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Sunny, 414 :i iiA. , , Compromises
44 441 ____ - —See Page 4
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VOL. 4. No! 5
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Ili:11
Halts
Packard . .
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p o „,-• s
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SkepLicism
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_• &VEY McCORKLE ; !startling growth of corporations,
the author said that the 50' largest
'corporations have more revenue, WASHINGTON t.3.i- The Unit- •
.than the 50 states. Hence,. 'people ed States steTendect• diplomatic,
!are left with a feeling of help- relations with Peru yei:erday in a
,lessness against this immense im- swift reaction to the' bloodless,
',personal organization, he Said. imilitary coup in Lima,
Another impact of the great in- The Washington action included
!dustrial development is that jobs halting any further Alliance for ,
'subsequently
more 'specialized, and Progress aid, pouring', into Peru
'subsequently Workers are t'equired;at a rate of $75-million:a year. But
to do less creative work, he said.'it did not cut off U.Si U.Sassistance',
Referring. tothe change; toward already sent there.
Big 'Government, he joked about' THE ACTION came after a l
the pressure being so great for military junta arrested President!
military . expenditures _that we Manuel Prado in a blOhdiess coup!
enly yesterday Tinning and;
!wouldn't know what to do if
seized the government!of Peru in
'peace broke out. Congress?keeps'
awarding more money for - defense !an atmosphere charged ideith high'
[
contracts, and these contracts are,tension and the threat of wide
decreasing ! i
our flexibility in'spread violence.
Disorders broke out quickly and
selecting weapons . , Packard said.l
police had to use water cannon;
- ALL THE TIME the public ,Island gunfire to keep back demon-'
',encouraged W., consume more; yetistrators. Three studehts were re- :
14t per cent of all we buy arelported wounded in 'a: clash. be
extras, or non -essentials.; There,tween a crowd of young demon-;
Fare more people in the marketingistrators and police. •
side than the productive side; - Thousands of people— some'
'pushing the .products, for it is booing and some cheering—i
'getting...increasingly hard to sell'watched in the square-before the '
'these items, he said. !government palace as the junta;
Pre;icans need to develop a•
public awareness and skepticism
to counteract powerful persuasion
tactics of Big Business, Big Labor,
and Big Government, Vance Pack-1
ard, author of • the best-sellerd
.. Hidgen persuaders,' said 'rues-1
day iri Schwab.
Packard opened the Schixi Ad-1
ministrators Conference with his
speech on :"America in Upheaval: I,
Seven Great Changes ini Our
Times." • . -
OCCURRING simultaneo it s 1 y
with advances in our society; Pres-,
sure techniques of these largei
impersonal institutions ,have 'also:
changed: And the values of; thei
American people have • changed,
too, as we head toward al more;
.heathenistic and fun-lovinf Icul-'
ture, Packard said., i .
Big Business bombards people,
with persuasive advertising. ; For
example, • he said, some home 1
builders are now i nsing French
words in their advertising slogans
and prornoting the execute-type'
'home to attract the status-seekers.
• The public must recogn" e and ,
control the status-directed adver
tising, . for the aVerage family
hears six hours of televisio corn-;
Mercials a week, Packard said.;
Our society must learn to adapt'
to the problem of living with;
abundance : and leisure as - the
work . weeks grow sholer; he
added. . > .
been Although there has a
change toward a growing impor
tance of education, the f ct still
remains that two-thirds I of the
students with an I.Q. of 1 117 or
better never get through l.college,
'Ni '
- - . 1
• . I ,
eei y Appointed
Fund . Raising Head
. William H. Neely, former owner
,and president of the Business
Furniture Co. in Pittsburgh which
has- liquidated several years ago,
has been named director - of fun.
raising at the University.i -
Before joining the staff, Neely
was associate director of develop-'
ment at Hastings College, Hast
ings, Neb.
In his new post, Neely', will di
;rect the private fund-raising ac
itivities of the Altimni Fund and
;the Development Fund: These are ,
the two • basic divisions of the
.Penn State Foundation, an organi
'zation established to • aid in pro
jects for which public funds are
;not provided.
, ;is a former t-ustee of
; , Westminister College f (Presby
' terian) in New Wilmington and a
1 member of the National; Board of
t Christian Education of the United j
Presbyterian Church.
Jahns Hold to Succeed.. Mitchell
As. Mineral Industries College Dean
David, R. Mitchell, de l an of the
College of Mineral Industries, will
relinquiih this. post on Aug.l 1 to
devotefull time to , his role as
chairman of 'the Division of Min
eral' Engineering. He ;has filled'
both positions for the past 18
months.:'
I HE WILL be succee4ed as dean ,
by Richard H. Jahns, j now asso
ciate dean of the- ,- college, Presi•'
dent Eric A. Walker said.
In addition to - his Administra
tive duties, - "Jahns will continue
his research into I thei origin of
pegmatites, the granites pushed
through the earth's surface by as
yet unexplained forces. , •
Jahns joined the University
staff in. 1960 as profesior of #eol
ogY and chairman 'of the Division
of Earth Sciences. He was named
aSsociatie dean of thel College -of
Minefal Industries orb' teb. 1 of
.this year.
He came to the Uni epity from
the' California Institu of •Tech
nology,' where he was also profes
sor. of geology.
UNIVERSITY PARK. PA. RSDAY MORNING. JULY 19. 1962
he said. Opportunities for the
poorer class must widen for im
provement in our society.
The growing demand of busi
ness for' people with 'a
college
degree is also accompanied by . a
major split between those - who
have an education and the have
nots without a degree. American
people tend to value an educa
tion as a status enhancement,
Packard said. ,
.
