FddZ - ietiAui‘i i7J922-
OPPORTUNITIES SHOWN ,
FOR PUBLICITY AGENTS
Professor, Kirkwood Emphasises
World Wide Importance of
Publicity Agencies
"Work of the press agent and its or
portunitics" Ica. the theme of the lec
ture delivered by Professor \V P
Birk
xood to a body of students in Journal
ism Wednesdal afternoon. At present.
Professor Klrkwmcd Is the director of
publicity at the University of Minne
sota. being.brought here by the Pub
licity Department of the College An
old hand at,tho newspaPer game. Pro
fessot Kirke pod has had u wide range
of experience with publicity of all
kinds ,
Going, op non in the United Staten.
Professor KJiltwood brought out, is an
Important development which is becom
ing of nodal and economic importance
Civilization and progress of the world
are being influenced by this extensive
development One reason why this idea
becomes of personal Interest to the
student Is because he hos come here to
be [rallied for leadership Never has
thei e been such a demand for lender-,
ship In the world before Professor
Kiknood In quoting the President of
Cornell, said that there is a great race
going on In the world, education against
disaster. And it is for this problem
that leaders are needed
This important development Is called
scientific publicity or as more com
monly known. press agents or zureaus
It is the purpose of publicity to mown
plish thing, by truthful _messages to
the public. All organizations correct
ed with the public In any way and de
pending upon them tot their success
bate some Jorm of publicity, depart
ment. Business houses, banks, steel
mulls, railroads, and chit - robes are a few
examples of such organizations The
results at publicity by Preen agencies
are many The Federal Reserve Bank
which aided this country In a crisis
owes its origin to publicity. Press agen
cies aro constantly being used in the
fight on the White Plague. Another
imporint organization that owes its
position on its feet today because of
publicity by the Farm Bureau Press
agency; serves as a means of getting
ideas from ono group to another group
which are different.
This :wide spread Importance of
publicity Oggns a new field to trained
men. Because of the groat number of
organization. using publicity in their,
work, there are many opportunities for
young men to obtain very good posi
tionn For this work he must,have a
thorough and sound education He
needs basic work as in economics, his
tory, English and the languages
Courses - in , Journalism help him to
specialize, but after this two or three
years MI a newspaper office are neces
sary After this training he can work
up either with some institution or can
build a private agency of his own. This
work offers a chance for important no:
- 1 - 11 ticarbeailiaolt puts..thit man in the
position as an advisor - and connects
him; with all the business of the com
pany.
INTERESTING LECTURES
GIVEN IN SCOUT COURSE
Several lectures have been rently
given in 'connection with Girl . c Scout
course which Mies Katherine Dabney, of
the National Girl Scout Association, or
ganized on tho campus A large at
tooilance,has marked all the meetings,
and other's-on subjects of interest will
be held throughout the month.
The firet of the follow-up talks was
given February ninth by Mr. M. W.
White on Map Making and the Dee of
the Compass. Signalling and Drill was
the subject of Colonel Comly'e discus
sion in the Armory lent Monday even
ing, while an interesting lecture on Na•,
tore Study, given by Professor Duehem
Wednesday evening, formed the third
number of the series.
The erubjects , to be considered in the
meetings scheduled for the remainder
of the month include First Aid. which
Mrs. Jones of the local Red Cross or
ganisation will discuss next Tuesday
evening at seven o'clock In the Zoology
Lecture Room, and Home Nursing and
Bed Making, which she will talk upon
Thersday. February twenty-third. Food
Values will be taken op Tuesday even
ing, February twenty-eighth, and, on
Thursday, March second at the same
hour, Miss Ruth Stanwood will give a
drill on Setting Up Exercises
SENIOR FORESTERS wrr.a.
CAMP IN NATIONAL, FOREST
Mr. IV B. Edwards recently return;
od from Virginia where he has boon
spending some Urns for the purpose of
locating senior field work in forestry
which takes place the last two months
of the fourth year The senior fores
try students will camp at Bueno Vista.
