S PLAYED TAG WITH
MEN’S VANITY YEARS AGO
i of the Present Hat Fashions EXTERIOR REFLECTS
Be Traced Here and There BEAUTY OF INTERIOR
Individual Conceits and In- Tin- pleasing appearance ami the I
. • radical change which has been made
tions or sovereigns. •in the front exterior of the building i
reflects in only a small degree that
which has taken place within. Yisi
i ,h,v> Lats wvr*- worn :he .-illy-ribbon head iraMi ol the car- f r i ( j ;i y evening will find
ie:i and Inter became *■:<• ; ly day sheiks. space which formerly served as a
magnifi-• According to Mr. Montgomery, the sa l t for various retail tnter
c '..'urn by women to- , h.at styles of past ages have been in- have been combined into a
.ceie of queer shapes am: dicative of caste; the peasant would j. irge. well lighted. airy and finely c
oi s. being decorated with . n*>t have daivd to wear headgear oJ , }l! ; salesroom in which merchan
gi-id and silver «*mn- the gentry. Here in America the dising aides as well as conveniences
nia of every kind and de- lowly man wears the everyday hat "t .- nJ . t j l( . have been incorporated,
tipied a prominent piace ; the millionaire, so far as general The new store in its entirety is a
of that day. The jewel-i shape is concerned. Ihe people today i c .j.jiim.nial to the ability of the :»r-
•y:t!tv were famed. ami ' follow pretty much one vogue. vet in . j s;uls t(l whom drafting of the plana
K-ii not in use many sections ot the country varia- ;in ,j consummation of the architects*
vy iron boxes tion of style is in evidence. The hat j,[ t . ;is were entrusted, and is in keep
palaces. • a western ranchman does not tit on j n „. wit’n the spirit of leadership on
, Ilrondway. tin* part of State College business men
Coiiciii in //«/>•. which has contributed concretely to
wonderful horned hats. S;atc College's advancement from the
•of ;iie headgear <>l a • Many «*t the fairer sex are so ad- ~f ~ -four front settlement’* in
■jouslv draped: there eat that they can stand on a street 0 ,
yell days of long ago to a
...ll after tin- fashion of corner and check the hats worn by fio-tit rank among Pennsylvania’s mu
uound with garnish esn- men and associate the style of hats „f nu .dium size in thg day
: heavily feathered hats with types of men. In their liats and jx-oyli automobiles and air
he carried in the hand . the way they wear them many women
tsition: headgear like the ; are able to read dignity, frivolity, con- .
•:ept in he
hat l*t:t uvii-v as hiirh.’eeil «>r vanity. Oftentimes they are j TITTITr AT AP
u-s shaped like a church able to divine the various occupations V||Vyi| M I frll J|l lilt
r near tin- top. ' an.l pursuits ..f men by the headgear OUiIK/ll I 11 IVttli VI
people wen* indeed jray th(‘y wear
•s at a time with their silk Hose That Saves Profanity
ir fashion. It was noth-
The real. rare retail .'salesman 5s
t<> see mtti lui.d in,, a merchandising triumph was a- not a salesman at all—he is an expert
et> ol lei < a>. .ix tun when t} M . buyer of men's assistant who gives the customer pvo
uter nun u«.« 'noun » furnishings. secured a huge consign- fessional service. To serve means to
unj in uiu i tie\ uiiie (i j- mvn * s exceptionally high i make friends, to win confidence, to
uts mat eiu >ta\u "elie . jj tv y.jjj. that will he of- i pk-ase. to satisfv—even after the eus
t f leaver is *i rela- C!L durm.tr Montgomerys Opening | tnmer has taken the goods home. Jia\-
«Id.-tdo C * C * at the remarkably low price of aOe.! ins: faith in your store and your goeds
' * ' This item will go down in history as i j.s the hipest hleu in business. Mont
nof tile present hat fash- ,„ K . „f the big leaders when it comes j tromery’s salespeople have a red hot
traced here and there to Opening offerings. Strongly re-i faith in Montgomery and Company,
•oncoits and inventions or infm-ced at toe and heel, absolutely I their styles, values and satisfaction
or perhaps the nobility. , f ivt . fj-om runners or defects, Mont- ! giving principles. As one of the sa!e>-
>n lias it that the torerun- o-oniery's officials are justified in as-j men puts it'“it’s a pleasure to serve
: derby first appeared on .< t .rting that you will derive extraor- • the public when you know values are
a fashionable young hng- . <>inary satisfaction from this hosiery | the best possible, prices reasonable
->r. He had ordered the; S j )l . c j. l ] this unusual price. They and the same to rich and poor alike
nake him a toppicce that j Jirc . f u jf cut, will render maximum and you can say to your custom::?
; the arch eyes of mure C( i;nfort to the most sensitive foot and “if it doesn’t give satisfaction, return
inv hat known, ami yet be , t}. e management can well l»e proud of :t an«l we’ll replace it with hew iner
in and outstanding among .lids value. ehamlisc free of any charge."
’S ALWAYS FAIR WEATHER
n One of Our Beaumal All-
Weather TOPCOATS
at $25 to $35
If it BLOWS—it will shield you.
If it RAINS—it will shelter you.
« m
S' y- y )
If it is SUNNY—it will grace you.
