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1417 N. Second St. [I FURNITURE COMPANY 23 W. Main St. '
Our Harrisburg Store at Night ■
THHE accompanying illustrations speak loud-
Her than words of the size and enterprise of •
our greatly growing business. The photo
graph in the upper left-hand corner gives a
view through the large plate glass windows of
the interior of our Harrisburg store. The pic
ture in the left center shows a night view of the
front of our Harrisburg store. The lower left
hand photograph shows a shipment in front
of warehouse No. 3 of a complete housekeeping
outfit going to a customer in Frederickstadt,
Norway.
Consignment of Goods Going to Norway
- - "
SEVERAL years ago—in 1887 to be exact, "there was es
tablished what is now known throughout Central Penn
sylvania as "The Hoover Furniture Company," Harris
burg's leading furniture store. At that time the business was
small and so was the store room. But the business was found
ed on the principles that it was better to make a small margin
of profit and have a large volume of business—to handle quality
merchandise at a lower price—than to make a large profit and
have a small business. The location of the store was at 1417
North Second street, the present location. A business founded
on sound business principles is sure to grow. And Hoover's
has grown.
THE object of this advertisement is to deal with the Hoover
Furniture Company of today; to tell the people of Cen
tral Pennsylvania just how much this big store has grown
—and why. First of all, it is our aim to have satisfied customers.
,To do this, there are three things to be accomplished; first,
quality merchandise; second, honest prices; third, courteous
treatment in every respect. These principles we have tried to
live up to —and have succeeded. We. have an unlimited num
ber of satisfied customers today, customers, that when they need
furniture of any kind, think of Hoover's.
THE large volume of business that we do enables us to buy
our stock in carload lots—hence we get it much cheaper.
Our location, out of the high rent district and the small
expense of conducting our business, means a small overhead
expense. Another reason for our lower prices. We maintain
but a limited amount of credit. For this reason there is very
little to be charged to "profit and loss." It is our aim to always
sell for cash, but where reliable references are given, we extend
credit. Another reason for lower prices.
IN the sale of merchandise, whether the bill is a large one or a
small one, we aim always to satisfy the customer, not our
selves. Should an article not be satisfactory in any way,
we make good. We have confidence in every article we sell and
we want our customers to have that same confidence, too. Our
salespeople are all trained to be courteous to every one when
they enter our store, whether they purchase goods or not. We
are always glad to show anyone through our showrooms, explain
the different qualities of materials, the probable cost of furnish
ing a home, etc., without any obligation whatever.
t
TN the pricing of our merchandise, we take into consideration
the cost of maintaining our business which is small in
comparison to many stores, and add a small margin of
profit. We take advantage of buying when the market is low,
store the goods in our 6ix big warehouses, and sell them to our
customers at prices representing the same level at which we
bought them. In this way we always are ahead of the market
in buying and below in prices.
WE conduct two stores, one in Harrisburg and one in Car
lisle. The Harrisburg store was just recently remodel
ed and redecorated. It is inviting in every respect.
We try to arrange our stock so as to suggest many ways of
furnishing the home. Our Carlisle store, which we recently
opened is condqpted in the same manner. We carry a complete
line of home furnishings and make a specialty of distributing
the famous Detroit Vapor Stove, Radiant Fire Gas Radiators
and the Sterling Electric Washer. For these three articles
we have a special room in which we give actual demonstration
at any time. We have also added a Japanese and Oriental De
partment, offering bric-a-brac, vases, lamp shades, etc., of the
most beautiful designs. We now have on display many of these
articles that add to the beauty of our show rooms and shows
what can be done in the beautifying of the home.
•
WE want YOU to know the Hoover stores. If you are not
already one of our satisfied customers, we will be glad
to have you call at any time and look over our stocks.
You don't have to buy. All we wish'is to show you just what
we carry, what our prices are so that when you do need some
particular piece of furniture you will know that you can get it at
Hoover's and can get it for less than you can anywhere else.
Second street, Riverside and Rockville cars run past our doors.
Tell the conductor to leave you off at either Calder or Reily
streets.
Warehouse No. 3 and Delivery Trucks
THE photograph in the upper right-hand
corner shows another view of the interior
of our Harrisburg store, giving an idea of
the quality and size of the stock we carry and
the lighting effects carried out. The right cen
ter picture is that of one of our warehouses
(No. 3) and four of our delivery trucks. These
trucks are used for both city and suburban
delivery. The lower right-hand photograph is
that of the interior of our Carlisle store as seen
through the large plate glass window.
Interidr'Vicw of Our Carlisle Store