PAGE EIGHT
'67—'62 Artist Series
Programs Scheduled
The Modern Jazz Quartet, Ann Meacham starring in
lbsen's "Iledda Gabler" and Michael McLiammoir in "The
Importance of Being Oscar" are but a few of the presenta
tions to be sponsored by the University Artist Series next
year.
"Hedda Gabler," a David Ross
production, will be performed
twice by the original cast from
the Fourth Street Theater in New
York City. The role of Hedda
will be played by Ann Meacham.
"The Importance of Oscar,"
which will star Michael McLiam
moir, opened in New York yester
day. .
On June 21 of the summer
1961 term, Claude Frank, pianist
will perform in Schwab audi
torium.
The schedule for Artist Series
performances for the academic
year 1961-62 is as follows:
"Ifedda Gabler," by Ibsen, Oct.
7; "The Importance of Being Os
car." Oct. 13; The American Bal
let. Theatre, Oct. 29; Rosalyn Tur
eck, pianist, Nov. 5; The Bayani
han Philippine Dance Company,
Nov. 12.
James Starker, cellist. Jan. 12,
1962: I Musici, string orchestra,
Jan. 18: Cleveland Players per
forming Shaw's "Arms and the
Man,"—two performances on
Jan. 27: Modern Jazz Quartet,
Feb. 4.
Netherland Chamber Choir,
Feb. 28; The Little Orchestra of
New York, March 11; Pittsburgh
Symphony Orchestra, March 31•,
Leopold Simoncau, tenor, and
Pirrette Alarie, coloratura, April
13; and Isaac Stern, violinist,
April 27.
DARE Propcse!--
(Continued from I)Qge one)
Konstam, DARE president, said.
this is not a "simple matter,"
nor a feasible solution.
Konstain explained that in
many cases, the individual chap
ters of a fraternity are financially
tied to )he national group by
house mortgages or scholarship
funds.
CLASSIFIEDS—RESULTS
50c BUYS 17 WORDS
I o e eed Advertising?
'the world would be a better one without advertising." A thought
provoking statement, heard so many times from the so-called intellectual.
However, if these so-called "thinkers" would really use their heads to analyze,
rather than criticize, they might discover we're living in a better world because
of advertising.
Let's use a make-believe flashback to the founding of our country to
prove the point. Historians agree that "paid messages" had their first start
during this period. Suppose the first publishers had refused such messages.
The manufacturer would have had no other way of informing the public about
his wares, except through word-of-mouth. His wares would have been con
fined •to areas where his reputation was known, or made known, through
salesmen. (We must omit sales letters, since they are also considered adver
tising.) '
Advance a few years in time to the Industrial Revolution
Now, try to imagine the time it would take to sell a toothbrush to all
the people in a town. As many as 1200 solicitors take four nights to cover
a town like State College, and, even then, some homes are missed. One sales
man would spend 4800 sleepless nights covering the same area! Picture again
the cost of selling each toothbrush!
As in the days of the craftsmen, the discouraged manufacturer, inundated
by the high selling costs, would have been forced to making and displaying
his wares for the lucky few born with the silver spoon of purchasing power
in their mouths.
Let's come back from our flashback period and summarize what could,
does, and will happen with advertising:
A town such as State College would be informed of such a product in
a few short days at a fraction of the selling, or mailing costs.
The demand created would eliminate the salesman's commission; the
reduction passed on to the consumer via retail outlets.
The one set of claims would subject the toothbrush to public scrutiny.
The "pitch" would not change with a salesman's knock on each new
door.
4. The price would lower once again, as the result of regional or national
distribution dictating mass production to the manufacturer.
5. The public could buy with the confidence created by the manufacturers'
use of advertising. Misleading ads can and do lead only to an eventual
loss of sales, even federal reprimand.
Instead of today's economy, we would have a "pie-in-the-sky" city-state
arrangement, where 99 per cent of the population would exist in 20th century
serfdom, 44/100% would be craftsmen, and the remainder, loaded with their
country's riches, not knowing what to do with them. Take your choice!
