4 —The Daily Collegian Tuesday, Dec. 9,1986
New ads going
By LAUREN YOUNG
Collegian Staff Writer
University students will soon be
able to make better use of their time
in State College’s public bathrooms.
An idea came to Larry Warner, a
State College architect, while he was
sitting on an airplane bound for Flor
ida. Advertising in bathroom stalls,
he thought, is a pretty good idea.
Warner later contacted student en
trepreneur Charles Wareham (se
nior-speech communications), and
together they started State College
Headliners, a business that sells ad
vertising space for bathroom stalls.
For $4O, Centre County businesses
can buy one of 20, 4-by-6-inch adver
tisements, which become part of an
18-by-3 G-inch board protected by plex
iglass.
“I happen to know that most toilet
paper rolls are made in, Minnesota
because there is nothing else to read
in the bathroom except the serial
numbers on doors and graffiti,”
Warner said. “Luck is finding a week
old newpaper.”
There is nothing dirty about this
business either, said Warner.
“All day long I design spaces for
peoples’ functions, and (the bath-
Toom) is probably one of the most
important spaces.
“People don’t remember where
they see advertising,” he continued,
“so now they will be reading ads
instead of the same old crap.”
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‘lt’s a clever way to
reach people when
they are most
vulnerable. 1
Warner, who is also a part owner of
Nittany Hot Springs, 511 E. Calder
Way, approached Wareham with the
idea.
The two met each other last year
when Wareham, former president
and founder of the University’s chap
ter of the Association of Collegiate
Entrepreneurs, asked Warner to
speak at a meeting.
“After that,” said Warner, “he
would call me up every time he had a
money-making idea.”
Soon Warner was advising Ware
ham on business ventures, and when
the architect needed someone to
guide the new business, he chose the
aspiring entrepreneur.
A graduate of State College High
School, Wareham has already made
strides in the business world. He was
always looking for a new way to make
money; he mowed lawns, operated a
recording studio and played piano in
local bars.
As of Jan. 1, Wareham’s business
initiative will be back in the bars
this time hanging on the walls of
LIZ
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Douglas Albert
Westerly
Parkway Plaza
to pot
downtown establishments such as
Cafe 210 West, 210 W. College Ave.;
Mr. C’s, 112 W. College Ave.; and The
Gingerbread Man, 130 Heister St.
“Locally, we are targeting differ
ent clientele, and we are planning to
serve professional offices later,”
Wareham said.
Douglas Albert, owner of Douglas
Albert Art Gallery. 107 McAllister
Alley, said he has agreed to give
bathroom adveritising a shot.
“It’s clever way to reach people
when they are most vulnerable,”
Albert said. “We have got to maintain
a sense of humor in these dull days,”
he added.
The partners are not the only ones
profiting from bathroom advertising.
Restroom owners get a 10 percent
commission for each board. Since
each board has display-maximum of
20 ads, a restroom owner can make
about $BO per stall.
Warner said his new venture will
cut down on graffiti and vandalism.
Ad-boards have already been
placed in local establishments be
cause local businessmen wanted to
advertise before students leave for
winter break.
Warner said he is unsure how peo
ple are reacting.
After leaving the bathrooms of Nit
tany Hot Springs, no one has said:
“Wow! Great ads in your bathroom.”
Bathroom advertising, like bill
boards, said Warner, is not a topic of
conversation.
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NOTICE
FALL SEMESTER 1987 HOUSING AND FOOD SERVICE CONTRACTS
STUDENTS CURRENTLY RESIDING IN UNIVERSITY PARK RESIDENCE HALLS
Students presently residing in the Residence Halls will receive their Fall Semester 1987
Housing and Food Service Contract Offer Preference Cards and related information in their
mailboxes when they return for Spring Semester 1987. Residents are also reminded to bring
$lOO 00 back to campus when they return to the University Park Campus in January 1987, for
submission with their Contract Offer Preference Card to the Bursar starting[THURSDAY
JANUARY 15, 1987. NO CONTRACT OFFER SUBMISSIONS WILL BE ACCEPTED PRIOR TO
THIS DATE.
ALL OTHER STUDENTS
Fall Semester 1987 Housing and Food Service Contract Offer Preference Cards with related
information will be available at the Assignment Office for Campus Residences, 101 Shields
Building for University Park students residing off campus.
Charles Wareham (senior-speech communications) joined with a local architect to create State College Headliners, an
advertising firm that sells space on the walls of Centre County bathrooms.
kistims
HENRY GRETHEL
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i
U , t J
Blacks
PSU
high
By CHRISTINE NICHOLAS
Collegian Staff Writer
Although Penn State is one of the
top three research universities in
graduating black scientists who go on
to earn science doctoral degrees, the
associate dean for resident instruc
tion said the dropout rate of black
students from the College of Science
is high.
