WAR WILL ADD TO
NEED FOR AUTOS
JSlotor Transportation to Grow
as Nation's Demands
Increase
During this time of national ex
pansion, it is well to consider the
large part the automobile is playing
in this work, says B. W. Twyman,
general manager of the Inter-State
Motor Company. If tho participa
tion of the United States iiv this war
Js of any duration we are bound to
feel it as the*intensity of this con
beneficial transportation methods.
Although this country has not felt
the need as greatly as some of the
allied countries now at war, we will
fee it as the intensity of this con
flict comes home stronger to us, and
as we come to a fuller realization
of the imperative need of other
meanß of carrying than are at pres
ent supplied by the railroads, rivers
and canals.
As it has been expressed so well
by an English journalist, which ex
pression also is applicable to this
country, "So huge an expansion and
diffusion of business could not pos
sibly be efficiently transacted, nor
all "of its opportunities seized and
its potentialities developed without
the aid of constant personal inter
avaidable, adventitious hindrances —
course, and therefore travel easy,
convenient, swift in itself and fur
ther accelerated by the removal of
will rank as one of the most im
portant auxiliaries of business, if not.
auxiliaries of business. If not as a
as a basic condition of commercial
existence."
It is certain that the present trans
portation facilities, outside of the
automobile will feel the impetus of
national expansion, and all be called
upon to sustain their share of the
extra burden, but from the very na
ture of things in this country the
main responsibility must fall upon
the automobile.
When it is considered that the
tendency of thiswise is to supplant
man-power with machinery of every
description, and when it is eonsid
ere4 that this tendency is invading
even the farm, it is apparent that
5-Passcnger Touring $72*5
Car
3-Passenger Clover-Leaf *7 O(S
Roadster ?
. Ensminger Motor Co.
THIRD nml CUMBERLAND STS.
Hell Phon 8515
ONLY TWO WEEKS MORE!
PRICES ADVANCE SEPT. 15th
The Standard Touring Models will increase
FOUR *985 to 'IOSO
SIX *1250 to s 1385
Other Models will advance proportionately.
*
OU will probably never have another
. opportunity to purchase an automo
bile of such power, size, and quality for
so little money.
Other manufacturers of cars in the
Studebaker class have already advanced
their prices for the second time this year
and are now announcing a third increase.
Because of large purchases and long term
contracts for raw materials made a year
ago, Studebaker is able to offer its cars
at present low prices.
DON'T DELAY-ORDER AT ONCE
and Save Money
DRISCOLL AUTO COMPANY
147 SOUTH CAMERON STREET
SATURDAY EVENING,
such a tendency must be backed up
by other means to care for the tre
mendous increase ot' acreage and
manufacturing production.
To consider the automobllo as a
luxury is to overshadow or ignore
our economic condition, which of
necessity has been augmented by our
entrance Into the war.
In the past fifteen years the motor
car industry has grown to giant
proportions, and It is impossible to
believe that only a pleasure-loving
desire on the part of the people of
this country has been responsible for
this growth. Rother la it true that
national expansion has been forti
fied by the automobile, enabling us
to cope with at least one phase of
this expansion—namely, the trans
portation problem—through the logi
cal and economical development of
motor traffic.
Economy of Gasoline
With Daily Use of Car
Jayriding wanes as war waxes,"
is the alliterative way Jno. D. Mans
field, general sales manager of the
Dort Motor Car Company, puts a
situation plain to those who have
observed the recent trend of motor
ing habit.
"What effect is this development
having upon sales?" was asked.
i "A very salutary one," was the
prompt reply. It has won over
many who, in the past, have been
kept from buying cars through a
prejudice created by the extravagant
use of which some people have sub
jected their automobiles.
"War has sobered the thought'of
the latter and inspired Americans
generally to consider mainly the
practical side of motoring. Instead
of asking themselves how much
; fun they can get out of their cars
| they ask instead how much substan
) tial benefit may be gained.
"As the approach the matter from
1 the utility angle, they learn that a
car may be made an actual paying
proposition not alone in the conser
| vation of time and health, but In
I countless ways that directly touch
tho pocketbook.
'That people are becoming lnter
j ested in this best phase of the sub
ject is indicated in the large number
of letters we receive form Dort own
ers telling us of actual savings effect
ed through the availability of % wid
l er shopping zone by using the car.
