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l. 4. n iRHER, Editor and Proprietor.
j.TODD IIUTCIIIWSON, Publisher.
I WQULD RATHER BE RIGHT THAN PRESIDENT. Hekey Clat.
TERMS- PER ANNUM.
IS1.50 MN ADVANCE.
VOLUME 5.
EBENSBURG, PA., THURSDAY, MARCH 8, 1864.
NUMBER 23.
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THE ART OF RIQNEY-GETTING.
jiarnum's Advice and Practical
Suggestions to Persons Desi
rous of Achieving Fortunes.
THE DANGER OF SUDDEN GOOD FORTUNE.
Men 6hould not engage in a business
that they don't understand. You will find
in every city men who have made fortunes
suddenly and rapidly, and you will find
many of those bankrupt. The reason is,
when they got rich they were patted on
the back, and told that they could not
touch anything but that it turned to gold,
lie had been induced to venture all that
he had to make another fortune in a busi
ness of which ho- knew nothing, and the
consequence was he lost it all. In such a
business he becomes like Samson shorn of
his locks like other men. He fritters
away his fortune, because he engages in
what commercial men call "outside trans
actions." A man might invest a thousand
dollars, on the principle that it would not
hurt hiin to lose it, but a man who trusts
his all in anything he does not understand,
will generally be a victim to these outside
operations.
Men should not endorse notes for others
without security. A man who gets into
the habit of lending his name without
security, will find after a while that it
really becomes a habit, and the triend who
comes to be endorsed gets the money.
From the fact that, this friend gets the
money so easily, he is induced to enter
into speculations, and is ruined. Frequent
ly men are ruined because their fricn was
?o good as to lend his name.
TEACH CHILDREN A TRADE.
Every child should be taught a trade.
The Germans are right in their idea that
every male and female should be taughc
some. profession, so that in case of adver
sity they could fall back upon their own
ability to support themselves. In this
country, particularly, it is important that
every man, however wealthy, should put
his children in a position so that, in case
of unlooked-for adversity, they can be able
to support themselves by their own abili
ty. Many would have been saved from
disgrace if they had been taught some
trade.
It is said a man must make his money
before he is forty years of age. It is a
mistake. Mr. Astor was more than forty
before he made that thousand dollars. Mr.
Girard was forty years ot age before he
became a millionaire. The original
Rothschild was more than forty years old
before he became a rich man When a
. man gets to be forty-five he begins to lose
his vim, but no man should despair simply
because he is advanced in years. Youth
U undoubtedly the time for exertion, but
it is never too late.
ADVERTISE YOUR TRADE.
First be sure you manufacture and sell
a good article, and then advertise it. I
suppose that judicious advertising is just
about the surest means of success in the
world, if a man has a good article. If a
wan has an article for sale, some one must
know it before lie can sell; and if the
article is worth the money, and the pur
chaser gets the value of hi investment,
each person who trades there becomes a
walking advertisement iruhis favor. But
don't let any man make this mistake, that
any amount of advertising, however elab
orate, will succeed permanently if the
article advertised is spurious. People are
not so easily taken in as some suppose.
Every one will denounce you as an impos
tor and swindler, if they obtain not their
equivalent. If the article is good, advertise.
The farmer plants his vegetables and sows
his ground, but while he sleeps his crop3
arc growing; and the whole philosophy of
life is, first sow, and then reap. That
applies with great force to advertising. In
this country, where papers have a daily
circulation of 20,000, 5D,000 and 70;000
copiep, we arc foolish if we do not advertise
our wares ; and if we don't advertise, the
sheriff will do it for U3 bye and bye. A
toan had Ottcr do it himself than by
proxy. Advertising is like learning a
kittle is a dangerous thing.
ADVERTISE LIBERALLY. .
