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VOL 66, No. 47
Packard
Collection
To Pattee
Vance Packard, author of several controversial best
sellers and a University alumnus, will donate his manu-
scripts and papers to the Fred Lewis Pattee Library.
A 1936 graduate of the University, Packard has written
"The Hidden Persuaders, - ’ "The Status Seekers" and ‘‘Tile
Pyramid Climbers."
Pattee officials have already received manuscripts and
research material concerning two of the books, "The Hidden
Persuaders” and "The Status Seekers.” Additional material
is expected to be added to the collection from (tine to time.
According to the Patter spokesmen, the papers will be
available on a restricted basis for the use of qualified schol
ars as soon as it is catalogued and accessioned.
Packard and Froth
The author-journalist, a former member of the Froth
humor magazine staff, was one of several alumni who
worked as a newspaperman and magazine writer,
pus. Last fall he wrote a letter to University President Eric
A. Walker urging that the magazine be allowed to begin
publishing again. Alumni support provided the extra push
to bring Froth back on the stands last spring two years
after it was banned.
Packard, who received the University’s Distinguished
Alumnus award m 1961. earned his master's degree in
journalism at Columbia University. Before publication of
"The Hidden Persuaders" m 1957. the native Pennsylvanian
worked as a newspaper man and magazine writer.
Literary Credentials
His most recent book, also on the bestseller lists, is
"The Waste Makers.’ All four books have been translated
into other languages and have received wide popular and
critical acclaim in the United Slates and Europe.
"The Hidden Persuaders" is an account of modern ad
vertising’s use of psychology in merchandising, while “The
Status Seekers” concerns contemporary American values.
Packard has also written articles for “Harper’s." “The
Atlantic,” “The New York Times Magazine” and other
widely circulated periodicals. He has lectured on numerous
college campuses, and his books are used in course work in
several hundred colleges and universities.
Society To Present
Double Folk Bill
Take out a red pencil, go Patrick Sky, the program's
to vour calendar and circle second entertainer, is a 24-
Jan ‘>B That's the nieht the - vear ' old guitarist, singer, har
jan. i nat s the mgm ine monica plaver and son gwriter.
Penn State Folklore Society He j 3 a singer's singer and
is presenting a double billed can rcacll for lhe best in a
folk concert in Schwab. song. His voice can be deli-
Skip James, number one on cate for love or wry for satire,
the program, is a recently re- This ability to hear what is
discovered singer of legend- in a song has guided him well
ary blues. In the 1920’s he in making his own music. He
gained recognition playing has been described as “a
the piano and guitar on re- cross between Andy Griffith
cordings which are now col- and Bob Dylan. Broadside m. |R | BUM fl W
lector's items. His haunting magazine reviewed his rec- IiIAM | VIMAIAf STimtt 1 M AT ■» HM A
falsetto and intricate picking ord as "perhaps the most im- jjf IVi 1 Iftflif 1 Ift I JllllW ft ft ijIS
style have influenced many portant release this year." • *a a a K b ■ ® •****• ■ 'RBH ww
of the current urban blues Tickets for this concert will
singers. go on sale soon
Men's Disciplinary
Report Distributed
The men's disciplinary re- “total of men's disciplinary
poii for last term, issued by actions for the fall term 1965,”
the Office of the Dean of Men “ com p ar i son 0 f pas t five fall
this week, is described in its r , , ,
introduction as a “tabular terms according to the types
presentation of disciplinary if disciplinary action taken.’
incidents in which male stu- descriptions of the various
dents were involved during disciplinary actions and fre
the la! term 19 ? 0 ' quenev of disciplinary cases
sfsraswf"'-
son* arc made between pie- .. . . ..
vtous fall terms in relation to The distribution list for the
. , , j report, submitted by Champ
certain selected disciplinary R p st£ J rch< Asslstant Dean of
characteristics. Men. includes deans of var-
Examples of the statistics ( QUS colleges and other Uni
included in this report are the versily officials.
Former Soccer Coach Jeffery Dies
BILL JEFFREY
Mg ffil Calleg*
XjssgX
WINDOW TO LEARNING: A customer at Nittany News Buying books, readying class material and getting or
scans the magazine rack looking for something to read ganized generally didn't take him a full weekend. When
before classes start on Monday. He, like thousands of others, this photo was taken last night, this fellow was ready to
found himself with little to do after registration was over. start the long winter at PSU.
