MONTGOMERY & CO.’S SUPPLEMENT ONTGOMERY’S FORMAL SPRING OPENING FRIDAY Montgomery Company's Marvelous Growth Result of Quality and Square Dealing IRGE FIRMS HELP NEW Ne^ ore ' Vi " d ™f STORE IN CELEBRA 7 lON ° f v ery Latest Type - ■ i The entire front of the new store . *1 . . . j. , , . „ .• has l>ccn remodeled to give more am- Several ol the country s leading and largest manulacturing pk . tt . indo , v displav . The store is now i aggros join with Montgomery sin this event. These firms arc entered through one handsome door j i-oiurthose with which Montgomery's have done business during finished with largely beveled plate! of -service. It is through the co-option of a large gmber of these house> that the meichandisin# for this ton-ound with finished in the Jacobson style. The gib of strength. ' window ceilings anti background are Realizing the importance of this opening many of these man-! "f «'r"a m ental plaster. & i ° I \V hen the windows are illuminated Janets great eonccssiuns inj 1 the effect is umisoally brilliant, both is® a large number ol items. " IP M/IMIIMPM 1 ! 1 j because twice as many electric bulbs wtemt for this co-operation. it jlUlUa ID lllUltUlulail 1 are used as in the average window ■ftnot be possible tt» offer the re- . , , , _ j and because the reflectors arc of the .. , ... i dust nroof show cases of totlav* from’ /11WII1MPII nf*OITV >l* AP TO INTEGRITY lasr— KSS; r . |— SATISFIED PATRONS Handsome slore PossiMe _!National Glory of Solomon *“™:i p ~h TI —— ; Modern Every ltespert - I Rivaled By Modem Man jj£==! opening kk„>ay! - TJS'ZSTZL** ~ gdoadise sold until absolute satis- : . j Men of today, regular “he-men.'*' imparted poetry to the most drab of More unusual features have lieen . _ j Bob has been assured. Misrepre-( |we are assurer!, are retailing against; all elements of dress. planned for this event than any other > Tht . |, usin ess „ r thl . Mantgomerv Wby anybody. So firm lias been ; f..r the dreamers. Not the dreamers 11 creed l,y the fashions of comparative- . strongly emphasizing the sptendor of tempted. The life idea lichind all AS GOOD MATCH-MAKERS j Company has prospered and grown policy of Montgomery’s I who dwadic away their time and Mic-' ly recent times. They arc looking j the intimate wear of the male. It is #»ese features is to impress upon the i because the people of this vicinitv ittfe store has never experienced j awber-like sit waitin'-- for something i ,>a <* *° _*>'» days when Solomon was j c laimeil that he-men this spring will Public the sire and successful growth uis c .„ nS( .„. i>t ively estimated that! wanted it to prosper. People have pr when it did not show some ; .- r;! u|n iiul a -],- COU pl e with i ‘ lroy " 1 i n considerable glory. or with : tske to the most emphatic enterings of one of Pennsylvania's Greatest Ap- ; ~u , n out „f t . V( . ry tcn i, ave hidden: liven served in the way they wanted f 4, i their ability to dream of big things. j ,l T* s, ™ n _ t " * , c - vos, ~ ht - »“ ,ln >v ;in pajamas and underwear. , pare! Stores. ; avray j n SWIIH . c | ost .t a coat and ; to In.* served. The desire to supply i the practical wisdom so necessary for |™ n ,l was not u " u , for thl ‘ | What the well dressed man will j Extend Imitation to AIL vest that if matched up with a pair of j the needs of this ever increasing pa tt£SMEN PREPARED TO j accomplishment. These men of vis- i •; tron^t -‘J‘ sex j to s P ort a l >lu "‘ Lul^ d ! wear when going to bed is one of the j The Montgomery Company issues a : trousers wouhl create a happy part- j tronage in the best possible way has lEET DIMENSE THRONGS ; h>n- blessed with the germ of achieve-; I burning topics «.f immediate Tuture. | cordial* invitation to even- ’person lo ; nership for many, many more weeks, {made the new building what it is to- jment: never content with what they ; ”***“?" “**. " * f.L?. !I nP t. .tthclo? 1 When the organbt swings into lie-attend the opening ceremonies Friday ; This one condition prompted the Mont- j day. Practicability is the keynote— & waw-.|-nr and hi.s staff of able ! h«ve accomplished: men who are striv- ! W-feathe writer * wedding march in the future, the us- I evening. Special entertainment fea- ! gomery Company to plan an enlarge- j ever department is arranged and s.t- KKtetave everted every effort i ing. not onee in n while- bat all the!