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Advertising ,
I g Talks p | |
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V 'v ■■■! ■Q—3—a—■ Inn
LOTS OF GOOD NEWS IN ADS
(Those Who Skip Part of Newspaper
Containing "Store News" Miss
Interesting Reading.
Do you get all the news of the day
when you read your newspaper?
Perhaps you do, but you miss a whole
lot of news when you skip the "ads."
What the market page is to the
business men and manufacturer, what
the grain quotations are to the grain
dealer and farmer, what the financial
quotations are to the banker and
broker, that and even more are the
"ads." to the majority of the readers
of a paper—the members of the fair
sex.
There they not only get a line on
bargains, but much of their knowledge
of styles and fashions. The adver
tisements in a paper are as much
[lews to a woman as Is the story from
Washington on the first page, the
whipping of another "white hope" on
the sporting page, or the closing of a
great deal on the financial page.
There may have been a time when
this was not so —when all that was
conveyed in an advertisement was
simply publicity or bargains. But
with a better understanding of the
psychology of the buyer, the great
stores have set an example in adver
tising that even the smaller ones have
followed, and the advertisement of to
day Is no longer merely *ndex to
bargains, but It is all the phrase im
plies—"store news."
Here we find the story of the busi
ness man who finally after a struggle
with manufacturers and jobbers has
gotten hold of a select lot of goods at
a low price and is keen to give his
patrons the benefit of the advantage.
There we find the story of the busi
ness man who through some error in
Judgment of himself or his buyers lias
found himself overstocked with a cer
tain line of goods, and with another
season coming on must clear his
shelves, even if he has to stand a loss.
Then there is the tragedy of the
commercial world —the manufacturer
or the business man who has notes
and obligations falling due and has
hut one way to get the ready cash —■
by clearing his store of the goods.
But these are not all the things the
''store news" tells, says the Cincin
nati Commercial. We have glimpses
of styles passing and to come, fashion
hints from abroad and from the great
fashion centers of our own country.
The style of hats to be worn, the mat
ter of dress, even the manner In which
my lady is to adorn her head, are re
vealed In these columns.
No wonder the "ads." of the morn
ing paper are so keenly scrutinized by
the fair sex—they are full of the news
of the stores.
SIDEWALKS FOR ADVERTISING
How Arkansaw Town Raised Money
for Building Cement Walk to
Fair Grounds.
Wishing to extend a cement side
walk a distance of three or four blocks
to the new fair grounds, and having
no funds for the purpose, the town of
Hope, Ark., constructed the extension
by selling each outlined block of It as
advertising space. A plat was made
of the walk, showing It divided into
numbered squares. A few of the
squares were retained, on which to
place h short history of the town, giv
ing names of prominent men, various
Industries, population at different
dates and the names of county and
town officers at the time, and the re
mainder were sold for advertising.
In most cases the advertising was
done by forming the letters in the top
coat before the final set, but a few of
the advertisers furnished aluminum
letters and numerals, about three
Inches high. Although the sidewalk
has new been laid for some time, the
outlines of the letters are said to be
as when flr3t made.
OOOOOOOOOOOOOOOOOOOOOOOOOJ^
g Advertising requires confi- X
Q dence and time. Advertising is Q
X nothing more or less than a rt
© salesman. Possibly the first ad- 9
x vertlsement may not produce o
0 the desired results, or the sec- Q
0 ond, third or fourth. Contln- q
O uity in advertising Is what pays. 0
OOOOOOOQOOOOOOOOOOOOOOOOOO
Professional Advertising.
Why should advertising constitute
a breach of all medical etiquette, and
why should It, be contrary to all the
tenets of th-9 profession? It will be
a distinct step forward when medical
men r sit themselves these questions
and discuss them without prejudice.
In the days of the general practitioner
there may have been some possible
justification for the profession's action
In frowning upon the practice of ad
vertising by doctors, but this is an age
of specialists, and it is a question if
the physician, who has concentrated
his life to the study of certain forms
cf diseases find who has acquired spe
clal knowledgt? and skill In his treat
ment of these, is doing full justice to
his country, and to humanity general
ly. If he does not make the fact widely
known through advertising.—Free
Press, Winnipeg. Canarl^-
WHO PAYS THE BILLS?
Do Advertised Goods Cost Con
sumer More Than Non-Adver
tised Goods?
By W. D. SHOWALTER.