We must do it liberally. The first
bsertion people do not see it, the secoud
'hey merely glnnee at it, the third inser
tion they read it, the fourth they look at
price, the fifth they are ready to. pur
the sixth they speak to their wives,
and the seventh they purchase. That is
as often as a man will buy under an
0rdinary advertisement. You must let
V'e people know all about you, where you
llvc, and what you do ; and when your
customers come, give them a full equiva
'Bt, and Tnii xxzi 11 firt curotn curffr1 ntVior
, . , r J ..... , .-.v.
loiDgs being all right. Some people have
t5e ingenuity to so arrange an advertise
ment as to arrest attention at first sight.
n that case the first insertion will answer
"e purpose. I remember an anecdote
which brings your city of Brotherly Love
in the story.
HOW THE HOREHOUND ANDY WAS AD
VERTISED. It is said some twenty-three years ago
there was a man named Pease, who made
fifty thousand dollars by selling Pease's
Ilorehound Candy, at twenty-five cents a
package. You could not take up a news
paper without you would stumble on
Pease's Ilorehound Candy. Just, about
this time the troubles occurred infT..hode
Island,"and the municipal elections were
coming off in this city. Politicians were
beginning to pull wires. Some of them
went to Joe, who had been used to stirring
up the subterraneans with a long pole and
a whiskey jug on the end of it, to get him
to work for their party. "I am not of
your party," said he ; "I shall go over to
the other party, if you don't give mo
justice." "What do you want?" asked
one. "I want an office," said Joe. "An
office !" cried the other with astonishment
Joe being a ragged, profane and vulgar
fellow. "Well, what do you want ?" "I
want to be made Alderman," answered
Joe. "Alderman !" answered the other
with surprise, for it was at a time when
there really was some little respectability
attached to that office. "Very well, Joe,
we'll put you on the ticket ;" and he was
elected. In a short time he had his office,
and his business was to sit in judgment on
cases where little debts were brought
before hi id, because imprisonment for debt
existed in those days, and parties would
sooner give three or four dollars and
costs rather than go to jail. The costs
went into the Alderman's pocket, and he
did a thriving business.
Just about this time t"bc -Legislature
passed a law that there should not be
imprisonment for any sum less than five
dollars. This law knocked away the
props that supported him. At this he
was indignant. He stood out in front of
the house, and speaking to a friend, said,
"Do you Eee what these tories have been
doing ? They have passed an unconstitu
tional law, robbing me of rny rights.--IIow
can I support my family if I cannot
imprison a man for a debt of less than five
dollars ? It is unconstitutional. My
father fought and bled in the Revolution
ary War, and do you suppose I am to be
robbed in this way 1 You will see blood
running in the streets." Just then a
newsboy passed, and the enraged Alder
man asked. "What are those tories doing
at Ilarrisburg ?" and reading of blood
running in the streets of Rhode Island, of
father being arrayed against father, and
son against son ; "Yes," said the Alder
man, "and jou will see blood running in
the streets -of Philadelphia." "Is there,
no remedy?" "Of course not, except
they hang them." "Yes there is,"
answered the other. "What is it ?"
"Uuy two paclcagcs oj Pcqse's horcliound
candy." Ql course it is only necessary to
read that advertisement once. In this
way he- started this kind of sensation
advertising and made a fortune.
EXAMPLE OF THE LONDON PHYSICIAN.
. Now, some people hesitate to advertise,
and certainly clergymen should not
advertise as showman should ; tor instance,
it would not look well for them to send
advertising van3 through the city, pre
ceded by a band of music. It would do
well for some kinds of business. One
celebrated physician in London acquired
immense practice and made a fortune
by being called out from church frequent
ly during the various service. Dr. llad
cliffe, by a curious advertising measure,
commenced a practice that realized him a
fortune, and when he died he left 80,
000. On first coming to London he
could not get practice. He felt he had
something in him; finally he said, "I
dressed my servant in elegant livery and
got him to stand in Bond street, Piccadil:
ly, etc., where the carriages of nobleman
passed, and to anxiously look in the car
riage and ask, 'Is Dr. Radcliffe in this
carriage V 'Who is Dr. Radcliffe V they
would ask ; 'It must be some other noble
man the servant would answer, retiring.
