6
LONDON STILL WAR-SHORN
OF ITS SOCIAL ACTIVITIES
London—The first summer of the ]
after-the-war era is passing as a j
mere ghost of the old London so- '
cial season which formerly* for three I
months after Raster transformed !
Belgravia and Mayfair into a spec- j
tacle by day and night.
In other years, before the war !
wrought its changes, the early weeks
of summer saw the great London
houses thrown open for entertaining
on a scale which no other European !
capital knew. Their blazing win- •
dows at night told of receptions and 1
dances on a grand scale. Court was
held at Buckingham palace with an j
array of uniforms and jewels mak- I
ing an unsurpassable show. By day '
Pimples and Skin Eruptions
Danger Signs of Bad Blood
Avoid Suffering by Heeding
These Warnings
Pimples, scaly, itching skin, rashes
and burning sensations denote with
unfailing certainty a debilitated,
weakened and impure state of the
blood. The trouble, is in your blood
and no matter how you were in
fected, you must treat it through
the blood. It is a blood disease.
You must use S. S. S., the standard
blood tonic, if you expect certain
relief. For purifying the system, !
nothing is equal to it. The action ■
U Hl**! J?®CEBL VJAVA TIES VET ABSOLUTELY HARMLESS, ALL SHADES. N
LJfW p XV- VV - \ rtflES DETECTION WHY NOT DETAIN TOLA YOOTHTUL U
U r* I APPEARANCE T ASK YOUR FAVORITE DEALER FOR
fi I : ' ' "DARLING" HOLUHCHT ROUGE, 3Sc A iox M
Store Open Saturday Evening Until 9 P. M.
July Clearing*
Sale Of Skirts
pffrnfj Tomorrow Is the Last Day
m u J§ of this Great Sale
jjrj |j| In an effort to reduce our stock to a min-
Bifc® inium, prior to inventory, we are placing 011
our entire stock of SKIRTS and have
reduced them to rock bottom Clearing Sale
fjjjff jfl Figured Silk Poplin, Khaki-Kool, Checked Serge, sft.9B
jjllp - |ig| Striped Silk Skirts—regular $5.00 values. Sale Price,
White Cotton Gabardine. Poplin and Pique Skirts,
U with pockets and neat button trimmings—purchased *r jy *
specially for this sale. Also Silk Poplin Skirts in Navy
and Gray—ss.oo values. Sale Price
§§l FT White Cotton Gabardine and Pique Skirts, Navy s>g .98
|j| | and Copcn Silk Poplin; Navy and Black Gabardine (JA
and Pique Skirts—values to $6.98. Sale Price
ft! D-jjiji White Washable Satin and Cotton Gabardine, Cot- * M #\O
ton Poplin and Pique—Navy, Black, Checked Gabar
ttyj&Bza f j; ne an( j Poplin Skirts—Navy and Copen Checked Silk
JS Poplin—Plaid Poplin and Checked Silk Taffeta Skirts fill
—values to $7.50. Sale Price
White and fancy Washable Satin Skirts—Navy and
Plaid Silk Poplin, and Navy Cotton Gabardine Skirts—. BE ===
51 { IB va ' ut^ s to Sale P r 'ce
I faj Navy and Black Poplin, Men's Wear Serge and Ga* sn.so
bardine Skirts regularly SS.9B to SIO.OO values. Sale A =
Price §
V
Black Silk Poplin, Navy Black Silk Poplin Black Silk Taffeta
Plaid Crepe, Checked ci-jrtc ~-itb rmat rhcrk of av >' a "d Black Wool
Silk Taffeta and White Sk '"- "" h °' P°P" ,."<• Black Broad-
Washable Gabardine B'ack Silk Satin. Also Q^kdrts
Skirts regularly $9.00 Plald Ser gc Skirts —values to" $15.00. Sale
values. Sale Price, SIO.OO values. Sale Price, Price,
$7.98 $8.98 SIO.OO
All our better Skirts are now offered at greatly reduced
prices. Wonderful bargains at
$12.50 $15.00 . $16.50 $18.50 $22.50 $25.00
FRIDAY EVENING,
] the entire west End was packed
I with cars and carriages taking the
I wonftn of society about for their
| calls and §hopping.
