PAGE SIX
Girls Warned About Going Out Alone
By DAVE RUNKEL
Warnings that ask coeds not
to venture out atone after dark
have been issued throughout
the campus.
This warning has been posted
on most bulletin boards in wom
en's residence halls by junior resi
dents and has been announced at
regularly-scheduled floor meet
ings, . according to several senior
residents.
The warnings have been issued
in the West Halls as a result of
a recent incident in the area.
in which two girls were ap
proached by an unidentified
man, Mrs. Grace Howe, senior
resident in McKee said last
night.
In the South Halls area the
warnings have been issued, ac
cording to Reta Peoples, senior
Ed Majors
Show Aids
To Latins
Students teach teachers?
Education majors enrolled in
Elementary Education 326 did
earlier this month when they
demonstrated teaching aids in
arithmetic to a group of 23
Latin 'American educators.
The teachers, who average 12
years of teaching experience,
were fascinated with the devices
shown them by the students. They
ranged from- an abacus to a
wooden .clock.
The educators had many ques
tions to ask about the devices
and suggestiohs for their use some
of which the students had not
thought about, according to Dr.
David W. Russell, professor of ed
ucation.
The visiting educators are en
rolled in the Latin American Ed
ucation Project, sponsored by the
University and the International
Cooperation Administration.
The project is designed to
help Latin American teachers
gain a knowledge and broad
understanding of the American
school system. They spend 11
months studying on the campus
and travelling throughout the
state where they see American
schools in operation.
Countric., represented in the
group now at the University are
Colombia, Costa Rica, Ecuador,
Guatemala, Honduras, Nicaragua,
Paraguay and Panama.
Dr. Richard R. Renner, assistant
professor of education, is direc
tor of the nroject.
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Suite 23. 111 S. Allen St.
resident for Stephens and Hibbs,
because prowlers have been de
tected peering in first floor win
dows and also because of the re
cent flood of rumors about girls
being attacked.
Girls living in Haller and Lyons
have been asked to be careful
when out after dark, the senior
resident for the halls said last
night. "The warnings have been
issued for no particular reason,
ju . st to be on the safe side," she
said.
Miss Genevieve C. James, resi
dence community coordinator in
Pollock, said yesterday that the
junior residents in the area
have been asked to announce
that all girls should travel in
pairs when going out after
dark.
The warning is just plain corn
mon sense for anytime of the
year, but is especially apropos for
35 Campus Groups
Enter Spring Week
Thirty-five independent and Greek groups have entered
this year's Spring Week carnival, David Cooper, carnival
application chairman, announced yesterday.
This year's carnival theme "American Heritage" has
been broken down into three categories with the following
groups entering:
Up to 1800—Alph . a Xi Delta and
Chi Pi, Alpha Gamma Rho and
Sigma Sigma Sigma, Sigma Delta
Tau and Phi Epsilon. Pi, Theta
'Delta Chi and Phi Mu, Sigma Nu
and Ewing Hall, Alpha Zeta and
McKee, Pi Kappa Phi and Zeta
Tau Alpha, Nittany Council and
Atherton Hall, Pollock C and Mc-
Elwain Hall, Pollock B and Sim
mons Hall, Zeta Psi and Simmons.
1800 • 1900: Alpha Phi and
Kappa Delta Rho, Kappa Kappa
Gamma and Alpha Sigma Phi,
Delta Chi and Alpha Omicron Pi,
Delta Upsilon and Delta Zeta,
Beta Sigma Rho and Alpha Epsi
lon Phi, Phi Mu Delta and Alpha.
Delta Pi, Theta Chi and Alpha
Gamma Delta, Kappa Sigma and
Alpha Chi Rho, Acacia and Ather
ton, Tau Kappa Epsilon and Delta
Delta Delta, Alpha Epsilon Pi and
East Halls, Siena Pi and Pi Beta
Phi. •
1900 to present—Delta Phi Epsi
lon and Phi Kappa Theta, Phi
Gamma Delta and. Kappa Alpha
Theta, Theta Phi Alpha and Zeta
Beta Tau, Delta Gamma and Phi
Kappa Psi, Phi Sigma Sigma and
Sigma Chi, Delta Sigma Phi and
Alpha Chi Omega, Kappa Delta
and Phi Delta Theta, Beta Theta
Pi and. Chi Omega, Gamma Phi
Beta and Lambda Chi, North Halls
and Hoyt, Pip Hock 2,3, 4 and 5
and Pollock
The carnival will be held Satur
day night, April 29. Cooper said
that each group is responsible for
getting its own tent and that tent
are available at Ray Burial Vault,
Tyrone.
Europe
Days, Incl. Steamer, from $798
OR)gdirr i
Days, Incl. Air, froni $1,290
ROMmeWORLD
'30.46 Days, Incl.' Air, from $1,930
MANY TOURS INCLUDE COLLEGE CREDIT
Also low cost tours to Mexico $196 up, South,
America $937 up, The West from $456, Africa,:
from $1767.
In The Metzger Building
THE DAILY COLLEGIAN., . STATE COLLEGE. PENNSYLVANIA
the spring, Miss James explained.
A senior resident' in Atherton
reported yesterday that no warn
ings like those posted in other
hails have been issued in that
;hall.
Neither Dean of Women Dor
othy J. Lipp nor , Marian B. Davi
son, assistant dean, could be
reached for comment last night
because they were out of town.
However, a spokesman for
that office said that no policy
for all community living areas
has been made by the dean. of
women's office on this matter.
According to Col. William C.
Pelton, head of the department of
security, ho incident of the sort
that occurred in the West Halls
area has happened in the_ last
week.