Sponsored by
Alpha Delta Sigma
Food, Housing
Consolidated
The Departments of Housing
and Food Services have been con
solidated, according to Albert E.
Diem, vice president for business.
Stanley H. Campbell, special
projects director in the office ofH
the vice president for business, '
has been named director of the
new department which will be
known as the Department of
Housing and Food Services.
Otto E. Mueller and Robert C.
Proffitt, present directors of hous
ing and food services, will be as
sociate directors in charge of their
departments.
The move was made in order
to increase effectiveness and ef
ficiency, Diem explained. The
main objective will be to keep
operating costs at a minimum,
without sacrificing the quality of
the services, he said.
CLEAR POOL CAMP
of the
Madison Square Boy's Club
Carmel, New York
Interview:
On Campus, March 17; 9 a.m. to 12 noon
For all types of counselors
Information & Applications
OFFICE OF STUDENT AID
218 Willard Building
THE DAILY COLLEGIAN. STATE COLLEGE. PENNSYLVANIA
Ag Announces
Appointments
Of Chairmen
The appointments of the chair
men of the two new divisions
established in the College of Agri
culture have been announced.
Dr. Russell C. Miller, professor
and head of the department of
animal industry and nutrition,
will serve also as chairman of the
Division of Animal Sciences and
Industry, and Dr. Russell E. Lar
son, professor and head of the
department of horticulture, will
serve also as chairman of the
Division of Plant Sciences and
Industry.
Each appointment is for a three
year term.
The Division of Animal Science
and Industry includes the depart
ments of animal industry and nu
trition, dairy science, poultry hus
bandry and veterinary science
while the Division of Plant Sci
ences and Industry, includes the
programs of the departments of
lagronomy and horticulture and
the School of Forestry.
Prof to Speak on 'Bees'
Edwin J. Anderson, professor
of apiculture will speak on "The
Wonders of the Honey Bee Col
ony" at 8 p.m. tomorrow in 214
Houck e.
The lecture, which is open to
all interested, is sponsored by
Phi Lambda Upsilon, honorary
chemical society.
Baxter to Address CE Career Night
A Career Night sponsored by will speak to the group. Exhibits
the Department of Civil Engineer- and faculty conducted tours
ing will be held at 7 p.m. to- through Sackett will also be fea
morrow in 124 Sackett. tined. Faculty members will an-
Freshmen interested in civil swer all questions and explain
engineering and upperclass civil the various uses of the building's
engineering majors may attend facilities.
the program. One of the exhibits to be shown
Samuel S. Baxter, water is a scale model for a flood con
commissioner for Philadelphia, trol study.
COLLEGE MEN
Part-Time Employment
15 Hours Per Week
Sales work for internationally known firm with offices in
every major city throughout the world. Local calls to
establish customers. Car furnished. Rapid advancement
offered of coingetitive basis. Careers in management
availakle to giralified students upon graduation. Must
hoye at least average grades. Working schedule will be
arranged to suit class and study schedule whenever
possible.
CALL MR. RICHARDSON 9:30 A.M. to 2 P.M.
ADams 8-205 I
SALARY $47 PER WEEK
+ CLASS
CASH-17 words or less
CHARGE-12 words or less
$.50 one insertion
$.75 two insertions
$l.OO three insertions
Additional words-3 for 3.05
for each day of insertion
ADS MUST BE IN BY 11:00 A.M.
THE PRECEDING DAY
FOR SALE
USED "KAY" Guitar, 815 or best offer
carrying case included. Call AD 8-2580
after 5:00 p.m.
MGA High Compression Head, ported and
polished-3.6,000 original miles, new tires
new brakes, ice blue, radio. Good shape
Details UN 15-5123. 11225.
POLLOCK A dorm contract for Bale cheap
Call Bob at UN 5-2074.
