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7.1 GRAHAM & SONS •
Established 1896 •
LUC I The Old Reliable
Kt MOTHERS' DAY MAY 12
(IGARErtft' Kindly let us have your orders for Mothers
Day Boxes. Last year we were short.
~r ^.-:~ :«:«...:»,«;«;..;«;«c . :«:•: e~r:^.~ ::-r:,,~.-Y..:-;^:.✓,.;..,c..c,«, {^l.er'.»!-7^3^:«'r¢;«d~3
COLLEGIANS IN THE MOVIES
Editor's Note—The following is the
fifth of n series of articles written on
Hollywood life, by the editor of the
University of California Daily Tro
jan, which will be published in the
COLLEGIAN at regular intervals.
The other day the original "no"
man was discovered. To find a "no"
man in life is quite a novelty in itself.
This man, the original no-er, is Har
vey Pugh, who handles the only in
formation and mailing department in
Hollywood and his unit is found in the
Paramount studios where his work has
become the model for other studios
who- are now planning on installing
similar departments.
People often wonder where scenario
writers obtain ideas for stories. There
are various sources, but one of the
chief ones is from characters found
in the studios themselves. There is
no better example than the life story
of Harvey •Pugh who has had his good
breaks and bad breaks, success and
set-backs. •
After graduating from Colorado
University where he was the first pres
ident of the Kappa Sigma chapter on
that campus he opened a bureau of
employment for teachers at Berkeley,
California. He had majored in ap
plied psychology and made use of
such training in his chosen career.
The great war came along-and Pugh
joined the Stars and Stripes as a cadet
in aviation. Most of his time in the
service was spent training aviators.
After the war was over, Harvey
Pugh did some flying for Paramount
and on one of the aerial jaunts his
machine hit an air bump and a serious
crash was the result. Pugh had fifty-
Seven fractures and spent eleven
months in the hospital as the result
of the accident. His free had to be
made over and for weeks it was a
question as to whether or not he would
live.
Was he down on life and his luck?
No, he was trying all the harder to
find some way he could use his know
ledge of psychology, and how he could
be of service in some position.
I Campus Bulletin I
There will be a dinner meeting If
the Geological society, in honor of the
State - Geol r ogist, Dr. George. A. Ash
ley,.on Monday night, April 22, at 6
o'clock at the State College hotel.
Following the dinner, the society will
attend the Sigma Gamnia Epsilon
smoker given for the freshmen of the
School of Mines and Metallurgy in
room 119 Mining A at 7:30 o'clocit.
Dr. Ashley will be the speaker of the
evening and hip topic will - be "The
Application of .Geology to Industrial
Problems."
Y. M. C. A. Cabinet elections, which
began yesterday, are open until to-.
night. Ballot boxes have been placed
in the main buildings on the campus.
The Varsity g,olfers will'engage the
yearling linkamen in a practice match
on the College course at 1:30 tomor
row afternoon.
——o—
Lion batsmen meet the Juniata nine
on New Beaver field at 2:30 tomorrow
afternoon.
Players present .At 9:45' in Schwab
auditorium at 7:15 tomorrow night.
The annual dance sponsored by the
Druid-Friar societies will be held in
the Armory from 9 until 12 o'clock to
The Keefer• Nolan Hardware
"The Store Of Service"
Phono 333
This is the place to buy Dr. Hess Improved Stock Tonic—r
Poultry Panacea—lnstant Louse Killer—Dip and Disinterl—
Tablets, etc.
CELLO GLASS and POULTRY SUPPLIES
Horse Shoes—Calks and Blacksmith. Supplies
_:-:-:«::•iti-:-Y:•i-rri~:i-i-'rr lrr}i->~ri• 7a^F~:v4{-.'ar•A•S
:::itt :•44441-
Try a Home-Cooked Dinner
FENWAY TEA. R•O6 1V
"In Penn State It'a the Fenway7
QUALITY
yvN . nrevN^.-S-reverreennerrel-rre F. e • rt
Before he left the hospital the Mil- I
cials of the Paramount. studio offered
him a position handling crowds that
came to the studio. He took the po
sition and through foresight, executive
ability, and ambition created the first
information and mailing unit to be
found in a Hollywood studio.