“The retention figures for blacks in
the College of Science are not very
impressive,” Norman Freed said.
However, he added that the number
of undergraduate blacks enrolled in
the College of Science is higher than
the University’s average black en
rollment.
Freed said about 4 percent 100 to
125 students enrolled in the college
are black, compared to the Universi
ty’s average of 3.7 percent black
enrollment.
Among 166 research institutions
studied by the National Research
Council, the University ranks second
with the University of California at
Berkeley in its number of black un
dergraduate science students who
eventually earned doctorate degrees.
Six black graduates from Penn
State earned doctoral degrees be
tween 1980 and 1984, according to the
study.
The Massachusetts Institute of
Technology ranked first, with 11
black undergraduates who went on to
get their doctoral degrees.
Official enrollment and retention
figures for blacks in the College of
Science for this year are not available
Driver to face
DUI charges
after accident
Peter Mohlin, 920 Cricklewood
Drive, Apt. 129, was arrested Sunday
after striking a utility pole on the 100
block of Sowers Street, the State
College Bureau of Police Services
said.
After striking the pole, police said,
Mohlin backed up and continued driv
ing on Sowers before police stopped
the car at the corner of South Fraser
Street and West College Avenue.
Police said Mohlin was taken to
Centre Community Hospital, where
he was treated for a cut to the fore
head and released.
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in graduates,
yet, but Freed said the number of
blacks who drop out of the college is
higher than the college’s overall av
erage, which is about 40 percent.
These students usually change their
majors during their freshman or
sophomore years, he said.
Freed said that since the College of
Science “usually does not graduate
many blacks,” a graduating class
including 10 black students is consid
ered good.
The number of black scientists is
low because there is a “problem with
the support of the black community,”
Freed said.
‘The retention figures
for blacks in the
College of Science
are not very
impressive.’
He said high school educators do
not always adequately prepare black
students for technical majors. This
lack of educational background may
prohibit black students from succeed
ing in a competitive science program,
he said.
Another factor lowering the num
ber of black science students at the
University is its general problem of
police log
• Peter Allen, 160 Hamilton, re
ported Sunday that a Christmas tree,
and stand worth $52 was missing
from Waring Hall lobby.
• A pine tree was cut and removed
from in front of Interiors, 312 W.
Beaver Ave., sometime during the
weekend.
• A cord to a telephone handset in
the Snyder Hall lobby was cut Sunday,
o Robert Bond, 101 Ferguson, re
ported a dry-chemical fire extin
guisher had been discharged in 101
Ferguson on Sunday, causing $l7
worth of damage, University police
said.
—by Mike Lenio
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in dropouts
minority recruitment, Freed said.
In addition to ranking the nilmber
of black scientists from research
universities, the NRC studied science
undergraduates from 56 historically
black colleges and universities,
which recruit mostly black students.
These institutions, which make up
about 25 percent of the colleges stud
ied, account for 51 percent of the 537
total undergraduates who went on to
get a doctorate in the sciences.
Roger L. Williams, executive direc
tor of university relations, said the
high percentage of black undergrad
uates from historically black institu
tions illustrates their importance.
Between 1980 and 1984, the three
historically black colleges that grad
uated the most students who went on
to get science doctorates included:
Howard University, in Washington,
D.C., with 28; Tuskegee in Alabama
with 22; and Southern University and
A.& M.C. in Baton Rouge, La., with
17.
Freed said the University’s number
of black undergraduates is small
compared to historically black col
leges, but it shows that the University
has attracted some outstanding
young black students.
Although historically non-black in
stitutions have increased their mi
nority recruitment, Williams said,
historically black colleges are still
valuable to black students.
Pennsylvania’s black colleges are
Cheyney State College, the first black
college, which was founded in 1837,
and Lincoln University, founded in
1854.
notes
• PACT People and Animals
Coming Together will have a
Christmas party tonight at 7:45 in the
Schlow Library Meeting Room.
• Gamma Sigma Sigma will meet
tonight at 6:30 in 367 Willard.
• The Undergraduate Student
Government Senate will meet tonight
at 7 in 225 HUB.
• Free University will sponsor a
discussion class on “Eckanar, the
Ancient Science of Soul Travel” to
night from 7:30 to 9 in 111 Sackett.
• The Ag Student Council will
meet tonight at 7 in 301 Agriculture
Administration.
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