- , - rz• . • , • - : - • . t _- • • ^ 4.. * .1 . , -- - - .1 1 AP wirephoto Ken Rudolph upended Rennie'Stennett but Pirates moved to within 1/2 game of the NL East lead The Selling of Bobby Riggs NEW YORK (AP) Want to buy a piece of the Bobby Riggs action? Okay, just have a checkbook handy. And be prepared to put a lot of zeroes back of the first number you write like, say, $lO,OOO or $lOO,OOO. "Bobby is one of the most marketable commodities in show business," Dick Rubin, president of Dick Rubin, Ltd., said Saturday. "But he doesn't come cheaply and he's not being sold all over the lot." Rubin should know. A one-time executive vice president of Music Corporation of America responsible for television, he now heads a world wide corporation dealing in management of show business personalities, whom Bobby now is not the least. If you're weary of seeing Bobby's hawkish, bespectacled face and hearing incessant chatter in that high pitched voice every time you turn your TV dial to a talk shoW or ball game, send a letter of protest to Rubin. • He's the booking agent. "I don't know how much money Robby will 'make before he's through," Rubin said. "A quarter of a million dollars? That estimate may be low." From an obscure over-the-hill former tennis champion who has trouble beating his senior pals, Riggs has hustled his way into being one of the country's most controversial and Phyrst Mon. Morning Song Tues. Scotch nite • plus old movies Wed. Buffalo Chip- KiCkers , Thurs. Shepherd plus Tequila nite Fri. Terry Beard Sat. Phyrst Phamily Placement Service Introductory Meetings ! Placement Orientation Meetings - Tuesday, Sept. 11 through Friday, Sept. 14 sth Period (2:20-3:30) 362 Willard EXCEPT Thursday (262 Willard) Interview Skills Tape - sth period: Sept. 20 in 111 Chambers Sept. 26 in 207 Chambers Sept. 27 in 111 Chambers • EVENING SHOWINGS 7:00 P M all in 301 Boucke Sept. 19, 20, 26 and Oct. 4 =Er +.•41 73! 1 ..„ ‘ 4,.,,, ~,,„..,., talked-about personalities, and into a gold mine. "It Al started with Jerry Perenchio," Rubin said. "Jerry and a roomfuli6f friends were watching the Riggs Margaret Court match on, television in Palm Springs. Jerry was amazed lat the excitement of his friends. Everybody was making bets. "When the match ended, Jerry said, `l've got to meet that guy.' I think he arranged an introduction through Tony Trabert, the tennis pro. "The next thing I know, Jerry calls me and asks if I could help in handling 1C)14131 2* hatt4 a 06v1 Naiads Try-Out, 7 p.m., White. • . Sports: Entries for intramural touch football, tennis singles, and team golf, Rooth 208 Rec Hall. Education Student Council, 7-8:30 p.m., Room 303 Boucke. ', Gamma Sigma Sigma, 7 p.m. Room 309 Boucke. . Campus Crilsade for Christ, 7-10 p.m., HUB main lounge. PSOC Main Club, 7:30 p.m., Room 10 Sparks. Ukranian Club, 7:30 p.m., Room 303 Boucke. Orchesis Try-Out (men and women), 2:30 and 7 p.m., South Dance Studio, White Women's varsity golf team, 2 p.m., White. 1 Drop-Add station open in HUB I : Kern Gallery —Shirley Sturtz, jewelry, prints, paintings. Paul Jay, pottery. Museum of;Art Gallery A, PSU Faculty Show. - 1 "- Zoller Gallery, Visual Arts New Faculty Show. i Pattee Libilary Circulation Lobby, "Retrospect," Janet I. Dougherty, multi-media drawings and paintings. 1 1i ' 1 .... - '• i''-''';!'-'', ',I '„.' -,&. - - L5i."1„. 74 3;h„-e.'": , - - ,r-,:•• 4 7 . "--,—.3..:',..; tiW ; ti j Otil- : , " 1 ,;.,' , %.' ' T''''': l '• 1. '• : • I. ' . '`,-.• i i<1•' . ..•.:. '.l , i.. 1: 4-4 ,34• 4 •Att ‘ ...* ' ' '' V ; ; ..t . -' , 4,,!" * :-: i';!' - ' , 7 -- • t Y ":'-','•1 1 )-1 1 - 4 : 411 4 4 11 .-23 . r + 4 ' . '' :1 ' •a' ' Ir'''l -:•-• ts , -, -- it , et' ~o rrs, • .„,,, .0t _-• -' i ' .''''''''' " 4 ';' 4 q.o . 1': ''..' ii.k;rile* *4 2;•-tM l l l '4 l. 7 : * Ai, ;- '' . -" - X:: i-1 - 1 'IN iil-;ri4 4 Att•t• , _::,- '-- 1.- -- isl‘tz: .-- ~ „',';i-r!f.6 4 .‘‘it;- ~, %1..;-11 4 .,„tn•:1: -, „t-S„ ~ j. : T!r ',-.... .7 .' i%' .14 ,,. - • '., ""....‘. '--.....,' — r T rf - 7-. --, !-,: 4 4',..•:• - iv; . 1 1:- . ..„.; , -:•-W - ;.t1,- 1 Z . •,','',.:„ _ - 1:!'llf.: , • --- '. i .." • . , ~,_,5.4-- -- ;1 4 .',..0"1- , ,,i, - ,:; • -;,.k - ' ~- 1 - .:*•:.- 4 .-,t p• -,• • I r r , 'LO. ' • , t" C''' 0 ,- . ';0.10 0 4 • ' - ' 7 ,10' • i. 4 . ,' --i. , , § - i.,!.i.: i• ~,:" i i --,;:i ''.;:e- , 141 . -V.,;,, ' • r-..,,..:„.,--,11„'.,`,.,41;'--7:4-11-......• .. t ~,,.?„,y4 : ; -- !., ,I .: ....i.-.41- -- ' 4=4' 4 ,- '411.A.40 ..+:,, 1 '' 1. 