DAD ought to know. Look at the wall behind him—his personal military Right! Today, and for more than 20 years, reports from Army
history. Photo of the troop. Dad by himself, very proud in his 91d-style Post Exchanges show that Camels are the favorite. And in Navy
choker-collar blouse. And his decorations—the Order of the Purple Heart, canteens, too, Camels are preferred.
Victory Medal, Croix de Guerre with palm. • • •
"You savvy quick, soldier," he says to his son as that chip off the old block Just seems that Camels click with more people than any other cigarette—
in the new uniform proffers Camels. "These were practically 'regulation' whether they're wearing 0.D., blues, or , civvies. You'll savvy, too—and quick
cigarettes with the army men I knew. Lots of other things have changed, but —with your first puff of a slower-burning Camel with its extra mildness, extra
not a soldier's 'smokin's. " coolness, and extra flavor, why it's the "front-line" cigarette!
28%
• What cigarette are you smoking now? The odds are that it's one
of those included in the famous "nicotine-in-the-smoke" laboratory
test. Camels, and four other largest-selling brands, were analyzed
and compared...over and over again...for nicotine content in the
smoke itself! And when all is said and done, the thing that interests
you in a cigarette is the smoke.
YES, SIR„ THE SMOKE'S THE THING! SMOKE CAMELS!
CAMEL-THE CIGARETTE OF COSTLIER TOBACCOS
THE SMOKE OF SLOWER-BURNING CAMELS GIVES YOU
p am v %vim 0 ON DWI
Less Nicotine
On Patrol Duty
During initiation week at
Knox College, Scabbard
and Blade pledges had to
patrol in front of all col
lege buildings, call out
"all's well" every 15 min
utes. Here is Sonny Freda
on guard duty. Photo by Rennie
Coaches Convene
Coaches Henry Iba of
OklahoMa A and M, Sam
Berry of Southern Califor
nia, Nat Holman of C. C.
N. Y., and Nels Norgren
of Chicago talk things over
before the National As
sociation of Basketball
Coaches annual conven
tion gets under way in
New York. Acme
EIIIIKOILZINA
)
0,41 11 t 411 W KAA
Frio
than the average of the 4 other largest
selling cigarettes tested—less than any
of them—according to independent
scientific tests of the smoke itself