Reports from the fall recruiting
season and plans for the winter-spring
season were announced yesterday by
the University Placement Service. Re
ports showed 260 employers visited the
University and conducted some 3,000
interviews with seniors and graduate
students.
Speaking for the Placement Ser
vice, Gary Scott, assistant director,
pointed out that fall is the slack period
for placement of teachers,- as vacancies
have already been filled. School districts
have not begun to survey their needs
for the next year, he added. Winter
and spring are the most active seasons
in educational placement.
Looking forward to the coming
season, Scolt said the first interviews
Three major productions—
the'world premiere of a new
dramatic work, a classic com
edy and a contemporary
American opera—will com
prise University Theatre's
winter schedule, one of its _ ■ . .
SMSSr pwgams "Theatre Needs Strong Lead
The season will being Feb.
1 with the American and
world premiere of “An Al
bum of Gunter Grass” at the
Playhouse. “Album” is based
upon the outstanding literary
works of German author Gun
ter Grass, hailed by critics as
one of the most, if not the
most, important author
emerging from post-war Eu
rope. The dramatic program
will be directed by profes
sional guest director Dennis
Rosa and will feature original “Misalliance” has parts for three female and six male
jazz music composed by Ryan actors: casting and ciew positions are available to all Uni-
Fdwards versity students. Tryouts will be held from 7 to 9 p.m. each
° , . evening.
The Penn State production Perusal scripts for “Misalliance” are now available in
will be the first for this work, the theatre arts office, 103 Arts 11.
By JOHN LOTT
Collegian Editor
William Jeffrey, coach of 13 unbeaten Penn
State soccer teams and internationally known
as one of the sport's outstanding envoys, died
yesterday morning in New York City. He was 73.
Jeffrey, Nittany Lion soccer coach from
1927 to 1952, was attending the National Col
legiate Athletic Association soccer meetings
with current coach Ken Hosterman. He was
leaving a meeting at the Hotel Manhattan about
10:30 p.m. when he collapsed. Doctors said
death was caused by a heart attack.
Known throughout the nation as one of the
“grand old men" of soccer, Jeffrey’s most
notable achievement during his 27 years as head
coach occurred between the 1932 and 1941 sea
sons, when Lion teams played 65 consecutive
games without a loss. His career coaching rec
ord was 154 victories. 24 defeats and 29 ties,
and he produced 37 All-America players.
Born Aug. 3. 1892. in Edinburgh, Scotland,
Jeffrey became a star soccer player as a young
ster and at an early age received several offers
to play professionally. His mother, however,
was strongly opposed to this idea. She got young
Bill a boat ticket to the United States in Decem
ber. 1912.
There was a job waiting for Jeffrey in an
Altoona machine shop, but he couldn’t stay
away from the sport he loved. After playing
UNIVERSITY PARK, PA., SATURDAY MORNING, JANUARY 8, 1966
Just Another Doorway To Knowledge
Seniors and Grads To
Placement Interviews
Future Plans
FOR A BETTER PENN STATE
this term will start Jan. 10. Over 400
employers from business, industry, gov-
ernment and school districts are antici
pated for the coming season. Over 100
school districts will be sending repre
sentatives.
1 Scott said the employment outlook
for college trained persons is bright.
Although no statistical data is available
yet, employment opportunities are up
over last year. Particular demand exists
for technically and scientifically trained
persons and for teachers, especially in
the areas of industrial arts, reading,
speech correction and special education.
Special Advice
Students thinking about future em
ployment should remember that place
ment is a year-round activity with va-
with a national tour and a
New York production follow
ing.
theatre arts professor War-
★ ★ ★
A clear speaking voice, good diction, poise, etc., are not
always the only attributes a director looks for when he audi
tions an actress.
For “Misalliance," to be staged at the Pavilion Theatre
Feb. 15-19, University Theatre director Warren Smith, who
will be directing his fifth Shaw play at the University, is
looking for an actress who is not only beautiful and classic
in appearance, but who is physically strong as well.
"We need someone capable of lifting a man and carry
ing him over her shoulders,” Smith said, in announcing try
outs for the Bernard Shaw comedy to be held Tuesday and
Wednesday, at the Pavilion.
“Of course,” he added, “we can always cast a small
male actor to be carried."
for some of the top amateur teams in the East,
he joined the Penn State staff in 1926 as soc
cer coach and industrial engineering instructor.