A rather droll phase of the develop
raent of newspaper advertising in
America has been the perpetual dis
cussion as to "Who pays for the adver
tising?"
For to advertise a store adequateiy
in newspapers of large circulation
does cost rather large sums of money.
The non-advertising shopkeeper seeks
to convince his friends that he can
sell more cheaply because he does not
have to pay for advertising —and, to
the thoughtless, his argument seems
sound.
Of course if it were sound there
would be no such thing as newspaper
advertising on any largo scale —per-
haps the whole system would fall, and
there would be no more advertising
at all.
Primarily, your shopkeeper adver
tises that he may sell more goods—
not that he may receive higher pricea
for. them.
A Convincing Illustration.
Take, in illustration, two tailors, of
Nassau street, New York. Their rent
expenses are alike. Tailor Jones
spends SIOO a week for newspaper ad
vertising. Tailor Smith spends noth
ing. His fixed expenses are, therefore
SIOO a week leBS than those of his
competitor, Tailor Jones. Does that
money goto his customers? Let us
see.
His total "fixed expenses"—the cost
of rent, light, heat, telephone, services,
etc., amount to |3OO per week. He
must make a profit of that amount
each week, or lose money. If he makes
and sells 30 suits in a week he must
make a profit on each suit, above the
cost of materials, etc., of $lO in order
to make expenses. We will assume
that his output is a little more than
that number of suits weekly, but that
he does aim to make an average profit
of $lO per suit.
Tailor Jones, who advertises, must
add SIOO per week to his fixed ex
penses—making S4OO he must earn as
profits, above manufacturing costs,
each week, in order to make ex
penses.
His advertising expenditure, how
ever, enables him to figure on making
a hundred suits each week. Thus, if
he figures an average profit of $5 per
suit above manufacturing costs, he
will have paid expenses—including his
advertising appropriation—and will
have a personal net profit of SIOO each
week.
Consumer Saves Money.
In the "working out" of the matter,
therefore, the man who buys a suit
of Smith, who does not advertise, pays
him a profit of $lO. The man
who buys a Buit of Jones, who does
advertise, pays him a profit of $5.
It is difficult to figure out just how
the buyer has paid Jones' advertising
bill —for he has saved $5 over what
his suit would have cost if bought
of the tailor who does not advertise.
The whole problem rests upon the
volume of business done —the number
of sales made with practically the
same fixed expenses. The advertiser,
with a larger volume of business, can
accept a smaller per-sale profit.
NEWSPAPERS ARE THE BEST
Strongest Advertising Medium, De
clares Coal Merchant—Make
"Copy" Attractive.
Newpaper advertising received an
other Indorsement the other day when
C. Frank Williams, delegate to the
Pennsylvania Retail Coal Merchants'
association, in session at Reading, de
clared that when all other methods of
publicity had failed he came back to
the newspapers. "He said In part:
"Advertising depends on localities. I
have tried various ways of advertising
to bring my business before the pub
lic, but in the end I have always gone
ffack to the newspapers. I tried circu
lars, personal solicitation and post
card methods, but none was as suc
cessful as the newspaper. Change
your 'ad.' from time to time and peo
ple will it, especially if it is an
attractive 'ad.' A whole lot depends
on the 'ad.' I believe in that remark
made by John Wanamaker several
years ago, when he said that by ad
vertising in newspapers a man re
ceived five times as much for his
money as he could in any other way."
Native Advertising in China.
Tradesmen In China have quite j>s
high appreciation of the value of ad
vertising as any other people in the
world. In China the biscuits bear the
imprint of the baker, and ducks
bought In the Celestial markets fre
quently show on their backs a big red
stamp bearing the name of the seller.
Chinese shops have large signboards
which show an odd mixture of the
poetic and the commercial traits of
the people. Here are a few examples:
"Shop of Heaven-sent Luck," "Tea
Shop of Celestial Principles." "The
Nine Felicities Prolonged," "Mutton
Chop of Morning Twilight," "The Ten
Virtues All Complete," "Flowers Rise
to the Milky Way."
A charcoal shop in Canton calls It
self the "Fountain of Beauty," and a
place tor the sale of coal indulges In
the title of "Heavenly Embroidery."
An oil and wine establishment Is
the "Neighborhood of Chief Beauty,"
and"The Honest Pen Shop of LI" liii
plies that, some pen shops are not
I honest
FIRE
SHELL GOES LONG DISTANCE
'lnteresting History of 12-Inch Proje»
tile U6ed in Spanish War—
Traveled Four Mile*.
