c7//cf From a Mere Man. Will you kindly advise me the du ties of the "best man" at a home wed ding? lam to wear a dress suit. Will you state the accessories that go with 1L? Harry. The best man is supposed to be the moral support and adviser of the hridgegroom; he sees to the details, such as having the necessary creden tials at hand required by the state and clergyman, pays the latter, stands by the bridgegroom and enters with him; he takes the maid of honor (if there is one) under his especial protection after the ceremony. In fact, he is supposed to be the official think er for the bridgegroom. Pearl studs and cuff links, a white bow tie, white kid gloves and white waistcoat, with patent leather pumps, go with full evening dress. The Proper Thing to Do. Being in doubt I come to your help ful department for information. Is it necessary to write anything upon the card that is sent with a wedding gift? If so, what? Must an invitation to a wedding be acknowledged? A. G. It is not necessary to say anything on the card, on the other hand, it is perfectly proper to do so. The words "Sincere good wishes" or "Hearty con gratulations" seem to bring the donor into closer touch with the recipient, but as with all things, this is a mat ter of personal feeling. Dame Curt sey has said timo and again that an invitation to a home wedding demand ed an immediate "acceptance" or "re gret" the same as for any social func tion at a home. A wedding at the church does not require a reply. Fift for a Man. Will you name a few articles that a young woman may with propriety give to a man who is about to leave for a distant city to study law? Sweet Sixteen. It is supposed that the man in ques tion will have a "den" of some de scription and there are a number of things to provide which are useful as well as ornamental. For instance, a bronze incense burner to hold cigar ashes, a stunning metal desk set, a brass candlestick with a bayberry can dle, a metal letter holder, book ends of wood or metal, a framed sentiment, etc. In fact, there is almost no limit to acceptable objects outside of the ever-present pillow, of which, like tea spoons for a girl, "there can never be too many." Where to Send the Present. I have received so much help by reading your page that I come to you now. My brother will marry in the fall, as he will goto our home and I am not able togo to the wedding shall I send the present home or give it to them when they come back to the city ? Engie. Seems to me as long as the bridal couple are to make their home in the same town that I would wait and give them your gift when they arrive, as it will save them packing it and bring ing back with them. However, it will be perfectly proper to send it to the bride before the wedding if you pre fer. Send Self-Addressed Stamped En velope. I find your department very help ful. I would like to know of a book of nice parlor games that could be played at house parties for boys and girls. A Constant Reader. There are several books of games and amusements intended to help those who entertain but who have lit tle time or thought to give to the mat ter. Just send me a self-addressed envelope in care of the paper (stamp ed) and I will send you the names and prices of three or four. Card to Send With Flowers. Will you please tell me what to write on a card to send with flowers when a death occurs? Anxious to Know. Your card if .lent from the florist «vith the flowers which you order by telephone or mail need have nothing upon it "beside your name, but if you wish you may send a card which has penciled upon it "With deep sympa thy" or "Accept our sincere sympathy in this your great sorrow." Reply E. L. O. A girl only twelve y»ars old is en tirely too young to have a beau or go to dances. Perhaps young people think I am too strict, but remember I have been over the road and know and a girl loses all her freshness and attractiveness by going out when she •hould be in bed by eight, o'clock. MME. MERRI. While not perfumes exactly, toilet waters are always scented, and their use Is very beneficial to the skin, par ticularly in the summer, when it needs all the refreshment it can get. The scented waters are diluted with plain water for use, for some of the vin egars are so strongly perfumed as to seem disagreeable when used full strength. From 20 drops to a teaspoonful of the toilet water is putin a basin bath, the water so treated being Intended for the rinsing alter a cleaning j sponge or tub bath. The liquid is left | to dry 011 the skin, as one of the chief j purposes of the toilet water is its ton-, ic effect. After a weary day, a rub-! down with a good toilet water, proper- j ly diluted, makes one feel like a new | being, and while it is very convenient to get the vinegars ready made they ; can be turned out at home-very easily j and sometimes much more cheaply. Of all the fragrant toilet waters 1 ncne is so much used as rose water, and when this is pure it possesses the j greatest cosmetic virtues. One for-j mula lor this delicious toilet water j calls for four pounds of rose petals ! and ten quarts of water. The water j W first distilled and then poured cold | upon the petals, which are shaken j around in the liquid. Then the vessel | is loosely