! There have been four blank years
j from 1915 to 1918, and now most of
j the establishments ot' the ducal and
j old landed families who were the
: pillars of the declining regime are
closed, or their lives are ordered to
i a quiet and subdued tone. Not a
I few, bear the sign "For Sale," or
! "To Let," testifying to the devasta
i tion of old fortunes through war
taxation or the retirement of fam-
I ilies in mourning.
Nearly all of the social fixtures
' are missing this year. No courts
• | of -S. S. S. is to cleanse the blood.
It soaks through the systor* direct
to the seat of the trouble—acting
: | as an antidote to neutralize the
j blood poisons. It revitalizes the red
I blood corpuscles, increases the flow
| so that the blood can properly per
form its physical work. The dull slug
gish feeling leaves you—the complex-
I ion clears up. ]£ven long standing
' cases respond promptly. But you must
! take S. S. P. Drugs and substitutes
I won't do. Get S. S. S. from your
j druggist. If yours is a special case
I and you need expert advice, write
! to Medical Adviser, 25" Swift Lab
i oratory, Atlanta, Ga.
are being held at the palace for
that presentation to royalty of de
butantes and others which gave
them the formal seal of rank among
the socially elect. One big garden
party is to take tlio place of these.
The shepherding of the exclusive
world into the royal enclosure at the
Ascot races has been almost the
only semi-official gathering of so
ciety, and pressure upon the Lord
Chamberlain's office for admission
consequently has been - more ilerce
than heretofore.
To the stranger London may seem
lively and even gay, but it is a
restaurant and theatergoing liveli
ness like "the customary life of New
York and Paris. The war profiteers
are spending recklessly in their way,
but among old fashioned people
there is a genera! sentiment that
display is not in harmony with the
tin\es, and for many it would be im
possible if they desired it.
Restaurant Life Curtailed
Even the restaurant life is much
curtailed. Suppers have been elimi
nated and there are hardly a dozen
places in this largest metropolis of
the world found open later than ten
o'clock. The midnight wayfarer sees
women in evening dress with men
in guards uniform or formal black
buying coffee and sandwiches at a
sidewalk stall elbow to elbow with
a crowd of soldiers, cabmen and
miscellaneous night wanderers, a
picture undreamable for the .old
London.
Still, with its life war-shorn of
much that was almost sacred to its
ancient aristocracy, England could
never be otherwise than picturesque
and fascinating. The Derby came
into its own again as the greatest
popular sporting event of the world,
as Ascot is the most patrician in its
atmosphere. The guards regiment
performed the historic ceremony of
trooping the colors in Ilyde Park on
the King's birthday, although in
dull khaki instead of the old array
of scarlet and blue. The coach with
the sleek four-in-hand starts from
Piccadilly for Richmond with the
stirring flourish of the horn although
there has been none of the Brighton
road since Alfred Vanderbilt drove
that course.
Boating, cricket, tennis and golf
have burst forth with renewed en
thusiasm after four years of sports
famine. The Thames from London
to Oxford and beyond is a long
winding pageant of pleasure craft
with white flannelled young boat-
HARRISBUHG TELEGRAPH
I men and rainbow-tinted dresses
everywhere.
The hundreds of young Americans
at Oxford and Cambridge are learn
ing a university life new to them,
where students come to do every
thing but study in term time, and
save their books fer vacations.
Humor in Advertising
Swells Bank Accounts
Henry J, Heinz, pickle magnate,
; began with the surplus of "a back-
I yard garden which he was energetic
j enough to cultivate in piping times
]of peace. When he died he was the
i employer of thousands of men and
I women and the proprietor of a busi
ness which yielded him such profits
| that he was a very wealthy man.
