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_ , An automobile was discovered last week near the corner of Locust and Prospect Avenues under a mountain of leaves. Experts, through
carbon dating, estimated the car to be a specimen of the early 60's.
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Student earnings
will be monitored
By 808 HEISSE
Daily Collegian Staff Writer
Student earnings from campus
based employment will be considered
a resource in a student's financial aid
package this year, according to John
F. Brugel, University director of
financial aid.
Brugel said. his office will crack
down on wage monitoring this year in
response to federal guidelines- that
require student aid officers to treat
student earnings like any other aid
source.
The regulations, which are not new
but were brought to the University's
attention by auditors, apply to
students receiving federal National
Direct Student ' Loans (NDSL),
Supplemental Educational Oppor
tunity Grant (SEOG) or College
Work-Study assistance.
"We've tried to study it and develop
the most cost efficient way of con
trolling this," Brugel said. "We've
been reluctant to get into this
ballgame."
Eric Godfrey, financial aid coun
selor and one of the coordinators of
wage monitoring, said University
departments will be notified later this
month that wages of federal financial
Fashion, leisure
By ANDY RATNER
Daily Collegian Staff Writer
We once knew them as sneakers.
Those tattered, soiled canvas shoes
which occasionally emerged from a
cluttered closet to do battle on the
asphalt schoolyard.
Despite mother's repeated warnings
that constant wear of the sneakers would
make our feet flat, we'd pound them
"across the hot blacktop until the canvas
frayed and the rubber split.
_ That age is behind us.
Now we call them athletic shoes. They
bear little resemblande to the sneaker of
yesteryear. Today's athletic shoes are
colorful, fashionable, and specialized.
They are no longer made solely of
canvas, but also kangaroo leather and
suede.
In a relatively short time, a hunk of
rubber glued to a piece of canvas
evolved into a sophisticated running
shoe and its history is one of this era's
most amazing industrial success stories.
• The original breakthroughs in sports
'hoe design were initiated by a German,
who is easily the most recognizable
name in the industry today. Adi Dassler,
how in his seventies, is the founder of
Adidas the largest sports shoe
company in the world.
In 1925, Dassler produced his first
track shoe and seven years later at the
Berlin Olympics, Jesse Owens won an
incomparable total of four gold medals
while wearing Dassler-designed track
shoes.
After World War H, Adidas made
major strides in the industry. One of the
company's most significant milestones
aid recipients will be checked by the
office.
. Student aid officials will monitor
"any 'part-time employment for a
student except graduate assistance
ships," Godfrey said.
According to Godfrey, a student
receiving federal financial aid can
earn only • enough money from a
campus-based job to enable him to
match his estimated need, which has
already been determined by the
Office of Student Aid.
Any earnings exceeding a student's
need estimate will be treated as an
overaward and the student will be
notified and asked to quit his job or
face losing some federal assistance.
Godfrey said the office will reduce
an overawarded student's aid
package to return to his estimated
need. He noted that the policy in
reducing overawards is to decrease a
loan before a giant whenever
possible.
The policy, Godfrey said, does not
apply to students receiving state aid,
such as Pennsylvania Higher
Educational Assistance Angency
(PHEAA) grants or loans, without
receiving awards from the affected
federal sources.
occurred in '53, with its introduction of
interchangeable cleats. This allowed
athletes to change the traction of their
shoes in relation to the field conditions.
Other innovations developed by
Dassler and Adidas include the first
track shoes with outside protection for
the ball of the foot ( '55), the first football
shoes with nylon soles ( '57), and the first
track shoes with injected spikes ( '6O).
At the '6O Olympic Games in Rome, 75
per cent of_ the athletes tvore Adidas
shoes, easily identified by the three
parallel stripes running down the sides
of the shoe. The Rome Olympiad also
marked the origin of a war between
Adidas and its main rival in the industry,
Puma shoes.