Virginia, on the Natural Bridge Na
tional Forest. They will study the op
erations of Mr Charles Steele of Nor
thumberland, Pa., former owner of the
Whehington Furnace tract at Lamar,
Pa.
SIRLOIN CLUB ADDRESSED
BY SWIFT REPRESENTATIVE
A. T. Kearney of the Commercial Re
aearch Bureau of Swift d: Co., 111, vis
ited the College last Tuesday. Ho ',poke
before the Sirloin Club.
Albert Deal & Son
INDUSTRIAL HEAD BOOKED
BY ENGINEERING SCHOOL
An engineering lecture of note will
be delivered ire MagnEA \V Alexander.
Managing Editor of the National In
cluvulal Conference Do rid, New . York.
In the Old Chapel on February enty
four th Alexantlei spent YON oral
mangry I rot , Fall In lint one studying
Industrial' condition% particularly In
Cern - rant, and will speak on "Industrial
Condltlonx - in Europe and America"
Mr Aleminder In an Interesting
er vpesl
t-Ind Is 'closely In touch hall Ind.-
trial conditlonx In this count,
The Hellos of lectures by Mr d P
Jordan, Induatrlol Engineer of New
Yolk, Wllll of great lathiest The aver
age attendance mas about one hun
dred tad fifty, and in a number of hi
stances, over two hundred ° Such lec
tures ate of groat value to the student
body but the very full schedules which
the majority of students carry make It
difficult for them to attend such lec
tures ,00lth legularity unless they aro
,placed at night This is also difficult
'because of the numerous other lectures
which are set for the some time
LAND LIGHTHOUSES FOR
AEROPLANES PROPOSED
Demonatiations with an apparatus
consisting of a large size searchlight
and v huge inclined mirran, which
have Just been completed by the search
light engineers of the Geneml Electric
Company at Schenectady, N Y. aro be
lieved to be the forerunners of land
lighthouses for the use of aeroplanes at
night
The equipment used in the tests I
comprised a St-Inch,. high intensity
searchlight having a capacity. of 325,-
000,000 beam candle-power and a mir
'ror suffiefently_large to reflect this
powerful beam. The searchlight was
enclosed in a lighting structure and
remained stationary The beam pin
ed through a window In the house up
on the mirror andwas reflected
straight up Into the sky to a great
height. The mirror was Inclined at an
angle of 45 degrees, and was movable,
allowing the light beam to be rotated
In the alr
The proposal Is to identify the town
or station by rotating the light In a
certain manner. Thus a string of
these land lighthouses could be set up,
twenty-five miles apart, between two
points, like New York and Washing
ton) and to the aeroplane pilot familiar
With their signals, they would consti
tute a perfect guiding path through the
night, as well as Identify desired land
ing. places By enclosing the search
light, this delicate apparatus - would be
protected at all times from the weath-
In i the General Electric tests, the
light ' beam was observed at points
from 65 to 75 miles distant. Land light
houses, If established. would be anti
about half as far apart, however
i ➢iNllllll~l~~
TWO-YEAR AGS STILL
SEEK CLASS RANKING
Committee Working, on Problem
• of Getting Two-Year Men '
"In College"
The "Too a-2 our-Aggi." are still
soothing to hit upon a plan to get them
sullen •in College," and a committee
filch so an niuminted by Student Coon
t-11/ consKting of P D ideClfish, .22,
dvillinun, 11 D Elam+, '2O, Ii G flesh
ier, 21, end 11 El Icrs, .20-T2, president
of the Tao Ye ir Agricultural Class, has
intetsieued Dean Ii L Watts of the
School of Agriculture. Professor R G
- Dressler, Pt ofesvor A II Espenshode,
-tad Dean A It Warnock who have all
nounit,ted a desire to see the Again ,
become more thoroughly org migeol, and
soils hose poonlised to tumlst the two
ye el 111511 to formulate a system oohich
ant put them 'ln college," where the/
certainlo doseioe to be
I diould Not Tahe Fresh, Customs
At Viso the committee had thought
of entering the incoming Tao-Year-Age
along mith the Class of 1926 and sub
jecting thi m to a ycat '0 customs along
,mith the Freshmcn But after confer
!ring mall the authot tiles named above
and aseettalMng the sentiment: of the
tmo-year men, In tegurd to the plan,
they decided that it mould be too
lm-
I Furthermore, since the
mesiting of the dial. signifies that the
scourer is a candidate for a Bachelor's
degree, the Age considered that they
I told be soiling under fats!, colors In
!mooring clinks
The committee, nmertheiess, has by
no means given up effort to davits) a
pl In_ and is, walking steadily to find
,that the two-yearnen .can do toward
attaining greater clans individuality. One
of the steps that is being considered is
the placing of specific rules as to cus
toms, etc, in the Y hi C A. Handbook.