Prospective buyers who formerly
! preferred to discuss car luxury, how
j wish to know first about gasoline and
; tire mileage. There is a disposition
I all around to consider primarily
j those things that concern profitable
! usage.
"During the last few weeks our
experience has borne out the Dort
j factory report that hundreds of
i owners of high priced cars are. buy
j ing Dorts for business and every-day
1 use, taking out their larger cars for
I family touring only. They find that
the smaller car serves them better
for town rise at a very much light
er cost.
Through increasing Interest in sen
| sible phases of the question, a heal
thier sentiment toward the motor
car is fast forming and to my mind
this means more sales."
WILLYS WILL ,
HONOR SALESMEN
Star Producers of Mammoth
Sales Organization to
Meet September 4
The John N. "Willys retail sales
congress to be held at the Willys-
Overland headquarters in Toledo
during the first week In September
is, perhaps, of more interest to the
automobllo buying public at large, as
well as to the man who sells cars,
than anything that has yet been done
by the big Toledo automobile man
ufactory. ,
For a long time a number of orig
inal methods and plans to increase
sales and manufacturing efficiency
have been under way, closely super
vised by John N. Willys, president
of this company. But in the coming
congress it would seem that Mr.
Willys has come closer to getting a
first hand view of public demand
than anyone in the industry.
It has been necessary for quantity
producers of motorcars to sense
public demand more quickly than
any other manufacturers.
The very future of their business
has been at stake, because the min
ute manufacturers take their fingers
off the buying pulse of the public,
over-production of an article not in
demand, or under-production of an
article intensely desired, might re
sult.
A large part of the WlKllys-Over
land Inc.'s success has no doubt
been due to the fact that It catered
tc the public's demands. But Mr.
Willys Is of the opinion that a shart
er.iqulcker and more accurate route
for this Information rould be found,
lie set out to obtain it and the com
ing retail sales congress during the
early part of September is the re
sult.
Obviously the men to speak most
authoritatively on what the public
wants are the men who actually sell
the most cars to the public—in oth
er words the star salesmen.
Accordingly, some months ago the
plans for the John N. Willys I'otail
sales contest were laid.
Retail salesmen of Overland and
Willys-Knight automobiles, in every
part of the United States, were
grouped In classes and set out to
establish individual sales records, for
a three months' period. Of the
thousands of contestants entered
only three hundred were given the
opportunity to act as delegates to the
congress, on a basis of personal per
formances.
No financial credit accrued. The
entire plan was based on the ele
ment of honor and the distinction
gained through this leadership. The
contest in this way lacked any of
the harmful effects that come
through speeding up an organization
to temporary effort, for a certain
period, through unusual Vemtinera
tion.
The contest came to a close on
Wednesday, August 22, and an
HARRISBTJRG TELEGRAPH!
STANDARD CAR ALSO MAKES GOOD RECORD
Although no special body has been
built and no centralized effort made
to create a market. Dodge Brothers
are supplying a surprisingly large
number of their chassis to taxicab
companies in all parts of the coun
try. One of the most recent large
orders was one for thirty cars by the
Parmelee Transfer Company, Chi
cago. Among the other large firms
who are using Dodge Brothers cars
nouncements are now being made
through the cou*try, naming dele
gates to the congress which Is to
start In Toledo on Tuesday, Septem
ber 4. •
After an Inspection of factory fa
cilities at Toledo and a dinner, which
is being tendered to the delegates
by Mr. Willys, at the Toledo Club —
at which time substantial recognition
will be made of records of unusual
merit, through the presentation of
some very handsome cups and
trophies that have been offered as
honor awards by officials and de
partmental heads of the company,—
the entire party is to leave on a
Great Lakes cruise on the specially
chartered steamer "South Ameri
can," holding meetings aboard and
finishing their Journey In Chicago, at
the end of the week.
Among the subjects discussed on
the cruise will be "How Not to Sell
Automobiles," "Fitting the Car to
the Buyer," "Treating the Public
Right," "The Evils of Exaggerated
Claims," "Why Efficient Service Is
Imperative" and scores of topics on
other phases of salesmanship.
The steamer schedule will provide
an opportunity to inspect the great
service facilities of the Willys-Over
land organizations in Detroit and
Chicago.
