o
o
taote THeabs
We have a Job lot of note
Uds on hand. They must go
We bought a large con
signment of envelopes
Having bought so many
we secured a rock bottom
figure. Send for samples
and prices. .
tick. The price will do It.
bmples and prices for the ask-
ip We furnish them printed
r less than you can buy them
Jthout printing. ......
L W. Wapaacilcr, Miter and PrtprlcUr.
A Family Jraraat, Dcrettd to News, Scteas Art, MlUcat Ectoay aid Camat Litcratarc
Envelopes $
Rat Oat Dollar Per Aannm. la Adr.ar.
OL. XXXIX ' . ; MIDDLEBUEGH SNYDER COTJiTTY PENNA. MAR 20 1902 TTTVrTT7T- a r
I
.........v.;-..-..-.iv-'..j... i
LUCID LOCAL LACONICS IA
earth seems to be well-soaked
water. Tim rain sunaay snowed
ferly. ......
k reported that 4 Inches of snow
Sunbury Tuesday morning. None
tre, but it was quite breery.
county commissioners will have
UK for the repairs to Maurer'i
b in Jackson township Monday,
It 31st.
Ire will be coram union services at
Sunday morning, ' March 81st,
reparatory services in connection
he other services.
Absolom Snyder property on
Market Street, Middleburg, was
Kate A. Manbeck of Franklin
lliip last Friday for $1300.
icf, I Lave juat received a new
f most beautiful Spring goods for
-Trimmed and untrlmmed hate,
, wrappers, notions, etc
Mbs. E. C Aurand.
llothemiel of Tort Treverton
-i hotel stand and 8 acres of land
inlay to Geo. 13. IUne for (2300
'. 11. Daubert, the present hotel
rented the hotel property on
lie day for three years. It went
ir Dub to see the hotel go. But
Daubert is his brother-in-law
II make bis homo with him. Ue
there around and about the
be hud been for the lost 15
COl'RT H0TSE CHIPS.
Deeds Entered for Record. .
Grimm and wife to Daniel
of burial lot In Evergreen
ry at Freeburg, for $10.
JCIutclIus, ctal to IL II. Grimm
round in cemetery at Middle-
$0.
II. and Jas. W. liendricka to
tli fititneline. lot No. 9 in Bov-
litinn In Vikur-ttivKv (i!ft
yer, executor of Henry Boyer,
1, to Rachel Bover and EIIza-
er, 150 acres in Centre twp.,
toush and Louisa . Roush to
piollinger, 17 acres and 2 per-
masblngtoutwp., for $1098.
II. Roush and wife to Boush
22 acres and 155 perches in
fcton twp., for $307.21.
Letters Granted.
esuite of Cyrus Walter, late of
ownship, Snyder Co., Pa..
Iters of administration were
lo Clara Walter, the widow.
Marriage Licenses.
'ark: ftpltnafrrntra
Iiuiheiser, Shamokin Dam.
'it If ri.it.. t . "
. ... wis, weaver op rings,
fVEST BEA.VEK.
Kuepp of Lewistown was
. . .
fl Week linv-inr on n f
Mil-law's household goods.
1 1 uti mgaruner of Burnham
Slllldav to nwnt .1....
, J'-" " MIC UJJf
illllll ,
icasior is visitine friends
j w -
Hgion county.
W. Trcastcr of Lewi-
a bllsinnca I -
Bast week.
'flips and Ed. Rn.,,.
kka trin t.i I iflU'iafntitn
"as been rcnortml ihDD
g to North Dakota .S
arming busiuess.
'Wly lias been Sllflforlnrr
Jumps for the
II lullips weut to Clear-
'til his mint
our pulJic schoola "will
"ill term Fri,b,
rt factory be si ipplU
l"e help they awA
HI ladies turned out in
y one Uay ast Wcck to
I.n :ig at Mrs. Sarah
7 chum thev
-'D full bbL" L,,r"'
pother side dishes, cakp.
numerous to mention.
JW Snook was buried' at
nere last Thnrs-
fl81"' Miffu
he had been living
THE LESSON OF A LIFE.