thus making a definite statement as to
what Tuo-Year Agricultural students
may and may not do As-a consequence
of thin the committee is thoroughly in
vestigating the status which a Two-Year
AAgricultural student may claim at
Penn State, and whether or not this
plan will be adopted will depend to a
large extent on the findings of the
committee
That the Shorter course men are by
no means deficient In college and class
spirlt has been shown over and over by
the good turn-outs they have shown
at the college events and at their own
class meetings Not only this, but they
are organizing basketball, wrestling and
boxing teams again this year and In
tend to take Part in what sports they
may The Two-Tear men consider
themselves Penn State students, and
they look back upon Penn State as
their Alma Mater after they have de-
grade Ctgarettein lar ge st wtrTri:
The agarette smokers ofAmenca
DO prefer Quality to Quantity.
"Judge for Yourself-1'
THE PENN STATE COLLEGIAN
parted They e‘hlbli as much Penn State
dtdt It as any of four-year classes, and if
they mere bettor organized, they stolid
certainly shot%us much class spirit
The) pal the same feesrand dues as the
other chsses pal. arid 'home they are
entitled to, and should reecho, general
°cognition as a class and should Pos
sess Clans privileges and be subjected
to definite class customs Such to the
sentiment of the Too-Year Age, and It
to along this line that they 'are striv
ing to "get In college."
MINING OFFICIAL WILL
LECTURE HERE TODAY
An H I Smith, who graduated from
the School of :ifines In 1907, will be
lore to speak to the mining students
this afternoon Mr Smith to Superin
tendent of the United States Bureau of
Mines nhleli Is located In Denver, and
will stop off here on his return from a
business talp to Washington. After the
war he was sent to Bulgaria and Sor
tie on the Government Mining Com
mission and while there he was deco
rated by the King Of Seryla The ex
pei fences of this trip mill form the
subject of his lecture The time and
place of this mooting,-will be posted
and ill students are cordially Invited
I==l
Thee diffment m oires of milking
machines are at the _present time in
use at the dairy barns Another is aeon
to be placed In operation through the
mutest of the Do Laval Milking Ma
chine Company The various types of
milking machines In use at the dairy
barns afford opportunity for first
hand study of these Important labor-.
eating machines by dairy husbandry,
students and also give interested far
mars the opportimity of, seeing the ser
ious makes in operation barons pur
chasing The large number of inquir- ,
lee reached by the Dairy Husbandry
Department shows - Much interest'
eeughout the State 'in these labor'
throughout
saving dovices
COLONEL CONEY ,INSPECTS
IIOALSBURG TROOP SUNDAY
Colonel Comly, .the Commandant of
the Military Department here, is to
make the annual,Pederal inspection of
the Boalsburg troop of cavalry of the
Pennsylvania National Guard on next
Sunday On Monday, , he will go to Bel
lefonte to make a similar inspection of
the squadron headquarters and troop of
cavalry- at that point
BALFOUR BLUE BOOK
1922
The Standard Reference for Fraternity Jewelry
will be mailed on application.