At the present time Pugh has eleven
assistants and over one half million
pieces of mail are handled monthly.
The mail consists, for the meat pirt,
of fan mail. The letters average
twenty to the pound when they, are
received and eleven to the pound when
answers, containing pictures, are
mailed out. This department handleS
the 38,000 letters received every four
weeks by Clara Bow, and the 24,000
letters sent monthly to Charles "Bud-,
dy" Rogers.
•
Whenever a letter is received which
looks as though it contains a menu.'
script, it is returned to the owner,
but it never gets beyond the mailing
I room. Large studios pay writers. to
produce stores, and when additional !
stories are neded, studio heads • ask
for them. If a manuscript fever goes
beyond the mailing room, no individual
i con accuse a studio of stealing an idea.
Harvey Pug'h is responsible for
every individual from, the time he ar-•
rives on company property until he , :
leaves. His assistants admit or re- -
ject peddlers, salesmen, etc: In many
, cases the' judgment used by Pugh la
the result of applied psychology.,
As he walked through the stadia
he pointed out a young 'cameraman,.
an assistant director, and a property
worker who have all worked for hlni:
While in the army he learned that
he 'must first Control himself, 'if he
could control others, , and that is what
he is doing today, controlling hundreds
of people.. He likes his work and
Itakes pride in the achievements pf
those he has traiped. .
In manymaya he clomonstratea that_
a "no" man can be success. CollcgO
training taught Mm to make decision,
and that la why ho can say no when
he Should. ;
morrow night. Tickets priced - at ;Lai
are on sale at Stark Brothers and the
' Athletic Store.
-0-
Prof. Cbarlas M. McConnell' will
speak at . the Chapel services Sunda)!
morning.- • . ,
-()--.
. . .
An address by Prbf. Charles Id. Mc-.
Connell will be given to the student
body in Schwab auditorium Sunday
night at 6:80.
' Freshman candlditea for the editor.'
ial staff of the cousnaisf will meet in
14 L. A. at 7:00 o'clock Monday night
for 'the regular instruction Course of
fered by the senior staff. New candi l
dates will be given full consideration.
=-o-
Prof. Harold A. Everett will discues
the "Development!' of Aviation'? in
room 200, Engineering D at Bdr
o'clock Monday "night.
ALBERT DEAL& SON
Heithig
ANtk
`Plumbihg
117 Fraiter Street _
✓rr7^::~'r:d~^:~t-b:~:-: H-Y.-:~:-Sir.
=lll
SERVIV4'
=MEM
Y. W. C. A. OFFICERS PLAN
• PARTY AT LYTLE CABIN
The retiring and incoming Y. W.
C. A, officers and cabinets will leave
for the Andy Lytle cabin tomorrow
afternoon where they will holda week
end party.
Mrs. Beatrice Kitchen, former ad
visor of the local "Y" cabinet and now
National Travelling Y. W. C. A. Sec
retary, will lead the meeting of the
group. .Mrs. Harry W. Seamans,
present advisor of the cabinet, will
conduct the devotional ezercises.Sup,
day morning.
Miss Elizabeth Mellor '3O, was re
cently installed as president of the
organization and Miss Mary T. Dav
enport '3l, as vice-president. Miss
Edith L. Hoffeditz '3l, and Miss Lou
ise H. Marquardt '32, assumed the du-
ties of treasurer and secretary, re
spectively.
Other new officers inducted were
Misses Sara J. Lowenburg 31, Eve
lyn S. Young '3l, Marian' F. Oehme
'3O, Anne G. Eitler '3O, Mildred M.
Lyle '3l, Fern E. Harmon '3l, Sara
E. Hammann '32, Bertha A. Van Sant
'32, Jean E. Simmons '32, Mary I.
Yackel '3l, Marie L. Fruehan '32, and
Eleanor M. Hill '32. '
COMMITTEE ANNOUNCES
PLANS FOR 'ROTILLION'
With a week remaining in which to
complete arrangements, the Ko-ed
Kostume Kotillion committee is con
sidering programs and • special fea
tures for the annual all-women's •af
fair to be held in the Armory next
Friday night. • '
' The Varsity. Ten will furnish the
musie.• •The orchestra shell will be
decorated in dark blue with silver
stars while wide stripes of orchid and
green crepe paper, • modernistically
designed in the corners, will enclose
the •dance• floor. Cardboard shades
With tissue paper motifs will be used
to dim the light*. Cwens, honorary
Sophomore society, will dispense. re
freshments from an improvised tea
room. •
-- The dance group has asked hire.
