The Middleburgh post. (Middleburgh, Snyder Co., Pa.) 1883-1916, June 05, 1902, Image 8
! ADWkllliNU BOOK TEXT The Demand of the Business World lor Advertisement Writer Calls for a New Branch of Study. Topt a for KiamlmaMnn hy Teachers Will S)D be unered. Tin lm-I nst, professional and rH-hool world will U interested in tlic 1 1 ti i h rt a lit :iip miccmciit tliat another ami most imjiortant branch of study tliat of advertising is to Ik -ail?-! to ihecurriculumof every pro gressive school in the land. The lJusincss College managers and tlie teachers in i u commercial depart ments ot the public schools especially will lie interested to know that the study of advertising has reached the -advanced state nf sccnrinir recogni tion. The demand- of modern btisi nes have called upon teachers in thesr schools to give votng men and young women an education alone llip line of advertising work. I'p to this time there has cen no text 1xxk iijxin the subject and it has 'Im'cii next to impossible to do any thing along (he line of educating students in this all imjiortant work. The announcement is now made tor the first time that (ten. W. Wng enscller, A. M., of Middlchiirgb, Ph., proprietor and instrnctorof the Wag pnel'er( orrcspodence Course of Ad vertising Instruction, Ins prepared a text ImhiI designed especially to tench the stihjcct in the sc!iools. The tiook is entitled "Theory and Prae tice of Advertising." It will come from the press and Sri ready for de livery about July 1, liMl'2." Then' is ; great demand in all kinds of hiisiness for men and women jirepared to write advertisements, plan advertising eompaigns and di rect the execution of successful Follow-up Systems upon which depends so lamely the results of an appro priation for publicity. Thr RriMon. Large sums of money have lieen wasted by business men in trying to advertise without knowing how to go about it. M.iiiv thousands of dollars can lie squandered in a very short time, without any perceptible results. These conditions in the liusiiie-s world call for men and women specially qualified to look after the publicity of various enter prises and manufactured products. Tin1 lniinr(nnre. Si important is the work of know ing bow to advertise successfully, that no progressive Husiness or Com -metcial School can any longer dis regard its urgent claims for carcfn' consideration and to provide adeipvii; nvTis to teach it to their io,;. nts. s'udent who pursues a course dy in book-keeping, stcno-.-. bu-incss practice, or any ' Mil'!,"- i'i tlv commercial or -ne a course in ;if I I '. 'I'llll'l,. i;, -lit to :i-ing. VaMMtlvrijr &W. While the subject of advertising is comparatively Dew, yet men ad vertised iu the ncwsiMqwrs for niore thau fifty years. The reasou adver tising seems new is because it has been growing is because it ha l.cvu i globing and new pluits, new ideas ' and new methods are evolved every i , day. There are certain principles J of advertising that are always the ' same, but the manner of applying them will vary with the conditions that conl rout the advertiser. Irxl UMk ' yt Tell All. It may be argued and truthfully too that a text book on advertising can not cover everything that a writer of advertisements should know. A text book can, and the "Theory and Practice of Advertis ing" does, unfold the more import ant elements that enter into correct ideas ot advertising aud will give to every capable student the founda tion to begin work iu this most im portant branch, ukiu which the grow th of modern business so largely depends. AtUrrllkliiit lake Nlrnoitnipliy Mnt Have w IMar. Shorthand has lieen taught gener ally for such a short time that the person who does not remember when it was not taught must lie very young indeed. When its utility in the business world, became known, the introduction of stenography spread anumg business colleges as rapidly as measles and whooping cough in a country school. Adver tising fills a much greater and more imjiortant feature of business devel opment than does stenography. The business college or other sehool that is progressive will lie the first to fall in line to adopt the means wheieby the interests of their students are promoted and their future welfare enhanced. More I'ny for the Urnilruitr. The stenographer or hook keejier who can also write the advertise ments for his firm ran command better wag's and always feel more coiilidi i' of leing in demand than can the t'-llow who knows nothing about :i'ivertising. In addition to that, it develops the personality of the stu 'i t. It cultivates in him the sj ! it of progress! veness and origin .ity and places within the grasp of the more capable student the means by which he is enabled to rise from the routine work of hisoc cujiatioh to be the directing power of the department of publicity. The stenographer and liook keeper are important adjuncts to any busi ness, and while their duties are simply to as-ist the firm to take care of ttlie business they have, the adver tisement writer secures new busi- 1. 5. artist. M h r b H t it 1 1 a h If J 3E Est 3JC kill In d B hs Hi I I 4. SUIT SELLING Sunbury has ever known AT Irosioiis Brothers. Our entire Spring and Sum mer stock at unheard-of-prices comprising all the newest and best makes and styles. It's im possible to tell you all about it. COME and SEE. AI.nr.