AdTrrtldng- World.
Last month there died in Newark N.
J-i millionaire whose features were
more widely known thau any other
mortal on the globe Gerhard Mennen
Gerhard Mennen Not a reader of
The Advertiaiug World but -has seen
that name coupled with the words,
" iterated Talcum Toilet Powder" in
hundred puces, and always accom
panied by the trade mark of the owner'
face. He was the most ubiquitous of
advertisers.
Fifteen years ago, Gerhard Mennen
was runnning a drugstore In Newark
working fifteen hours a day and seven
days in the week to keep things to
gether, for the drug business was being
decidedly overdone. Mennen was
man of greater Ideas than the average
druggist and soon originated a "on
night corn cure"and boomed It mod
estly into quite a brisk selling article,
The reign of corns, however, was do
parting with the advent of the modern
well-fitting shoe, and he turned his at
tention to discovering something of
universal demand. He found it in
"Baby Powdei" useful alike for Infants
and adults of either sex. Gerhard
Mennen did not make the first baby
powder, for druggists the world over
were making the article, but be did
produce a superior grade of baby iow
der, and, here Is the meat of the ar
ticleadvertised it
The writer does not believe that Ger
hard Mennen fjresaw the extent to
which his baby powder business would
grow at the time, but the rrjn was evi
dently deeply Imbued Yjr the wis
dom or coustaut public ..ml re ol ved
wguw tue uouoiu oi iuo theory "ad
verttoe to the limit; the returns
come."
wennen wisely stuck to his drug
store, which was now paying well.
Every Saturday night he paid off his
help, settled his bills and. set. apart a
modest living expense and everv cent
of money left over he spent in advertis
ing Talcum Powder. This continued
for raonths.with but moderate results
and finally Mennen resolved to test the
the theory to the full and began to
"plunge."
In his selection of advertising me
diums he was shrewd. The "plunge"
began by the taking of one whole page
one bunday in the New York Herald
at cost of live hundred dollars. Then
followed syndicate advertising through
the best papers in the country, and
systematic magazine exploitation.
it was a crucial time. Every cent
that the man had was going into the
the hopper and the sale of Talcum
Powder was not responding in propor
tion. Talcum Powder was literuliy "a
drug on the market," for in expectation
of vast sales enormous quantities had
been manufactured. The bills for ad
vertising kept piling up and according
to Mr. Mennen himself, ran up to three
hundred dollars a day a sum which
wus suuKing me me out or nls re
sources.
"I could not sleep nights," said Mr.
Mennen afterwards to a friend, refer
ring to that time. "Ruin was staring me
in the race and I walked the streets
pondering how to meet my bills and
trying to prepare for the crush which
seemed Inevitable. Then, suddenly
and witliou warning, the tide turned
and the whole country, North, East,
South and West, seemingly went nind
over my Baby Powder. In a single
week my large stock melted away and
the orders pouring in kept us hustling
we could not begin to fill them.
In 1001, the proprietor of the Baby
Powder spent a quarter of a million
dollars in advertising. All the sure
mediums of publicity, newspapers, ma
gazines and bill boards were used to
the limit. Five thousand dollars for
one page in a magazine was nothing
the results were promptly forthcoming.
'ine lesson to be drawn from the ex
perience of this shrewd busluess man.
cutofffromllfeby pneumonia at the
age of forty-five dying a millionaire-
Is simple. Concentrate on a single ar
ticle or merit, and advertise It with
bulldog tenacity and the results will
come as sure as Spring follows Winter.
Gerhard Mennen's experience is that
of every successful advertiser to-day. It
Is up to every reader of the Advertising
worm w --go tnou and do likewise."
. ' ' Eixiar D. Price,
Irvington, N. J.
Jacob raskut of New York la Iff
town this week. N . -
Mr. Shambach moved to Jacob Her;
man's place north-cast of town. ,' f
lira. Gee. E. Specht
Mrs. Rosa Specht, daughter of Jacob
Smith, waa born Nov. 29, 1S44. was
j married by Rev. J. P. Shlndel March
is, isuu to ueorge K. Bpecht of this
place and died Thursday Mar. 13, 1902,
ngea 67 years, 4 months and 16 day
She was the mother of four sons and
one daughter. The sons are Harry E
Francis M Charles (now deceased
BEST OF TWEXTY-X1XE.
