i " rn 1 Advertising | ~ ~|| Talks |pp A WORD TO THE WISE Don't let your working capital loar on tho Job —put It into action —buy goods tliat will turn often. Make good nature your business policy. Anybody would rather spend their money with a man who smiles than with one who seems insulted every time he's asked to sell some thing. Throw in a word of thanks with every sale. IJon't think that just be cause you give full value thanks are unnecessary. People like to trade where their money is appreciated. Nothing does so much against you as doing nothing for yourself. A few good bargain leaders will be Tollowed by many regular buyers. You'll never have time if you wait (or It. Make it! In the bright lexicon of business there should be no such word as "to morrow." Today Is the time to do things; to morrow the time to dream. Put your heart in your work and you won't lose it. The beaten paths lead to the place of the man who keeps his windows well trimmed and his store front lighted. y Cleanliness Is next to industry In business success. A clean store, clean clerks and clean stock clean off the shelves. Anyone can "keep a store." It takes a man with brains to make a store keep him. AN ADVERTISING EPISODE Merchants and Manufacturers Learn ing That It Pays to Concentrate Their Publicity. — m The manufacturer of an improved lamp for coal miners entered upon an advertising campaign after placing nis ■wares with dealers, in the first dis trict oovered the sales were excfellent. The campaign was taken up In a sec ond mining district. The advertising fell flat. When a trial was made in a third district the sales were all that the manufacturer could ask for. As there was a mystery about the failure of the second step, a careful investigation was made. It was found that while the retail dealers in the first and third districts had bought the lamps liberally, those in the sec ond district had looked upon them un favorably. Thus, the advertising in one district failed because the miner, however much he might have been interested in the improved lamp, could not buy one save in a few stores, and of course he did not always know which stores handled the lamps. This Is an illustration of the way in •which advertisers are searching for fundamental facts as to their invest ments in publicity. They are finding that, it Is waste of money and energy to advertise in places where their goods are not to be bought. They are ceasing to advertise broadcast and are, instead, concentrating their Advertising where their goods are to be had by the interested advertising reader. REAL ESTATE ADVERTISING Forty Dollars Spent by One Firm Brought Over Two Hundred Clients. Does newspaper advertising pay? Before members of the Denver Ad club at their regular weekly luncheon held at the Albany hotel, P. D. Whit taker, secretary of the club, gave, con clusive proof that It does. Mr. Whittaker stated that desiring to inaugurate an advertising campaign for a real estate client, he had made a study of the matter. After watch ing closely for the real estate "ads" in the Sunday papers of Denver for four weeks, he said that on the Mon day morning following the fourth Sunday lie stationed men at the office entrance of four of the large real es tate firms of the city to count the number of prospective customers who responded to the "aeaten whites. Turn Into buttered dish and bake until firm. Serve with whipped cream. And your hands from evil deeds. But to guard your tongue from tripping. What unceasing care It needs." LEFT-OVER DISHES. It takes thought and planning to use the bits of left-over meats accept ably. One may often buy in the mar ket small amounts of meat, too small for any but individual portions, which may be used with other foods to pro vide a good meal. A little chopped ham added to an omelet makes a pleasant change and the dish has more food value, an im portant Item, when preparing the meal, to arrange for. Cooked ham mixed with mashed po tato. and after seasoning make Into flat cakes. Brown in a little fat. Minced Liver.—To each cup of cold, minced liver add one tablespoonful of chopped onion browned In butter, and season with salt and a little paprika. Turn into an agate frying pan with a little water. Sprinkle lightly with Hour and add a quarter of a cup of vinegar. Simmer until well heated. Sausage and Rice Cakes.—To one cup of cooked rice, warm or cold, add an unbeaten egg and two tablespoon fuls of cold fried sausage. Form Into flat cakes. If the mixture Is too soft j add a little more rice. Brown In but ter or hot fat, being careful to have j the fat very hot before adding the ; cakes. This amount will make half a ; dozen medium sized cakes. Yankee Toaut,—Poach a few eggs and brown the same number of pieces |of toast In bacon fat. Crush a little j of the bacon and sprinkle over each I slice of toast and serve with an egg on top. Shred a leaf of lettuce very j tine and garnish the top of each egg. The meat from a shank of boiled , ham may be chopped and mixed with I boiled salad dressing. Pack In a jar ! and have a sandwich filling that will j keep indefinitely. C st'r.'tws 1.1 • He who would search for yearls nuist dive below. —Dryden. OMELETS. To make a good omelet requires skill and deft handling. A good ome let Is a work of art of which one may be justly proud. Eggs are reasonably plentiful cow, ar.d omelets of various kinds are In season. Fruit Omelet. —To the yolk of one 'arge egg beaten until very light, add one tablespoonful of fruit juice; if orange is used, add a fourth of a tea spoonful of the grated rind and a tea spoonful of sugar; beat well together and fold In the beaten white. Cook very slowly In a well-greased omelet pan. Caramel Omelet. —Take two