It was not three months before his servant
had his head in the carriage of every
nobleman in London. The consequence
was when his lordship got sick he sent
for Dr. Radcliffe, employed him, found
him a capital physician, nd hg succeed
ed. WHAT IS IIUMBUO ?
Some men are afraid to advertise
dashingly, which is necessary very fre
quently, lest somebody might call them a
humbug. Very likely they would. I
rather think they would. But after all,
that is not the worst thing in life. Sup
pose, for instance, you should have your
house broken into and robbed of your
jewels. You would not attribute that to
humbug. No, this is burglary. The
passing of counterfeit money is not at
tributable to the humbug. That is the
work of the forger. Suppose you have
your pockets picked any more than you
have already, you would not attribute
the latter part to aDy body but the" pick
pocket ! But, on the contrary, suppose
two eminent physicians should be seen
driving down Chestnut street, one in his
gig, and the other equally skilled going
down with a coach and four covered with
placards and handbills, and announcing
his profession, etc. That would be a
humbug. Humbug is arresting attention
in some outre way. The man who had
inscribed in large capitals on the Pyra
mids of Egypt, "Try Warren's Blacking,
30 Strand," foresaw that every English
man who went thare would be indignant
at this, and they would write back to the
Times, as every Englishman will when he
discovers anything wrong, that this out
rageous Goth had sent some one down
there to write "Try Warreh's Blacking,
30 Strand" on the Pyramids. The Times
published it, and the papers copied it, and
it was an advertisment for him. They
tried the blacking and found it- a superior
article, and he made his fortune.
GENIN, THE HATTER, BUYS A 225 TICK
ET, AND THE CONSEQUENCES THEREOF.
"When that angelic creature, Jency
Lind, made her first appearance, and tick
ets were sold at auction for the first
concert, amounting to 17,000 or 18,000,
there was an acute fellow, a hatter, named
Genin, who gave 225 for the first seat.
The next day every paper announced
that Genin, the hatter, paid that much
for the first ticket, and the consequence
was he made a large fortune from this
notoriety. There was a man in Paris by
the name of Mangin, who sold lead pencils.
He would go out with helmet on his head,
and decorated with ostrich leathers, etc.,
until he was surrounded by visitors. The
first thing he would say was,"l am Man
gin, the great humbug of France."
"Now," says he "I commenced five years
ago in a shop, but could not succeed.-
Since, I have sold millions of these pen
cils for ten cents each." lie amassed an
immense fortune. It was announced hs
had died leaving 800,000 francs for
charitable purposes. Three months after
wards up he came again, showing that
this announcement was only another ad
vertisment, and he sold double tfye pencils
he ever did.
BARNUM HAS BEEN CALLED A IIUMBUQ.
I beg you not to be alarmed when I re
mind you that your humble servant has
long been considered the most arrant
humbug of the present age. I assure
you thatitis without the slightest mixture
of egotism that I thus refresh your mem
ories. As a humbug my name has been
sentto the uttermost parts of the
earth. Magazines have made me the
subject of sermons, and my name has been
frequently used to
. "Point a moral or adorn a tale."
My name has been associated with many
humbugs, dwarfs and giants, oriental
palaces, elephant, the -mermaid, woolly
horse, and in fact, with the exception of
the great sea serpent, with all that is
strange and abnormal in existence ; and I
don't give up that sea serpent I am
after him yet. But I confess that I hae
overrun cities with monster placards, with
advertising vans and hancHbills, and all
sorts of plans to arouse
PUBLIC ATTENTION i
but I would not have you suppose I am
so poor a student of human nature, that I
ever thought a man could succeed by
imposing on the public ! I could show
you that Tom Thumb was a great curiosi
tv ; that the woolly horse was a great freak
of Nature ; and all these matters were
simply so many skyrockets thrown out to
bring the people to see the Museum in
the city of New York,, that everybody
acknowledges to be cheap at 25 cents,
children half-price.
HOW THE AMERICAN MUSEUM WAS MADE
TO PAY.