C. G. Bingamau visited his parenti and Frank V. The daughter is Flora
in Centre township over Bunday. . SpechU Mr. Hpecbt is a sister of James
vm.u. uowellor Paxton villa was P. Smith and Mrs. Snyder of this place,
at the county seat last Saturday after- Ura. David Keller of Selinsgrove and
noou Rev. -Jacob Smith of Lebanon. The
Mrs. D. E. McLaiu of Liberty spent ftmeral took plaje 8unday morning in
a Tew days visiting her many friends in " B. church of this place.
this place. . r - '
, . - Mariln Mensth.
James Avres and wife who Brent th
winterln Wllllamsport, are expected ' JSZTI "ensch brother of Mrs. G.
home to day ' - A,tod Schoch and futher of Charles
J Mensch of this place, died at his home
vr. j. w. and Mm. Orwlg spent the one and one-half miles south of Mifflin
eany pari or mis week with relatives urg last Thursday morning. Mr,
in Union county. LMeusc U had been sick for the past lew
Lev! ltamer of Palls and Peter fmontL88uffurlnRwlth kidney trouble
Rauch ol Shadel were visitors at this dropsy which was the cause of his
place Saturday. I tb. He was about 55 years of aire,
Rev. C. C. Basom spent several days ?e 8urvlved by u,a wit oneson and
last week with his sister, Mrs. J. N. l.;7 -
Broslus at th is ulace. ' I Mr- Me"ch was one of the most prom
, T, . .1 nnt men of his section and a devot-
x u.. nvrii.un, i-.x-couiuy i;ommiS- 1 m,,u,, t n..f. i ! i.
sloner, was greeting his friends at the Mlfflinburg.
couUVJr aw lasi mursuay. Th. flllll.rill . . , , ,.,. ,,.
n i. .- rr ... n ... I.
vAiuuiy ireaurer uannevnie Bnilth lngat uiueo'clock
spent several days last week with his
brother, Adam, at Berwick.
John W. Howell of Sunbury spent a
few days in town last week. He re
ports Suubury a very wet town.
Anion L. Spangler has been assigned
to New Baltimore, Somerset county
Penna., i s a storekeeper and gauger.
Harvey Moyer of Beaver township.
dropped iu to see us Wednesday of last
week. He is well pleased with his Bald.
Mr. Shrewder of Port Treverton and
$ 1 Quarterly Conference.
ine nrst quarterly conference for
the present year of Mlddlel.urg cir
cuit, U. Ev. church, will convene at
Kreamer, Saturday, March 22, 1902, at
o'clock p. m.
There will be communion services as
follows :
fKrcamer, Saturday at 7 p. in.
. Middleburg, Sunday at 10 a. m.
PaxtouvlUe, Sunday at 7 p. m.
Rev. E. Crumbling, P. E., of Centre
S. A. L.Strawser of VerdUla were cU-1 Dl-cjL will offloiate at all the ser-
ers at inis oince eatuioay morning, i vices. j. bhambach, Pastor.
Judge McCIure became sick .while
holding court in Lewisburg last week.
Court was susnended for several davs.
Irwin I. Napp and Melvln A. Napp n"n"n? u,p ,lue f oia nf papers, they
of this county left Monday for Belle- " l"e.tol Ul iw
i rnar am ntiuuin iswki mi nin nr.
Old Copies of the Post Wanted.
While the subscribers of the Post are
yue, Ohio. They will read the Tost
while out there.
Uriah Bailey of Freeburg. Isaiah
WailerofCenter-townshlpand Jonath
an Relchenbuch were county seat visit
ors lost Thursday.
that are missing from our files. We
will pay lilierally for a copy of each of
the following datos :
July 8, Bcpt. 6, 1809; Apr. 6, Oct. 13,
1879; Jan. 20, 1871; Apr. 17, 1873; Nov,
4, Dec. 23, 1875; Mar. 7, 1878; May 15,
1879; March 10, May 5, 1871; April 20,
May 0, Oct 18, Dec. 23, 1880; Dec. 29,
1887. tf.