Screaming out its defiant message
of possible death and disaster, a 12-
lnch 1,000-pound shell was sent across
the Bay of Santiago on the fateful
morning of July 3, 1898, from one of
•the battleships—Texas, lowa or In
diana. The shell traveled a distance
of between three and four miles and
found lodgment In the side of a rocky
hill just behind Morro castle, the
charge being unexpioded. It now re
poses peacefully on the sidewalk In
front of a store in Carson street,
Southside, near Twenty-seventh street,
but minus the charge.
Thousands of people pass the spot
daily, but little or no heed is given by
them to this Interesting relic of Un
cle Sam's encounter with the one-time
great power of Spain.
The shell was shipped on October
20, 1899, by Capt. Surgeon James Mo-
Kay, United States navy, to his father,
Stephen McKay, of this city, and 1b
much prized by the latter as a relic
and souvenir.
Capt. McKay gave an interesting de
scription of the circumstances attend
ing the firing and finding of the shell.
He states; "The shell was fired from
the Indiana or Texas from a distance
of between three 'or four miles, and
it was doubtless fired at the eastern
battery, a concealed battery of several
old bronze cannon situated In a hol
low In the bluff, and only visible from
several miles at sea. Our ships paid
great attention to this particular bat
tery from noticing that, while the
muzzles of the cannon were visible
over the embankment before firing,
they disappeared simultaneously with
that operation. Now from the excel
lent habit drilled Into the men of the
navy of overestimating rather than
doubting the strength of the enemy,
they decided the battery must be com
posed of modern rifled disappearing
guns, and acted accordingly. Every
now and again, and when the ships
seemed most quiet, one or another
would drop a carefully calculated shell
in such close proximity as to keep the
artillerists working the guns in a state
of constant terror. This shell, from
Its position, must have flown over the
guns and men at just sufficient height
to clear the ridge and plunge into the
hill beyond. It missed Its mark by 'a
very small margin. However, the hun
dreds of holes, some large enough to
form a cellar for a large dwelling,
scattered all about and within the
battery, the dismounted, crippled and
half-burled pieces, and the general
wreck made of nature In the entire
vicinity, speak only too eloquently of
the excellent marksmanship of our
gunners, and the splendid conduct of
our ships in general.
"When Admiral Sampson visited the
above-mentioned battery some months
after the surrender, he smilingly told
how they had been fooled by the
strange disappearing qualities of the
old guns. Many of thes old pieces
dated back to 1718 and were masses
of most wonderful and beautiful hand
carving, but the gun carriages were
not more than 100 years old, hence the
parts did not fit and the recoil mech
anism (great buffer springs) being
useless Uie piece on being discharged
would bound back Into the air the
full length of the carriage (15 feet).
The muzzles were visible over the
cement before firing, but their re
bound flight carried them far out of
eight, hence the disappearing guns
which deceived our men for a while."
The shell, singular to relate, shows
but slight marks of its Impact with
Its rocky billet, another proof of the
care with which American projectiles
are fashioned. —Pittsburgh Dispatch.
Where the Gray Hairs Came From.
The attitude of the commanding gen
erals of the north and south toward
each other, after the final surrender,
wrlteß Mr. Thomas Nelson Page In
his recent book on General Lee, Is
one that the world regarded with as
tonishment, and that Americans may
forever look back upon with pride. In
Illustration, Mr. Page offers an engag
ing anecdote from Long's memoir of
Lee.
It appears that on the afternoon of
the day of the surrender at Appomat
tox, Meads paid a friendly visit to
Lee at his headquarters. In the
course of the conversation, Lee turned
to Meade, who had been associated
with him as his officer of engineers in
the "old army," r,nd said, pleasantly:
"Meade, years are telling on you.
Your hair is getting quite gray."
"Ah, General was Meade's
prompt reply, "that Is not the work of
years. You are responsible for my
gray hairs."
Guying a Bombproof.
The southern soldiers had little re
spect for what were known as "bomb
proofs," the fellows who had easy po
sitions in the rear. On one occasion
a smartly dressed young officer belong
ing to this kindred cantered up io a
depot where a regiment of men were
awaiting transfer. As soon as they
saw him they began guying him.
"Oh, my, ain't he pooty!"
"Say. mister, whar'd ye git that
blled shu't?"
"Does jo' grease yo' bar with ham
fat or how?"