-s regular 7.00 Suits at 4.98 Men's regular 10.00 SuiN at 7.18 Men's regular 12 00 Suits at 10.00 BovV regular 2.00 Suits at 1.50 HoyV regular 4."f) Suits at 3.75 Children" regular 2.00 Suits at 1.50 Children' regular 3;50 Suit at 2.75 THE SAFEST PLACE IN SUNBURY TO BUY CLOTHING Now. -t-5- mniiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiu Ik-wS imth-! sul- and Itecitfiie a diuctiiig Mier for ihe fit m. .! mt Ik Baafc. ' Introdiletorv. Some definitions. fsyiionyin. IJse hi tuple wolds. ' vntcncci G. Iiusii.ess English. 7. The sentence oaragriph. 8. The simile. U. The metaphor. 10. Avoid humor. I 11. rarnestness and personality. I 12. lie trutetul. 13. Getting the data. 14. Dewriptiou and prices, 15. 15e PMeifiu. 10. Changing ads. 17. Advertise constantly. 18 Advertising thoroughly. I'd. JJe gnverened by circum stances. 20. The head-line and the argu ment. 21. Selecting the newspapers. 22. How much money to Rpend. 2o. Planning an advertising cam paign. 24. Retail advertising. 25. Jlargain sales. 2b'. Magazine advertisements. 27. Trade papers. 28. Billboards. 29. Street car cards. 30. Booklets. 31. Catalogues. 32. Type points and ems. 33. Printing ofllee information. 34. Laying out the ad. 35. Type dress. 30. Character of printing. 37. The utility of pictures. 3S. Giving the idea to the a 39. Half-tone cuts. 10. Zinc etchings and wood en gravings. 41. Copy for the engraver. 42. The value of an inquiry. 43. Card and follow-up systems. 44. Tracing results. 45. The advertising manager. 47. The department store. 47. Mail order system verses salesmen. Kiliihlllou ot Type Had A. There is also shown in this text Umk different sizes of type, differ ent kinds of displays and specimens of good Advertisements. With ev ery lesson there is giveu some prac tical problem to workout, an adver tisement or advertising literature or something of that character to write. The synopsis alovc given will re veal the broad scope of the book which is copyrighted. Lunon KitMlly AcqnlrMl. It has been the aim of the author to cover every important branch of the subject, but the text is made easy and the work light so that the average business school student will he able tu master the Ixmk in connec tion with his other studies. I AlsonCnrrooHlrnFP'oiinir. ' The author of this text book was .educated in the advertising school of experience aiiu is now teaching ad vertising by correspondence to stu dents all over the world. Hiscorres- ponce course has been adopted, after the most rigid examination, by the : following named schools. j Dr. MacChcsney's school, Piter- json, X. J. I Central ( 'oinuiercial College, Cum Ibcrland.Md ' Magce's Business College, South ' Bethlehem, Pa. Scliissier Colle're of Business. Xorristown, Pa. Keller's Biisimss Collefje, Tiewis burg, I'a. Williainsport Commercial Col lege, WiliiamsjMirt, Pa. Potts.' Shorthand College, M'il Iiamsport, Pa. The business col lege student, who masters the contents of the text book and desires a more thorough and more exhaustive training on the . subject of advertising, is recommend- jfd to enroll as a student of the au I thor's correspondence course. lie I'roii res t j The al writing course is a de , maud of modern business inetlnuls I and the business school that does not respond Uj the suinriions of the com iiiiercial worhl will not long remain in uie ironi rank, jiiisiness men want to advertise aixl like letlei writing, they prefer to , have some one to do the work for them as the general management of the business absorbs all their time. The buM ncss school manager who is the first to provide u text book on advertis ing is the man whose school will lie stamped j'jtf;KKKMVK not only by business men, but by students them selves who will readily see what a great advantage the ad writing course gives to them. Frjr Mmri MmM Ma l There U uot business school or a commercial department of a pub lic school from the Atlantic to the Pacific or from Alaska to Parama that should not ut once introduce an ad writing course and be prepared to teach it by the tin e of opening the fall term. The more progress! ve school managers have lieen looking for years for a suitable text book, but none has been prepared except Mr. Wagenseller's book on "The Theory aud Practice of Ad vprtising," which is expected from the press by Julylst, 1902. Tk Budget r Taklrt Idea. The lessons are bound up in book form, but the edges of the sheet are fastened so that the student can not we any lessons beyond where be is seorking. Book Will Moan R Rrndy. The copy has all been prepared and will go into the printer this week. Complete liound copies will be ready for insjiection by July 1st. All those who are progressive enough to keep their schools to the front should place an order at once for a copy and it will be forwarded as soon as they are oil the press. PrlM Mid Trrui. The retail price of the book will be seventy-five cents each, or if pos sible less, subject to a trade and a cash discount. To give every teach er interested an opportunity to ex amine a copy of the book, the pub lisher will send a copy prepaid on receipt of fifty cents. This amount can be deducted from first order for a dozen or more liooks, so that the teacher's copy will