V m '
j. a. Lumoaroana wile or Selins- 1883; Mar. 27, June 12, Oct. 30. 1884:
grove came up last mursday to help Kept. 17, Dec. 3, 10, 17,24, 1885; Jan. 28,
uo justice to a icast at w, x. rotters,
given to a number of friends.
Albert and Jonathan Gelnett of Aline
were In this place Tuesday: They will
take charge of the Wittenmyer store
April 1st. We wish the young men
abundant success.
Letter to Reno Walter,
MiDDi.Kiiuuoir, Pa.
Dear Sir: John Acklcy's house In
Cairo (Catsklll Mountains), N. Y., a
8. RBenuer, the popular aucUonccr c?"8l,iCUOU8 n the Iuldst of tlie
of New Berlin, dropped in to pay his Vllmgt' Wtt8l,tt,nlcu " ye" ogo with
sudscription Wednesday of last week, 'o; has uot been painted since: and
He has been kept busy having sales u,cPainl 18 ln Eu troimiuon to day.
eyer since New Year. 11W 18 80in8 10 ruuui uut mere s really
t t, tt tr i. no meessity or It,
ness College, Lewisburg, was at Middle-
burgh Wednesday of last week in the
interest of the iustitution over which
he presides. He left an order with us for
8000 folders. In the last six months 114
students were enrolled.
The New Berlin "Reporter" of last
week says : H. M. Owens, of Lewis-
Devoe has been sold in Cuiro IS years.
OuragentlsGastou Wynkoop. House
owners there wantDevoe, and painters
there raiut Devoo. It would be a hard
job to persuade a Cairo man to paint
lead and oil of course a painter paints
whatever his customers wants, even if
It's buttermilk, Marian Vun Hoesen,
a Cairo painter, has painted Dcvoe for
.. .1 r Tt - m ...... I
lvwu, uuu ueorge weaver, oi Middle- M3 yCars. Thcrearc two or three others
uurg, reprcseiuauves or tno leering all for Devoe, we are told-don't know
Harvesting Machine Co., were in town their names.
on Monday to set up a binder for Nor- it's tho snV whorvor n,.v,,n in.
ton Yoder, local agent for this vicinity, to a town: It stays there and owns the
We are pleased to note that Rev. whole business.
Joshua Shambach has been returned by
Evangelical conference to Middleburg
charge for another year. N. J. Dubs Is
stationed at Ccntrevlllo; A. D. Gramley
atMcdure; II. T. Searle at Port Tre-
crton and W. N. Walls at New Berlin.
Yours Truly,
F. W. Devoe & Co.
The Locust are Coming-.
Deputy Secretary of Agriculture Mar
tin says that the seventeen-year locust
is due this summer ln Cumberland,
Franklin, Dauphin, and other counties
Many of
Gallon A. E. Soles in his new shar
ing and hair cutting parlor for your
head cleaned with a refreshing sham
poo and a clean towel to each patron
on the north side of Market square op
posite Central Hotel Satisfaction guaranteed.-''
':v - it.
Buds All Right so Far. -
While it Is a little early to predict in southern Pennsylvania,
whnt the fruit yield will be the next fruit growers ln that section arc annre-
season, as there may be several cold hensiveof Berious damago by these in
snaps between this time and the spring sects, and have deferred plantingyoung
uiuuiub, yei ii is graurying to Know trees until next spring,
that so far the buds of all fruit trees are Mr. Martin looks for the locust to
promising. The severe winter weather make its appearauce in July or August
has not as yet damaged them In the and says there is no known preven
least. A well-known peach grower tive for It These insects cause great
near here states that after making an damage to young growing fruit trees
examination of the buds he learns that and the tender branches of larger trees,
cherries, peaches and apples, and ln While the Deputy Secretary pre-
iiH.i-wvwr iruua, wiu do plentiful scriDea certain localities for the ravages
next summer, if nothing lnterfers to J of the locust, It is likely that every seo-
woo Frst Place in the nth Week of
Ad Contest.