The late T. A. Snyder, of Cln
| clnnati, catsup magnate, began in
a small way marketing tomato cat-
I sup which his wife made and which
j the neighbors esteemed. He Retired
j from active participation in business
, when he was not an old man and
| devoted himself to yatching, travel
lin foreign countries and to motor
ing when motoring became a Nat
ional pastime. He did not grow as
ricli as Mr. Heinz.
Mr. Heinz, like Mr. Snyder, no
doubt owed his inspiration to do
mestic success in treating the pro
ducts of the garden. He had one
advantage over Mr. Snyder. The
name "Heinz" in connection with
pickles happened to hit the funny
hone of the American people and
I Henry Heinz was recipient of a
| great deal of highly profitable ad
| vertising for which he did not pay.
The comic opera song, "Heinz Is
j Pickled Again." did not bear directly
upon the qualities of the pickles Mr.
Heinz sold. In fact, it*did not come
nearer the Heinz stock in trade than
it came to the famous peck of pickl
ed peppers Peter Piper picked.
Nevertheless, a ditty dealing with
the drunkenness of a character
sung, not wept or honored, upon the
musical comedy stage was good ad
vertising for a good business man.
The "fifty-seven varieties" was a
commercial idea, but it was adapted
easily to the mood of current humor
and the phrase (lowed freely from
pen and tongue with benefit to its
originator.
The career of Henry J. Heinz il
lustrates the power of advertising.
It illustrates also the great value
of an advertising idea or phrase
which transcends the common pur
pose of advertising and achieves
popularity which results in its being
repeated gratis until it becomes a
part of the speech and writing of
the period. Pitcher originally, and
Fletcher after him, gained a good
deal of free advertising by paying
for the publication of "children cry
for it" until humorous repition
spread it far beyond the channels
of advertising. It is always well to
bear in mind that nothing is more
powerful in argument than humor,
and that it is true almost equally
that nothing is more valuable to
advertisers than an, idea or a phrase
which strikes the public humorously
and is employed, not in praise of
the wares in behalf of which it was
originated, but nevertheless always
with indirect or inferential refer
ence to them.
T. A. Snyder was a good adver
tiser and did a profitable business.
Like Henry J. Heinz he capitalized
a good household product and made
money out of it, but he did not origi
nate an advertising phrase which
traveled from lip to lip and from
column to column without cost to
the business it represented. Neither
of these successful men had the
benefit of the enormous amount of
free advertising which has come to
a well-known Detroit manufacturer
not as a result of the genius of a
phrase maker In the advertising de
partment, but because of a very
nearly universal disposition to crack
a good-natured joke in commenda
tion of a cheap but effective device.
The Detroit manufacturer stands
alone as "a recipient of free adver
tising. The experience of Heinz il
lustrates the happy capitalization of
a phrase as well as the capitaliza
tion of product. The phrase might
not have traveled as far and as long
had not the name "Heinz" falling
upon the Anglo-Saxon car caused
humorous reaction, and possibly if
the late Mr. Heinz had been more
self-conscious or less alive to the
value of humor as advertisement he
might have regarded the humorous
employment of his advertisement re
sentfully. It is not of record that
he voiced a protest against a popular
disposition which turned money in
to his coffers.
WARRLERS ALL KINDS
Not taking into account the hu
man beir.-gs who are sometimes re
ferred to. as warblers, you will find
on looking into a bird book that there
are many kinds of warblers, rang
ing alphabetically all the way from
bay-breasted whrbler3 to yellow
rumped warblers, says the American
Forestry Association, -Washington,
which is conducting the national
bird-house building contest, ti you
had a collection of them all together
they would take in about all the
colors of the rainbow, yellow, orange,
chestnut, black, white, green, gray,
brown and other colors with num
erous shades entering Into their
beautiful plumage.
