to me. Some of
them said they would be willing to give
me a bonus to locate here, but I did not
ask it of them. All T wanted was for
them to promise me a liberal patronage,
and as they seemed to take pleasure in
making the promise, I confided in them
and took it for granted that their signa-
tures to the document referred to meant
more than any empty promise. But T
am sorry to say that to a great extent 1
have been disappointed, for some of the
very men that signed my paper have
never yet given me one cent’s worth of
advertising or job printing. Perhaps
they were only joking when they wrote
down their signatures, but be that as it
mav, I do not relish the joke. When 1
moved here from Nebraska, a distance
of over 1.800 miles. T was acting in good
faith and firmly believed that all those
here who encouraged me to make the
long and expensive move were also act
ing under the influence of honest mo-
tives; but it seems that some of them
were not. They may have been only
negligent in coming forward with their
promised patronage, but as they have
been frequently remimded of their prom-
ises, that ean hardly be probable.
However, it affords me pleasure to say
that the most of my encouragers gave
me a pretty fair advertising patronage,
the first year of the paper's existence.
and I was well satisfied with the same
and had good reason to believe that it
would increase instead of diminishing.
But such has not heen the case, for ever
since Jan. 1st, 1893, advertising space
has been reduced on the plea of hard
times, economy and various other things.
This has been carried on until I now feel
that it is my turn to economize, for I feel
the hard times as keenly as anyone else.
I can not very well economize at the
stores, for it requires just as much mer-
chandise for my family as it did when
times were good. It is not expensive to
run a store bill the way some men do it
—buy and never pay—but I have always
been in the habit of paving for what I
buy, and, by the way, it requires a great
deal of buying and paying for my family
of nine. I have, however, been doing
a great deal of economizing for the past
three months, but with the exception of
quitting the use of tobacco, none of my
economy has been at the stores. In fact
I have been practicing the most rigid
economy. for some time, cutting off all
expenses that are not creditable to have,
but I must go still farther.
If mv advertising patrons cut down
their patronage to a mere pittance, which
they have done, the only way I cun see
out of the dilemma is to cut down the
size of the paper, and for that reason I
this week lop off two pages. If that will
not cut off sufficient exhenie to suit the
advertising patronage. 1 will reduce the
paper two pages more; if that will not
do, T will discontinue it altogether and
run an exciusive job printing office; and
if an exclusive job printing office will not
pay in this town, then I will trv to find a
location where it will pay. T am not
complaining of my job printing patron-
age, for that has been quite good, right
along, notwithstanding the fact that a
few parties in this town have been doing
the Chinese act by sending their orders
for printed stationrye to the city. Some
would-be business men will always send
abroad for everything they can buy a lit-
tle cheaper than at home and then imag
ine that they are doing very smart buisi-
ness, but thev are not. It never pavs to
boyeott home industries. If the home
paper is boycotted by a home business
firm that sends away from home for its
printing, the paper and some of its friends
will always retaliate by patronizing such
a firm just as little as possible. and in
that way such a business honse will lose
sales enough in one month, the profits of
which would keep it in printed stationery
for several years. Then what has the
“Cheap John” merchant gained by send-
ing to the city for his printing? Nothing
but the contempt of all fair-minded peo-
ple who have learned of his niggardliness
toward the place where he
gets his living and business. There are
lots of things that T ean buy from such
firms as Montgomery, Ward & Co., and
get them delivered to me, all charges pre-
paid, for less money than our merchants
buy the same kind of goods at wholesale
But Ido not do that kind of business.
All the goods I buy away from home are
such goods as I can not get here. or goods
that T trade in on foreign
and every man has a right to patronize
his patrons, no matter where thev are lo-
cated. Tt is the duty of every person to
buy as little away from home as possihle
Patronize home and home industries, for
that is the way to make your town pros
per. Here is where we make our money.
and here is where we ought to spend it
Don’t boycott the home printer, even if
he has not got the facilities to do print-
ing quite as cheap as it can be done in
large city printing houses. The country
printer will always do vour work as
cheap as he possibly can, and the fact
that you seldom see him have more than
a thrice-earned living, is sufficient evi
dence that his profits are small. In fact
he isn’t ““in it” for profits with the coun-
try merchant, for you often see country
merchants that have acquired considera-
able wealth. A merchant should be the
last man in the town to send abroad for
his printing, for he, above all others.
must look to the home people for the
patronage given him. But I will return
to the subject of advertising, for as I
have Baid before, my job printing patron-
age has has been quite good, right along,
notwithstanding the Chinese tactics of a
few persons that have sent abroad for
their printing, for which they ought to
be ashamed of themselves. The fact of
the matter is, during the past vear I have
been keeping the paper alive mainly on
the revenue derived from the job print-
ing department of the office, but I am
not going to do so much longer. The
advertising and subseription department
have got to pay all the ranning expenses
of the paper, or Tre Star will refuse to
shine. Business is business, and when
any branch of a business no longer sup-
ports itself, that branch ought to be cut
off before it causes much loss to the pro-
prietor,
his town,
advertising,
It takes money to run a newspaper.
The running expenses of THE Star office
are from $100 to $150 per month—never
less the former amount, and following
is what our home advertising amounts
to per month:
P.S. Hay, Sinches......
S. A. Lichliter, 6 inches.....
G. K. Walker, 6 inches....
S. Lowry & Son. 1%; inches... ............... 5
A. F. Speicher, 3 inches (drugad.)..........
teat A¢ inch (prof. card) ...........
J. L. Barchus, 7 inches...
Frank Petry, 1 Ch... 0.0...