Ralph D. Helsel, Dean Charlotte E.
Ray,, Mias 'Marie Haidt and : Miss
Frank to act as chaperones.
COMMITTEE ARAANGESFOR •
. .
ANNUAL•ALTJAINI REUNION
-Plans for entertainlng •alumnl re
turning. for Commencement week are
to charge "of a conimittee headed by
Prof: 1. Orvis Keller 'l3, the alumni
*nand - Minn announced recently.
A ; anagram Of social activities, for
the.week-end is being arranged by the
connrititee.' Special reunions are be
ing planned by the classes of, 'B9, '94;
'9U, '34, 'O9, '14,•'19, and '24. '
TON GIRLS CLUB OLD S
ANNUAL. FUNCTION TONIGHT
.The Town Girls' club will hold a
subscription dance"at thi Alpha Gain
me Rho' house Friday night, accord
ing to an announcement by MO Lor
etta Foster, president of the or
ganitation.
. Music for. the affair will be fur.:
nielied by the "Collegians," student
Once Orchestra. Chaperones will be
Man.-and Mrs. Will G: Chambers,
Prof.' and Mrs. Burke M. 'Hermann
and' Mr. and Mrs Justin B. Bassett
• FISHBURN'S QUALITY MEATS,
DEPENDABILITY
You Can Depend On
h•• 4.
WRIGHT& DriSON
. Tennis Balls
- •
• • 3 for $1.25
All Spring SpOrtiiiiGnods
•
The AthletiC Store
ON CO4:IP CORNER ik
Student Supplies 61%0 Binds
4444444444-1444,444.4 :1,.u.,...,... . .........
. . .
.aa
• _.S P FiC IA I, S ' *
Friday and . Saturday; . ..April 19:and 29,
Water Glass 15c and 27c :r
Mothproof Bags . .1. 39c
Law Olive 011 t
Lox Lor Face Powder - • - -43 c
Honbigant Face Powder . ' '' ' , 59c
• .
Odo•fto-No , ,
: - • 24c and 39e t.
- Life Hwy Soap - - " ' 3 for 21c %I,
qat-k*te More
Allen al BetWee' • • •
THE PENN STATE. COLLEGIAN
D. M. .Cr . oswell Describes Intricasies
,• Of Penn State Publicity Distribution
Penn State's - greatest publicity
problem; is the distribution of "home
town news" or "local interest items"
declared Mr. Donald M. Cresswell,
director of public information, in an
interview yesterday.
"In my publicity work," he stated,
"I have made a- special effort to get
acquainted with as many editors in
the State as possible. There are al-
Most IMl.daily and about 900 weekly
newspapers in - the Commonwealth,
and I have come into personal contact
with representatives of approximate
ly one-fourth of them.
. "They always express appreciation
for our news service," the speaker
added, "and practically 100 per cent
of them make special mention of their
desire -for articles on the activities of
students from their localities. 'Give
us local stuff=all you can,' they say."
Mr. Cromwell pointed out that prior
to fast summer almost the only "home
town news" distributed was picked
up from • the columns of 'the student
newspaper'. Last 'spring a state-wide
service of local interest items and the
like was brought into operation by
the department.
DAIRY GROUPS WORK ON •
- . CATTLE MINERAL NEEDS
To discover the extent of mineral
requirements for cattle la the object
of recenti experiments by the depart
ment of dairy husbandry and the In
stitute of Animal Nutrition:,
.Experiments began two years ago
when forty calves were - divided into
four groups, and each grebp'was giv
en a slightly different diet. .In May.
1928, it ,became 'evident that the cat
tle• 'receiving a• 'liberal supply 'of
Mlll'o=ll6o maintained a better sp.
pearadce and gained weight more rap
idly than the other groups. -
The experiments will be continued
by observation of the- resting of vari
ation in ,the mineral supply to the
cattle 'that have'been receiving miner
al foods. • ' '
' Dr. Ernest B. Forbes, head, of the
fnatituto'nf..Animal' Nutrition; is in
charge bf the experiments.
