10
FALSE ECONOMY
BRINGS DISASTER
Vi re-President Morse,of Glial'
mcrs. Says "Conduct Your
Business as Usual"
The worst thing that could happen
to the world right now would be a
business depression in the United
States. With the country unpros
perous, with business dull, money
tight, either through fear or false
economy, would be a calamity.
War in itself docs not cause busi
ness depression. Billions of dollars
have been appropriated by Congress
for war preparations. This great
sum of money, put into immediate
circulation in this country, will
create new wealth for use in the
world-struggle for humanity.
It would be a tremendous error to
halt business now through an un
patriotic feeling of panic and a mis
taken idea of patriotic economy.
Patriotic economy calls upon all to
eliminate waste and extravagance. It
demands that we conserve our food
products, and our natural wealth. It
also demands that we guard our
health, our energies, our labor, out
very lives; that we should put more
efficiency in everything we do.
our President, in his inspired war
message to the people said: "It is
very evident to every thinking man
that our industries, on the farm, in
the shipyard, in the mines, in the
factories, must be made more prolific
and more efficient.
The way to accomplish this Is for
the people to buy and use the mer
chandise produced. Business cannot
grow and remain healthful unless the
whole people buy as usual and keep
money in circulation.
America will show the world that
a war built on the principles of
righteousness and freedom need not
impoverish the people or stop the
wheels of industry.
America will prove that prosperity
can go hand in hand with war when
■waged with clear-headed intelligence.
The American people will continue
They stand '
hard wear /
There is no luck in the unusual service / wf
rendered to motorists by Lee Tires. / [/ ////
Remarkable service-yielding qualities are // >
built into them. // //
The carcass, the tread, the side walls— / j
all are made so that the finished tire will //• j
afford the greatest possible resistance to f !
unusual wear and tear. j /
The fabric is so uniformly wrapped that j ) \I/Z///
each ply has even tension, thus adding I / /Z/ / 7
materially to the strength of the tire. The /' / ,
rubber and fabric are so unified that it is f //
almost impossible to separate the tread from / j" //'''
the carcass. / i!
Lee Tires are made in plain and non- / /
skid treads in all sizes, regular and puncture- / fj/j
proof construction. / jit y' tot?
And Lee Puncture Proof Tire* are guaranteed lor j I I rUf//.'! f/h rJZnr/tf
5000 miles of service and guaranteed puncture • // <1 / Ifw
proof for every mile of it. j Ij !j V '
COHEN'S Sporting Goods Department I
431 MARKET STREET
SATURDAY EVENING,
to need food and clothing. They will
not give up the luxuries of life. They
will continue to buy motor cars and
stocks. Theaters and baseball and
other amusements will go on. All
these must be supplied, as well as
lighting men, and supplies for the
lighting men.
| In doing his bit to help, every in
. dividual should labor, more now
I than has been his custom, in every
line of industrial endeavor. The
| greater tax of labor imposed upon
us by the unusual conditions of the
, present hour necessitates a greater
activity and greater efficiency on the
part of every individual in order to
l meet these extraordinary conditions.
I Caution is warranted, but we should
j buy goods and lead the lives we have
been accustomed to. Factories must
| be kept going to their full capacity.
I Labor must be kept employed. Our
> I homes must be kept up. We must
I cheerfully pay war duties in addi-
I tion to usual peace duties and ex
] penditures.
In doing our bit, every one of us
' should buy up to the limit of our
! ability, to the end that money shall
| be kept in circulation.
Let us take as our slogan and
j spread this slogan everywhere, for
j our own good, for the country's
I good, for the world's good, "Business
I as Usual."
J Velie Used to Save
Business Records at Fires
In Los Angeles there is an organ
ization called the "Merchants Fire
I Dispatch." They have four Velie
j cars which are kept in constant
* readiness to go day or night.
The cars are first to a fire when
I the alarm sounds. They offer early
I aid with hand extinguishers and
I smothering blankets, but if the blaze
| looks serious and the owner Is home,
j his 'phone rings and the Velie car is
jat his door almost before he can
j draw on his clothes.