L. G. BALFOUR CO.
Factory. Attleboroass. Pittsburg Office, 299 Uunion Arcade
'Badges Stationeiy
FRATERNITY PASSERS
NEARING FINAL ROUND
With the nat. nits lintel Ball
League operating under the now lob
littions with games at both eight and
nine a clock the t untest lot the chain
pionuhip 18 last coming to .t clove
Many of the bent tennis are being elim
inated acid unlocked q tot contendeis
are forging ahead
Due to the Wont Viiginl t Dpithman
game on Thursday night It mas im
possible to pia.> any of the ftaternity
games All the ganh, iegulmiv sched
uled for Thurtulm , DelirumY 10 will he
played off on Tuesdxy. meht mtry 21
The prevent rate of garnet 0111 en
able the league manage , to Ist.. .t
'funding of the lingue by the end rd
next week.
Next 'week's games
Tuesda), kebruar3 dl
A-8 00 P M—Lambila Chl Alpha
vs Delta Slgrna Chi
D-8 00 P —Alpha Guam Rho
tv 13eta Slgmo Rho
A-81G P —Tama Chl tx Al
pha Delta Sigma
B-8 15 P AL—Three ILMIN 5 Tau
Sigma Tau
A-9 00 P M Kepi, ‘s. Kleppe.
Theta
B-9 00 P 11" —Aenelii i. 9 Phi Sig
ma PI
4-9 15 P —Ham, , Ugula vs
Sigma Nu.
B-9 15 P Al—Alpha Tau Omega v
Sigma Phi Sigma
Timoida9, Felicuar3 23
A-8 00—Delui Sigma Phi vi Kapp.
Zolfo Rho
B—S 00 P M —Theta Chi vs Ta
!Sigma Tau
P M —Phi Gamma Donn vs
Phi Kappa Sigma
13—Mplan Sigma Phi vs t rlends
The Varsity Pool Room
Pool and Billiards 1
Cigars, Cigarettes
and Candy
H G. MORRELL, PRO?
Dance Programs
Fraternity Stationery
Nittany Printing & Publishing Co.
A-9 00 I' M—A,roll 1.90;I: Siglll l
Sy Delt.t PI
11—,:eta 11 Wahl !tee ye A I Pita
Zeta
1-9 15 1' 11—.1 1 1,11
Delt9
ORATOR WILL PORTRAY
PROBLEMS AF AMERICA
Dr Ira handrail, a famous Southern
°raw and Chu:Lucian lectut
vault hole ail, °toning In the Fast
Presbyterian Church, at raven-that>
o'clock The subject of Mr itandrith'it
lecture Is "Today and the America fat
It" He brings a mewtage attach will be
of interest to eter3 Penn State student)
and aide}, site plenty of food for
thought
Dr Lanchith is a native Texan, al-1
though he was educated In Tennessee,
and rally in life began hip l% orb which'
has alua's been closers" to human or
bit Poi fourteen .se crs he
religious nousparei edit. of note and
fir ten years served as a colicav mesl-
dent He also took an :care pant in
C A. stork dun mg thewin, and
nes one of the leaders and effectre
Breakers in the drise for ue-1 1 aide
prohibition His stork en the (hate".
qua platform has been commended
Shorty Says:
A free memento of Was
ington's Birthday to e
ery customer Februa
22, from 11 A. M. to
P. M.
Philadelphia
Restaurant
The best place to eat
JURANIS & K
AND
ilis,l)l% and In
of r loanlt
I I IA-
1.1ItIS• GI I I
I 11tSl r
Went , . -Ne4 and
Cice Ciu
the udnot lull
1 Wllliettri
:Rattle, end tßie
titedent leadet
ad bt. tiro VII
the Ft reinnan I
rani t Rinehart,
uni Mine Retta
EITEZE
rentu but tit
scat, 'Pickett,
Co-on on Mon
at Holten o'cloc
ECM
The sclentlth
free,Vlllhem
Chomlstr.,. Dol
rlui 'toil by hi,
c It
hel of .lu:he
nna allied on
• addition to th