4—The Daily Collegian Tuesday, April 10, 1984
ew manufacturer will be sporting Penn State logo
By PHIL GALEWITZ
Collegian Staff Writer
'• The University signed a licensing agreement
with Champion Sportswear Inc. last month to use
the Penn State name and logo, said George Lovette,
associate senior vice president of finance and
operations.
Six percent of all proceeds from Champions
manufactured goods using the University's name
or logo will go to University scholarship programs,
Lovette said.
The University needs to protect its name, marks
and symbols from improper use which may imply
an association with the University, Lovette said.
' This license is more important than the previous
187 contracts with other firms because of Cham
pion's complex structure and nationwide reputa
r S i Vg 1 Wi t , O P 47 ,6 4 05V1MP a r.lir - 0 MVO ).* ~g l'r eVSVAo i're l e;.V6 4 3V r ~tr,V l oo 4"
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Women in Agriculture th ,
ki. End o f he Year Events
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Tuesday, April 10 7:30 301 Ag. Admin.
Denise Chase from York County Cooperative Ext.
t t,s l
Election for new officers
Everyone Welcome - see you there;
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Attention All Business Administration Students
Tuesday, April 10, 7-9 p.m.
Pollock Piano Lounge
Wednesday, April 11, 7-9 p.m.
Findlay Rec. Room
Wednesday, April 11, 1-4 p.m
Monday, April 16, 9-4 pin.
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Reminder: Complete two alternate courses on the registration form!
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tion, Lovette said.
"Champion Products is one of the top suppliers to
the college market and we expect that they will be a
significant contributer to the University through
this agreement," John Bischoff, acting director of
licensing programs, said.
"Until two or three years ago the University let
anyone use the logo but as other large universities
sought protection this brought a new awareness to
avoid any future problems," Lovette said.
The University licensing committee registered
the logo through the patent and trademark office of
the Federal Government in October of 1982, Lovette
said.
"Registering the logo would protect the name
and the next logical step would be to license the
logo to various manufacturers to make money for
the University," Lovette said.
The new logo, featured on the football field for the
first time this year, was used to create a demand
for manufactured products, Lovette said. No other
actions will be taken to increase the marketability
of the University's logo.
"The stature, athletic reputation and quality
education are the reasons why the logo heips to
increase sales across the country: Winning the
National Championship in 1983 has also been a
major factor for the success of the University's
marks and symbols," Lovette said.
The University administration will decide which
scholarships will receive the revenue. The Rennais
sane!, Alumni, and General Scholarship funds will
be a few of the major sources for the new profits
generated through this licensing agreement, Love
tte said.
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B o _
~ c
Student alcoholics: Sobriety key to life
By PETE WALDRON
Collegian Staff Writer
Mary and Mike are a far cry from stereotypical
alcoholics.
Both are young Mary is 19 and Mike is 23.
Both come from stable families with middle- to upper
middle-class backgrounds.
In high school Mary always had good grades. Her
teachers thought she could do no wrong. She was a
member of the varsity tennis team and was active in
many clubs.
Mike flexed his muscles on the high school football field
and on the wrestling mat. He has been interested in music,
playing both the guitar and the harmonica.
Many people found it hard to believe Mary and Mike had
a drinking problem even themselves. But alcoholism
strikes people of all ages in all walks of life: rich people,
Nor people, businessmen, homemakers, clergy and
college students.
At a school renowned for its party 'atmosphere, few
people would notice other students' drinking problems.
Anywhere else, most people would question the drunken
behavior. But no heads turn here to watch intoxicated
individuals stagger down College Avenue. With Friday
happy hours, Saturday morning tailgates and Wednesday
parties, drinking has almost become second nature.
Both Mary and Mike are what experts refer to as
recovering alcoholics. Half of the one million recovering
alcoholics in the world live in the United States.
Mary has been sober for nine months while Mike has
gone without drinking for almost two years. Now, their
lives are centered around trying to stay sober.
However, both have run into many self-constructed
pitfalls in trying to attain this sobriety. Mary and Mike
suffered through many wounds, bitter arguments and self
hatred.
"I got into a lot of fights with my parents and said a lot of
mean things to them," Mary (freshman-premedicine)
recalls. "It was not a happy household when I was
drinking. I would just come home and stir up trouble so I
could leave.