covered and putin a cool, dark place for several weeks, until j the liquid becomes odorous. Then it | is again distilled, and the drippings j are gathered in small bottles aud j closely corked. Another formula calls for putting the roso petals in an eartheru jar and covering them with a weak brine of common salt. The roses may be | gathered every day, and the petals : added as they come handy. An improved still can be made by j fastening an india rubber tube to the spout of a tea kettle and passing it through cold water to condense the ' steam. The distillate,, or drippings I should be received in a glass or earth- i en receptacle; for if toilet waters ; came in contact with copper, zinc or lead, they will exidize the metals. Stills for home use, however, can be bought very cheaply in the shops— from a dollar and a half up. Many other garden blooms with pungent odors, or even faintly delicate ones, can be used for exquisite and helpful toilet waters —mignonette, 111- 1 ies of the valley, clove-pinks, valer- ; ian, heliotrope, honeysuckle, violets, gardenias, jasmine, etc. In New Or leans and Charleston Creole ladies often drop .the more richly scented blooms into pure alcohol, allowing them to digest or soak in the spirits, when the odor thoroughly permeates the alcohol. A toilet liquid much used by the ladies of the olden times, and often called to this day "angel water," is much esteemed for its beauty value, it can be made at home in the follow ing manner: Rose-water 5 ounrp.i Orange-flower water 5 ounces Myrtle water 2(4 ounces Essence of ambergris 1 drachm Essence of musk Vs drachm Mingle the various substances and agitate the bottle for several hours, continuing the shaking during the day quite frequently for some weeks. Keep th 9 bottle closely stoppered and in a warm, dark place. Let it stand for two weeks or longer, then decant the liquid, and if it is not perfectly clear, filter it. Properly made, angel water should be almost colorless. There are many uses for bay rum, one being that it is admirable for mas saging the scalp after the shampoo, when one is likely to catch cold or the hair needs some little dressing to keep it in order. Hut if it is used too often or too lavishly on the head it will dry out the locks. Bay rum of a very good sort is cheap enough at the drug store, but if one is clever at turning out beauty preparations this formula would give about as pure r. thing as could be had: Oil of hay 240 grains Oil of orange li> grains Oil of piinenta 16 grains Alcohol 1 quart Water 25 fluid ounces Dissolve the oils in the alcohol and add the water. Then stir into the liquid about two ounces of precipated phosphate of lime and filter. This will improve with age. New Color Schemes. Navy blue and violet are dominating colors in millinery, and are mixed •very artistically with light threads of cerise, orange, green and gray straw. Even the new flowers show the influ ence of these contrasting mixtures, and often some novelties in their ar rangements. Poppies of shot taffetas succeed the white poppies of velvet. Each petal rests on another large petal of green crepe de chine, forming a border all round, while the heart or center of the flower is in ostrich feathers, either *,)ack or yellow. This is an amusing I novelty for the spring millinery. rni in Advertising n Talks n ka mmmmtmmmmammmmmmmm warn |c ooooooooooooc dJ CHURCH SHOULD ADVERTISE Topeka (Kan.) Pastor Favor* Public ity as a Means of Furthering the Gospel. Does it. pay to advertise a church? That's a question which has wrinkled many a clerical brow. There's at least one minister of the gospel in Topeka, Kan., who has settled the problem in his own mind and has given the vic tory to the side of the newspapers and handbills. He is Rev. Robert Gordon, pastor of the First Baptist church. "In colonial days," says Rev. Gordon, | "when every man who stayed away ! from church was fined a ton of tobac- I co, it was hardly necessary to adver ! tise services. But we are glad that | sort of pressure cannot be brought to | bear today. Men now go to church bt ' cause they choose to go." Speaking further on the question of ' publicity as a means of furthering the j gospel, Doctor Gordon says: "1 am convinced the church ought to ! advertise today. D. L. Moody was a j great believer in publicity and the S Moody church in Chicago spends about j SOO a week in newspaper advertising. I J. Wilbur Chapman spent $15,000 in i the newspapers during a recent re | vival campaign in Boston. Everybody ; knew what was happening. The churches were crowded. In Binghamp- j j ton, N. Y., the merchants offered all I their contracted space in the papers j to the churches on Saturday for adver | tising. The ministers promptly ac cepted the proposition. Next day the ! church attendance showed an increase | of 30 per cent. Even conservative old | Trinity Episcopal church, New York, I has just hung out a great electric sign. I The word "Trinity" in large letters | stands in the center of the sign and : the word "Parish" at one end and "House" at the other. The sigu is [ eight feet long by four feet high, j ! weighs a ton and is of 1,500 candle I j power. That church has also employed j a pt«oss agent to give out the news of : its