FRIDAY. JULY 8. 1960
Video Programming
Satisfies Spectators
State College television viewers feel "fairly satisfied"
with programming as it now stands, according to a report
made by the Center for Continuing Liberal Education.
The report, made on the use of educational television to
evaluate commercial television, was based on a program
called "TV Guidelines" which
included - weekly newsletters,
viewing assignments and hour
long televised discussions permit
ting audience participation by
telephone.
The thirteen programs origi
nated in University studios and
were aired
,over Centre Video's
community cable. The weekly
newsletter WAS mailed to Centre
Video's 850 subscribers.
The assumptions underlying
the conclusion that State College
viewers are "fairly satisfied," the
report explained, are that there
are a number of good things on
the air and that since television
is free, anything good is a net
gain.
The final report, prepared by
Robert W. Iverson with the as
sistance of the Division of Aca
demic Research and Services con
cluded that:
•"Since the University has a
continuing concern for quality
and the standards of excellence in
public life, it should continue to
suggest ways of improving stand
ards for the mass media.
•"Since the University occu
pies a position on the frontier of
creativity, it should continue to
suggest specific possibilities and
potentials of quality programming
in the mass media..
•"Since the University is the
scene of continuing dialogue that
makes learning relevant to con
temporary life, it should continue
to subject the mass media discus
sion, in the hopes of encouraging
ever greater selectivity by the
audience and more responsive and
responsible programming by the
media."
SWEET NEW TASTE
msst e um,
inglish
Caramels
Enjoy this sweet new
taste of firmer
English-type caramels
of quality. They're
delightfully chewy!
In a variety of flavors!
95 4 a box
254 a bag
Exclusively ours
Griggs Pharmacy
120 E. COLLEGE AVENUE
STATE COLLEGE, PENNA.
Strum To Speak
At Chapel Sunday
Dr. Douglas E. Strum, associ
ate professor of religion at Buck
nell University, will be guest
speaker at services 9 a.m. Sunday
in the Helen Eakin Eisenhower
Chapel.
William Mastrocola, fourth se
mester student in secondary ed
ucation, will be organist and has
chosen music of J. S. Bach ex
clusively. James Beach will di
rect the choir in music of Thomas
Tallis and Ford.
Strum received his A.B. at Hi
ram College and his D.B. and
Ph.D. at the University of Chi
cago Divinity School.
• IP
HALF
GALLON*
•
:yi• .
•
• ••
SAVE
_ mofp.
The Berryest!
14%
A rich and tangy puree of plump and juicy berries
of the patch ... is laced through and through the smoothest, creamiest,
most tempting vanilla
to. It makes Breyers Strawberry Chantilly Ice Cream a delectable treat
-
you must enjoy. And remember! It's made under
-.-,- Pledge of
.-: ,
Purity, which assures you that no gelatins, fillers or artificial flavorings
are used in its recipe. It's delicious ice cream . . made as ice cream
ought to be ...!
•Other Breyers flavors remain at their regular price, $1.25 a half gallon package
Quality Buyers ask for Breyer
SUMMER COLLEGIAN. STATE COLLEGE. PENNSYLVANIA
Weinberger Named
Visiting Professor
Dr. Martin Weinberger, who has
served during the past year as
professor of art and architectural
history at the University, haS
been named distinguished visiting
professor of art and architectural
history for the period Sept. 1 to
June 30, 1961.
He is a professor emeritus of
New York University Institute of
Fine Arts.
Weinberger was born in Nurem
bert, Germany, and received his
degrees from the University of
Munich. He spent several years
at the Art History Institute of
Florence, Italy.
He has published a catalogue of
a George Grey Barnard collection
of medieval art and finished a
book on Michaelangelo which will
•be published soon. He is presently
working on a book about Italian
gothic sculpture.
Scholarship Winner
Carol Margaret Sedo, of Union,
N.J., winner of the Medart Physi
cal Education Scholarship pro
vided by the Fred Medart Com
pany of St. Louis, plans to enter
the University in the Fall. She is
one of three students who won a
three-year scholarship of $2,000
designed for professional prepara
tion in youth fitness leadership.
girmam
ice cream you've ever put a spoon
Foot Long HOAGIES
Foot Long BERGER BOATS
Foot Long STEAK SANDWICHES
OVEN HOT PIZZA DELIVERY
NEW ! BAR-B-QUE CHICKEN
MORRELLS
Delivery 9:00 - 12:00 AD 8-831
TRAWBBR
CHANTILLY
ICE CREAM
the pick
YOUR CHOICE
OF THREE
Footlongs!
'
t"":"
000
ILLY
E cREAI'
BIM
PAGE