"I feel bad that they had to be put through that. But I
needed their arguments saying they thought something
was wrong and trying to find out what was going on with
me. Otherwise I would not have done anything with my
drinking."
Many times alcoholics don't realize or maybe don't want
to realize that they have a drinking problem. They usually
construct a giant wall of denial.
" 'When were you first an alcoholic?' is a question in the
field that is hard to answer," Mike (junior-rehabilitation
education) says. "I heard a lot of people say, 'Well, I was
an alcoholic the first time I drank. I like what it did. I was
willing to make the sacrifice in other areas in order to
enjoy what it did.' I think I would probably fit under that
category."
Mike, who transferred to the University last year,
remembers the first time he got drunk. He was only 12
years old.
"The first time I got drunk it was really pretty neat," he
recalls. "It was sort of blissful insanity where you would
just escape.
"And once it became the escape one drink is not the
escape, two drinks are not the escape. So where before you
were looking for the bliss or fun of drinking, (drinking)
became the escape."
Mary was 13 years old the first time she drank. She had
taken some brandy from her parent's liquor cabinet and
put it in an empty Bonnie Bell 1046 bottle.
"It just felt warm," she remembers. "But the taste was
gross. I could feel the liquor going down. I felt happier
than usual, but it wasn't really any big thrill. I think it was
just the part of sneaking it and getting away with it at first
that made it so inviting."
For alcoholics, once the invitation is accepted, it's hard
turning it down the next time.
"If there is at some point a magical line whidl you cross
over into being an alcoholic where you can never go back
to being a non-alcoholic, then I don't know at what point I
became an alcoholic," Mike says. "It probably was in my
senior year when I was learning how to really drink and
test my tolerance. I would just go out and get drunk.
"In the literature about alcoholism it says social
drinkers won't do that. They will just drink socially to
enjoy society or enjoy being out with people as opposed to
going out to enjoy drinking for its own sake. I don't know if
I ever went out to enjoy society as such. I went out just to
enjoy drinking."
Those nights soon stretched into three-day binges. Time
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became one big blur. And as true with alcoholism,
drinking began to strangle Mike's life.
"It's not the amount you drink or for how long you drink
or who you are or what kind of family life you had or how
successful you are but it's how alcohol affects you
specifically," he says. "It's not how it affects your culture
or how it is seen in your culture as .being good, bad or
indifferent or dangerous for some and a toy for others
but what it does to your life."
`I went to a frat party— . it just got
to be too much. Just having all that
liquor around me and the smell of it
and seeing drunk people disgusted
me. It reminded me of me, and I
didn't want to be reminded.'
—Mary, a 19-year-old recovering alcoholic
Many alcoholics don't realize the self-destruction they
are inflicting on themselves until it's almost too late.
Usually it takes" something drastic to jar them into saying,
`Hey, I have a problem.'
One night Mary came home at four in the morning and
found her parents had locked her out of the house. "I tried
to go in the sliding door in the back, and I saw my parents
standing there in the family room," she says. "And it kind
of hit me that I better go (for help) because I realized how
messed up I was."
Mary went for treatment for 33 days at Hazeldon's
Pioneer House in the Midwest. Mike went to rehabilitation
at Gateway in Aliquippa, Pa. Although both were
reluctant to undergo treatment, they are now thankful
they realized their problem in time. When they finally
said, "I am an alcoholic," both Mary and Mike saw that
they had reached a turning point in their lives.
"It was kind of by accident," Mary says as she
remembers her first group treatment. "They went around
in a circle saying, `l'm so-and-so. I'm an alcoholic.'
"When it got to me I didn't know that I could just say I
was Mary. So I said, `l'm Mary. I am an alcoholic.' I was
crying throughout this. It was really frightening. It was
just like . . . oh, my God, I am."
When they were going through rehabilitation, Mary and
Mike, like all alcoholics, vowed to remain sober. William
Eck, co-director of the University's Total Alcohol
Awareness Program (TAAP) says sobriety is not just the
avoidance of getting drunk but rather the total abstinence
of beverage alcohol. Never touching alcohol is important
if the alcoholic wishes to live a normal life again.
"Total abstinence is the ability to live without drinking
and gradually get to the point where you don't have the
urge to drink," Eck says. "You have to stop thinking about
drinking and that every hour of every day you need one.