Maxwell Wins Run
Staged in Spain
Not content with holding all worth
while intercity road records in North
America a flve-passcnger Maxwell
touring car has captured the "Cir
cuit of Cataluna" run in Spain in
competition with thirty cars of
American and European makes.
The Spanish intercity rac© was
form Barcelona to Zaragassa, then
to Bilbao, to San Sebastian, Hues
ca and return to Barcelona.
The distance is a little more than
600 miles.
Road conditions in places made
it hard for the cars to make good
time. So admirable was the Maxwell
performance in the grinding road
test that it came through without a
breakdown of any kind.
Pited against the sturdy Maxwell
were thirty cars. Among the cars
in the contest were the Spanish
makes Elizalde, Hispano-Suiza, and
Espana, the Italian makes Fiat,
Lancia, S. P. A., Francesa and Dion-
Bouton, and the American cars were
King, Mitchell, Butck, Singer,
Stutz and Scripps-Booth.
True to its traditions the Maxwell
got over the course without trouble
and won the gold medal. The car
was dirven by F. de A. Pulg, the
Maxwell dealer at Barcelona.
The run was conducted by the
Royal Automobile Club of Cataluna.
A regular stock car was used.
Only the one Maxwell car was en
tered in the race. Many of the other
entrants had as many as four.
Care of Small Cuts
Preserves Life of Tire
With the summer motoring season
half over, it is an opportune time
for automobile tires to receive a
thorough inspection, so that their
full mileage may be obtained with
out interruption.
"Watch for the small cuts," ad
vises the Service-Manager of the
Fisk Rubber Company, "Spot them
when they are small and harmless.
If they are then filled with a good
quality of gum rubber they will be
prevented from developing to the
stage where positive injury to tread
and fabric would result."
"Sand and gravel eat their way
rapidly into th* heart of a tire.Upon
reaching tfhe fabric, real trouble for
the motorist quickly develops and a
blow-out is inevitable sooner or lat
qr. Plugging up a small cut is a very
simple matter requiring only a mom
ent of time, yet it is sure to save
many a disappointment and many
a dollar of tire value to the man
who watches out."
Fisk Service Statlonmen are well
trained in the art of detecting these
small tread and side-wall cuts and
their Inspection services are given
willingly and free of charge to all
motorists irrespective of the make of
tires being used. This free service
which includes nt>t only inspection,
but tire changes, dismounting and
reassembling is obtainable In every
one of the one hundred and twenty
five Fisk Branches which are located
in principle cities throught the coun
try. *
SUPPER AT PARISH HOUSE
Columbia, Pa., Sept. I.—The Rev.
Father G. W. Brown, rdetor of St.
Peter's Catholic Church, last night
entertained about thirty guests at a
sauer kraut supper in Emerald Hall,
one of the parish buildings. The
guests were entertained with vocal
solos by Edward Ziegler and Charles
Yentzer.
Rex Garage and
Supply Co.
1917 North 3rd St.
HAItRISBUnG, PA.
The largest Garage in the
city is the logical place to
house your car. Live stor
age includes cleaning your
car daily delivering to your
house and calling for it.
Goodyear service station—
a full line of Tires, Tubes
and accessories.
Agency Hassler Shock
Absorbers for Ford Cars.
Atlantic and Mobiloils.
Distributors Portage Tires.
Guaranteed 5,000 Miles.
NEVER CLOSED
Gas Supplies
Bell 4170 Dial 5438
as taxicabs are the Pittsburgh Tax
icab Company, Pittsburgh, and the
Dallas Transfer Company, Dallas,
Tex. The former has more than fifty
in operation. It Is found that Dodge
Brothers engine and chassis, 'be
cause' of the low fuel consumption
and unusual sturdiness of construc
tion, adapt themselves admirably to
the rough usage to which taxicabs
are subjected.
Motorcars Make It
Easier For War Traffic
The motor carriage and the motor
truck are important factors in the
increased efficiency of the railroads
especially In war times, when they
are so abnormally taxed In handling
munitions, war supplies and
Mr. B. B. Harrington, manager of
the Packard Harrisburg Branch,
points out they are relieving the
railroads of an appreciable burden
of short haul traffic both passenger
and freight. The relief has enabled
the railroad to cut down the number
of their trains and devote their mo
tive power to the long passenger
and freight hauls.