SEREO RECORD PLAYER, three speeds
with dual channel amplifier. One set of
2-meter wrilkie-takies. UN 15-6214.
MICROSCOPE, 4 objectives, 2 eye-pieces,
100 x to 1000 x transformer for substage
illumination. Excellent condition. $35.00.
AD 8-8850.
'55 GENERAL TRAILER, 44x8, in excel
lent condition at Penn State Trailer
Court-32600. Phone AD 7-3146.
ALL MUSICAL Instruments and Supplies
—guitars, banjos, ukes, band instruments,
pianos, Hammond organs. • Ten minutes
from campus. Free parking. Pifer Music
Center, Benner Pike.
1960 FALCON 2-door ; standard trans
miaslon, excellent condition, low mile
age-11396. Call AD 8-6998 after 6:00.
1059 MGA, blue, carefully maintained for
20,000 miles. Call UN 6-0862.
TROPHIES AND Carnival Novelties in
stock for any occasion—immediate de
livery. Engraving—"big discounts"—Quick
"Sign Painting and Show Card Service."
Sam Troutman's "Trophy and Novelty"
Shop, RD I, State College, Pa, Phone
AD 7.2492 after 6 p.m.
I =l:=l:===
FOR RENT
MODERN EFFICIENCY apartment; avail
able April 1. For information call AD
7-4785 or UN 5-7139.
UNFURNISHED TWO-ROOM Apartment
one block from campus. Available April
HAL Call Henry Keller, AD E-6727, eve
ninas AD 8-6650. Reasonable.
SINGLE ROOM with or without board;
two blocks from campus. 243 S. Pugh.
FRATERNITY HOUSE-14 bedrooms and
spacious living and dinirg area, com
pletely renovated; one block from campus.
Available In June. To reply write to
D. Phillips, 20 S. 21st Street, Harrisburg,
Pa.
COMFORTABLE MODERATE Rate week
end accommodations. Families and
friends. Colonial Hotel, 123 W. Nittany.
Mrs. Cox, AD 7-7792 or AD 7-4860.
MODERN TWO-ROOMS end bath-droning
room. Furnished, heat control, parking.
sun-parlor, private entrance. Suitable
couple or bachelor. Mrs. Cox, AD 7-7792
or AD 7-4860.
URGENT I MUST RENT. One month Free
Rent if you rent one bedroom Apartment
until July, partly furnished. Hamilton
Court Apts. Call AD 8-2870.
1956 MOBILE HOME, length 40 ft. Call
F Chuck Stervart.AD 8-3666 after 6:30.
LOST
SATURDAY NIGHT between Pollock E,
and IldcLanahan'e a silver Bolova wrist
watch with no band. Reward. Call Joe,
AD 841107.
IJENRUS WRIST WATCH in HUB. Need
desperately. Reward. Call Don, UN
5-5826.
PERSON WHO accidentally picked up
my tan trench coat at Theta Delta Chi
pleaae call Bill, UN 5-2473. I have yours.
BEIGE LEATHER Jacket was accidentally
taken at the TDX jammer Saturday
night. Please return. Call Ernie, UN
15-7.184.
ONE WOOL-LINED black leather glove:
Willard, Monday afternoon. Pleast. call
Norma, UN 5-2733.
HEY! REWARD for finder of my I.D.
bracelet: has great sentimental valve.
Name: — Jeffrey Rosenblum." Call UN
15-6051.
BLIND—LOST Black (aliases in brown
ease and Chem. breakage ticket. Re
ward. Call Nancy, UN 15-5189.
WEDNESDAY, MARCH 15, 1961
IFIEDS +
LOST
BLUE FRAMED Glasses between South
Halls and Creamery. Please ca❑ Carol,
UN 5-6469.
LOST: SET OF University keys on yronnd
floor of Sparks. If found please return
to Paul Neff, Room 11 Sparks. Reward.
WANTED
DESPERATE---two girls desire ride to
Fort Lauderdale. Can leave after 0 p.m.