"Alcoholics have to recondition their' whole lifestyle. It
sounds simplistic, but actually it's really very difficult."
But living in a place like Happy Valley, where many
students find every possible excuse to throw a party for
passing a test, failing a test or avoiding a test is not
easy.
"When I came up here it was a lot different," Mike says.
"There were definite times that I knew if I left the house, I
would probably find a way to rationalize drinking.
"Something a non-alcoholic person might have trouble
understanding would be the feeling,l get when I walk
through town at night and see those lights flashing and
hear people laughing inside the bars and having fun."
Sometimes a once inviting temptation can turn into a
paralyzing fear.
"One thing I do know is that I don't want to go back
there," Mike says. "That would be the worst thing for me,
to go and drink again. That would be where I would lose a
lot I have been working for which is me.
"Even if I started drinking socially, I would eventually
work back into my total drinking, my 24-hour drinking.
The fear that I might drink again issignificant at times."
Mary has been faced with similiar fears. One night she
called her Midwestern home because she was upset and
wanted to get drunk. She didn't though. These past two
months have been the hardest part of her sobriety.
"I had an exam I was still studying for the other night,
The Daily Collegian
Tuesday, April 10,-1984
and I went down to get a can of Coke," she says. "The guy:
I walked down with said, 'I think I'll go back and have a;
) rum and coke.' I just said, 'oh '
"I walked back thinking, 'you know I could just go and'
get drunk right now and say the heck with it. But I can't:
because I have to study.' If studying wasn't here,
(drinking) would be such an easy way out. I don't think I
would have done it, but the option still pops into my head."
And sometimes a once inviting temptation for an
alcoholic can become gross.
"I . Went to a frit party," Mary confides. "I didn't even
know what a frat party was. I had some idea but I didn't
think it was like it was. The only way I can describe it was
they were just pushing the beer out. Everybody is just
taking the beer and it's spilling all over you.
`Something a non-alcoholic person
might have trouble understanding
would be the feeling I get when I
walk through town at night and see
those lights flashing and hear
people laughing inside the bars and
having fun. One thing I do knoW is
that I don't want to go back there.
That would be the worst thing for
me, to go and drink again. That .
would be where I would lose a lot. I
have been working for which is
me.'
—Mike, a 23-year-old recovering alcoholic
"It just got to be too much. Just having all that liquor
around me and the smell of it and seeing drunk people
disgusted me. It reminded me of me and I didn't want to
be reminded."
Mary says that after this year she plans to transfer to a.:
Midwestern school close to home, but adds that she is not
running from the social scene at Penn State.
"No matter where I go, I know there is going to be
drinking," she says. "If you just keep saying you'll drink'
tomorrow and as you get into tomorrow it's today. So you'
keep on putting it off and it lengthens into months and •
years."
And that's where Alcoholics Anonymous steps in. The
support group is made up of men and women whose only •
objective is to help each other stop drinking and stay
sober. More than 53,000 groups exist worldwide, and in
State College groups meet every night of the week. .. •
After an alcoholic undergoes rehabilitation, it is
suggested that they attend 90 meetings in 90 days. Some
alcoholics attend more, some less. No matter how many,.
everyone says it helps.
"When I was drinking I was working on being a totally
independent person," Mike says. "I was trying not to need
anybody at all. That was lonely.
"Today I have other people. I am becoming a person. An ;
alcoholic is very limited. There is so much time spent in'
the drunken state or trying to get into that drunken state.
And then there is so much regret at being in that drunkeki
state or wanting to be in that state.
.
"The idea is if I don't drink I can learn how to give, how
to be honest with myself and how to enjoy people."
Mary says Alcoholics Anonymous has given back her
life.
"Before I thought everything was under control and
everything was just fine, but it was screwed up," she says
"Now things are finally almost normal. I have a better
relationship with my family and friends. I am going to
college. If I had kept on drinking, sure, I might have gone
to college but I probably would have flunked out.
"Now I can study, and I don't cheat on tests. That's what
I did mostly through high school, cheat my way through,
even though I had the brains to do it. I'm learning things
and making my own decisions.
"I'm not relying so much on what people think about
me," Mary continues. "It's more what I think about
myself. I can finally say I like myself."
Neither Mary nor Mike likes thinking about whether
they will drink again.
"That's just too much to think about," Mary says. "I'm:
just going to take it one day at a time." -