•"• ili'* <V „y
Announcement by r "i f
- ♦ . '•.!•' ?
Anheuser -Busch
Missouri's Largest Industrial Institution
President Wilson , as a necessary conservation measure , /ias issued a
Proclamation prohibiting the manufacture of cereal beverages on and
after Dec. 1 , 2925, which Proclamation also makes it necessary to dis
continue the manufacture of Bevo—the Anheuser-Busch soft drink.
As a patriotic duty we accept without reservation the conditions of the President's
Proclamation and on and after Dec. 1 our manufacturing plants will be closed —
and they will remain closed until such time as we may be permitted to reopen
them with the full sanction of the Government, or until we convert them for the *
manufacture of materials required by the Government in the prosecution of the war.
The Government's conservation program makes
it necessary to suspend the beverage business of the
.Anheuser-fcusch plants. We consider it a privilege •
to co-operate with the Government in making its war
program effective;, and to comply with every request
and suggestion of the Government to the end mat
German tlie end
mav be established hat will insure
I,"n" n "l rn ," VL ma nations and a'l neonles
inr lnrnrrwars
and make future wars impossible.
We stand squarely behind the (lovcrnment in the
prosecution of the war to a victorious conclusion.
We regard the sacrifices we are making, amounting
to mamj millions of dollars, as insignificant and in-
consequential when we think of the benefits that will
accrue to the world under the terms of the unselfish
and altruistic war aims of the United States as de-
fined bg our President.
The Anheuser-Busch Brewing Association is pre-
eminently the foremost and largest institution of its
character in the world. It has plants covering more
than seventy-five city blocks in St. Louis, and branch *
houses in many other cities and foreign countries.
The business of Anheuser-Busch was iborld-wide.
Its highly efficient executive and sales organization,
"as far as war conditions will permit, will be retained
intact; and after the war for Democracy shall have
been won, we shall be engaged again in useful in-
dustry.
The Anheuser-Busch plants are equivalent to a city
in themsplvps Thev renrpsent an invested ranitel
of S6O 000 000 There are manv modern manufac-
turing'units in the group of plants—one, the new
Bevo bottling and shipping plant, with equipment,
costing approximately $10,000,000, and being the
best industrial plant of any character in the world.
* i t, , n ~ <po nrvn
A.nheuser-Busch pays; annually more than sd,ooo,-
000 in Federal, State and Municipal taxes.
Anheuser-Busch employs at good wages from
6000 to 7500 persons.
Anheuser-Busch industries support nearly a score
of other useful industries of considerable magni-
tu^e - . .
During the period that Anheuser-Busch is out of
active business, we shall take all necessary steps to
protect the good name of this institution, which al-
ways has stood for 100 per cent integrity and 100 per
cent efficiency. In the excitement of war false re-
Dorts and statements are circulated with reckless dis-
• ,
Ariheuser-Busch, St. Louis, U. S. A.
•' President
i_.il. L UU I 9 - - 1,,
"FRIDAY EVENING. '"'
mmmmmmmmmmrnmmmmm
mLRRISBURoIiyBtst TELEGKXPH
regard for truth. Anheuser-Busch has been the vie
tim, unfortunately, of many such false reports.
j n connec ti on we consider it opportune to so
clearly define the attitude of this institution and its
officers that there can be no further excuse for mis
representation.
4s an American institution, founded '
cans more than sixtu years ago, and continuously
owned and operated by Americans, Anheuser-Busch
has unmistakably expressed its Americanism by
subscribing to more than $3,000,000 of Liberty
Bonds and the contribution of $500,000 to the Amer
ican Red Q ross and o the.r war relief organizations of
. ij n g ec i states and the Allied cause.
ir, l/infl A T,HO„COR rh MNM thnn
cHnnSt'
6000 , n number-is ,a subscnber to Liberty Bonds
end a contributor to Lie Red Cross and other war
cnan les. ,
Asa further contribution toward winning the war,
August A. Busch, president of Anheuser-Busch,
upon America s entry into the conflict, voluntarily
canceled all commercial contracts of the Busch
• Sulzer Bros. Diesel Lngine bo., of which he is P r ff\~
, .? entire facilities of this
$3,500,000 plant have been exclusively devoted ,o
{'} e !P a f! u ( a Si , re ?/ en 9 l fl e j s f° r ole0 le submarines of
the biyted States Aavy. The engines manufactured
"U this plant arc conceded to be the finest and most
perfect made anywhere in the world.
Mr - B "s ch also has arranged to lease to the Gov
ernment for the period of the war, one-third ot the
twenty-six acres of floor space of the new $10,000,-
000 Bevo plant
The manufacturing facilities the $60,000,000
Anheuser-Busch plant, in part or entirety, have been
tendered to the United States until the end ot the
war -
Over-enthusiastic agitators and envious competi
tors have atte mpted to prejudice the public against
Anheuser-Busch on account of the purchase in Octo
. ber, 1915—when this country was neutral—of some
, German Government bonds by August A. Busch and
for the account of his mother, Mrs. Adolphus Busch.
The truth is that these bonds were purchased •
eighteen months before the United States declared
war on Germany, and at a time when there was no
thought that thik country would become involved in
the war.
The German bonds were sold by the principal '
banks, trust companies and bond houses of the
" i-
OCTOBER Tf, 1918.
United States and widely advertised in newspapers,
and sold with the full knowledge of the Govern
ment. Many financial institutions, and thousands of
loyal citizens, still own these bonds,
The bonds were sold by the same institutions that
sold French, English, Italian and other war bonds.
They were sold at 84 cents on the dollar, and recom
mended by financiers as good investments, paying a
return of nearly seven per cent.
Some professional agitators have undertaken to
make it appear that Mr. Busch bought the German
bonds to aid Germany in making war on the United
States. When these bonds were sold it was publicly
announced that the funds Were to be used to estab
lish commercial credits for Germany in this country
El 7" 31 P h l TU'n -credits such as the Allied countries enjoyed
(hrough the sale of their bonds
The fact that this transaction wasin October,l9ls,
Qnd fp e fnited States did not declare war on
Germany until April, 1917, should set at rest the
ridiculous charges circulated principally by paid
agitators reflecting on the loyalty of Anheuser-
Busch.
Anheuser-Busch was founded upon the solid rock
Q f Americanism and grew to be a great institution
under the protection of American democracy. The
j a^e Adolphus Busch, for many years its president,
foundations of the character of Anheuser-
Busch so broad and deep that this institution always
h as represented in the industrial world vastlv more
than a beverage industry The name of Anheuser-
Busch has been associated with, and will continue to
be associated with, great industries in various fields
of manufacture, finance, railroading, mining, hotel
building and operation, etc.
Ihe intensely loyal organization, created by Adol
phus Busch, and strengthened under succeeding
management, always will be found fighting to up
hold American ideals of government and American
principles of fair play.
Anheuser-Busch is ready to sacrifice everything
except loyalty to country, and its own honor, to serve
the Government in bringing this war to a victorious ♦
conclusion.
We wish to express our gratitude to our dealers
and the thousands of loyal friends whose co-opera
tion and support have been an invaluable asset to
this institution. We assure them that after the war
Anheuser-Busch again will take its place among the
important and indispensable industrial institutions
of America.
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