affairs. The trustees of a church | in Rochester, N. Y., have erected on j | top of the 145-foot tower a substantial, j 12-foot cross, that is illuminated every i night there is service. I am told it I has made a distinct and helpful im pression on the community and has ! given the church a civic character it did not have before. | "Early to bed and early to rise. I Preach the old gospel and advertise"— 1 would be a good motto for any preach- I er. If church attendance is a bene | ficial thing then the church Is under i obligation to do all it can to persuade ' people to attend. To my mind the j | church is as essential to the best indi- j 1 vidual and social life as bread and wa ! ter are to physical life. She not only | has a splendid ideal to exalt, but can put men in contact with the power ! which will enable them to arrive. Hav ing this conviction, it becomes a duty —to me a very delightful duty—to per suade non-churchgoers to change their ways. "I met a man recently who had not been inside a church for twenty years. I | He said he had no confidence in the j j church and no desire to attend, and he ' swore that positively the last church which, under any circumstances, he ever would attend would be a Baptist church. Now he is not a hopeless j case. He, like a great many others, j has a mistaken notion of what the ; church stands for and he is not at all acquainted with what the church is doing. All he needs is light. It is ! our business to give him the facts. "There are many people in this city i who do not know even where the First Baptist church is located. A while ago a couple got off a train here one Sun i day morning and asked a hack driver ito take them to the First Baptist ! church. The driver was sure he knew ! the place, but he set them down at j the First Presbyterian church. "In these busy days the church is in j danger of being crowded out. There are so many other attractions clamor ing for attention. Almost unconscious | ly many yield to that which most fre ! quently appeals to them. Our psycliol j oglsts are telling us the idea held up ; permost in the mind tends to work it j self out in action. That explains the | success so many business men have i won by advertising. And that is why j we must keep the church attendance i idea in men's minds, i "Some claim advertising cheapens I rehgion, but there is nothing so cheap ■ ens religion as an empty, rutty church. | Advertising gets results and we must do the king's business in a business like way. The old prophets", in Bible times, went through the streets blow ing trumpets to get the crowd. The apostles wrote letters and scattered them broadcast. In your childhood days the old village church sent out a beautiful and effective advertisement every time her bell broke the Sabbath morning stillness. Today we must get our invitations to the people and Charles Stelzle says, 'The newspaper is without question the best advertis ing medium for the church.' " 1 The man who is "afraid his !> 2 competitor will find out" might !> | profit by what the latter al- <> £ ready knows about him. !| PUBLICITY LIGHT THAT SAVES The Advertiser's Pledge of Honesty and Square Dealing Is Like a Confession Before Men. (Abstract of ati address delivered at the banquet by the Fort Worth Advertising Men's club to the Associated Advertising Clubs of America, at Fort Worth, by James Schermerhorn.) Publicity can do for us what the light that fell upon the road did for Saul: it can save us from ourselves. It Is the searchlight turned back upon our own purposes and methods. It can save nations, states and parties by uncovering the refuge of deceit and the hiding place of duplicity. Some far-sighted cor l»rations are beginning to love light rather than darkness. They are coming out of their secret places to give their side of the case to the common people. Professional reserve Is blinking in the sunlight of publicity. It thinks It may be able to stand it eventually. What a blessing to mankind if min isters, doctors and lawyers would daily let their credentials and records be known of all men, so that publicity | could point the way straight to the right door in the urgent hour of ; stress and need. The medical associations have a greater horror of getting Into print than they have of transmitted infec tion through the marriage of the phy- j sically unfit —a frequent tragedy that j might be averted if ethics did not 1m- j pose solemn silence upon the learned men who could save the race through preventive publicity. Publicity can save bodily health ♦hrough popular I enlightenment and business through multiplied appeal. As a man advertises from day to day in his own business, so is he. It is really the old-fashioned sign of j conversion, "taking a stand in meet- j j ing." It is the formulation of your business creed, your confession be fore men. You are putting into form your best j promptings, your fondest hopes com- i mercially. What you have written ; you have written, and when it stands out from the printed page day after : day, it may speak to the necessities and purses of others, but it speaks I to your sense of consistency and in tegrity. If at the outset your promises are fairer than your performances, there ! is hope; for your copy