The Puma company, also German
based, is owned by Adi's older brother
Rudolf. ,Originally, the brothers were
partners but fierce arguments between
them caused Rudolf to break away. He
organized the Puma company on the
other end of Herzogenaurach, a tiny
Bavarian town where the Dasslers live.
Since '49, the two brothers have not said
a single word to one another, except for
lawsuits, which they file regularly. ,
Puma's rise in the industry never
quite matched the Adidas machine, but
both companies dominated the
European athletic shoe market during
the post-war years.
Across the Atlantic, the American
sneaker industry was dominated by the
Converse Rubber Co. Converse
produced the 'All-Star' model, the most
popular canvas basketball shoe in the
nation, and that was enough to appease
the American market. The Unißoyal
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Tuesday, Nov. 8,1977
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Rain expected to cause light voter turnout
HARRISBURG (AP) —'Predictions of
continued rain for today may keep the
voter turnout light in an election where
not too many were expected out anyway.
. "It's not only the rain. It's the can=
didates who will keep the voters home,"
said one disgruntled politics watcher.
In contrast to the weather, observers
were bemoaning what some called the
driest campaign in years.
The only statewide candidates are four
county judges who'd like to move up to
seats on Pennsylvania's highest courts.
All four have saent months trying to
Death toll hits 39 with one man still missing
Georgia dam never
TOCCOA, Ga. (UPI) The earthen
dam that burst in the northeast - Georgia
mountains Sunday, deluging a sleeping
Bible college campus, was never in
spected by federal or Georgia officials, a
congressman charged yesterday.
The official death toll for the disaster
stood at 38, with.one man still missing
and presumed drowned. All other
faculty, students and children
associated with Toccoa Falls College
were accounted for,, a college
spokesman siad.
Rescuers late yesterday found the
body of Dr. Jerry Sproull, a professor at
time figure in athletic shoe boom
Rubber company challenged Converse
with their Pro-Keds line, and both
companies reigned supreme over the
basketball shoe market during the
sixties and early seventies.
American sports interests and in
dustries entered a revolutionary period.
President Kennedy's emphasis on
physical fitness sparked an athletic
boom in the United States. Sports par
ticipation in America grew rapidly.
America continued into the seventies
with an even greater attraction to sports
due to the expansion of various
professional leagues and widespread
television coverage. "The pros wear
these name-brand shoes. The kids
realize this and they want what the pros
have," said Sandy Lennett, owner of the
Athlete's Foot in Allentown, Penn
sylvania.
The extensive telecast of the Munich
Olympiad in 1972, not only heightened
the sports awareness of millions, but
also provided a global showcase for the
well-established European sport shoe
manufacturers. .
A TV satellite beamed images halfway
around the globe of world-class athletes
parading around the Munich stadium,
sporting their colorful track shoes and
flashing their brilliant gold medals.
These pictures captivated the
American people and helped make the
athletic footwear market one of the most
prosperous industries in the past decade.
European athletic shoe distributors
brought their product to America• and
were greeted with almost instant suc
cess. Other footwear companies, both
foreign and domestic, soon followed in
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University Park, Pa. 18802
Published by Students of The Pennsylvania State University
sandwich short campaign trips between
their continuing duties back home in
court.
One of them, York County Judge
Robert I. Shadle, put his finger on why it
was so difficult to excite the public over
the judicial contests.
"The race haS no sex appeal," said the
grandfatherly Shadle.
Almost $lOO,OOO is being spent by each
of the Supreme Court candidates,
Allegheny County Judge Rolf Larsen, 43,
the Democrat, and Philadelphia Judge
Frank Montemuro, 52, the Republican.
the college, lying under an air con
ditioning unit next to a trailer in a trailer
park.
The search for the missing man
identified as Paul Williams, 76
stopped as night began to fall. The
search is to resume today.