BESIDES THE CHANGES in
education, business and technol
ogy, he said that Anierica has - also
experienced great changes in the
'violent growth of population, in
crease in productive capacity,
higher spending on military and
!space projects and more unem
ployment.
Because of the growth of popu
lation .at three million per year,
more one-layer communities, of
the same class of people, are being
built around shopping centers in
the suburbs, Packard said. Thus,
the children in these communities
have little association with dif
ferent groups or clasSes, he added.
Citing futther examples of the
Mont Alto Program Extended
By DOROTHY DRAWER
The . Mont Alto campus will'
formally become ther.University's,
14th Commonwealth campus in
the fall term of 1963. Plans are
being formulated now to broaden
its academic program during the
months ahead, Kenneth L. Holder
man, coordinator of Common
wealth campuses, said recently.
THE SCHOOL of Forestry has
used the Mont Alto campus for
freshmen enrolled in the forestry
curriculum since 1929, Holderman
said.
While the campus will Continue
to be used by the School of
Forestry in the summer terms,
the,. expanded • program Includes
several two-yearscurriculums lead
ing to associate degrees, he added.
In addition the freshman year of
some of the four-year programs
at =the , University will also be of
fered at Mont Alto.•
. ,
Two-year programs in survey
ing, drafting and design technol
ogy will probably be offered,
Holderman said.
The new campus is located
north of Waynesboro which is in
the south central part of the
state. Mont Alto will probably still
be used by some of the students
enrolled in such. programs as
forest management and wood
Mitchell has been a member of
the University faculty since 1938
and chairman of the Division of
Mineral., Engineering since 1944.
He is the author of more than 100
technical papers on mining and
mineral preparation methods, as
well as the textbook, "Coal Prepa
ration." .
"DEAN MITCHELL is widely
recognized as one of the leading
mining authorities in the nation."
President Walker said. "Each time
we have called on him to assume
additional duties, he has respond
ed in an outstanding manner. His
tenure as dean of the College of
Mineral Industries has been
marked by significant achieve
ment."
For' example, he pointed out''
that during Mitchell's tenure a
new earth sciences building was
approved and moved through the
planning stages. More recently,
the college received a '5692,000
research grant from the Advanced
Research Project s Agency of the
Department of Defense.
FOR A BETftRIENN--STATI
utilization in the School of Forest
ry, Wallace White, assistant di
rector, said last night.
• But these programs, leading to
a' bachelor of science degree, •wilt
also be offered here on campus,
'he said. i , .
THE FIRST YEAR of a new+
baccalaureate curriculum 'in for
estry may now be taken .on the
main campus, at a Commonwealth
campus offering
.acceptable basic
education courses or any other
accredited collegiate institution,
White said. :
•
The Mont Alto ' campus has
facilities for' 125 students in its
residence and dining halls. The
campus also has classroom and
laboratory facilities, an auditori
um and a library.
The forested land and one of
these buildings originally was ,
part of the Mont Alto Iron
—Coßealism! Ph.l. ity Tow. Bl*-00
THE ItITTANY LION (Niltany Fells Leo) has University of Syracuse and the University of
been placed in a cage, not to protect the spec- Pittsburgh). Perhaps the sign was fastened to
talon from the Ilan but to •protect the lion the unusual cage by some weary guardians
fromtherspectators - (especially Those from the from West Halls.
ports immediately that Haya fled
to asylum in the Venezuelan Em
. palsy. It was a repeat, perform-
Foundry. When the bolding and, anee,
land was originally purchased b!.,, if he did. Ile - was in asylum
in the Colombian Illmbassy for
the state in the earl part of this , true years after Qen. Manuel
century, it served as the M t
- - " - bdria seized power in a coup in
Alto Academy. 1948.
In 1929- the University entered The military Junta ordered Jose
the picture when it was.gran ted :Enrique Bustamente Coati, presi
permission by the state to use ,dent of the election hoard which
some of the grounds arid parts oficertified- the balloting, to stirien= - ---
'the original building apd several der himself. He has been reported
others that had been built in the. near nervous collapse at lus Lima
19205. i home, after resisting army de-
A number of years : after the mends to recommend nullification
University had been working•of the elections.
under this arrangeutent, the, THE DRAMA began at about •
grounds and buildings were pur- 3 : 15 a.m., and the coup was lie
chased.
.They have since -1 :"./Fenmplishrd in less than an hour
owned and operated by the Um - after the military sent troops to
versity.' surround the pre.:idential palace.
HENRY H. CHRISMAN, proles- US. authorities said the Amer
sor of forestry; has been'appointed scan iornba , , ,, a(lor at Lima, James
as the director of the now campus Loeb, would leinain tot a while
and will begin his : residence yet on thi' supne to report de
duties there next summer. velopments. _
in • Peru
•wo:c itself and its military cabi
net into office, hours after the
predawn takeover. Police manned
water-cannon trucks and others
moved in on the crowd to hold
back the threat of violent demon
strabons.
Even after the new military
government left the palace in the
Plaza de Armas, crowds milled
about and armored cars remained
there on the alert. Mast of the
crowd seemed angry at the events
but there were some erns or-vi
va, army."
Threats of a strike by the Con
federation. of Labor. representing
75 per cent of the nation's labbr_
force, added to the general tension
of the situation.
THE ARMED FORCES chiefs
moved suddenly at the height of
a crisis touched off by the June 10
presidential elections in wliich
the military's long-time political
toe, reform-minded Victor Raul
Ilaya de la Torre, captured the
most votes.
The joint army, navy and air
force junta claimed it acted be
cause the elections had been
fraudulent and denied its_ action
was designed to keep Hoye and
his leftist but avowed anti-Com
munist party nut of power. '
But there were unconfirmed re-
FIVE CENTS