8
[Our Country's Greatest Assefl
I Automobiles Absolutely Essential to the Conduct 1
| °f Nation's Business and Industry I
Your City's Prospects for Future Never Imnnrfanf C ar t Q The Automobile is Necessary to the Army ll
. I Were Brighter Center of Richest State in in Saving Time and Labor —To the Business gj
I Union, Ideally Located for Manufacturer, Job- Automobile industry best organized industry Concern —To the Businessman—To the Farmer i§
I ber and Dealer Automobile Business Has * n the country. Supports over 2,000,000 And to All in Increasing Efficiency by Keep- §1
| Been a Great Factor in the City's Prosperity. People. mg Us Well and Happy. §1
Iln 1916 there were 1,583,617 automobiles and trucks built,
the value of the cars sold was $1,226,000,000. si
The total registration of automobiles in the United States ll
Your city has naturally developed as a producing and These great war times have demonstrated to a §1
distributing center. It is located in the center of the Automobiles registered in your State to July Ist, 1917, marked degree the necessity of the automobile to the §1
richest state in the union, within easy reach of raw mater- 257,948. .. army. We have evidence of this right here in your city §1
ials, with good labor conditions and fine transportation Automobiles registered from your county to July Ist, by the constant use made of cars by the army men en-
facilities. 1917, approximately 7,200. camped near. The automobile is indispensable in trans- |j
One automobile in your county for each 22 inhabitants. porting men and supplies—in saving of time and labor. 11
{ Only the other day the United States Government an- §1
lAs a market, your city not only ha. its city population i 4 4T™\ "IT nounced it would buy 74,000 new cars for the army. |
of 80,000 but withn shopping distance twice that number ouy lour 1
A Canadian paper headline said the other day: "Can-
Your city is ideally located on State roads, being on £ "|L T 99 ada, despite war, buying 100,000 cars." Canada has gone §1
the main road from east to west, north and south. Thou- fl O T* XI f\ TiT through precisely the same conditions that now confront 1
sands of tourists stop here every year. Many beautiful 1 1 U W us, so the effect of the war there ought to be fairly indica- |1
rivers and resorts are within easy reach on these good . - , B miv M
roads, while the scenery is unexcelled. " >ve of what we may expect here. jg
By The Automobile Editor §1
S When President Wilson wrote a New York business many j|j
tl Indeed, your city's prospects never looked brighter. " Th . is is . not onl y not a tim e to allow any slowing up of business, r n c , , . . . §1
r'icrht now THE COUNTRY AT but is a time when every sensible process of stimulation should be une ot ttle largest tire companies, found on investi- pa
| LARGE IS PROSPEROUS BILLIONS ARE BEING used, the automobile and allied industries decided that meant! gation that in 1913 Canada had increased its number or
I SPENT FOR WAR SUPPLIES AND YOUR CITY IS them registered cars 16,780 or 38% as against the 1912 regis- 3
1 GETTING ITS BIG SHARE OF THIS BUSINESS. , J.f" red lt ? ut } h[s wa y : Here you are, an average reader tration, and during *914, 22,070 or 36% as compared to H
°f automobile news in these columns. You have the money to buy iqii Wr IOIA i i H
a car, either a new one from $345 up, or a partly used car. 1 declared August 1, 1914, so that the last J
figures were little affected thereby. Now, after two and *9
You really want that car—want it bad, for the pleasure and! i_ ir , . ~ . . ' | . fl
And there are a lot of automobiles owned in your health it will bring you and your family, for its convenience, or) one-hair years or warfare, Canada is this year buying
fj city. July first, 1917 there were 7,200 cars registered in possibly for business use as well. 100,000 new motor cars—almost five times as many as |j
gf your county, of which the greater portion are owned in . You're weary of walking, or strap-hanging, or depending on ' were purchased during 1914, and an increase of 85% over |J
'& this city. The supplying of all these cars, and the thous- friends for lifts. Or you now own an older model (which, con-* the normal for 191:3-14.
