THURSDAY. JANUARY 8. 1959
to anybody who ever buys classical records
.. its com
of music bu
of haphazar
IMMENSE S
for th<
Most music-lovers, in the back of their minds, certainly intend to
build up for themselves a representative record library of the
World’s Great Music. Unfortunately, almost always they are hap
hazard in cairying out this aspiration. The new Society is designed to
meet this common situation, sensibly, by making collection more sys
tematic than it now is in most cases.
Because of mote systematic collection, operating costs can be greatly
reduced. The remarkable Introductory Offer at the right is a dramatic
demonstration. It can represent a saving of up to more than 40% the
first year.
Thereafter, continuing members can build their record libraries at
almost a one-third saving. For every two records purchased (from a
group of at least fifty made available annually by the Society) members
will iecewe <i third rca Victor Red Seal Recoul /tee.
A cardinal feature of the plan is GUIDANCE. The Society has a Selec
tion Panel whose sole function is to recommend “must-have” works
for members. Members of the panel are DEEMS TAYIOR, composer and
commentator, Chairman; SAMUEL CHOTZINOFF, General Music Director,
NBC; JACQUES BARZUN, author and music critic; JOHN M. CONLY, editor
of Tligh fidelity; AARON COPLAND, composer; ALFRED FRANKENSTEIN,
music critic of San Trancisco Chionicle; DOUGLAS MOORE, composer and
Professor of Music, Columbia University;'WilllAM SCHUMAN, composer
and president of Juilliard School of Music; CAfiLETON SPRAGUE SMITH,
chief of Music Division, N. Y. Public Library; G. WALLACE WOODWORTH,
Professor of Music, Harvard University.
HOW THE SOCIETY OPERATES
Each month, three or more 12-inch 33]4 R.P.M. rca Victor Red Seal
Records are announced to members. One is singled out as the record-cf
the-montb, and unless the Society is otherwise instructed (on a simple form
always provided), this record is sent to the member. If the member does not
want the work he may specify an alternate, or instruct the Society to send
him nothing at all in that month. For every record purchased, members pay
only $4.98, the nationally advertised price. (For every shipment a small
charge for postage and handling is added.)
RCA VICTOR Society of Great Music, c/o Book-of-the-Month Club, Inc.
345 Hudson Street, New York 14, N. Y.
Please register me as a member of 7be ACJ Ttctor Society of Great Jttusic and tend me n
diately the rca Victor album checked below, billing me 33 98 plus a small charge for postage
handling, ( agree to buy six additional records within twelve months from those made avajl
by the Society, for each of which 1 will be billed } 4.98, the jrice nationally advertised (pi
email charge for postage and handling). Thereafter, 1 need buy only four such records in
twelve*momh period to maintain membership 1 may cancel my membership any time after br
six records from the Society. After my sixth purchase, if I continue, for every two records
from the Society I will recede a third sca Victor Red Seal Record, free.
□ ct * v l«" n TH« NINK .MTHOVIN
I" '•*•«•) | I srMPHONIIi <7 racortf.)
□ b, » 111 WH*> TCHAIKOVSKV* rmST PIANO CONCIATO pH.il by
»niU"N. wiilf) ©f tours©, counts toward rulAlimtnt of ihi six aalaction agreement )
ADDRESS.,«
NOTH If jre» wU* U taiall thrtu«ti u autMrls+d RCA VICTOR dealer. pteeae All l„ M. mm and addrtaa htrtj
OCALSR'S NAN#,
ABDnm
A program of supreme importance
HG7L Victor sSociety
Ejreat EMrnic
UNDER THE DIRECTION OF THE
ok-of-the-Month Club
non sense purpose is to help serious lovers
ild a fine record library systematically instead
fly ... under reliable guidance ... and at an
AVI NO over what they would otherwise pay
very same rca Victor Red Seal Records
, IT AT1..........
PLCAtI NOTE: Records can be shipped only t« residents of the U. 0 uu! |U terrttartea. and
Canada. Records for Canadian members are mad* In Canada and shipped rfwf* free from Ontario.
Wl DAILY COLLEGIAN. STATI COLLEGE PENNSYLVANIA
(I'ltsti print pialalV)
| BEGINNING MEMBEF
B s *
I ... IF THEY AGREE TO SHY
I ORDS FROM THE SOCIETY
TheN
Sympbor
Beetho
Jirturo
WITH THE NBC SYMI
SEVEN 12-INCH 33% R,
STATE...,
CONDUCTI
$298
(Nationally advertised price: $34.98]
YOU MAY BIGIN WITH THIS RECENT SELECTION, IF YOU WISH
PLAYING TCHAIKOVSKY’S FIRST PIANO CONCERTO
he Mighty Forty-Eight"
JOHANN SEBASTIAN BACH'S
The Well-
mpered: Clavier
PLAYED QNTHE HARPSICHORD
Wanda
Landomka
,i' R.P.M. RECcmbsjFOß -
s2£B
yan Cliburn