Why malted milk was originated
To the North and South Poles —because of the impossibility of obtaining
.m yfimt '/ |ood milk at all times and in all places
the firing line; no field party was .* t lB CVp/ *
dispatched without it, and it \\* . . , _ , .. _ , , i
never failed to make good prompt- ts \ < / 1 "jREVIOUS to 1883 it was neces- (which are destroyed by ordinary
iy and satisfactorily." Captain \ \ •j&S± V y > \ sary to add milk to all prepared cooking) preserved intact.
Amundsen, discoverer of the KKRB Df \ v / X I r r „ .. . r , f. .... t>/ r
South Pole, writes: "Our way ioods tor the infant and invalid, 'Pq good rich, milk HORLICK
,X\\A\ -IfMMLr**-'; i n orde^ to a P™P ed y balanced added the va i uab l c extract of Malted
evidence of the liberal use made . .X /
diet. But it was difficult and often Barley arid Wheat, containing all the
of your splendid Malted Milk." impossible to obtain good milk in nutrition cf these grains, and reduced .
Scott polar expedition.
and J®#/ Cities and tropical climates. them to a powder form, with perma
— The vital problem of how to supply nent keeping qualities, and soluble in
' a reliable milk for people of all ages water. It was found that by the
* n an y c^ma^e that would be avail- action of the Malt ferments on the
able at all times, was finally solved milk, its digestibility was markedly x
v- by HORLICK of Racine, Wis., increased over ordinary milk, so as
V U. S. A., after years of labor and ex- to render it easily assimilated by the
"*■ periment. weak stomach of the infant, the in-
S*\ """ HORLICK discovered a process oi valid, and the aged.
reducing fresh milk by careful evapo- This well balanced milk food was
jßmb- / i \ ration in a vacuum to a powder form, thus perfected, which a third of a
A?v *lh v which contained all the valuable con- century's experience has amply
jj* ]gk \ stituents of fresh milk, would keep proved capable in itself of supporting
r i * indefinitely in any climate, and yet infant and adult life. *
% \3lPfr ' be so | uble in hot or cold water. This new milk food HORLICK '■/ r \
!' J I t This was the first time in history named Malted Milk; it has proved a V
" i tbat was recb iccd to a powder boon to thousands upon thousands, J
K . \Jrj~ —■—| j\ form, soluble in water, retaining its from infancy to old age, of every A blessing to the aged •
'AjBBWtgB. \' f _. \ natural qualities when dissolved, and race and clime, and is to be found in Nutrition with digestibility
with all the valuable Vitamine s every city in the civilized world. makes Horiick'sMaited Milk the (
mum nourishment with a mini- v
Large quantities of Horlick's
Malted Milk are being used in . B 1. I S
allied nations, to^ the
ical profession as a standard diet L T 5 ft A I
/ for invalids and convalcscents - I^!f Jy
V /*T Walk into any soda fountain anywhere, at noon, and you
9 " I Sij i) \k will see business men and women partaking of Horlick's jlffiT f P^fe
.jffiy \ The standard food for babies Malted Milk. More and more, business workers, profes- / mEL JH |JLCI
yt' /A y \ Hundreds of thousands of in- MWt ional f me ". ant ; students are coming to realize how T?
r ' H\ X fants, deprived of mother s milk, f ! TO\ h'W- Ws< pT heavy foods at luncheon dull mental alertness and im- JWW
iV \ • Tjf have been reared on Horlick's to u , "r ! R ? pair efficiency. WlIMp
\ robust childhood. Thousands of *2b" Horlick's Malted Milly s also put up in Tablet form. Very
photographs and testimonials * . convenient for business men, travelers, aviators, ladies
from all parts of the world are when shopping, etc., since a small package, sufficient for
on file in our offices. Sample a lunch or two, or' a day's ration, may be kept on the (
package mailed free upon request. desk, in the home, or in the pocket. .
HORLICK'S IVSALTED MILK COMPANY
V* ' .
Racine, Wisconsin, U. S. A.
MONDAY EVENINO, HAimismniG TEUMKAPH DECEMBER 30, 1918.
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