A QI'EER ACTING RIRI)
The yellow-breasted chat is an ec
centric bird both when it is singing
and in flying, says the American For
estry Association, of Washington,
which is conducting the national
birdhouse building contest that is
arousing great interest among school
children in this phase of outdoor
life. When these birds sing their
musical effort seems to require a
great deal of flirting of the tail and
twisting of the head; and even when
they are flying their tail Jerks up
and down giving them a strange ap
pearance. The song of this bird is
scarcely worthy of the name, hav
ing been called a "series of grotes
que syllables."
EXCELS THE NIGHTINGALE
The hermit thrush is declared to
be the most taler.-ted and brilliant
singer in the world,- not even except
ing the nightingale, says the Ameri
can Forestry Association, Washing
ton, whose national bird-house build
ing contept Is arousing great interest
among school children in bird life
conservation. As musicians all the
thrushes are gifted but the hermit
thrush is the prize singer of the tribe.
The tail of this little bird is of a red
dish brown, much brighter than the
back and head, while the breast is
quite heavily spotted with bluck. It
winters in the Gulf states.
CHILDREN ERECT MEMORIAL
A beautiful means of honoring a
dead playmate was adopted by the
pupils of a fourth-grade school in
Louisville, Ky., when they planted a
tree in the school yard in memory
of their former companion, und
this is in lino with the nation-wide
planting of memorial trees for sol
diers and sailors which was sug
gested by the American Forestry
Association of Washington. The or
ganization advocates also the plant
ing of trees on any other suitable
occasion and points to the fact that
many persona and events can be
most appropriately remembered in
this manner.
BOLSHEVISM AND THE
HEBREWS OF RUSSIA
My M. M. VIXAVER.
The entire Russian Jewry struggle
against Bolshevism. This is true
not only with regard to tho bourg
eoisie but to the democratic classes
of the Russian Jewry as well. It is
sufficient to say that not a single
Jewish Socialist faction has joined.
: the Bolshcviki. All political factions
! of the Russian Jewry are struggling
against Bolshevism.
The great majority of the Jewish
population, including many of the
poor, are being classed by the Bol
sheviki with the so-called bour
geoisie, and every place where the
Boiwheviki rule, the Jewish popula
tion, not to speak of very insignifi
cant exceptions, is suffering and
starving.
The Bolshevist regime has de
| stroyed the industries and the trade,
nnd the Jewish population, which
I made its living mostly through par
ticipation in the industrial and coin-
I mercial life, is suffering probably
more than other nationalities. At
the same time, the Bolsheviki are
persecuting ail religions, and the
Jewish religious institutions ha've
suffered from their despotic rule not
less than tho institutions of the
Christian religion.
The anti-Semites are making very
wide use of the fact that Trotzky
is a Jew. but the participation of sev
eral Jews among the Bolshevist
leaders does not nullify the fact that
the Russian Jewry, in its overwhelm
ing majority, struggles actively
againht Bolshevism. It is significant
that Bolshevism spreads mostly in
Central and Eastern Russia where
minority 8 constitule an
In certain circles in Western
Europe and, I believe, in the United
reneff™ D a . belicf that Political
paction , n R ussla is inevitable after
Thisonm, ?" ° f ,he Bolshcviki.
-iZ.. p nis Probably due to the
"Harrisburg's Dependable Store"
Our Sale—What It Means
0
A sale at Wm. Strouse & Co. 's means one thing—Reduced Merchandise in order
"to Clean House" for the coming season. The buying public of Harrisburg
appreciates the fact that a SALE here means a SAVING—The two words are
synonymous. Not that we are the only store where things are "on the level"—
We do not make such an unwarranted statement, but there are so many stores
where the public is faked—that it is up to the Honorable merchandising establish
ments to "show the true colors of Dependability"—lt has been this that has made
Wm. Strouse—Harrisburg's Dependable Merchant".
A Special Lot of All Wool Suits $16.75
Suits that sold'as high as $35.00 but have been carried over a season 'which
makes them all the more worth while' and which we'are selling at a price which
brings to the faces of all who see them—You'll appreciate this
money-saving event—if you get here in time, and if you are one of the lucky ones
you'll look well—at little cost for the entire season—Remember! $16.75.