proves that | you know what you ought to do in , j your dealings with the public. Give | conscience time and it will catch up I with your copy; for self-accusation \ is a self-starter and is not. restricted by the speed laws. Advertising may be self-revelation to begin with; but on a long contract j It Is pretty liable to become self-re generation. For we all aspire to be- ! come what our friends feel we are capable of becoming. It is the dis trusted that despair. Publicity Is the advertiser's pledge, his covenant with the consumer in the open. Daily repeated and daily tested it should come ,to be in good time — for true worth is not gained at a bound, but tolls upward through the [ j night—the lodestar of his better self, j i the light that saves! J The advertiser who will not !> 5 listen to reasons and truths is <> # much like the man who saw a !< i camel for the first time and !> S walking around it said: "There > ain't no such animal what > i I HOW TO REACH THE PEOPLE Unit the Most Potent Force in Adver tising, Says Thomas E. Dockrell— Home Paper the Best. Thomas E. Dockrell, the well-known advertising expert, in a talk before Detroit advertising men declared that most of the world's ideas on adver- ! tising are upside down and needed j reversal. "The unit is what must be looked j to," said Mr. Dockrell, "not the one supreme directing head. It is the unit in the store, the salesman or the salesgirl, that must be tuned to the sales, or all other work is nearly i useless. A big department store is j sometimes likened to a pyramid, with the thousand of employes as the base | and the big owner as the apex. But j this is an upside down view. Bet us j suppose the head of the business has ! a new glove manager and this man ager has got the best goods and pat terns and advertised In the best way, j and the customer conies In and meets i Allie, the $4-a-week salesgirl, and j Allie doesn't rise to the business, j what use has been all the other study ! and energy? We then see that Allie. not Mr. Wanamaker, is the apex, and that as in most cases the pyramid j is set upside down and, all resting on the apex, it may topple over. "The same with advertising. A manufacturer has a, small quantity, say J2O worth, of goods in a store in Peoria, 111. He desires to see the goods sold and his trade in Peoria I built up. How would he do It? There are four big circulation periodicals that are recognized as the biggest national advertising mediums. Sup- ! pose you suggested one of these as the advertising medium lo reach Pe oria people. He might not call you a fool, but he would remind you that he was after the Peoria field. The direct tiling to get at the Peoria trade would be the Peoria newspaper, wouldn't it? There Is your unit idea again. Get right at the spot and the medium for that spot. There is no question that the home newspaper Is the medium to rench the people In any locality, and the addition of the units covers the broad field." MItDNKTIONAL SwrSaiooi LESSON (By E. O. SELLERS, Director of Eve ning Department, The Moody Bible Institute of Chicago.) LESSON FOR AUGUST 4. THE WORTH OF THE KINGDOM. LESSON TEXT-Matthew 13, 41-53. GOLDEN TEXT—"Seek ye first his kingdom, and his righteousness; and all I these things shall be added unto you." Matthew 6:33. We have studied some of the prin ciples that are to obtain in the es tablishing and the working out of this new kingdom Jesus came to found, and the question naturally arises, "Is j it of sufficient value for me to con- I slder or seek to enter it, or to possess it?" In our lesson today there is set j I before us four parables (Jesus' favorite J S way of teaching) which he gave priv- j ately to his disciples and not to the | multitude, that ought to answer any I such questioning in our hearts. The first two have to do with the great value of the kingdom, the sec- ! ond its mixed character and final sepa ration, and the last, the great respon sibility of those who possess its ; truths. In this entire group of par ables found in the thirteenth chapter I of Matthew are four that are for men 1 who are careful to observe the out ward development, and four others that are for those men of faith who Bee beneath the surface the hidden j things of the kingdom. Those men who view the kingdom in each par ticular age as God sees rather than as man observes. Today's lesson sets forth the pur chase of things of great value, the ac j quisition and disposition of things of a mixed value, and lastly, the use of these values after coming into the pos session of them. I. The hidden treasure, v. 44. Per haps more properly this should be termed the parable of the bought field. We need to remember that in all of these parables the Master himself is the important personage. He is the i one who sows the seed, etc. Ilence we understand that he is the one who discovers this great treasure hid den in the field. He has already told us that "the field is the world" (Matt. 13:38). Symbolism of Pearls. 11. The pearl of great price, vs. 45, 46. This parable is very much the same as the foregoing, yet it adds great strength and force to this study in values. We ought to be very clear in our study and application. The pearl of great price may perhaps be taken as