"The latest figures authorized by
Fairfax Harrison, chairman of the
Rllroads War Board, indicate an In
crease in railroad efficiency of 10.1
per cent." said Mr. Harrington.
"Automobiles are carrying thousands
of passengers who would otherwise
have to use tho railroads between
suburban and metropolitan centers,
and between small cities and towns
within a reasonable range of each
other. The growth of the automo
bile traffic in tho rural districts, has
also greatly lightened the local pas
senger traffic of the railroad."
In the "Nations Business' for
July, Edward Hungerford writes that
at one of the largest hotels in the
White Mountains, 90 per cent, of the
patrons used to come by train six
or seven years ago, and the remain
der toured through. A record kept
by the hotel last year shows that
95 per cent, of the guests arrived in
their motor cars, the remainder 5
per cent using the railroads.
Overland 85-4 Model
Showing New Records
Amonsr the Willys-Overland prod- |
ucts which have figured most prom
inently in the tremendous sales rec
ords achieved by that company,
since the first of June, is the four
cylinder car known as the 85-4
model. An analysis of the sales re
ports shows tfcat this car has been
one of the best sellers.
This situation, however, 1s not
new to Willys-Overland Inc., it is
pointed out. For several years the
35-horsepower Overland has outsold
by a wide margin most of the other
makes of cars in its price class, and
its popularity appears even on the
increase to-day, despite new types
of motors which are constantly com
ing into the field.
"The never-waning popularity of
the Overland four cylinder motor
is simply due to its established rep
resentation for remarkable efficiency
and economy," says Carl Hanson, of
the Overland-Harrisburg Company
"The 85-4 Overland out Sells many
of its competitors simply because;
first, the performance of its power
plant cannot be questioned. Thou
sands upon thousands will testify in
its behalf; second, because of itF
112-inch wheel base carrying a body
unusually long and unusually room;
for a car of that price, and also be
cause of its exceptional equipment,
including cantilever rear springs
which ease the car over rough spots
and permit bursts of speed over poor
roads with maximum comfort.
"In other words," continued Mr.
Hanson, "the 85-4 contains those
elements which mark success for any
motor car, namely, comfortable size
with an unequalled combination of
power and economy.
446 Pupils Report at
Hummelstown Schools
Hummelstown, Pa., Sept. 1. —On
Thursday the public schools opened
with a total attendance of 4 46 pupils.
A school will be conducted in the
Lutheran Parish House, as it was
last year, in order to accommodate
the overflow pupils in grades three
and four. This will be taught by
Miss Myrtle Garrett. At a recent
meeting of the board Mies Edna Kil
more, of New Cumberland, was
elected to the Sixth grade, teach
ing geography and history through
the three departmental schools. Miss
Nellie Brnscfield was transferred to
the fourth grade and Miss Verna
Myers, who was elected to that
grade, was placed in grade three.
Miss Margaret Cassel, another new
teacher, has charge of the second
grade.
A list of teachers with pupils in
each grade follows:
High school, W. A. Geesey;
Thomas O. Mitman; Irene Notter, 60
pupils.
Eighth grade—Annie B. Nye, 32.
Seventh grade—Ada M. Walter,
40.
Sixth grade—Edna Kilmore, 42.
Fifth grade—Annie E. Cassel, 40.
Fourth grade—Nellie R. Brase
field,* 4 8.
Third' grade—Verna Myers, 40.
Second gr®.de—Margaret Cassel,
53.
First grade—Elizabeth Z. Price,
63.
Parish house —E. Myrtle Garrett,
30.
Assistant to rooms one and fwo—
Sara Muth.
ENTERTAINS BROTHERHOOD
Columbia, Pa., Sept. 1. —Peter A.
Reinhart entertained about sixty
members of the Brotherhood of the
First English Lutheran church at
his bungalow, a short distance out
of town, at which time the annual
business session was held. A lunch
eon was served and the pastor, the
Rev. Dr. Edgar Grim Miller, de
livered an address. The trip toAhe
bungalow was made in large auto
trucks.
HUNTING PUPILS FOR NORMAL
New Bloomfield, Pa., Sept. I.
Prof. Jesse Heighes, dean of the
Cumberland Valley State Normal
School, is making a tour of Perry
County, where he Is hunting up
students.