That American Museum I bought
twenty years ago, because the owner
had died, he having made a fortune be
cause there was no other museum there.
He had been dead two year3. His
daughter did not advertise. It was losing
money. People would look at the sign,
"American Museum," call it fine building,
and pass on. They would look at it as
they would look on a monument, with
about the same idea of going into it.
The expenses were 40, and it didn't pay
that, landing there was really a great
collection of curiosities, that only eeded
the public should know of to insure
patronage, I bought it, and every quarter
of a dollar I could take in there I laid out
in advertising. I immediately took the
money to the newspaper offices, got out
handbills, and the people came in wonder
fully, and the quarters accumulated so
fat I scarcely could imagine how to lay
them out. in advertising;.
BON NEB SPENDINO o0,000 A DAY IN
- ADVERTISING.
After exhausting my ingenuity in the
way of handbills and placards and adver
tisements, I thought I had advertised
enough when I spent 300 a day in that
way.'. Bonner, of the New York Ledger,
said I led him in advertising. He has
beaten me and everybody else out of
sight Ho has expended at one time, in
five different daily papers of the United
States, 0,000 in each paper, making
30,000 in each day's advertising, with
three lines repeated, and taking four
pages at once. He says the more he
advertises the more he makes. I was
advertising to a great extent,' and then
asked what else I could do. I got a baud
of music the most horrid music you ever
heard and I advertised I had hired two
bands of music, one played two hours and
the other played two hours, and that they
played for nothing. But I don't suppose
anybody. went there. to hear that music;
they paid a quarter to get in, where they
ouli not hear it. It was worth more
than that to get away from the music.
When a person advertises to give you
something for nothing you will get cheat
ed. You can never please a dead-head.-It
is harderto please a dead-head tkau to
please those who pay for admission. There
were quite a number ot windows, and I
asked what it would cost to put a large
oil painting between each of these, repre
senting animals and birds? So many
hundred dollars and so many weeks. I
got the artist to take Cuvier's works,
and to copy the picture of every animal
Or bird that ever was created. In fact, I
told the painters they might throw in
threo or four animals that never were
created. He came and told me the job
was finished. I looked at it and was sat
isfied. There were some animals there
that would have puzzled Cuvier. How
ever, we got thirty men to woik all one
night and put them up. When people
came down Broadway next day, they
didn't know waat it all meant. Some
thought the animals had broken loose in
the night. Many paid their quarters and
rushed in to see how it looked.
THE FOURTH OF JULY EXHIBITION.
When the first Fourth of July came
after I had spent so many thousands of
dollars in arresting the public attention,
many people, who had said before, "I will
go there when I get time," came, and by
about twelve o'clock, I found myself in
the fifth story, the house being crammed
to suffocation. Although I have experi
enced all sort3 of sensations, I-doa't re
member ever feeling so perfectly humble
as I did when I looked out at that fifth
story window and saw from three to five
thousand persons waiting there, who could
not get in, each with a quarter in his
pocket ! You can fancy my feelings on
that occasion. In perfect despair, seeing
the money I was about to 'ose, I rushed
to my carpenter's, and got him to cut
through the partition and put up a tem
porary flight of stairs in Ann street, to
let my customers march out in that way.
By that means we saved two hundred
persons, but there still was great loss. In
the following March, the Irish population
j said they were coming there in large
' numbers on St. Patrick's day in the mor-
ning. 1 gave orders to ha.ve the egress
ready, hoping to save all the quarters this
day. An old lady had some small chil
dren with her, and at twelve o'clock the
room was jammed to suffocation, with
several thousand persons waiting outside.
I told the Irish lady that she could take
her "dear little creatures" away from the
danger through the new door. "Sure an'
I'm not going out," said she, "I've brought
my dinner, an' it's going to stay all day I
am !" I discovered, to my dismay, that
all had brought their dinners ! Several
thousands were waiting outside in despair.
w t ....