For the next three decades, Jeffrey's soccer
success was unparalleled. By the time he him
self had earned his degree from Penn State in
1941, he had guided State's soccer teams on
the hottest streak in college history.
The unbeaten skein that was to continue
for nine years began late in the 1932 season.
After a 2-1 loss to Syracuse, the Lion booters
defeated Army, 2-1, and proceeded to roll
through 65 consecutive games without a loss.
Ironically, the surge ended as it had begun—
against Army.
Late in 1941, a crowd of 3,000 saw the
Cadets defeat State, 1-0, at West Point and
Jeffrey recalled that the bus ride home was like
a funeral procession. But when the team rode
into State College, it found thousands of stu
dents and townspeople lining the streets in
welcome. One group of students tied a rope to
the bus and hauled it to the center of campus
as the crowd cheered and the band played.
Jeffrey later said it was “the finest tribute
ever paid to a Penn State soccer team” and
called it “the nicest thing that ever happened
to me in my life.”
Included in that 65-game binge was one
season (1935) during which State was not only
unbeaten but unscored upon.
“Our goalie that year was Ray Bell,” Jef
cancies arising daily, lie said. However,
persons seeking a specific type of job
must be aware of the “market” and
make frequent checks of opportunities
through the Placement Service, he cau-
Job postings and registration for
both general Placement Service and the
Teacher Placement are now available in
Grange Hall.
Students visiting the University
Placement Service, the Teacher Place
ment Service or the Division of Coun
seling will find all three of these organi
zations now located in Grange Hall
situated on the corner of Pollock and
Shortlidge Roads. The move vacated
portions of Temporary, Graduate and
Burrowes Buildings,
ren Smith will stage his fifth
Bernard Shaw play at
the University, “Misalliance,"
which will be presented at
* * *
•Collegian Photo by Mike Urban
Start
Soon
the Pavilion Theatre, Feb.
15 to 19. “Misalliance” is one
of Shaw’s most popular and
widely-produced comedies.
“Susannah,” a tale of hypoc
risy. bigotry and violence set
in a Tennessee hill town tak
ing its central situation from
the Biblical account of Su
sannah and the elde#, will be
presented at the Playhouse
March 1 to 5. A joint produc
tion of the music and theatre
arts departments, "Susannah.”
will be directed by profes
sional guest director Robert
Turoff and will feature three
professional guest artists in
leading roles—Monte Amund
sen, Steve El more and Ray-
mond Brown.
Further information on the
winter season may be ob
tained by writing to the De
partment of Theatre Arts,
103 Arts 11, the Pennsylvania
State University, University
Park, Pa.
frey said recently. “In three years he allowed
only three goals—none in his sophomore year,
one as a junior and two as a senior.’’
In August 1934, Jeffrey took the State
squad on a tour of his native Scotland. “We all
payed our own expenses,” he recalled. “The
only thing the school supplied was new equip
ment. We played eight games on the tour and
lost them all. But everything wasn’t lost. Our
captain, Jack Fletcher, got a wife out of the
trip!”
In 1959 Jeffrey initiated what since has
become an annual custom—a local reunion of
that 1934 team. It always took place in mid-
June and was one of the high spots on the
former coach’s calendar.
Jeffrey was a prime force in the establish
ment of a post-season college championship soc
cer game, and so in 1950 it was only natural that
his own team was one of the initial competi
tors. State tied San Francisco, 2-2, in that first
"Soccer Bowl” game, but a year later the
Lions defeated Purdue, 3-1, to win the national
title.
In 1950, Jeffrey coached America’s entry
in the World Cup competition and astounded the
soccer world by directing his team to a 1-0
victory over England. The setback was taken
so harshly in England that a member of Parlia
ment arose and solemnly called for the imme
diate establishment of a Ministry of Sports to
tatt
PACS Poll
mm'
'KiAP-
Responses
Favorable
A budding student lobby group, the Pennsylvania Associa
tion of College Students, is getting on its feet. Richard
Haasnoot, Men s Residence Council president, who is heading
a campaign to get the organization started, reports receiving
28 ta\orable replys to the idea lrom colleges across the slate.
A total of SJ questionnaires, Haasnoot said, were sent to
student government presidents of colleges and universities
across the state to enlist their support for the proposed organ
ization.
The PACS, once established, would represent the interests
of Pennsylvania colleges and universities in the state capital
by acting as a lobby. According to Haasnoot, a tentative state
wide eonlercnce, to be held here next month, is being planned.