Printers' Ink, the best advertising
journal in America, in its issue of
March 19th says :
"lu the 1902 Printers' Ink ad comp
tltlon twenty-niue competing adver
tisements were received In time for
consideration and report iu this issue
or the Little School master. Of these,
the one reproduced on the opposite
page is thought to bo the beet Hubmit
td during the respective week.
This advertisement was constructed
by Geo. V. Wngenselkr, editor and
publisher of the Middleburgh (Pa.)
Post, and it appeared in that paper ot
March 0, 1902.
In accordance with the original offer,
a coupon entitling the holder to a paid-
in-advance subscription to Printers'
Ink, good for one year from date of
presentation, was sent to Mr. Wageu
seller when the marked copy of the
paper was received. Two additional
coupons, one to Mr. Wagenseller and
one to the advertising manager of the
Post, were sent in accordance with the
terms of the competition when a selec
tion of the l)CHt ad for the eleventh
week had been made.
Mr. Wngcnseller's advertisement will
now be placed on file, and it will have
further consideration later on, as speci
fically provided iu the regulations
which govern the contest.
Each of the twenty-eight iinsueecss
ful competitors for the honors of the
eleventh week received a coupon good
for one year's subscription to Printers'
Ink, as a partial consideration for their
elforts in accordance with the terms of
the contest.
1 he eleventh week has again been
conspicuous for the large number of ads
submitted and the superior quality of
many of them.
Couutry editors are the natural pion
eers for spreding good advertising Ideas
among a class of merchants which can
not well afford the hire of experts."
In view of the fact that among the
28 unsuccessful contestants, there were
soino of the ablest ad writers of the
country, we have no reason to be
ashamed of tho result. The readers of
the Post, who are interested in know
ing what ad won the first place in the
contest, are referred to the last page of
this paper.
AD W1UTINC1 SCHOOL NKWS.
We nave received so many requests
from our readers for the outline of the
course in Advertising Instruction and
we will give the titles of the first
lessons or half of the course. There are
2 lessons In all. Students ure supposed
to work out two Icksohs a week or more
if they have the time. Taking two les
sons a week, the course can be com
pleted In six mouths. The text of each
esson contains about one thousand
words and is printed on sheets of uni
form size, so that they can be bound!
Into a book when the course is coni-
leted. There is a problem or two with
nch lesson lor the student to work out.
.'he student works out tho lesson and
sends them in for criticism, after w hich
they are returned to the student to file
for reference.
MUST HALF OF TIIK COL'ltKl
The subjects of the first 20 lessons arc
as follows :
1 irst month 1. Introductory. 2. The
Correct Theory. 3. Principles of Ad-
ertising. 4. Newspaper Advertising.
Supplementary Advertising. 6. Get-
ling tho Data. 7. Description & Trices,
Technique of Ad writing.
becond month 9. Some Salient
Points. 10. Miscellaneous Require-
ments. 11. Laying out tho Ad. 12. Ma
gazine Advertisements. 13. Booklets,
Catalogues. 15. Trade Paper Ad-
ertising. 10. Billboards. 17. Street Car
Advertising.
Third month 18. Facts about Type,
19. Correcting Proof. 20. The Typo to
Use. 21. The Effect of Type Upon the
Reader. 22. The Character of Printing,
23. Taste In Type Display. 24. Estimatr
ng the Cost 25. Strength of Type Ar
rangement 20. Mid Course Review,
The last half of the course will be
given in detail later. It will treat of
Illustrations and engravings, card
systems, follow-up systems, manage-
in e n t, appropriations, advertising
agency, etc, etc
KUEAMEK
Mrs. Miigce was to Selinsgrove
Monday.
Mrs. John Dicmer visited her sou
and grandson of Swinnford.
J. J. Mitchell made a business
trip to Hcrndoii Friday and Satur
day. Mrs. Icvi Artley and Iaora Smith
attended Clms. (Jemberling's sale at
Salem.