PI ran to my priuter, and got him to print
the word
"egiress!"
on the new flight fff stairs. They came'
around in that direction, my patrons, and
seeing the word "egress" printed there,
said, "Sure an" that's an animal we have
not seen I" For the purpose of seeing it,
they descended the stairs, and were thus
landed outside. They found the animal
in the street. By that means we were
enabled to accommodate all the people
that day. It shows the importance of
advertising.
THE PLOWING ELEPHANT.
By taking my elephant up to my farm
of one hundred acres, only seven of which
were in sight of the railroad, I supposed
he might be made an advertisement for
my museum. I set him to plowing ou
those seven acres, and, as I kept him at
work three months, he must have plough
ed it about six hundred and seventy-three
times. The people in the cars saw it all,
and said Barnum must have a Vast variety
of animals if he can afford to have his
plowing done by an elephant I Persons
would go fifty miles to see the museum,
and when they returned home, if they
could not give an exact description of the
animals they saw, they were considered
ninnies. Once I offered a reward for the
discovery of a person who had never been
in Barnum's Museum, and could not find
one.
BE CAREFUL TO BE TOLITE.
People lose business by being mean,
cold and impolite to customers. Be care
ful, then, tobe polit?. That is the way
to succeed in life. It is lidiculous to gc
to this expense, and then drive customers
away by being uncivil. When you are
making money, don't boast of it. No mau
can make anything by divulging his
family'secrets. Never say anything about
your business. If you mako mouey and
tell of it, some one will set up opposition
to it. Jacob Parker, a rich man, a Quaker,
and still living, was esteemed a man of
integrity, but he had one principle never
to divulge the details of his Dusiness. On
one occasion he had a large ship full of
silks on its way to America, and he went
to an insurauce office to have it insured.
The President was a Quaker, and I must
say that though no class of men stand
higher, as regards good principles, yet it
is said by other business men when two
Quakers get together there is some sharp
practice. Mr. Parker said, "I want" to
insure my ship, what is the price ?" "Why j
Jacob," said the other, "thy ship is here.
"It might not be the 'same, and maybe
something has occurred." "Well, Jacob,
we'll insure thy ship for so many thousand
dollars ; I will send the policy up." A
week after Parker learned that the ship
and cargo were lost, and were lying at the
bottom of the sea. . ne told a clerk to go
anH bring him the policy, not telling him
anything about the ship. There was no
policy there. It had never been sent.
JacoD then sent word to the President:
"If thou hast not made out a'policy for
that ship, never mind ; I have heard from
my ship." The President's memory was
quickened, and he sent a note by the boy
"Thou art too late ; I send the policy
by the bearer." Nobody ever gained
anything by revealing business secrets. .
Gccthe says, "Never write a letter, nor
destroy one." Business men should write
letters, but should simply state their
business clearly. Conversation and letters
should include as little about business as
possible.
. CnARTTY IS PROFITABLE.
Men should be charitable. As a matter
of policy, if from no higher motive, men
should be charitable. A man who is
mean and miserly, and close and parsimo
nious, is most repulsive ; whereas a man
who is known to be open hearted, and of
a generous disposition, ready to help his
friends, is just tha man you want to deal
with. Every avenue of success is open to
him. I remember a friend of mine in
New York who says, "lean make more
money by being charitable than in any
other way. If I meet a poor man in the
street, I hand "out a dollar. It doe3 him
a dollar's worth of good and me a dollar's
worth of good, and there are two dollars
from one." When Dean Swift preached
a sermon for the nobility,'the congregation
asked for a short sermon for some chari
table purpose, for feare nobility would
not like a long one. He got up and stated
to the congregation the object of his
sermon. "Now," said he, "my text reads
thus He that giveth to the poor Jendcth
to the Lord. Now, brethren and sisters,
you have heard the object of the meeting,
and if you like the security, down with the
dust. Amen."
This friend of mine says there is no
passage in Scripture which he likes so
well as. this: "Cast thy bread upon the
waters, and after many days it shall come
back to theo buttered." I have no doubt
that was the real meaning of the text.