In Washington, Rep. Leo Ryan, D-
Calif., chairman of a House panel in
vestigating dam safety, said the dam
above the college had "never been in
spected by any agency of the state of
Georgia nor by the Army Corps of
Engineers."
the wake of the prosperous European
manufacturers. Along with Adidas, the
West German Puma company and the
Tiger shoe organization from Japan
began widespread distribution of their
athletic shoes in the United States.
"The foreign importers had a very fine
product that appealed to the consumer
and the American sneaker companies
had to match it," said Mike Lewis, sales
and promotional representative for the
Converse Robber Co.
The athletic footwear industry boom
not only led to the expansion of
manufacturers, but also was responsible
for the development of athletic shoe
specialty stores.
After the '72 Olympic Games, two
athletic shoe store franchises came into
existence the Athlete's Foot and the
Athletic Attic. These shops deal almost
exclusively in name-bran foreign and
domestic athletic shoes. The Kinney
company, a well-established American
shoe manufacturer, also foresaw the
enormous potential in the athletic shoe
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Photo by Lynn Dudlnsky
Vol. 78, No. 78 12 page.
Union to try to
oust Teamsters
By STAN ELLIS
Daily Collegian Staff Writer I
An official from a rival union has
confirmed that his union will try to oust
Teamsters Local 8 if there is enough
interest among the University's
technical service employees.
James Myers, director of Council 83
of the American Federation of State,
County, and Municipal Employees
( AFSCME) said his union is not actively
seeking the Teamsters as of now, but
that with enough interest among the
rank-and-file, AFSCME would move in.
As it stands now, we don't intend to get
into a fight," Myers said. "We will not
get involved in an active campaign
unless there's enough interest up there."
"We are not looking for a fight just to
fight," he said.
The Teamsters represent the
• University's 2,600 technical service
employees.
Myers said that AFSCME has been
looking at the Teamsters situation at the
University for about the past three
years, but that they never had enough
interest to do anything about it.
He said AFSCME had received
several complaints from Teamsters
members recently, and added "there
are a lot of unhappy people in the union.
"People in the Teamsters are floating
(consent) cards around, but we won't be
able to tell for a while how successful
that is," Myers said.
Circulating consent cards is the first
legal step towards starting an active
union campaign, according to Sidney
Lawrence of the Pennsylvania Labor
Relations Board.
Thirty per cent of all employees would
have to turn in consent cards saying they
are willing to join the rival union, before
AFSCME could file a petition for an
election, Lawrence said.
With thirty per cent approval, an
election is assured, he said.
Myers said that he hasn't received any
cards yet.
"We'll need 800 or 900 to get in the ball
game," Myers said. "As of now, you're
talking about nothing in terms of cards."
Jane Pikovsky, president of Team
sters Local 8, refused to comment on the
A good bit of that money has been
going into radio and television com
mercials in the past week. The winner
gets a 10-year term at $55,000 per year.
Shadle, the Republican candidate for a
10-year term on Superior Court and a
$53,000 salary, faces Democrat John
Hester, an Allegheny county judge.
Both men are 60.
They're spending less than a fifth of
what Larsen and Montemuro are sinking
into the campaign. Shadle's finance
committee figures the final cost figure
inspected, official says
He said the dam and thousands like
it across the country that have not been
inspected were "like loaded shotguns
pointed at the people downstream, and
all it takes today to trigger that shotgun
is a heavy rainfall of the kind we had
over the weekend in Georgia."
At a late afternoon briefing in Toccoa,
college officials dodged questions about
the structural soundness of the dam,
referring reporters to the Corps of
Engineers. A Corps spokesman earlier
had said the agency had no authority to
make such inspections.
College President Kenn Opperman
market and launched its own franchise
The Foot Locker.
These franchise stores sprouted up all
over the nation. Even the owners of
these stores couldn't predict the ex
plosive expansion of the franchises.
"We don't even try to set long-range
projections, since our short-range
projections are constantly being
topped," said Mark Lando, franchise
coordinator of the Athlete's Foot. "One
year we projected fifty stores and ended
up with seventy," he said, "and the next
year, after we projected 110 stores, we
wound up with 140."