PROF. HAROLD' A: EVERETT
NILE' TAB -45 N
"{tocenOeveliminents in Aviation"
will; furnish the' subject for-the lee
tuto•by:-Frof.- Harold A. Everett, of
the departinent,of
eel-inv. : ov zoom 200.-Engineering. D.
at 8 oclockhfonday night. This is the
second In - a• series.ef . talkif sponsored
by the School of E,ngineering. ' '
-Prof,`Evinett will iiiiplain.the trend
Of cuirent - aerozmiatleil 'development;
and•theekusea arid' efrecti of changes
in deSigh' eind . ,conAttliction Of. air
iilanee.'lla will iihistrata with slides
and s.mplea the new.iiircraft Mater.
PATRONIZE' OUII„ADVERTISERS
1 :4444464144-44444;3 I:
lic Stenographer-
MRS. A. C. MILLED
..,
Toesuse •
eses Menaseripts Reports 2.
H-PetH-$4.1-144444-444.1.44
A special type of work was carried
on before commencement last year
through which at least short mention
was made of more than half of the
graduating class of six hundred. This
service, according to Mr. Cresswell,
won favorable comment form editors
through Out the State. •
"During the summer," the publicity
director continued, "we set about get.
ting what news we could from the
summer session and its 2800 students.
Everything possible in the way of
personal items, was touched by the
publicity bureau.. •
"When Grace Brown, attending the
nature study camp in the Seven moun
tain, ate fried or fricasiecd rattle.
snake to become eligible to member.
ship in the Den of Rattlers, every
body in Grace's hometown knew about
it.
"Also when Betty Smith hobnobbed
with Hamlin Garland, Irving Bach
eller, Lewis Browne or Genevieve
Taggard in the Institute of English
Education," ho concluded, "the folks
back hothe saw it in the paper with
Betty's name well up In the•lead."
M. E: DEPARTMENT ADDS •
LABORATORICEQUIPMENT
As an aid to the study,of the liqui
fication of certain • gases, the depart
ment of mechanical engineering has
added an apparatus known as the
Heylandt Liquefier to its laboratory
equipinent.
• The• apparatus was presented to
the department by Mr. Harry D. 'Ed-
Wards through the Linde Air Products
Company. It is particularly-adapted
to the' liquification of either oxygen
or nitrogen. '
The contrivance is used consider
ably in commercial work and gives
a - practical demonstration of the ef
fect of a drop in' temperature when
applied to the so-called permanent
gams.
PLAYERS ( PRESENT
DRAMA TOMORROW
(Continued from first page)
Owen Davis, the author •of "At
8:46," is a prolific American drams , .
thit,, his plays numbering - in the hun
diede. One. of his first works ,was
the popular melodrama of many years
ago: "Bertha, they Sewing Machine
Girl."
Id this play he combing,' an element
Of 'mystery; la'with the sparkling tin
gle of romance: The entire action rc-
Free Tiiol .
"Sells" Man
This Smoke
Chicago, Illinois,
July 12, 1928
1411115 & Bro. Co.,
Richmond, Va;
Gentlembn:
Replying to your circular letter of
June 29, be informed that your sample
packages. were received. With them
I .received the pamphlet describing
your product, which there was not enjoy reading because was not
in the circular matter the usual dis
tasteful sales talk which 'makes the
recipient of a sample package feel
obligated or uncomfortable.
I believe your practice tir giving
your prospect a . sample and then
letting him make' up his own mind
will gain you many more eustoment
than will the usual modern sales prac
tice of pushing the product down the
.prospect's throat: As a matter of fact,
since receiving your sample and your
advertising matter I smoked up the
sample package and have since pur-
chased Iknumber of cans from neigh
borhood dealeT s , all of whom carry
this tobacco in a city of this aim.