The old miser on his deathbed advises his
friends to "get money; honestly, if you
can, but get money" It was as much as
to say, if you find it difficult to get money
honestly, get it dishonestly. Honesty is
the best policy. The State prison is the
place where persons bring up who work
on the false principle. Somo men' in
business say, "I am tolerably honest as
the world goes, but, of course 1 cannot
be right up and down in business, when
there is so much competition." Such
men avail themselves of all the tricks of
trade, and finally perform acta they would
at first shudder at.
I will conclude by saying I hope our
tine has not been altogether lost in con
sidering that art conservative of all other
arts, "The art of getting and keeping
money."
m
IS?- An Irishman lately fought a duel
with his most intimate friend because he
jocosely asserted that ho was born with
out a shirt on his back. '
Educational Department.
All communications intended for this column
should be addressed to "The Alleg hanian."'
The Mission of our Common
Schools. We. must educate. It is not
optional with us, but a dire necessity. If
every man's hand held a sword, the en
trusted power would be no greater than
when he holds a ballot. The American
citizen must havo intelligence, or he is
not fit to exercise hi? privileges of citi
zenship. If we foster ignoranoe, wo cre
ate a class who will be the dupes of
demagogues, the victims of prejudice, and
the slaves of passion. It will be our ruin
to have any great portion of our commu
nity incapable of discerning issues, or
filled with, that blind, headstrong zeal
which ignoranco engenders. It is often
urged, either covertly or openly, that
intelligence belongs of necessity to tho
few, and that the mass of mankind, from
the nature of things, must live in compar
ative ignorance. In this is considerable
truth, but it is not all truth. It is true
that the majority of mankind cannot bo
philosophers, nor poets, nor can they have
what we call scholastic education. But
are these things necessary to make an in
telligent man? We think not. That
men should be skilled in languages of
past generations, or that they be learned
in science, is well. These things arc
more than adornments, but they are uot
requisites. On the other hand, there is
no reason whatever why he who holds the
plow or hammers on the anvil, should not
be a man of intelligence, knowing his
duty as a citizen and as a Christian.
Thereby the one will till his land better,
and. raise superior and larger crops, and
the other will more neatly forge his iron.
There is an idea in the world that labor
and education are incompatible that ho
who labors should be a child of ignorance.
It is a false notion. The true measure of
a man's status is not his calling, while
that calling is an honorable one. We
have known noblemen who drove a dray,
and plebeians that wore purple. We
would not reverse the order of society.
Only a few can sit in the high places.
We would, however, discard the idea that
culture should be attained only for the
sake of distinction. Happiness does not
flow from the world into the heart, but
froru the heart out to the world. It is
doubtful if any man has been made happy
by all the honors that wealth and position
could crowd on him. These things dax
zle the eye and tickle our vanity, but they
will net satisfy the soul, nor give case to
the heart Culture, then, should be at
tained, that the mind may" revel in its own
thoughts, enjoy its own existence. Hence,
as happiness is the great end for which wo
live, and as culture of the mind leads to
happiness, all men should receive tho
greatest amount of education which it is
possible in the nature of things to givo
th em. There are two reasons, then, why
we should educate. First, that we may
have good and capable citizens ; and,
second, that we may have happy homes.
With two such noble aims as the ends of
it3 mission, our school system should, if
need be, command the thoughts of tho
best intellects, the swords of the bravest
warriors, the blood of the noblest martyrs,
and the prayers of the best Christians.
We trust the truth will be more and
more recognized that the end of a State
is not Commerce, nor Agriculture, nor
Manufactures, nor Wealth in any of its
shapes, but men men in the truest sense
of the word. Industry in its various
branches is good, but it should not bo the
aim of living, nor the object of a nation's
glory, but simply the means of casing life
of it? hardships.
JB5 Our next County Institute is to bo
held at Summitville, the highest point of tho
Allegheny Mountains. There are, perhaps, a
dozen houses at Suinmitrille, and, of course,
poor accommodations for those who attend
the Institute. We would almost as soon have
thought of having the next meeting ten feet
outside of creation as at Summitville. "We
shall have more to say on this suly'tct
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