Pelton laughed at the sugges
tion that several girls had been
attacked 'recently.
AD 8-052
ARE YOU FORCED TO BUY?
If the American people were as gullible and as easily persuaded as the critics
of advertising insist, we would have been forced to lock up our wives and daughters
long ago! These critics have far more faith in the power of advertising than any
person in the profession. The persuasiveness of advertising is far more dilute than is
the person-to-person sales pitch of someone trying to sell us an item we don't want.
Since the high pressure salesman can be refused, if is hard to credit the admonitions
of those who maintain that advertising leads us like sheep to the stores where wo
buy new washing machines to replace scrub boards, or a new car to replace a per
fectably serviceable car only ten years old.
These same critics insist the time may come when we will fall into a sub
liminal trance and elect politicians, buy soap and fly to Europe against our conscious
will. What a shock to be rudely awakened by an auto horn and discover that we are
in London! How embarrassing to explain to a Bobby that the last thing we remem
ber was watching the late, late show in State college.
The absurdities of such a situation are clear. But, if we must follow the cyn
ical approach we can rest assured that a rival air line would use a counter electronic
ray to send us to Mexico. These hypnotic beams would cancel each other out and we
would remain drearily in State College.
Critics who say advertising makes us buy things we don't need are speaking
nonsense, because the people who say this are confusing needs with wants. You
and I buy things all the time everybody you know does which we do not need.
But we are buying things that we want.
Alfred Marshall observed half a century ago that as the economy expands and
man progresses, "his wants become rapidly more subtle and more varied; and in the
minor details of life he begins to desire change for the sake of change."
Let us Consider two different aspects of spending behavior: 1. Long-term
trends in purchasing power of consumers. 2. Changes in buying habits due to changes
in income. •
As to long-term trends in purchasing power, every indication is that the "level
ing process" of having a huge middle majority is not just a matter of income. It is
also that people are becoming more and more uniform in their patterns of living.
Strangely, enough, in an economy where there is the greatest freedom of choice
in the world, we have fended as consumers to become more and more alike in what
we do and how we spend our money! We have tended again and again to buy the
same products which everybody else has, and not to deviete from this very much be
cause we do not want to appear too different from our neighbors.
How do spending habits - change with changes in income? We continue to
become more of a middle class market, but this huge middle class market may not
always be content with tendencies to uniformity. Perhaps people will want to up
grade their living and will no longer be satisfied with six neckties, but will want 20.
The spenders have the power to do this if they want.
Today most of us have an enormous amount of free time, to use as we wish.
For producers, the opportunities to manufacture all kinds of leisure materials are
excellent: Sociologists now wonder how long it will take for people to become
satiated with watching TV, reading magazines and smoking cigarettes? Many people
are already wondering what to do with their ever lengthening leisure time.
Actually. there is considerable uniformity as to the percentage of the dollar
income spent on recreational activities, regardless of family income. About 5 cents
Out of every dollar goes for recreation. The really startling thing is the consistency
of the percentage, 5-6 per cent, allotted for recreation, regardless of income.
Is there anything new to be developed? Well, the combinations of new things
are tremendous new ways of putting. things together, new ways of packaging.
As consumers, we want all sorts of things, and because we have learned to
want all sorts of things and because we like to have all sorts of things, a lot of prod
ucts have become more expensive. There is more to it than that, of course but to
some extent variety is the spice of price. Competing manufacturers, using advertising
to inform the public, will force prices down as new products become more plentiful.
Leading American economists, at a conference in 1958, were almost unani
mous 11 their opinion that there should be no attempt to "tone down" the number of
consumer wants.
Our view has been well put by Dr. Richard G. Gelid', formerly economist
for Fortune magazine and now president of Mount Holyoke College: "In this less
than ideal world, the exercise of consumer choice sometimes leads to trivia and
waste. But as soon as we contemplate alternatives involving more government regu
lation, or restriction of advertising, it is felt that, first, we can afford the waste, and,
second, that the sacrifice of inhibiting that sort of thing should be greater than the
alternative of accepting the waste."
Activities Budgets
Allotted by Ratios
(This is tlte_econd in a series of articles outlining the present
system of allocating funds far student activities.j
Student activities may receive funds from student fees
if the activity "serves, represents or is open to the whole
student body," according to William F. Fuller, manager of
the. Associated Student Activ:
Such funds are allotted on
general activities fund adminis
tered by 'ASA, he explained.
In explaining the operation of
the present activity budget sys
tem, Fuller gave the following ,
breakdown of fee allotments:
*The Student Government As
sociation receives 50c for each
student. SGA then allots money
to other groups under its juris
diction such as classes and Spring
Week,
I •The Association of Women
Students and the Women's Rec
reation Association split $1.50 for
each woman student. AWS gets
55 per cent of the $1.50 and WRA
the other 45 per cent.
•Each college council receives
25 per cent for each student in
that college.
• The Association of Independ
ent Men receives 25c for each in
dependent male student. AIM
traditionally allots 12.5 c per stu
dent to the Town Independent
Men and to each of the men's
FRIDAY. MARCH 24. 1961
By PAT DYER
a population ratio basis from a
residence councils.
*Leonides also receives 25c for
each independent woman.
*LaVie receives $1.75 for each
student and The Daily Collegian
gets $l.lO. The student radio sta
tion WDFM gets 20c per student.
•Forensics and glee clubs share
35c with forensics receiving 22a
per student and the glee clubs 13c.
The Blue Band gets 25c per stu
dent.
4th in a series
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ALPHA DELTA SIGMA