I have fpund Edgeworth to be a
satisfactory blend at a very. reason
able price, and although my past ad
quaintrince is brief, I look forward to a
long membership in .the Edgeworth
Club. Tours very truly,
• Jeff corydon
Edgeworth
High trade
•
SMOki I .Tobacco ,
4•~E•~-:~S-:-S•i-: i'~-:-N.-'r'rt»'e+rrFi»'rF'rF:»C-:~rr'rfr:~-'r.»A{• .:-r:-....:»rt-:~..•T-:^..:-'r:••r.^:^:~•i^: ~
The Penn State Players:'
Producing
A MYSTERY. MELODRAMA. OF STARTLING MOMENTS I,
'AT 9:45'
LAUGHS! THRILLS! ACTION! EXCITEMENT!
SATURDAY EVENING APRIL 20,
at, seven-fifteen o'clock
THE AUDITORIUM Admission -50 c and .7s
Tickets at Whitey Musser's
INEINEEMEMENiiiMiNM
volves around the attempt.of the rm.!
lice captain anti the judge to determ- I
ine the murderer of the young, de
spised society gallant.
The time of the show has been mov
ed forward in order to alloW dancers
to attend the all-College dance fol
lowing the end of the performance.
The opening curtain will go up im
mediately at 7:15 o'clock, officials of
the organization announced.
MORSE EXPRESSES
FAITH IN COLLEGE
(Continued from first page)
"It is surprising," continued the new
executive, "How many -difficulties are
common to all colleges. Lack of su
pervision over methods of instructors
is one of the old, well established tra
ditions, bound up with the recently
breaking idea that college presidents
and deans must have years of exper
ience and white hair to qualify for
their position. This matter of super
vision is 'one of the most important
and one of the hardest matters to
conduct susccessfully.
"It is important because the work
of the student is bound up inseparably
with teaching methods. The difficul
ty arises because only the very ex
ceptions) cases, in one direction or the
other comes to be generally known."
-Mr. -Morse reviewed the reputation
and history of Penn State, and again
suggested caution in regard to danger
of overemphasizing the size element
of the College.
"We must not forget what to do
:7 I : ; ; : : P : . . ' 191 14P
ESTATE• COLLEGE BAKER
4-1-s÷:+44, :
NEW CARS . 7
0,
DRIVE IT YOURSELF
NO INCREASE IN RATgt.
:C -
'CLEMSON BRO - ,%,,,v
.
•t :
,
't; 116 McAllister Street ,
1' , - • : 1 - ' 1.4.
•ii-t-§4-4-14+44-144:4-1444:44,4444-i-t4-• . ti-44
You'll look better in a
• 7 . -.;, suit tailored to YOUR
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'' , ..j $28 75
and 9875'.
I- - .._„,,,
. SMITH'S TAI,LOR SHOP .. i =
t
) ' . Exclusive Agency i- i iirgir
1 • . : -.- ;'-;-•
EDWARD
. . vAtADE ,FOk,YOU. A
PHILADELPHIA ... NEW YORK ... WASHINGTON... ATLANTIC cart:-
NORFOIK ...NEWARK. N. J. - . WILMINGTON. DEL... • RE4PRIG,44{- , '1
===lMS
Thanking You In A .Practical Wy
We do not know of any better WaY
of expressing our appreciation of, : 1
your business than to try to make
our service constantly better and;',
more helpful to you'. ;
• THE FIRST FIRST NATIONAL BrIS
DAVID P. KAPP, Cashier
=I:=EME
Friday, April
with our bbildings after.,"
erected,' he said In cone(
should not lose sight of go*
our purpose is to better GI
lion of. the men and wiy . C l 4.-
State, and to conauct'a
tension department for,(},:
of the industries who Silayi'
part of the burden of sap**
institution."
CLASS #_'
• ;•
LOST—Pocketbook on -Przioc,
or College avenue, tWti
and Allen. Return to'aseei=.
LOST—Dark gray top cite s (
Phi Sigma house Maki::
Finder please return
Delta Upsilon. Reerand
OR RENT—Fraternity.
Beaver avenue. Most CANN.,
cation in town. For
write W. B. H., care thia'ciii,
Clap
CMS
:1. SHOE SI1119 . 401;
: SHOE REP' , i' i':
§. t a t
- -'•-:i
Y
x
:1:• Penn State: - -i.
Shoe Shovi .
Opposite Post
' "„,
State College, Pa.