Seminole Bitters Co., 115 inches... .... Va
RB. B. Sheppard, lineh... co. 00
John J. Livengood, 1inch-.................. 50
W. FP. Garlitz. 1inch........,
N. Brandler, 4 inches. 1.75
W.R. Bust, 1 inch ..... .. EAL Cy Te .50
R.M. Beachy, 3 ineh...................o.. . +H0
Dr.Shaw, ddneh. oo. ooo 0 ou on 0 En
Dr. Biehty, Tineh........ 0.0. 0.0 Ll 0h 50
D. 0. McKinley, lineh.................. 0. 4 .50
H. Loechel, 115 inches. . : : 75
R. L. Walter, 2 inches... ... i... 1,00
C.. Wahl, 4incheS.&.c.....0.. 00000 a0 1.75
Total $23.75
Oh, what a magnificent sum this is!
Do you wonder that the size of the pa-
per has been reduced? Of course that
is not all of my advertising patronage,
butit is the bulk of that which is regular.
The Meyersdale, Somerset and Hyndman
advertisements I am now carrying, foot
up to $12 per month, but I do not have
them during the whole year, hence they
are not much of an item. The business
locals T carry, will not average over $5
and all the patent medicine
paper contains will
than $850 per
enough for the
advertising I am
per month,
advertisements. the
not amount to more
month. That is not
amount of medicine
running, hut beeanse there are thousands
of fools in" the newspaper husiness that
take such advertisements at starvation
rates. other publishers mnst take them
at the same rates or not get them at all.
The same can be said of ull other classes
of foreign advertising, for that class of
advertising is nearly all given ont through
city advertising agents. The
make the money there is in it and the
publishers do the work. Nearly all the
foreign advertisements in this paper are
not paid for in cash at all. Some are
paid in printing materials, some in goods
of the advertiser's mannfacture, etc.
ete, but [am getting the bulk of them
through one advertising agency and am
running them to apply on another print-
ing press that the agency will furnish
when a certain large amount of adver
tising is done,
agents
I think IT have now made the situation
so plain that even the dullest man in
town ean form a pretty good idea of
what it takes 10 keep up a newspaper in
this town. The question now is: Do
our buisiness men want a newspaper in
this town? If go, give it a decent adver
patronage. If not, why did veu
promise me a good advertising patron
age in order to get me here, and then,
after the first vear, hein to ent it down
to a mere pittance? You knew me and
the kind of paper I edited before T moved
here from Nebraska: von promised me
a good patronage to get me here; now,
deliver the goods and don't try to crnw-
fish out of a promise that you placed
vour signatures to and whieh [ had con:
fidence in. Don’t cut down your adver
Now
is the time, more than ever, to advertise
Wanamaker “Pulling an
tisement out of n newspaper when times
are dull is like a miller tearing out a
dam when is low.” Ti
to me some firms in this
town that conld spend $10 a month in
advertising and spend in very profitably
to themselves at that. There
store in town that hasn't got lots of
goods that the public knows nothing
about—goods that would find ready sale
if kept constantly hefore the people
through the medium of the local raper,
The people like to know what vou have
on your shelves, and their effort to eall
and see what you have will always he
in the same ratio with your effort to in-
duce them to call by inviting them
through the columns of the local paper.
This is a fact which nearly everybody
has noticed time and time again. Give
them lots of business locals, for they are
eagerly read and always with good re-
sults to the advertiser.
Tir STAR has been a faithful servant
of this town ever since it was established.
and ‘hat its Tabors for the improvement
and upbuilding of the town have accom-
plished a great deal in that direction.
1 hardly think will be denied by one per-
son in the place. But THE STAR has
not been receiving just treatment, and
that is why I must now reduce it in size
I had hoped to add steam power, this
fall, as the cireulation of the paper has
grown to such an extent that it ic almost
impossible to print our big editions anv
longer by hand. But after
larger quarters and hoping for an in-
creased advertising patronage sufficient
to enable me to engine, 1
met only disappointment, and the cut
ting off of advertisements in the name
of economy has been
ever, It is
tising
tisements because times are dull.
said: adver
the water fees
that there are
isn’t a
moving into
ger an have
going on
than next
sible to get money on subseription, hence
more
also to impos
prospects for an engine are very poor
This state of affairs
Every merchant in town should advertise
and advertise liberally, and every mechan
ic in the town should have a eard in the
paper. That is the
town hoom. If every
does his whole duty in the matter of ud
vertising, there will be very few foreiun
advertisements in Ture STAR. Don't
allow your local paper to go our
should not exist.
way to make the
business man
into
the world looking like the advance agent
of a gravevard, but give it a good adver-
tising patronage
world know that it is published in a live,
energetic, enterprising community. Re-
member that the newspaper is the mirtor
into which the world looks to see what
kind of a town you live in, and
is usually judged by the appearance of
its local paper.
I stated in my first issue that I would
give Salisbury as Inrge and as good a pa-
per as her people are willing to pay for,
and that is what I propose to do. Now
which do you want, a steam printed pa
per, a little sheet published by hand, or
no paper at all? The large paper is tle
one you ought to have. but your future
patronage will decide what kind of a one
you will get. Better arouse from your
slumbers, do more advertising, organize
a hoard of trade. change the name of the
borough. make an effort to unite Salis
bury and West Salisbury under one cor
poration, put in water works, electric
light, etc. That will be more creditable
and more profitable than all the cutting
down of advertisments vou can do in the
next ten years.
Submitting the foregoing for youu
theughtful consideration, I am, gentle-
men, Your Humble Servant,
P. L. LivENGoOD.
and therebv let the
a town