eggs, separate the whites and yolks and beat well. To the beaten yolks add two tablespoonfuls of caramel sirup, j Beat until well mixed, add more sugar, if needed, a half teaspoonful of van illa and one teaspoonful of lemon. Eold this Into the beaten whites and cook in a greased pan. £heese Omelet. —Cook together a cup of milk and four tablespoonfuls of cornstarch. Pour this when cool over the well beaten yolks of four eggs. Stir Into this four teaspoonfuls of bread crumbs and the same amount of cheese. Eold In the whites, which have been beaten stiff, and bake in a moderate oven fifteen minutes. A ham omelet Is prepared as for a plain one, and minced ham is sprinkled over the top just before fold ing It over. A delicious sweet omelet Is prepared with almonds and maple sirup. Into a hot buttered omelet pan turn a hand ful of blanched almonds, then pour over them a plain omelet, being care ful not to have the heat strong enough to burn the nuts. Eold and pour around it a hot maple sirup. This makes a very nice dessert. Tomato Omelet Make a plain om elet, and when ready to fold, pour over It half cup of thickened tomato, stewed down. Add a teaspoonful of butter and two of flour cooked togeth er, season with salt and pepper and serve hot. The family may wait for the omelet, but the omelet should never wait for the family. An omelet kept waiting has a most discouraged, down-at-the mouth sort of an expression. * DM K of youi hurts you have c.ured Anil the sharpest you «!11l have survived; But what torment of g;*tef you endured From evils which never arrived. —Emerson. FROZEN DISHES. There Is such a latitude for variety In frozen dishes that the same dish need not appear ofUn enough to be monotonous. Burnt Almond Ice Cream. —Blanch and chop a cup of almonds, carmellze four tablespoonfuls of sugar, and add the almonds. When cold pound to a powder. Add this mixture to ordinary ice cream with a tablespoonful of al mond extract Cocoa Nut Ice Cream. —Mix a half cup of cocoa with a half cup of flour, a cup and a fourth of sugar and a half teaspoonful of salt; fidd two eggs slightly beaten. When well mixed add two cups of scalded milk, cook In a double boiler, stirring constantly. The eggs should not be added until the flour Is well cooked. Then add a cup of walnuts, a little vanilla and two cups of cream. Freeze. Maple sirup, hot, with chopped nuts, makes a plain ice cream seem quite stylish Plum pudding Ice cream is plain Ice cream to which a cup of dried and pounded plum pudding Is added. To make caramel ice cream add a cup of carmellzed sugar to unsweet ened or lightly sweetened ice cream. Cocoa Cocoanut Cream.—Make the same as for cocoanut cream except j omit the nuts and substitute a cup of | freshly grated cocoanut instead. Add the Juice and rind of one lemon. Freeze Chocolate Mousse. Melt three ounces of chocolate, add a cup and a half of sugar and one cup of thin cream. 801l one minute. M#x a ta blespoonful of granulated gelatine with a fourth of a cup of cold water; add it to the boiling mixture, and when cool add a teaspoonful of va nilla. a little salt and the whip from three cups of cream. Pour ifito a mold and pack In equal parts of ice and salt. stand four hours. For strawberry mousse substitute two cups of crushed strawberries in stead of the thin cream and use a ta blespoonful and a half of gelattne. Babies—Lean and Fat. Weigh the baby every day. All you need Is one of the automatic weigh ing machines of small size suoh as the old-fashioned housekeeper uses In the kitchen when doing up fruit, and an ; oblong basket with a flat surface. Any j mechanic will find means of securely | fastening this basket on the top of the j scales, and when you have painted the entire contrivance white, made a pink or blue nest of padded China silk for the inner side of the basket and trimmed Its outer side with enormous bows of satin ribbon, you will have a charming looking extra cradle Into which to temporarily deposit baby while Its ordinary cradle Is being aired. Plenty of Room. "How dreadfully stout the general Is getting." "Yes, isit't if. fortunate? O'herwlse he wouldn't bo able to wear all his medals" —Punch. SCENES INJERICHO Writer Tells of Wonders in the Holy Land. Declares Arabs, Riding on Their Camels In Quiet of Dawn, Passed Like Phantoms Visited Grave of Lazarus. Jerusalem.—We had come down from Jerusalem the previous morning with a correspondent, a carriage ride of four hours, and had stopped for luncheon at Jericho, or, more cor rectly speaking, at Rilia, a little to the east of the site of the ancient city. What memories of brilliant events in Biblical history cling about this spot! Jericho, the city of palm trees; the scene of Joshua's vic tories; the place where the last days of Elijah were spent, and whence he went forth with Elisha to cross the waters of the Jordan, to be taken up to heaven In a chariot of fire; the spot where the two blind men were healed; the place where our ixird paid a visit to the house of Yachens. Here, | too, were the long celebrated and beautiful groves and gardens given to Cleopatra by Mark Antony. Jericho now consists of a large Russian church, a house for Russian pilgrims, \ two hotels and the mud huts of j Bedouin Arabs. As we descended the 700 feet below Jerusalem the heat increased until j we arrived in the tropical plain of Jericho under a blinding sun. First, we visited the pool of Elisha, the wa ters of which he had healed; then tramped through the ruins of the Jericho of the Israelites, where we saw part oT the city walls around which Joshua and his army marched seven times. After Its capitulation Joshua pronounced a curse on the city, which was fulfilled. Very re cently excavations have been