"Jiv
/T
_ij For Topcoats so useful, smart
Gabardines, Whipcords, Covet Clothes
in Mixtures and Plaids
MONTGOHERY & CO.
and long-lived the prices are
nothing to speak of.
MOXTGOME]
MONTGOMERY’S MEN
:ry supplement. Friday, m.
OFFICIAL OPENING
OF MONTGOMERY’S
i NEW STORE FRIDAY
Service, the ultimntc «-f human hap- ;
piness. is the motivating impulse «>f!
both largo ami small enterprise which
attain their highest possible success. 1
Far-seeing captains of industry and ;
commerce, and even of politics, have;
; discovered that disregard of the pah-'
: lie sooner or later leads to disaster. -
They have found on the other hand.!
that in serving the best interests *>fj
the public they are serving their own;
that they are building for the future:
on a substntial foundation of public,
esteem, which has far greater buss- :
ness value than any temporary u-:
wards of trickery in quality ot mu-;
tcrials or performance.
This is the idea of today among j
judges made competent by experience;
in big affairs over long periods. ]
When W. H. Montgomery began fif-j
teen years ago he was actuated by:
some motive. He bad the purpose ot i
meriting public confidence by meeting
the people’s needs in an intelligent]
sincere and progressive manner. Per-.
haps lie budded ln-tter than he knew.
| for bis business has grown naturally
i into modern conception—reasonable
i profit accruing through volume, which
j in turn is reared as a super structure !
I upon the rock of public good will and
• con fidcncc.
The people of State College and j
vicinity are Mr. Montgomery’s pers-i
onal friends, and there is something j
move than a mere business relation-;
shin which has grown up between j
them during all these years of deal-;
tngs together. He and his family are j
an integral part of, the social and!
; business life of the community. They
: have acquired through long residence
J a knowledge of people and of family
relationships which gives them an un
derstanding of whatever circumstnc
es may arise. >
In order letter to meet the ex-j
panding needs of the people of this ■
territory for improved service. Mr.
Montgomery has extended the facili
ties of his store and invites all to vis
it them on the formal opening days
or at other times if not then conven
ient.
When a Boy Goes to
See His Best Girl;
When a boy goes on these ndventur- > I
ous trips he doesn’t wear the clothes j j!
that he has been playing in. Hardly.! J
he dresses with great care, for he is:
looking to create an impression. Hei
wants to make a hit. If he showed up j
with a suit impressed and unbrushed j
he probably would be turned down for j
the other fellow, even though thc|'
other fellow wasn’t quite so good-j
looking or smart, because girls like;
nice clothes and don’t forget that. i
When a bov goes to apply for a !
position what is the first thing h<- j
does? He puts .on the best suit that ;
he has and is sure that it is well
brushed and pressed. Why does he
do that? For two reasons, first, for
the purpose of making a favorable
impression upnr. his prospective em
ployer; second, because it makes him
feel better to be dressed up. it gives |
him more confidence in himself.
It will pay lmys to read of the sue
cess attained by the great men '«•!
America, and how much these men \
realized the value of good clothes, and J
how it acted as a distinct asset to
them in their social and business lives.
Dovs should follow their example and
profit by the experience of these great
Americans.
Many a Blue Suit Cre
ates a Case of “Blues”
Of all the fabrics in men’s cloth-['
ing known to the art of fabric mnk- [
ing. blue serge belter than any other |
cloth, can he doctored to look like j
what it “ain’t.”
But like a chorus girl’s makeup, its
Iteauty won’t wear for long, all be
cause cotton creeps'in where it Isas no
right to lx*.
Knowing this the expert clothing
buyers at Montgomery's see to it that
every blue serge that enters their*
store is certified pure wool fabric, and j
cotton finds no place in any of them, j
Cotton, as Montgomery's clothing’
buyer expresses it. “fades in the sun
and picks up wrinkles, never letting
go of them til! a tailor and his fiat
iron are called into service/* There
fore it is perfectly obvious that it’s
virtually essential when buying blue
serge suits to see that they are one
; hundred per cent pure wool.
NOVELTY HOSE COVERS
A MULTITUDE OF SHINS
A variety of splendid Spring Hose
for men that will lie the envy of every
male ankle will l»e here for your ap
proval. Lustrous hose of staunch en
during weaves that render long last
ing service.
There’s a riot of color, happy.
combinations and distinctive designs!
ARCH IS>, ID2G.
BRAEBURN
Smart Styled Clothes
For College Men
Are Highdass But Not High-Priced!
Featured at
MONTGOMERY’S
because Braeburn Clothes are designed par
ticularly for young men who are particular
about the “Cut” of their clothes, and because
they have an enviable reputation of adher
ing to the Highest Quality Standards at prices
safe to pay and low to buy.
s4o.^
MONTGOMERY & CO
NECKWEAR
From The World’s
Most Famous Maker
T. P/McCutcheon & Bro. Inc .
j Montgomery’s Neckwear leaps into
fame because of a new patented feature
which prevents all wrinkling and pulling
out of shape. They always have that
fresh cut' of the band-box look. Count
less designs and lively effects, on display .
during the Opening Celebration.
MONTGOMERY & C
**The Tie of a
Thousand Knots”