cost nothing, if course is adopted. As there is both a trade and a cash discount, thebook will be a source of profit directly, and if you choose, you can make an extra charge for teaching the adver tising course and thus make it a revenue producer in addition to pro viding means that will raise your institution in the estimation of the community. Will Edui'teTnrlirNat Mprrlnl Trrnia Xo school manager need hesitate to introduce this course on account of not having any one qualified to teach this branch of study. Any one who masters the correspondence course can teach the text book, be sides there are many bright teachers in business schools who have had valuable advertising experience, but where there are no such teachers the undersigned will prepare them for the work in a very short time so that they can go ahead with the work of teaching. Any school adopting this text book can secure the correspond ence course at reduced rates. GELNETT BROS. NEW STORE afcAAafcAAAaAafcaaaafc a a , - ' WW W W VWWWV WWW WWWW W WW W : SHOES : : SHOES : We have just received a new stock of Shoes and Oxfords of; all the latest styles. j Gents' Fine Sboes, a good quality, from $1.50 to $3.50 Oxford Ties, &2 00 to S2 75 . t r 1 ' 1 1; IT! ! fll Oh . f i dh r I jiuuiuH ruie v ici snuoes, jjj.ja; to Oxfords 85c to 2.00 A good selection of Misses' T and Children's Shoes and Ox-! lords at prices that are right. We have a small lot of reduced Shoes that we will, sell at 15 per cent, under former prices. MUSLIN. .Now the timetobuv vonr muslin. We havei t just received 800 yards of Apnleton A Muslin, a fairj quality that will sell at 4 J cents per yard. Don't tail to get soineot tins muslin. It is a bargain, and is going rapidly. fiigylf you are in need of a up-to-date Summer Dress, call and see our line of Silk Ginghams we offer at 18 to 20c. A lot of Screen doors at 75c and 1.75. Gelnett Bros., Middleburgh, Pa. Another Source of Rrvrnne. The undersigned will also make arrangements with schools to intro duce the correspondence course. The school to enroll the students and the undersigned to teach the students by correspondence. The school gets a liberal commission. This idea can 1h worked very suc cessfully with the brightest students who show the most alulitv while studying the text ook. The ex pense connected wit this part of the work is practically nothing and as the commissions are lilicral, an ex ira prom 01 c 10 toutj a year should be realized by progressive school on the advertising course alone. 'orrtMitulrm-e SoIIcIKmI. This preliminary announcement is sent to all business and commercial schools, whose names we have been able to secure ami if the reader is interested in this matter he should send his name for future literature or k-ttor still send fifty cents for a copy of the "Theory and Practice of Advertising," as this will give a letter idea of the character of the work. A copy of the book will lie sent as soon as issued, alxmt July 1st. I be filly cents will Ik; de ducted from first order for lxioks so your copy will cost you nothing. Cut oit this article, file it with your correspondence and it will answer many questions for you later. SyuMl Itellnblr. bliould any schools desire to get out their catalogues, liooklcts and advertisements before July 1st, when a copy of the Iwok can be seen, and wish to adopt the bixik and adver tise the course, they can rely upon the synopsis above given to form an idea of the contents of the book. All inquiries, correspondence and orders ehouhl lie addressed to the author and publisher by whom they will have the most prompt and care ful attention. Write today or place your rder for a book. Geo. V. Wagk.vhkm.kr, 'A. M. Editor and Publisher, Middleburgh, Pa. " jj iw 4k m A STUDENT OF PRINTERS' INK Who thoroughly masters the solutions to knotty points of adver tising published each week In that publication and applies them to the practical side of his work., will find a balance st all times on the right side of his bank book. THE BUSINESS MAN Who reads the " Little Schoolmaster of Advertising " and profits by Its advice, will find the goods leaving his shelves and counters and he will hear the big round dollars jingling in his till. THE PROFESSIONAL AD WRITER Who produces clever work and writes business bringing ads. al ways reads Printers' Ink. It teaches you to avoid waste In ad vertising and It Is recognized as a text-book on advertising the world over. Published weekly, $5.00 a year. Ten cents' a copy. , Address. GEO. P. R0WELL& CO., 10 Spruci: St., N. Y. Porfoot loo Oroam IPowdLor la InnUntlr rwnljr for rnn, rnqulrlnff only h utillllnn of on o -v ot'oold milt lilf inilkn.llifcreiu. or all ero'ii, Iu inika wro iurU o( 1 An9 lot Urarnn any eon(cllonor can make. Flavor for lea Craam ara RjupWry, Strawlmrry, Vanilla, Ci wolata and Plain (unllavorxl to bt mod with fraau frull. or In in tklnic up tuner 'Tyi. ) Parfact Water lea Powilar reqnlrmi only tha addition of ona niiarl of oold water to niaka twoquarta of Walor loa or Sharlmrl , Vlavora for Water (ue ar l.tmon ana Oranu. Send mJSoand wa will mall you a pv-ikat; of any of Ilia a'o flayora. wlt our booklet, full of valuable reoalpu fur making all kind of Plain anil Fancy reani ana u. a. M. wriKI CO.. tl Harray at.. Haw Tarn vi'""