Kenneth L. Preiser cam ehome
to-day for a short vacation before
returning to school. He spent the
summer months working at Pitts
burgh. f
Gasoline Conservation
Even Though You Ride
After a careful Investigation of
the present gasoline situation, Van
H. Manning, director of the Bureau
of Mines, of the Department of the
Interior, has Issued the following
statement:
i One-half of the gasoline used In |
the United States (one billion two
hundred and fifty million gallons)
Is used In pleasure riding.
It is estimated that the United
States Army • will need three hun
dred and fifty million gallons for
aeroplanes, trucks, automobile trac
tors and other machines. There is
no way of obtaining this in this coun
try except by saving from the ex
isting supply, and this economy may
be affected by voluntary cutting
down of pleasure riding (for in
stance, the man who takes his fam
ily out on Sunday for a fifty mile
ride can cut this in half.)
It has been estimated that by
economical uso enough gasoline can
be saved to supply not only the
United States, but also it's Allies for
war purposes.
The following suggestions should
be observed by automobile owners:
1. —Do not allow your gasoline
engine to run idle.
2.—Use kerosene, not gasoline, for
cleaning purposes in the garage.
3.—See to It that the carburetor
does not leak. Form the habit of
shutting off the gasoline' at the
tank.
4. —By judicious regulation of tho
mixture of gasoline and air In tho
motor, both greater power and
economy of fuel may be obtained.
Automobile owners need not lay
up cars, but should use them either
for trade or pleasure purposes
thoughtfully and judiciously. If this
advice is followed there will be no
undue scarcity, for the United States
possesses an abundant supply tor
ordinary purposes.
c. E. ricXic
Shiremanstown, Pa., Sept. I.—The
picnic of the Junior Christian En
deavor Society of the United Breth
ren Church, at Keebaugh's woods,
on Wednesday afternoon, was largely
attended. The little people enjoyed
games, contests and a basket lunch
eon. They had as their guest Miss
Virginia Hickman, of Muncy, Ind.
'
Here is the only smart sport inch tires make it remarkably
model among low priced cars. easy riding.
It ha. the style yet it is so eco- T 1 " ""• seating arrangement
nomicai that it makes an ideal provides ample room for four
Utilitv car lar S e passengers.
' The front seats are adjustable
The smooth—lively—powerful forward or back.
motor makes it a wonderful Five wire wheels are regular
performer* equipment included in price.
(Cantilever rear springs and four Come in and look this car over.
The Overland-Harrisburg Company
Open Evenings 212-214 North Second Street Both Phonea
Service Station and Parts Department, 2(ltli and Dcrry Streets. •
SEPTEMBER 1, 1917.
Festival of "Music on
Pastor's Anniversary
Shiremanstown, Pa., Sept. I.—St.
John's congregation is preparing to ;
celebrate the fifteenth anniversary 1
of the pastorate of the Rev. Henry
K. Lantz, October 7 and 8. Eminent
Lutheran speakers will be present
and a large chorus is being trained
to render choruses from famous
oratorios. A number of soloists will ;
assist the chorus. The festival of :
music to be given in honor of St.
John's pastor will be held Monday
jlll
CADILLAC |||
—A Pioneer 11
"There arc many religions,
but there is but one morality
There are new ideas evolved every J* jM
season in the motor world. But \ *
M 2 there is but one criterion in the mul- j* |j
tiple-cylinder field—the Cadillac. In
the last three years no less than forty |\ ' j
p 5 cars have adopted the Cadillac V-type \ S
| Jjj | motor design.
| I CRISPEN MOTOR CAR CO. 1
• • o 311-815 8. Cameron Street ' 2 is
■| P • HARRISBURG, PA. jt\ gj
I evening, October 8, In the Kelle
Memorial Church.
FINED FOR SPEEDING
A. T. Faloon was brought into court _
yesterday afternoon charged with
speeding in Maclay street at the rat®
of forty or fifty miles an hour. Mr.
Faloon admitted that he had speeded
up somewhat, but doubted whether .
his machine was capable of the speed '
indicated by the motorcycle officer,
who said he had some difficulty in
keeping his quarry within sight while
attempting to get the car's license
number. Alderman Nicholas stated
that the offense was a serious one. in
view of the possible accidents, and
imposed a fine of $lO.
9