! Z/JMFTTE C IIEN
Kate sioopa not laurels to confer;
Only the men of worth advance
And take the proffered crown from
her.
HELPFUL HINTS.
To Make Pear Honey.—This la as
delicious as quince honey, and may be
used for so many nice dishes, cake
fillings and desserts. Grate four
pears, the hard, nice-flavored variety,
add a pint of cold water and two
pounds of sugar; cook until thick and
it drops from the spoon like honey.
Skim occasionally .while boiling. This
is delicious served on griddle cakes.
An unusual sandwich is prepared of
the white meat of a chicken run
through the meat chopper and pound
ed to a paste. Mix with a. little
whipped cream, season lightly with
horseradish and salt and cayenne.
Stir In a little dissolved gelatine and
let stand until Arm; cut in slices and
arrange with rings of stuffed olives on
buttered bread.
Roll ripe sliced tomatoes in corn
meal or bread crumbs and fry until
brown. Serve hot.
A substitute for maple sirup: Boil
twelve clean corn cobs In two gallons
of water until there Is only a gallon
left. Drain the water and strain. To
each pint of the water add a pound
of brown sugar and boll until thick.
Add a few drops of vanilla to the
cocoa when it is ready to serve. It en
hances the flavor.
Wash your diamond ring In alcohol
end it will come out bright and clean.
The white of an egg swallowed will
dislodge a fish bone in the throat.
A safety pin makes a good substi
tute for a bodkin.
Use you water color paints to bright
en up the faded-roses on your hat.
It is easy to do, and they will look
fresh and new.
Corn meal dampened with kerosene
Is fine for sweeping carpets and oiliil
floors.
A bicycle pump Is good to clean out
wicker chairs and carved wood hard
to reach with a brush or duster.
Chloroform will remove grease from
the most delicate fabric without leav
ing a trace.
Put you cake of chocolate through
the meat grinder, then seal it in a
can and it Is always ready to use at
a moment's notice.
Cut ooen a piece of garden hose and
tack a piece on the bottom of the
step ladder to keep it from slipping.
UTUMN la a painter bold.
Wields a virile brush.
Gilds the heavens with Ills gold.
And on tree and bush
Lavishes his scarlet tints,
Dnzzllns to the eyes.
Masterful, wonderous hint*
Fresh from Paradise.
SWEETS FOR THE LITTLE PEO
PLE.
Here are some sweets that the small
folks will like, and are not harmful for
them to eat in moderation:
Children's Delights.—Beat the whites
of four eggs until stiff, and add very
gradually, while beating constantly,
two-thirds of a cup of fine granulated
sugar. Continue beating until the
mixture holds Its shape. Then fold
in a third of a cup of fine sugar and
half a teaspoonful of vanilla. Sprinkle
with colored sugar, nuts or cocoanut,
and bake in a moderate oven.
Angel Cake. —Take a cupfyl of egg
whites, beat until stiff; add a quarter
of a teaspoonful of cream of tartar
and a pinch of Bait while beating. Fold
in a cup of sugar carefully, to hold the
lightness of the eggs. Flavor with va
nilla, then fold In a cup of flour that
has been sifted with a quarter of a
teaspoon of cream of tartar. Bake
fifty minutes in a slow oven.
Spice Snaps. —Heat half a cup of
molasses to the boiling point; remove
and add a fourth of a cup of sugar,
one and a half tablespoonfuls each of
butter and lard and a tablespoonful
of milk. Mix and sift two cups of
flour with a half teaspoon each of
cloves, soda, cinnamon and nutmeg;
add to the first mixture. Take out a
third of the mixture and roll as thinly
as possible. Cut with a small cut
ter and bake in a moderate oven.
Maple Walnuts. —Meat one cup of
powdered sugar, a cup of maple sirup,
a fourth of a cup of milk and a table
spoonful of butter to the boiling point.
Roil to the soft ball stage—that is.
a soft ball is formed when a little is
dropped in cold water. Remove from
the heat and beat until creamy. Add
a cup of walnut meats and a pinch of
salt. Drop on greased pans to cool.
Weed* In View.
"If he is so dreadful why dont
fou get a divorce?"
"I don't believe in divorces."
"You poor thing! I "
"So I shall just start to do my own
looking and trust in Providence."
The Way.
"I should think they could easily
run a funny department in the Con
jressional Record."