March 27. Contact Kathy and Uyonne,
UN 5-8519.
FURNISHED APARTMENT has two male
graduate students, needs one more male
student. Within walking distance of cam
pus. Phone AD 8-1409 after 5:00 p.m.
TYPING—FAST and accurate. AI) 9-2549.
WANTED—HORSE LOVERS to hear J.D.
speak at Riding Club tonight.
MALE: STUDENT to share modern apart
merit with graduating architect for last
eight weeks. Available after Easter. 126
E. Fairmount Ave. AD 84106.
TYPING OF ALL kinds by experienced
thesis typist. AD 8-8618.
URGENT! RIDE TO New York City for
three; March 29, Wednesday at noon
or thereafter! Call Bobbie UN 64759 or
Sharon UN 15-8056.
FORT LAUDERDALE—one rider for P ports
car. Leave March 29. Would leave from
Washington, D.C. if possible. Call Mike,
AD 7-2975.
ROCHESTER, N.Y.—need ride for trio
at Easter. Leaving any time March 29.
Call Sharon or Nancy, UN 5-5169.
KITCHEN HELP. Call AD 7-4151 and
ask for the caterer.
RIDE TO Roston or vicinity for Easter
vacation. Call Ted, AD 7-3332.
KITCHEN HELP wanted. Call AD 7-4979
TYPING AND multilithlng thesis reports,
etc. Reasonable sum. Call AD 7-7065.
MEALS
MEALS WILL BE served Free of Charge
at the College Co-op this week for Any
one interested In joining, Call Al) 7-2593.
MISCELLANEOUS
JUST FOUR MORE weeks till the Brothers
Four hit Bucknell U., April 14, E:3O
Davis Gymnasium, $2.00 per person.
MQM, HAVING A wonderful time at
Thespians' Broadway 111119iC111 "Wonder
ful Town" March 16, 17, 18. Matinee Sat..
March 18, 2 p.m. Love, Ruth and Eileen
EVERYONE WELCOME to Education
Council coffee hour. Speaker: Dr. Oar..
ence Berguson. Topic: The Soviet School
System. Thursday, March 16, 11U13 Assem
bly Hall, 8 p.m. Reception and refresh
ments In RUB lounge.
POINT OF Departure: Ohio deaf nation:
The mlane "Wonderful Town" via.
Schwab Auditorium. Arrival: March 16,
17, 18. Matinee, Sat., March 18, 2 p.m.
POETS CORNER sponsored by Sigma
Tau Delta. Today, Gerald Moser, dis
cussing Spanish and Portuguese poetry.
10:05 a.m., HUB rending room.
JEFFE DARLINGTON to speak on Morse
Management, 203 Willard, 7 p.m. tnnipht.
BOWL AND MEET your friends at down
town Dux Club Public Lanca. Rotes 32e.
No waiting! 12& S. Pugh St.
SLASH YOUR high cost of kitchen equip.
ment by buying from Equipment Manu
facturers, Williamsport, Pa. Tremendous
bargains on all new items and guaranteed
rebuilt equipment. Dishes, Chinn, Silver
ware, Ranges, Refrigerators, Dishwashing
Machines, etc. Phone for salesman, write
or come to Equipment Manufacturers, Inc..
497 Pine Street, Williamsport, Pa. Phone
326-1521.
MR. SOCIAL CHAIRMAN: The Ce()rgs
Sotter Quartet has these Saturday nights
open: April 22, May 6. Call AD 7-2496.
THERE WILL BE a Classified Ad staff
meeting Thursday night. Please be
prompt as test will be given at 6:80.
Attendance compulsory.
EXPERT SHOE SHlNE—Davidson's Bar
ber Shop next to Murphy's-8 a.m. to
5:30 p.m. daily.
PIFER,'S: Your one-stop music center on
Benner Pike. Guitars, banjos, complete
music line accessories. Open daily from
943 except Wednesday. Pifer Music Center.
Phone EL 6-3441.