Then there Is a mad dash back to
the fire with the man who best of all
| can accomplish or direct the saving
; of valuable papers, books or other
; records. Mr. Coates, manager of the
! service said, "In practically every
| fire of any consequence during the
j past twelve years, some of our Velie
i cars have been the means of saving
| thousands of dollars of property." A
new Velie Biltwell Six was added to
I the fleet a few days ago.
Beaten by Hudson Super-
Six, Mexican Buys One
"General Jose Lechuga, million
aire sportsman of Mexico City, ven
tured an opinion that he had to un
derwrite at $20,000 during the April
motor racing carnival at La Condesa
track," said L. H. Hagerling.
"The general bet $20,000 on his
! Fiat against the Hudson Super Six
independent entry, backed by Phi!-
' lippa Lauria. The Super Six a week
previous had cast a tire hi the fourth |
1 lap of a 30-lap race, and running on j
the naked rim retained the lead until :
the last lap when an accident forced
jlt from the race. The bet resulted. ]
The following Saturday the Super
j Six and Fiat were entered In a race
| with a Packard, Peerless, Lancia and
! a I-llspano Suiza. Amaury Million
I drove the Super Six. He won in 51
1 minutes. 17 3-5 seconds. The Fiat
was second in 5 4 minutes and 29 sec
onds.
"With the same dip of the pen
lliat General Lechuga used to scribble
j his check for $20,000 he wrote an
| order for a Hudson Super Six.
I " 'Difference of opinion makes
horse racing, motor racing and raar
. riage possible,' he wrote. 'But here-
I after my difference of opinion won't
be opposed to the backer of a Hud
' son Super Six.' "
Courthouse Notes
Mile Radiokovlc yesterday brought
a $5,000 damage suit against Mita
Vovunovie, of Steelton, alleging the
defendant sought to alienate his
wife's affections. Wiekershani and
Metzger field the papers.
! Alleging she was permanently In
| jured as a result of an accident at
Sixth and Cumberland streets, last
December, Jennie Bower, through her
attorneys, Walter R. Sohn and
Thompson S. Martin, brought a $5,000
damage suit against M. Brenner &
Sons.
The account of George H. Calvert,
receiver of the Columbia Savings and
Trust Company, Pittsburgh, was con
firmed finally by Additional Law
Judge S. J. M. McCarrell.
WANTS DAUGHTER
I Nick Besantis, of 1016 Hemlock
street, last evening asked the police
'to help locate his four-year-old
1 daughter, Tresa. Nick's wife and
] daughter left at the same time and
although he isn't so particular about
the wife lie is very anxious to have
j his daughter returned.
HARRISBURG TELEGRAPH
USE STOCK STUFF, j
ECONOMY RUN TIP
Economy Dealers Get Sur
prise in Secret Advice
on Big Go
"Do not change any of the regu
lar factory equipment or adjust
ments in the stock Maxwell car and
you will be certain of the greatest
measure of success."
This injunction is the paramount
note in a list of instructions for 2,-
000 or more Maxwell dealers who
next month are to travel over roads j
everywhere In the United States and
Canada in a national proof demon
stration of Maxwell upkeep econo
my, participating in a contest for
$5,000 in cash prizes, with a silver
and gold championship cup, to be
awarded by the Maxwell Motor Sales
corporation. The event is to be
known as the National Maxwell Gas
oline Economy Proof day.
The Instructions were prepared by
Ray F. McNamara, the famous Max
well road engineer and the world's
most experienced motor car pilot.
In his advice McNamara, who has
driven over 700,000 miles at the
wheel, lets loose a series of helps
that are educational in value for mo
torists generally and of such sur
prising nature, considering the ex
perience they are based on, that the
Maxwell company plans to put his
deductions into booklet form and
distribute them to automobile own
ers everywhere.
"Do not change a thing in the
stock cars as you borrow them from
their owners for your run," McNa
mara points out in his instruction
sheet. "See that you have a fair
compression in each cylinder, use a
speed of 15 miles an hour, don't
tamper with anything the factory has
put into the regular stock car, and
you will be certain of about 30
miles from your one gallon of fuel.
With practice on your course and
careful driving you can do anything
from 30 to 45 miles per gallon.
"Do not make your run with high
test gasoline. The stock Maxwell
motor is engineered to run best on
ordinary gasoline bought at the
street filling stations. High-test gas
-rives more power but less mileage.