«»"»» '"“e.uatiee writer. j se-mbted muarne-rs will e-xelim, : “Here i tares have been provided. Many in- ! "lent of their trouser department, so j anted so as to give practical service life vour visit to Montgomery's j time to do something bigger and bet- The pajama is ascending to glon-. the er.s.m- 1 wonder evho made i te-resting exhibits will he arranged i that today it is three tmi# its past ■to those who need it. Ilowe-eer, t bel e fcext'remelv worth-while- and to ter than they have yet donct they are j Heelheights Long the black sheepi of j , lis tr „ u - 5 ,,,„.- people who have- ira-n conveniently for examination. ' *■»'- In » ' vcll Hgbtesl section the e-us- ,is more to the M..ntgj.mery Company htw-obtain more- dollar for dot-■ the- builders who make- the- world g„ i polite- pnrate llfee this garment. has! „ ;stel( i„ v . f „ r a ,; the ap- i „ ,o . -It „ . tamer w-.1l gaze upon an almost end- than frontage and depth and floor SSLtfciifTOn hive ever fe-fore! round. been elevated to the faur hundred. j„ f „ K . n dishabille mar I I*r»gress of Retailing : less procession oLmen's trousers. ! space and physical arrangement. ..n. •Mon Swing merchandise ! -Sue-li was the spirit that prompted Underwe-ar for men. never me-iiti..!-- change their tune shortly, nceord'rg ! Every convenience that modern sei- Several hundred lonesome coats and atmosphere jermeates tile-entire- .r -kinducements offered i»v tile store ; tile exee-utivt-s of Montgomery’s store i eel save with blushes, has recently iie-i to'the fashion authorities in the fui-1 ence has perfected will be found in ; may now be brought out of dark ganization. a spin m o J* r J lof sufficient attractive value to! t*> plan and perfect the magnificent [ come less of an outlaw in the scheme; nishing field. Some of the new if- the new store. It is a far cry from,. closets and matched up with a new of cn eavor o see o\v mic o . * ■it liberal buying on the part of ■ new home which is to be officially op- [of attire. Artistic either has seeped i forts put out for next season wruld j the oil lamps and dust laden shelves ; pair of trousers from the - lontgom- given, ra tier an 10 .. e. * ‘ cned Friday. ’ into the world of unmentionables and j make laundrymen blush. { of forty years ago to the sanitary,. erv s immense collection. I»e i eceiv e<. STATE COLLEGE. PENN A- FRIDAY. MARCH 19. 1926. fcgjSSHL the entire community in montgSZe VITED to official opening “e New store Built Store Right in the Very Val«es Heart of the Business Section When the doors of the new Mont- n .. • ctrniery store are formally thrown 1 Seller Service. x„ store j„ state College has a more ideal location than that sS Colte-' j uccu ' ,i « 1 lj - v «>e new Montgomery Clothing Store, both from the great stride forward. This city has I EXPECT BIG CROWD j standpoint of business and comenience of the customer. Located always liven blessed with good stores, „ DD . TIAV ; right in the heart of State College’s more important business block AT CELEBRATION | it is easily reache;l ancl stan(ls out promincntly „ onc of the tity . s trade of a vast territory, extending greatest retail stores. As a meeting place for friends it is ideally many miles in every direction. Each Interesting Exhibits Al*» located and the logical place to trade. day brings forth greater needs in this , j Ctwwilol Rural and out-of-town trade will find the new store especially community and the Montgomery com- ranSTCfl 300 oD€CI3I ... * . pany has wisely chosen to make com- „ . r convenient. There is no comparison between the old store and the plete these extensive Improvements at F€3 • new. for the new is so far superior that any attempt of comparing a time when State Cofcge is expand- tlireS Provided. the two would be an idle waste of time and words. mg as never before. The building it- v,a * iUVU * self is a monument to the integrity of the Montgomery Company and an asset as well as an ornament to the city State College’s Finest Clothing Store KEEPING pace with progress—renewing and reinforcing its ship—led by the light of past achievements—satisfied with nothing short of perfection—prompted this creation of State College’s Finest and Most Complete Store for Men and Boys. Montgomery’s New Store is a Monument of Integrity. A contribution of our city’s progress. It testifies the spirit of service. Backed by the good will of thousands of loyal patrons this institution confidently enters a New Era that will evolve a wider scope of usefulness and make GREATER STATE COLLEGE S FINEST RETAIL INSTITUTION. You Are Cordially Invited To The Formal Opening and Reception Friday Afternoon and Evening, March 19th SPRING STYLE DISPLAYS Comes Into a New Era