1!,-"': 4 .:;:;.1 . - 1 -` --- , ,;:11..frii7-;;-- ~. . . itaetioi 4-tawoo4_ 140 aril University Calendar Tuesday, September 11, 1973 SPECIAL EVENTS INTEREST GROUPS iiii Bobby. I agreed." Perenchio, a one=time Hollywood publicity agent, is president lof Tandem Productions, which produces such popular TV shows as "All in the Family" and "Maiide." He also is well known as the man, who with Jack Kent Cooke, put tpgether the $2O million Joe Frazier-Muhammad Ali fight, in which each ; boxer got a $2.5 million guarantee. One of the first things Perenchio did was promote a similar package for a match between Billie Jean King, the Wimbledon winner, and the 55-year old Riggs at the Houston Astrodome Sept: 20. Using big prize fight techniques, Perenchio set about making the event a super production. He sold television to ABC for a reported $700;000. He made deals for beaming the show to 40 foreign countries. He:scaled tickets at $6 to $lOO and predicted a live gate of 51,000 and $689,000. The prize was to be $lOO,OOO winner take-all. But each player was promised $lOO,OOO in ancillary fees. This is only part i 'of the potential fortune that has accrued to Riggs, the loquacious little man': from Newport Beach, Calif., who triggered it all by boasting, "I can beat any woman tennis player alive. They ought to stay home and tend to babies." • Bobby has been bay making public appearances to help promote the extravaganza in most cases, for a MEETINGS OFFICIAL EXHIBITS These brief appearances are the next thing to raiding a bank. Fees for most television shows range between $5,000 and $lO,OOO. The bandy-legged little tennis old timer also has done a commercial for Hai Karate, an after 'shave lotion. .ti:~:tiv'r:?:;:;: :f;:;},{:}:~{:;:{ti:~?fry:{~Gti :•::::::%.:::::17 . ,:: ' •1 He did a commercial for a hair curler in an old movie lot at Culver City, Calif. They hauled up a big 747 plane. Eight men were made up to look like Riggs. Billie Jean walks in and says, "These men all look alike. I really wish they would break the mold." At Forest Hills, prior to the U. S. Open Chimpionships, Bobby donned a dress and played in a charity celebrity tournament. Perenchio has set up• a companion company called "Tandem Sports, Inc." The whole thing is built around Riggs. He's not Perenchio's client, he's not his partner. He's Jerry's new pot of gold. Meanwhile, Rubin acknowledges lie's busy getting Bobby on the proper television shows and in lucrative commercial spots. Bobby already has appeared on the Johnny Carson and Mery Griffin shows. He will reappear with Carson Sept. 17 and will be a guest of Bob Hope Sept. 26. He has an acting role on the "Odd Coliple," for showing in October. On Oct.• 19 he will be featured in a CBS Special entitled "Shape of Things." He's to' be Dean Martin's guest Dec. 28. Hannaman's Brewery Monday The Rhythm Kings Tues. Shepherd Wed. Creed Thurs. Mud Shark Fri. Jack Smith Sat. Fontaine Cody INO. JODON'S STABLES one mile from campus on Rt. 322 - back of Miller McVeigh Ford V Indoor , 4 Tack Shop Riding Hall. , Riding School Program BEGINNER •:INTERMEDIATE • ADVANCED Featuring HUNT SEAT EQUITATION i Phone 237-4364 20 one hour lessons $BO.OO The Penn State Folklore Society announces its Membership Drive Where: HUB Ground Floor When: Tues., Sept. 11 to Fri. Sept. 15 Memberships $2.50 each Members get discounts at Record Bar, for all Folklore ConOrts, the Newsletter, and have access to our Record Library i v.Y " . Bucs close CHICAGO (AP) Richie Zisk got into the swing of things yesterday and did what seems ,to come naturally for the Pittsburgh Pirates whenever they face the Chicago Cubs. Zisk pounded out five hits and Willie Stargell collected four more to lead a 21-hit assault in an 11-3 victory which lifted the Pirates within one-half game of the idle first place St. Louis Cardinals in the National League East. ' S "I've only been around parts of two seasons," said Zisk, "but everybody talks about how they like to hit when they come to this park. Our bats just seemed to wake up. "It wasn't really unusual hitting for the Pirates since they matched .their season high," he said. The last time they got 21 hits in the game was against the = Cubs in Wrigley Field earlier this year. The league high was 22 hits in a nine inning game by the Cardinals against the Pirates.• The Pirates wasted a couple of singles in the second inning, then scored three runs in the third on singles by Stargell, Zisk, Sanguillen and SHOWTIME DUSK Open 7:30 CARTOON 7 P • DRIVE.IN THEATRE MTN OM AR MAW SWING 1600 N. Atherton Street, 322 LAST TIMES TONITE THE MIRISCH CORPORATION presents JACK LEMMON -JULIET MILLS • ABILIYWILDERFam • , Yantis muDEI34NM r!!.!POSEIDOI Iqpm f%e - _ So what's wrong with being a voyeur? Itl fentii Fm pieseritc The Marriage of a Young Stockbroke ccx