1 ands of others that visit the city each year, with gasoline, a PJ" tite £or gas, tires, oil and new |
gg .... , . . . .. ir_ i • i parts) and you want a better car as your position demands. And a §1
g oil, tires and accessories is in itself a big bu ness. newer car, you rightly figure, will cost much less for upkeep. ' j||
They Ha,V6 Your Number" So Canada under war conditions, with a constant 1
Your city's people have been making unusually big _ . crusade for economy, with th 6 withdrawal of man power %
, i ..A The auto-folks know about you—and know that you re lust , t . - .. , , . 2
g money for nearly three years now and with greater pros- holding back without any logical reason. For you know as well as and mone y far in excess of anythmg contemplated in g
perity ahead it all means that business here will have its business is going to keep good, unless everyone does like the United States is, after two and one-half years, buying I
H big share in the increase. you and just holds back.' In which case, of course, you areoope- a8 many automobiles per capita as the United States. p
gi atmg contrary to President Wilson s statement to not allow "any g
slowing up of business." |
il n lL l • ' , . .. . .1 So the auto-folks intend to have you set right on the matter— §
r or the business man who stays at home in tnese war to show you where you not only uncage the pent-up enjoyment in §
P times and does the work formerly done by two men in those "resting dollars" of yours, but also do the nation a good turn Theory and prophecy are not very convincing, but §
M many cases an automobile makes it possible to do double by putting them back to work in general circulation when you buy . l„ a ™ ii, p artlia i r an ,ll A
I the work and DOUBLES HIS EFFICIENCY BY KEEP- that car you want. ere are * e actua ac t ß u ' e xperiente of Canada ancl I
rS ING HIM WELL present liberal patronage of the motor car, ought to §
u Eventually—Why Not Now?" he an evidence of what the future has in store for us. If |
§ —— there is any doubt as to the stability and prosperity of I
I, . , Saturday, July 7th to Saturday, July 14th, inclusive, is "Buy the motor car business, or business in general, the ex- §
American farmers—the backbone of the country— Y °u r Car Now Week in Harrisburg and Vicinity. • t rmcrhf fn IJf 5
are now producing food for the world and to them the . , T he roads " e now in g°°d sh *PJ everywhere. The penence of Canada ought to dispel it. I
automobile is a great boon. It soon pays for itself in the Fmr°2 ° U,^° rS f
e .. 11 it. i j i . ~ . .1 very, very insistent, r our ot tne best motoring months on the cal- n
saving or time, labor and horserlesri, and brings him to the endar are ahead. So "Buy Your Car Now" Week is a very timely |fl
city, where he is a big - prelude to the enjoyable months ahead of you. The automobile mean, rest and recreation - plenty 1
tion and opens up a broader life to him and his family, We know you will find it difficult to resist the impulse to buy - , , . . n . u ,
keeping them satisfied with life on the farm. that car when you read all of the allurements that are forthcoming. °* * resh alr to ali * " has proved its worth in countless n
"Eventually—why not NOW?" is trite but true. Take a tip from ways everywhere. Much of the steel equipment for £9
these columns, watch the advertisements carefully, telephone the many of the leading automobile manufacturers is made £9
dealer who sells the car which is nearest to your heart s desire, and right here in your city. The research laboratories of §■
,t . i >i , i .1 . i
°f aVe ßuyTo°u n r S car now-be hapny in those pleasures it brings you y° ur ei 'y are constantly bringing out new ideas that make . 9
g the automobile. It wictens their delivery range, saves time —and content in the thought that you did right by putting the cost for motor car progress. Your city may well be proud M
g works 24 hours a day, 365 days m the year if need be, and of the car back into circulation where it will do the country the of the part it has played in this great industry. Let us £9
|s will do three or four times the work of a horse. greatest service. continue in the good work. a
I Bentz-Landis Auto Co., 1808 Logan St. Hudson Sales Agency, 1137 Mulberry St. Rex Auto Garage & Sales Co., 1917 N.Third St. 1
(Jeflery and National. Rush Standard and Jefiery Trucks ) (Distributors Hudson and Saxon) (King Eight)
I ■ ... . . _ Keystone Motor Car Co., 57-103 S. Cameron St. . • 9
fgj Crispen Motor Cflr Co., 413 S| Comcron St. (Chalmers, Dodge Bros, and Peerless Eight 1 E. W. Shank, 107 Market St.
(Cadillac Eight) Miliar AlltO C 0 68 S. Cameron St. (Franklin and Harroun Cars)
|jg (Haynes and Maxwell) 9
I Ensminger Motor Co., Green & Cumberland Sts. Monn Brothers, 1637 Swatara St. Velie-Harrisburg Co., 6th and Herr Sts.
(Dort and Pilot Cars) (Crow-Elkhart) fVelie Six)
SATURDAY EVENING,
HAJRIUSBURG TELEQK3CPH
JULY 7, 1917.