made here by the Germans and the Aus trlans. The only sound we heard as we rolled along the sandy soil past clus ters of thorn bushes was the tinkle of the sleighbells around the horses' necks. Straight ahead, at intervals, we could discern a dark moving mass on the road, and as we approached a party of Arabs would step aside, all wrapped closely in their cloaks, with staffs In their hands. At an other time the dark moving mass would prove to be a caravan of camels moving noiselessly along with their heavy burdens. Daylight came I St, Stephen's Gate. slowly, for the morning was misty. The outlines of the hills were slowly being defined by the rising sun with a deep purple over their western slopes. Then did I realize why art ists so often paint them shrouded in that color; and why the Psalmist would utter the hope and the longing of nations, "I will lift up mine eyes to the everlasting hills whence my hope cometh." Arabs, riding on their camels along the mountain roads in the all-prevad ing quiet of the dawn, with the gor geous purple hills and the deep blue sky for a background, passed like phantoms, like dream-pictures one used to imagine when stories were told in childhood. Since that day the whole Scripture narrative has been wonderfully vivi fied; the abiding peace and beauty of the hills have a sense of sheltering j presence over man and beast, i About half way back to Jerusalem | we stopped to rest the horses at a ] khan where once stood the inn of j Oood Samaritan fame. Nearer to | Jerusalem we alighted at Bethany J and went down into the grave of j Lazarus, carrying lighted candles, j The ruins of the house of Simon, the leper, are near by; as is a part of a wall of the house of Martha and Mary. Passing strange it seems that Mohammedans should have the cus tody of these places, as well as of a few in Jerusalem itself. Yes. "goto Jericho;" but be surt to come back a^aia. CAMP FIRE BATTLE IN CYPRESS SWAMF What Happened in Flooded Louisiana Region When Gunboats Fought Is Told by Chicagoan. Theodore H. Esschen, who lives at 1748 St. Michael's court, Chicago, took part in engagements between union and confederate naval forces in the latter years of the war. He accom panied the expedition made by Gen. Nathaniel P. Banks Into the network of swamps and bayous of Louisiana and known as the Red river campaign. An incident on the Journey was the blowing up of the confederate rani Queen of the West, of which Mr. Es schen tells. "The St. Mary was the boat I was on," said Mr. Esschen. "She was a transport and was one of the fastest, steamers we had. She was one of a number of gunboats and unprotected river boats that made their way into Grand lake to land troops in General Hanks' red river campaign. "The lake was a mtidhole, formed by overflow from the Mississippi. In low water it was a cypress swamp, and timber had been cut frojn a large area. In high water the stumps of the great trees, standing perhaps eight feet above the ground, were covered Boiler Room and Magazine Blew Up. with water, and there was no current to mark their presence. It was high water when we landed troops on the shore of the lake. "Our boats were of different drafts. The large ones could not go near shore, and the smaller steamers lay between them and the shore, so that Ihe soldiers could walk over them j somewhat as if they were a pontoon bridge. We had several gunboats there, two of them, the Colorado and the Matagora, Ironclad, and there J were river boats and ferry boats. The | Clifton was well armed and so was j the Calhoun, a ferry boat from New | York, with a heavy gun at bow and I at stern and two broadsides of four smaller guns each. "We were not allowed to stay in tho lake without a visit from the enemy. A fleet of confederate boats came I down the bayous front the Ked river j and disputed our position. The Queen I of the West was the most formidable lof them. She was a ram, though not | ironclad. The other boats were river i steamers, with bales of cotton around j their sides and with guns pointing j through apertures in the cottou guard. I They were floating forts. I"The Queen of the West came | steaming down at us and in her path j was one of our ironclads. They tokl I us afterward that the pilot had called | out to the captain that they were j headed for an iron boat and that the j captain had sworn to sink the boat j even it it was iron. They put on full steam ahead. The water was like glass. They cut through it at a great | speed and ran on a lot of submerged stumps. The bow was thrown high | Into the air and there hung the Queen j of the West. "The Calhoun and the Clifton took i position, one on each side, and shelled ! her. The Cadhoun. a sidewheeler, I was kept swinging about without moving away from her position and • tiring broadsides or stern or bow guns |as they came into range. The Queen ! of the West was game to the last and ! she returned the Are until her boiler | room and magazine blew up. There | was nothing left of her except a pile iof wreckage. As soon as she blew up the rest of the confederate fleet, which had been doing a little firing, turned about and made for the bayous. They knew the channel and so escap ed, but some of them were captured after our boats had made their way north." A Benediction. Gen. Pendleton, who was a clergy man before the war, but who, having graduated at West Point, joined tho army and commanded a battery at Hull Run He stood by the guns, and when ready to fire he would say "Now. boys, made ready! May the Lord have meroy on the poor sinners. Fire!" Going Some. "How fast did McCarty run when the rebels opened ou our ranks?" "Oh, purty fast." "As fast as he could run?" "Faster! As fast as two of him could run."