Every Palm Beach Suit $11.95
0
Underwear Shirts Hosiery
are all Reduced—and the savings are big. The people have come to our store in
great numbers, because, their friends have told tnem of the Big values—compare
these prices with other stores
$2.50 Shirts Now $1.85 SI.OO Underwear
$3.00 Shirts Now CO 1 C
$3.50 Shirts Now, $2.65 P
$4.00 Shirts Now $3. IS $2.00 Underwear $1 .45
85.00 Shirts Now $3.Q5 $2.50 Underwear p
$6.50 Shirts Now . $5.45 v
~ _ . ~ - $3.00 Underwear C? 1C
$7.50 Shirts Now $6.45
$9.00 Shirts Now gg $3.50 Underwear $2.65
ALL STRAWS l A PRICE
Our Boys' Department
is having a special sale of ALL WOOL SUITS at s4.9s—the former prices range
from $7.50 to slo,oo—Mothers will agree that it's a remarkable value—and one
never surpassed
All Bogs' Straws V? Price
, 310 Market St. Harrisburg, Pa.
impression that the Russian demo
cratic intelligentsia has disappeared,
and that the only two factors work
ing in Russia at present are the Bol
shevik! on the one hand and the
Armies of • Admiral Kolchak and
General Denlkine on the other.
I wish to emphasize that the Rus
sian democratic intelligentsia whose
task it is to build a new Russia has
not disappeared but, on the contrary,
has been working very intensively
during the la3t months, although
this work is not visible to the out
side world. The Russian detnoc
cratic forces are concentrated aro.und
Admiral Kolchak nnd General
.Dcnikine. They are also working in
Paris, London and other centers
abroad.
The immediate task before the
Russian democrats is the establish
ment. in co-operation with the Rus
sian Government in Omsk, of such
a democratic system in Russia as
will safeguard her from a return
to the old regime after the Bol
shevist tyranny is destroyed. Only
through the establishment of a
stable, democratic regime can Rus
sia be saved, and, with Russia, the
great part of the Jewish people who
live within her boundaries. The
American Jewry would help their
brethren living in Russia very much
if they would help us in our work
of building up an anti-Bolshevist
democratic Russia."
The New Hoy
On the first day of school in an
Ohio town the teacher of the first
grade was securing the names of
her pupils.
She canto to one youngster whose
father was noted for his profanity,
and said: "What is your name?"
"Robbie Hughes," was the reply.
"Do you know wour a-b-c's?"
"Hell, no! I've only been here five
minutes!" was the ustonishing an
swer.—Everybody's.
JULY 25, 1919.
or O ccas i° nß
101 I and all Occasions
//'imlfV Summer work or summer play calls for re
m| iß\ freshment. Whether it be an after-movie treat,
tlmk il\\\\\\\ —for your daytime or evening's guest, or for
MI Hi 1 111 the children after a hard romp, Sheboygan
Ginger Ale is the refreshment all want.- So de
j| |!| HI II ficiously' cooling and satisfying—plainly bcne-
I ficial because of its contents.
I gMj 1 Prepared pnder ideal conditions from water
that is purest and best suited to the purpose,
TffjWF&Pft sweetened with fine syrup and crowned with
Si t ' le fl avor i u i essence of genuine imported Ja
maica Ginger—all exquisitely blended.
Served at leading fountains, cafes, hotels,
town and country clubs and on dining cars.
Ij |q!|!|!(T II 'Phone your grocer or druggist for a case.
Bottled only by '
| I ||| | SHEBOYGAN BEVERAGS CO., Sheboygan, Wisconsin
111'" ' ..11 J Shebovgan Root Beer, Sarsaparilla, Lemon, Cream
ll||||llnlilp / Soda, or Orange Phosphate, if you prefer
that flavor
Witman Bros., Distributors
Harris bur sf, Pa. , r '