America's concentration on athletics
has opened up an enormous athletic shoe
market, which hasn't yet reached its
saturation point. The four-and-a-half day
work week has created more leisure
time, and there is also a national em
phasis on physical fitness and ap
pearance.
"In the beginning, we ' didn't even
consider mass-marketing," said Don
Murphy, Nike shoe company's customer
consent cards because she said she had
no facts about them.
Gerald Garbrick, manager of night
and weekend maintenance operations
said he hasn't seen any cards circulating
among his employees.
Lower grade workers were the least
satisfied with the last contract because
many felt they had gotten a raw deal,
according to several sources.
"Usually if they ( the low-grade em
ployees) are doing something, you'll see
a card," Garbrick said, "but I haven't
seen a thing."
He said he had heard rumors that
cards were circulating among the
workers.
"I told a foreman I'd like to see a card
if it's true," Garbrick said, "but in my
opinion it's still a rumor."
"I don't take stock in rumors," he
added. "You hear stuff like that around
here everyday and only one in a hundred
ever turns into anything definite."
Lee Snyder, University manager of
employee relations said that he is nor
mally the last person to find out what's
going on in the Teamsters, and he hasn't
heard anything.
Snyder said he couldn't comment on
the University's position towards either
union, but added he anticipated an in
teresting spring if an election develops.
One high-grade Teamsters member
said he had heard about cards being
circulated but that he hadn't seen any.
The worker said that no one he knew
personally was involved with the cards.
He said from what he knew most of the
activity was among the low-grade
workers.
"I'm sure the feeling in the lower
grades is that they got a raw deal," the
worker said.
The worker said he could sympathize
with the low-grade workers, but he felt
that there has not been enough
separation between the higher and lower
grades.
He added that there will be no solution
to the bickering among the Teamsters
because the union is trying to represent
too many diveise types of members.
"No matter who the union is, they will
have trouble representing a group like
u's," the worker said.
will be under $14,000. Hester's may
approach $20,000.
The 2.8 million voters there are ac
tually 5:6 million registered who at•e
expected to show up at the polls will also
say whether they want to retain two
current judges on the state's third and
last tribunal, Commonwealth Court.
Seeking retention for new 10-year
terms are Judges James Bowman, 59,
and James Crumlish, 57.
Two constitutional amendments are
on the ballot.
said earlier yesterday he did not know if
the dam had ever been inspected.
President Carter, cutting through
federal red tape, issued a disaster
declaration at 1 p.m. EST, less than 36
hours after the dam burst, to speed
federal relief aid to the area.
Cloudy skies
Cloudy with periods of rain today, high
65. Partly cloudy tonight with a low of 53.
Partly sunny and mild weather expected
tomorrow with a high of 67.
coordinator.
"We grossed twenty-six million last
year and soared to fifty million gross
this year," he added.
The area that has made the greatest
contribution to the swelling success
of athletic footwear manufacturers
and distributors is the trowth of women's
athletics.
"The woman's footwear line is
becoming a very sophisticated market,"
said Neil Lauridsen, eastern sales
manager for the Nike company.
"Because of the increasing interest and
funding for woman's college and high
school athletics, and also the fact that
the athletic shoe is becoming a
fashionable item, many companies are
developing complete lines in women's
footwear," he said.
Many in the industry believe that the
fashion aspect is responsible, not only
for the surge in woman's sales, but also
the increased demand in the male
market as well. The currently accepted
informality in fashion has bestowed a
sort of 'casual elegance' to the athletic
shoe.
The variety of bright colors and sleek
styles in the athletic shoe lines, has
opened a large segment of the market to
a group that few manufacturers ever
thought of appealing to the non
athletes.
What might have come as another
surprise to the manufacturers was that
price became no object for those buying
the shoes. Even in economy-tight
periods, Americans continued to spent
great amounts of money on sport'
equipment.