The daily collegian. (University Park, Pa.) 1940-current, November 14, 1940, Image 4
*that ifY)Uit 0 R S 'it • ING PEE FREE FLEE To every mart and vy - ornatt visiting .our store at tbs.!! Grand neopening a coupon. will be given to eachr. Person. They will sign their name and address and deposit the stub in a box, To the: lucky man a pal.): of VIZ Florsheitn shoes will be given away, and the ludgy woman, will be awarded a pair of $5 Spectator shoes, Don't miss our .new displays, and we still offer khe s a rrse unexcell ed service, We welcome you all to call on us, Whether you buy or not your visit here win he made pleasant,. )3on't forget to drift yOur coupon. You may be the: ).ucky personP., COO6R/iIitUILATIONS Muds firomm BRAN O.OTHIES INSTIKTION SOLD AT fromm a s Opp. Old Main 114 E. College Ave. This is the story of a large, mod ern clothing store that Literally grew up among the hills and val leys of Centre County. Its founder and present owner, Morris Fromm, entered the clothing business as a young man in 1909, when he sold clothing from a wagon over a route that took hint into the farm homes and little settlements through Brush Valley, Sugar Val ley, Milheim, Tusseyville, Boa's burg, Tyrone, Bald. Eagle Valley, and State College. In those days most clothing was sold in that way. His customers waited for his periodical trips and he returned from each trip with a large volume of business. Where the Electric Supply Com pany now has its store at Allen Street and Calder Alley there was a blacksmith shop—Bailey's—and back of that was a livery stable owned by Art Evey. On his trips to State College, Mr. Fromm park ed his wagon at the livery stable, opened his eight or nine trunks, and sold to faculty, students, and townspeople. In 1913 Mr. Fromm opened up a general clothing store in the Stuart building now occupied by Behrer's hardware store, and moved to State College permanently. In 1920 at a public sale he bought the resideure of Kathryn Krape. occupying the site of his present store on College Avenue; an. old residential property, it had a street frontage of 48 feet. He built a one-story front on the dwelling house to bring his en trance to the sidewalk, and thus had a storeroom 22. feet by 30 feet Morris Nem Payson It 'Jr Shirts Fromm s BIER W 11916 .EMOSIVIE Opp. Old Main 114 E. College Ave. THE BALLY COLLEGIAN in size. Business grew; the College was expanding rapidly, and the town and student population was beginning a per: od of great growth. In 1926 the storeroom was en larged by the building of an addi tional 45 feet extension. In 1934 Owner and Founder (OINGRATUIUATIONS - Morris Fromm SPORT WEAR Adolph Aron & Son FELICITATIONS Morris Fromm Shoes by Weyenberg EXCLUSIVE M Fromm , s Opp. Old Main 114 E. College Ave. he began to develop the vacant frontage on either side of his store. He built the three-story building that adjoins his store on the east, containing quarters for the West Penn Power Company and several apartments. Also at this time he laid hiS plans for rebuilding his store and for the three-story, mod ern structure now going up to the west.-- His new structure is modern in all respects. It has fluorescent lighting, and display cases design ed by - Grand Rapids throughout the entire department The nationally known brands of clothing, hats and shoes which Mr. Fromm now handles are the same lines which he started in business 'in his pres'ent store twen ty years ago. Many of his cus tomers are those with whom he did business thirty .years ago. In short, this modern store represents a gradual evolution from the old to the new in which that which was sturdy and tested by time in the old still persists in the new. Its story .is that of a store that grew up and a business man who grew in these hills. This front has been rebuilt in old English style with an Arcade consisting of eight win dows so that he might give his patrons congenial environment and unexcelled service. It is the kind of store its owLer had drea-m -ed of having during his years of. business growth. Mr. Fromm is a Kiwanian, an active supporter of the Hillel Foundation, a chapter counselor to Phi Sigma Delta, and _a charter member of the loca,. Elks lodge. BEST NHS to orris from W 0 s 1 141 .1 'and KNIT-TEX CLOTHINS Sold Al The Beffer Sfores Fromm s Opp. Old Main 114 E. College Ave. THURSDAY, NOVEMBER 14,'1941i The store of Fromm is known by the firms we re-, present. Over three decades I have served the student body and the people of Penn State and community at' large. Listed below you will note the names of the out standing manufacturers who have enabled us to give you this fine shopping center which is now ready to serve you. Society Brand Clothes Florsheim Shoes Jayson Shirts Botany Ties Cooper 'Underwear Essley Fraternity Shirt Schoeneman Clothes •- Worsted-Tex Clothes Weyenberg Shoes Jarman Shoes Clipper Craft Clothes WE ARE EXCLUSIVE, BUT NOT EXPENSIVE Stlyes of today are set by the man on the Campus, wheth er it is his topcoat; suit. sports wear, nr . shoes. Mr. Fromm has always made it his business to go along with the time, giving his trade the styles at earlier dates. When you want to be advanced with your wardrobe, a visit here will satisfy the best dressed man. CONGRATULATIONS Morris Fromm from THE MAKERS GOOD CLOTHS Schoenaman Baltimore, Mdl fromm , s Opp. Old Man= 114 E.. College Ave.