"How would they do It?*
"Why. look at all th* Joker* tb«y
live In th» hill*."
iNTEGNAriONAL
SDfMSfIIOOL
LESSON
(By E. O. SELLERS, Director of Evening
Department, The Moody Bible Institute,
Chicago.)
LESSON FOR SEPT. 29.
REVIEW.
GOLDEN TEXT—"The words that 1
have spoken unto you are spirit and are
life."—John 6:03.
That Sabbath most dreaded by
many superintendents and school* Is
the one known as "review Sunday."
It Is indeed a test of the ability and
skill of the teachers a* well as a test
of the kind of work done during the
past three months. Some condemn the
Bible school and compare its work
with that of the day school, not taking
Into consideration the differences of
paid and volunteer teachers, the time
devoted to study, the discipline and
countless other features.
One method of review is to call out
the lessons, twelve In number, and
make some comment upon each one
or else have some person report upon
the subject matter, the golden text,
etc. This method may be preceded by
having some one tell of that period in
the life of Christ from which these
lessons are taken; another tell of
some events in contemporaneous his
tory and the places Jesus visited dur
ing this time. After such statements
it would be wise to have a brief state
ment made as to the subject matter of
the lessons for the entire quarter, e.
g., how many have to do with mira
cles, teachings, etc. Also a statement
of the principal persons whom Jesus
met. It so happens that during this
quarter there is no closely connected
thread that runs throughout the les
sons and one Is at a loss to know
Just what governed the committee in
their selection.
It would be well therefore to require
a written test from the pupils. A set
of questions covering the work of the
quarter could be prepared and given
to the scholars a week in advance and
from this set of questions a half
dozen could be selected on the day
of the review and the scholars be re
quired to write their answers during
the class hour.
What Lessons Teach.
When it comes to selecting the main
truths taught in each of the lessons
of course there will be a wide variety
of opinions. We may therefore be
pardoned if our suggestions may not
agree with those suggested by others.
Beginning with lesson one it seems
as though the Master is seeking to
show us that all manner of sin can
be forgiven except that sin which as
cribes to the devil the work of the
Son of God. This full and complete re
jection of Christ and his work of re
demption is what is known as the un
pardonable sin.
The second lesson has to do with
the seed, the sower and the soil. It
is a great illustration of the method
whereby Christ is to extend his king
dom and of the various sorts of soil,
(hearts) in which the seed is to ger
minate.
The third lesson is another illus
tration of the propagating process. In
It we are shown both the intensive
and the extensive growth. By the ref
erence to the leaven in this lesson
we are taught, as also in other para
bles, that in this kingdom evil will
also be present.
Lesson four, the lesson of the
wheat and the tares, is a further
teacher along the same line with the
added significance of the harvest and
the separation incident thereto.
Lesson five teaches us something as
regards the value of this new king
dom. Its value was sufficient to com
pel heaven to yield its dearest treas
ure.
Lesson six and seven have to do
with the power of Jesus over wind and
wave, over the man possessed of
demons and over disease and death.
Let us bring out the reason why Jesuu
thus manifested his power, viz., "that
they might see the power of God rest
ing in him," John 5-36.
Faith Essential.
Lesson eight has to do with the
great fact that God has so set forces
at work in his kingdom as to make
the faith of man an essential requi
site in Its advancement among men.
Lesson nine deals with the death
of John the Baptist and the eulogy of
Jesus as to John's character and work.
The implacable hatred of rebuked
evil; the culmination of unbridled
lust; the terror of a stricken con
science and the reward of the faith
ful are some of the truths suggested
in this lesson. Notice that in this les
son there is no record of any word of
Jesuß.
Lesson ten, the sending forth of the
disciples and the rules that are to
govern their conduct is logically fol
lowed by the great invitation pre
sented in lesson eleven.
Lesson twelve deals with the feed
ing of the five thousand. He is the
living bread who alone can satisfy
the hunger of the countless multitudes
of mankind. He ia the ever-sufficient
and the all-sufficient Lord and Savior.
Of course such a review will be
rapid and perhaps Incomplete, but it
will show that he has sayings for all
circumstances and power over all con
ditions of life. It will show that bla
sayings have in them the spirit of
life, that will communlctae vitalit,".
and that their efficiency and their ef
fectiveness depend* entirely upon tb*
response which W« make to them
Whenever You.
Use Your EacK
/V *' e "7 „ Does a Sharp
. sioi!"' Pain Hit You 7
slck kiciney8 ' eB ~
passages scanty
ft any k 'dney
WmJ troubles run into
" stone or Bright'*
disease.