N. C. Ciutclius and daughter,
Mabel, attended the debate at Selins
grove Friday night, between the Sc
linsgrovcaml Sunbury High Schools.
John Field was to Kvcndule Fri
day. W. II. (lordon gave a carpet rag
party Friday evening.
Ceo. J. Iloush went up th coun
try for a horse, but cume Iwck a
foot apparently not obtaining what
he sought. ,
Mrs. Anion Genrliart of West
Milton is visiting licr parents, Iajvi
Artlcy's.
Wm. (Jcmberling of Salem at
tended Mrs. Jacob Walter's sale
Thursday.
Mrs. A. W. Smith and daughter.
visiieu .Mrs. it. Walter, the
Edna
spent several
J. Shambach
former's mother, last week.
N. C. (iiitclius and wife attended
the funeral of Martin Mcuscli of
Mifllinburg Monday.
Frank Mitchell, who is working
at Lewistown, spent Sunday with his
family.
Miss I zora Smith
days with Mrs. ltev.
at the
Frank Hummel' liou$'
lire Saturday and wm not discoft
until it had burned the furniture of
one bedroom. Then after using con
siderable water they managed to ex
tinguish the fne.
Mrs. A. C. Smith visited licr sis
ter, Mrs. S. A. App of Selinsgrove.
Frank Thomas of Sunbury was
through here buying tip cattle last
week.
S. G rover Smith was to Scl
grove Monday.
us-
uuw men giuwia. i
Baby Cahriaok fob Sale. A baby
carriage In excellent condition, used
tion of the State will feel the effects of
hit advent if he comes at all.
: BUM ad Urlaullac Halt
but very little, has rubber Urea and a Devoe Lead and Zlne Paint wr tori.
lace parasoi, will be told very cheap, at long as lead and oil mixed by hand
AddreaiBoxlHMMdlebarftftL 11-21-ly. ,
With the course are crlven a Tviw
Foundry Sneclmen Rook. "Points for
Printers," Book on Engravings, Busi
ness Systems, Printers Magazine and
Advertisers' Magazine,
TO CURE A COLD IX OJIE DAT.
Take Laxative Bromo-Quinlne Tablets.
All druggists refund the money if it
fails to cure. . W. Grove's signature
Is on each box. 25
MT. PLEASANT MILLS.
Dr.U.O. Siunjrlur's Indian Mcd-
dieine Co. which exhibited in town
week leforo last, left for Union (own
Tuesday.
C. A. Iiciihciibacli, who iswork
ng for Henry Dietrich, spent Suu
lay at home.
Grant Mcngtl, 1J. ?rucc Garman
and Jacob Miller left last Monday
for Ik'llcuvc, Ohio, to work.
licv. J. K. Kcllcy, the U. IJ.
minister, preached his sermon at
this place Saturday evening.
The sale of II. J. Swartzlander
Friday, was pretty well attended and
things brought reasonable prices.
J. A. Kreig'.ibum expects to spend
Saturday and Sunday in Lewistown.
Tnc schools of this place are
practicing for an entertainment at
the close of the term.
James Fisher will movelo Kantz
on a farm,iu April.
John A. Mengel will move to
Middleburg, Thursday.
Our enterprising furniture dealer,
A. G. Garman, received a lot of
furniture last week.
Ije wis Minium sold two horses,
one to Kiley Kepler and one to
John Kepler. He will quit farm
ing. Mrs. E. S. Aiu'kcr aud daughter
of Verdi 11a were guests of Absalom
Roush last week one day.
Jonathan Troup bought a danqy
horse at U. Jiai ley's sale last week
at Red Bank.
Bjr BMbliiK Ihr Nrrvf
with opium a cough may be stopped
temporarily, but the inflammation of
the cough is a symptom goes from bad
to worse. Do not waste time and money
on " cough mixture," Remember that
Allen's Lung Balsam docs not merely
put the nerve to sleep. It gets right
down to the root of the trouble and so
cures even deep-seated affections of the
throat and lungs.
d
C