Haasnoot, accompanied by Edward Schmidt (Sth-arls &
letters-Erie). and Mary Pat bonus, (ath-liberal arts- Rome,
N.Y.), traveled to Harrisburg o\er the term break to present
the idea to Lt. Gov, Raymond P. Shaifer.
Three-Part Plan
Shaffer offered three suggestions to help get the PACS
moving, Haasnoot said. He sugegsted:
• A visit to Harrisburg by student representatives to
gauge the reaction of House and Senate leaders to the pro
gram.
• A conference with Paul Crotucb, a professional lobbist
for Alcoa aluminum to get a look at how a lobby actually
• A visit with Charlotte Davis of the University of Pitts
burgh political science department who has compiled a
detailed study on Harrisburg lobbies.
Haasnoot and Marvin Peebles. (Uth-arts & letters- Phila
delphia), Jeff,this morning for Pittsburgh, and a Harrisburg
excursion is planned for next week
PACS has received the backing of two regional organiza
tions, the Inter-Collogian Executive Council and the Lehigh
Valley Student Association. Peebles said.
Three schools. Temple University, the Pennsylvania Mili
tary Academy and Swarthmore sent replies unfavorable to the
PACS program, Peebles said. Schmidt and Peebles visited the
three schools and said they convinced Temple and the Penn
sylvania Military Academy to change their viewpoint, but
Swarthmore is still against the plan.
A total of five University students have visited 10 schools
across the state to discuss the proposed organization, Peebles
said. He characterized their response as running from ‘'good"
to "enthusiastic,"
Among the larger schools that responded favorably are
the University of Pennsylvania, Temple University, Villanova,
La Salle and Shippensburg Stale.
A follow-up letter is being sent to schools who did
not reply to original inquiries, Peebles said.
Wentz To Speak
At Chapel Service
Frederick K. Wentz, profes
sor of historical theology. Cfff
Lutheran Seminary, Gettys
burg, will speak on "Called t
to Come Out,” at Unn’ersity
Chapel Service at 10:55 a.m.
tomorrow in Schwab.
The University Chapel
Choir, with Wilia Taylor di
recting, will sing the Pales
trina anthem, "Rorate caeli
desuper.” June Miller, organ
ist, will play two works by
Buxtehude and another by
Andreas Armsdorff. The Rev.
Mr. Richard E Wentz, asso
ciate director of the Univer
sity Christian Association,
will be in charge of the serv
ice.
Frederick Wentz was or
dained a minister in the Cali
fornia Synod of the United
Lutheran Church in America
in 1945 and was a mission
organizer and pastor of a
church in Culver City, Calif.,
from 1945 to 1948. He was
pastor to Lutheran students
at Yale University, 1948-49
and 1950-51 and has been a
supply pastor in Connecticut,
New York, South Carolina,
and Maryland.
In 1951, Wentz became
chaplain and assistant profes-
A University
As An Octopus
-See Page 2
Colleges Respond
PJTEDERICK K. WENTZ
sor of religion at Hartwick
College and in 1953 was ap
pointed professor of church
history at Lutheran Southern
Seminary in Gettysburg. He
received his current appoint
ment in 1956.
JL
at 73
take steps to insure no more similarly bleak
hours for England.
One of the highlights of Jeffrey’s coaching
career came in 1951, when he took his team
on a tour of Iran for the State Department. The
trip, which was instrumental in solidifying re
lations between the United States and Iran, held
many fond memories for the former coach.
“We left a couple days before the Easter
vacation in 1951,” Jeffrey said. “We played
three games, losing the first and last. That final
game was against Iran’s national all-star team.
Those boys were really slick and fast—terrific
ball handlers.
"By the time the last game rolled around,
most of our boys had picked up some sort of
illness we called ‘lranian tummy,” he said.
“Must have been something they ate along the
way. because a few were too sick to play. It
didn't affect me though—l guess I had an iron
clad stomach!”
In 1952 Jeffrey severed his connections
with the University and took a teaching-coach
ing position at the University of Puerto Rico.
He stayed there several years, then returned
to this area to reside in Boalsburg, where he
lived until his death. He also spearheaded the
organization of soccer teams for elementary
school age boys in State College.
His widow, the former Blanche Shoemaker,
survives, along with a daughter, Peggy, and a
son, Arthur, both from previous marriages.
SIX CENTS