Use Doan's Kidney Pills. This
good remedy cures bad kidneys.
A TYPICAL CASE—
T. M. Harley. 316 Bast Fifth Are., Romo, Ga.,
sajs: "Gravel nearly killed me; opiates were
mj only relief. The kidney secretions were
scant and my back fairly throbbed with pain.
Doctors didn't help me and finally 1 took
Doan's Kidney Pills. Eight boxes cored me
and the trouble never returned."
Get Doan's at any Drue Store, 50c. a Box
Doan's
WMtmorek
If Shoo' Polishes
FINEST QUALITY LARGEST VARIETY
They meet every requirement for oleanlng and
polishing shoes ol all kinds and colors.
GIT/F EDGE, the only ladies' she© dresslns
that positively contains OIU Blacks and PolisboJ
ladles' and children's boots and shoes, shlnet
with out rubbing, 25a ••French Gloss." lUo,
ST A It combination for cleaning and polishing all
kinds of ruHset or tan shoes, lUc. "Dandr" size 26c.
Is A lfl KI..ITK combination for gentlemen whd
take pride in having their shoes look Al. Kestorel
color and lustre to all black shoes. Polish with a
brin*h or cloth, 10 cents. "Elite" slio 25 cents,
If jour dealer does not keep the kind yon want|
send us the price in stamps for a full size package*
Charges paid.
WHITTEMORE BROS. & CO.,
20-26 Albany St., Cambridge, Mass,
2'he Oldest and Largest Manufacturers of
Shoe Polishes in the H orld. '
DEFIANCE STARCH rr',"?
FOREIGN BELIEFS ARE QUEER
Spanish Wedding la Ruined If One
Person Appears Entirely In Black
—Some Other Signs.
In Spain the wedding is spoiled II
one of the guests appears entirely In
black, or if the bride looks Into a
mirror after orange blossoms and veil
are fast in her headdress.
When a person's hair ends split. It's
taken by the superstitious for a sign
that she Is either a witch or has been
bewitched. As blond hair splits more
readily than dark hair, all witches,
spirits and sorceresses have blond or
red hair, according to the standard of
art.
On the marriage eve there Is oftea
much good-natured rivalry between
the groom and tha bride In the Slav
countries as to who shall blow out
the candle, for the person who doea
will be "first to die." It is impossible
to trace the origin of this superstition,
yet it prevails in society
as well as In the peasant's hut. even
as like this, that "to insure the life
and health of the'children" the wom
an must occupy the right side of the
bed. In addition, she must not smoke
before her forty-fifth year.
There Is a superstition in this coun
try and many others against burning
a broom. The bud of birch broom is
used In Southern Germany as a pre
ventive against erysipelas. These
buds, a piece of yellow wax and some
other articles are enclosed In a pink
silk bag, secured with red silk and
worn on the back of the neck. The
person must change his shirt every
Friday.
RIGHT HOME
Doctor Recommends Postum from Per
sonal Test.
No one is better able to realize the
Injurious action of caffeine —the drug
In coffee—on the heart, than the doc
tor. Tea is Just as harmful as coffee
because it, too, contains the drug caf
feine.
When the doctor himself hns been
relieved by simply leaving off coffee
and using Postum, he.can refer with
full conviction to his own case.
A Mo. physician prescribes Postum
for many of his patients because he
•was benefited by it. Ho says:
"I wish to add my testimony in re
gard to that excellent preparation—
Postum. I have had functional or
nervous heart trouble for over 15
years, and a part of the time was un
able to attend to my business.
"I was a moderate user of cofTee and
did not think drinking ,1 12. hurt me. But
on stopping It and using Postum I
stead, my heart has got all right, and
I ascribe it to the change from coff«»
to Postum.
"I am prescribing it now in case* ot
sickness, especially when cofTee does
not agree, or affects the heart, nerve*
or stomach.
"When made right it has a much bet
ter flavor than coffee, and is a vital
sustainer of the system. I shall con
tinue to recommend it to our people,
and I have my own case to refer to."
Name given by Postum Co., Battle
Creek, Mich. Read the little book,
"The Road to Wellvllle," in r'*<gs.
"There's a reason."
Erf! rend the »I>#m lrtt»rt A lew
•as appears from time to time. Thry
rire genuine, true, and full of hnmni
Interest. Al*.