10 The Daily Collegian Tuesday, December 14, 1976
Dorm radio stations to send out ads on airwaves
By RICH TABIN
and GREG VELLNER
Collegian Staff Writers
When students return from Christmas break and tune into
West, East, and South Halls radio stations, they will hear the
jingles of commercials added to their favorite music.
The addition of paid advertising has literally given WHR,
WEHR, and WSHR new leases on.life.
The University recently approved an option allowing the
three stations to go commercial, and as the general manager
of WHR said, "We've welcomed it with open arms."
The three dorm area dorm stations have been trying to go
commercial for years, according to Bill Kelly, program direct
or for WSHR. The University wouldn't allow the stations to go
. .
......
.:
..
(a~®~ Bowl Bus 'Tour .:.
.•
...
89
From $
•
...
.). . ~
.•,
. .
..:, TRIP A , DEC. 26-30
, .
• 2 TO A ROOM $115.00 ..
, •
•
3 TO A ROOM $llO.OO • . •
4 TO A ROOM $105.00
' .
SINGLES $135.00
•. ,
COST INCLUDES: •.
•
• Round trip bus transportation by Greyhound to 'from Jacksonville
~,.. .
• Two nights at the DAYS INN in Fayetteville, N C (Dec 26 and 29)
• Two nights al the HOLIDAY INN in Jacksonville (downtown) Dec 27 and 28) , ...
' • • Transfers to 'from game .^. •
• Baggage transfer from bus to hotel
. •
• e
...
•.
. • (All rates per person)
v. . .
TRIP B DEC. 26-30 • ..
~,
.. .
2TO A ROOM $ 99.00
. .
3 TO A ROOM $ 94.00 ,
•
4TO A ROOM $ 89.00
•
•
.. SINGLES $120.00 . •
- .
•
• COST INCLUDES:
. • .
• Round trip bus transportation by Greyhound direct to Jacksonville
. Two nights at the HOLIDAY INN in Jacksonville (downtown) Dec 27 and 28) •
. • .
• •Transfers to • from game , •
, ..
• Baggage transfer from bus to hotel .:
• .
(Al) rates per person) • •
' .
.•
~... . ,
OPTIONAL:
•
.:... St Augustine Historical Tour 512 00 (Dec 28 only) ..
Manneland . 58 50 (Dec 28 only)
•
Game Ticket 58 00 per person
.. .
.••
. .
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~ •
'• • FOR FURTHER INFORMATION & DETAILS STOP BY THE . . .
Gator Bowl '76 Headquarters '
...
Rm. NS
..,.,
103 E. Beaver Ave.
or call 234-4607 or 234-4611 •
....
. . ...
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commercial in past years because it felt it could be held liable
for any problems, such as contract disputes, which may have
arisen, he said.
The West Halls station, WHR, was the first of the three
stations to be founded on campus. It is dependent on the
student government of West Halls, and the added money from
its advertising will benefit both.
Charles Lupka, general manager of WHR, said a date has
not been set for the addition of commercials to the programs.
But he added that it would be shortly after Christmas break.
WEHR broadcasts out of East Halls and serves the students
in both East and North Halls. It has a potential listening
audience of 6,000 students.
Sherry Perlmutter, president and general manager of
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UNTIL 8:30 P.M.
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ut 220 E. College A ye.
(open 3:30 to midnight except Sunday)
WEHR, said the station hopes to begin its commercial
broadcasting by Jan. 15. She said by going commercial it can
extend its services and goals and become amore professional
station.
According to Perlmutter and Russ Rossman, student ad
visor to the station, the additional money will make it possible
to expand, and eventually they hope to reach every student on
campus.
Kelley said adding the paid advertising was necessary for
WSHR to continue its broadcasting.
WSHR broadcasts out of Redifer Hall and reaches 3,600
students in South and Centre Halls. .
According to Kelley and Bonnie Gluch, president and
general manager, WSHR needs only the income necessary to
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meet operational and maintenance costs
"If we didn't have to go commercial we wouldn't," Kelley
said. "There's no other way we can get futids. - We only need to
sell 125 minutes of commercials each term. Once we get over
that we can put the rest into the station."
Gluch said any additional income would be used to purchase
more equipment and expand services. She said $250 is needed
to continue broadcasting.
Kelley said the number of advertisements played would be
Very small and that the station will continue to maintain its
services to students as a "request station."
He said it is very important to establish a good relationship
with the merchants in town if the station is to have the paid
advertising it needs. ,