Do not change the factory dash ad
justments in the least. Contrary to
theories, too, lean a mixture cuts
down from two to four miles on the
gallon.
"By all means do not tamper with
the regular Maxwell carbuetor.
Keave the float level and the needle
taper exactly as the factory engi
neers have made them. Do not'
change the valve timing and do not
attempt to change the valve setting.
If the car has been run 3,000 miles
or more you need not grind the
valves. Carbon deposit will not af
fect your mileage either way.
"Be assured that I have made
gasoline economy demonstrations
with Maxwells in every part of the
United States, with my record to
date being 45.6 miles on one gallon,
and I have yet to discover a way in
which I could improve upon what
our engineers have given the regu
lar stock car. I have tried to bet
ter them, but have lost mileage In
every instance. Stick to the regu
lar stuff and any owner's Maxwell
will do the rest."
McNamara's instructions were
sent to Detroit from Los Angeles. In
the contest demonstration upward of
5,000 Maxwells will participate, each
mount being an owner's machine.
Each of the dealers entering is re
quired to run two owners' cars to
gether over the same route, with
three official observers in each car.
THEYKNOWTHEIR
COUNTRY NEEDS
11 THEM 11!
1 111 mil nun m II 111
HF
PUff * nn
HP
Igllr
sm
&
B. FRANKLIN ETTER
B. Franklin Etter, son of Mr. and
Mrs. George E. Etter, 209 Fine street,
a member of the senior class at
Princeton University will leave with
the Princeton Ambulance Unit for
the French front on May 26. He is
22 years old and is well known in
this city. He is a graduate of the
Harrisburg Academy.
EVAN J. MILI.ER
Evan J. Miller, son of Herman P.
Miller, librarian of the State Sen
ate, a member, of the senior class at
Princeton, expects to leave for the
French front in a short time with
the Medical Reserve Corps organized
at the Post Graduate Hospital, New
Vor'K CUy.
Permanence an Important
Factor to Car Buyers
"Prospective buyers of motor cars;
could see a fine object lesson in what
industrial stability means if they
were to go Into the offlce of Howard
A. Matthews, treasurer of the Jack
son Motor Car Company, at Jack
son, Mich.," says P. H. Keboch,
Jackson representative.
"On the wall he has a large sheet j
upon which Is printed the names of,
the motor companies which have!
been formed, built cars and died!
during the 15 years Jackson cars;
have been on the market. There are j
just 241 of them. And as you go I
down the list every letter in the
alphabet is represented except UI
and X.
"These cars now bear the title of!
'orphans.' And there are to-day |
thousands of them running around\
giving very good service. But when;
anything happens to one of them it j
is then that the owner learns the
value of permanency in the motor in-!
dustry. Ho has to go around here
and there looking for a part because
there is no dealer, no salesroom, noI
service station.
"It is possible to get a spare part!
somewhere. But when he finds out
where the place is he has to send on
for it. Then there is the long wait ;
and the uncertainty as to whether or
not he can get it. It is sent him C.
O. D. Here comes the awakening.
The price he has to pay may be
much more than he expected.
"He has very little choice. If he
refuses to accept it his car is tied
up. So he generally takes the part.
Then he puts it in and right away j
he tries to sell the car so he can get j
one that is not an orphan. Here
again he has to learn another lesson.
The car gives fine service; it looks!
good and is apparently all right.
"However, no one seems to want
it. Ordinarily it is worth as much
as any other used car of its power
and size in the owner's mind. But i
not so the dealer. The price ho is
offered for it gives him chills. It is
a very effective lesson to such buyers,
and so the next car they get is one
that is not likely to become an
orphan.
"That is why the buyer of a Jack
son Eight to-day gets real value for
his money. He is sure of a cashing
in value just like that of a life in
surance policy. The Jackson com
pany is a permanent organization
that has lived through panics and
near panics and kept right on mak
ing cars for the last fifteen years,
and is going to continue doing so.
The company has built models to
meet the public demand so that they
are popular everywhere. And a Jack
son Eight owner is a satisfied motor
ist who need never fear that the
value of his car is going to drop 90
per cent, over night through the
makers going out of business."
■
The Studebaker
From the Standpoint
I •
IF ECONOMY is to be your consideration from roads, day in and day out, at the least possible
now on, especially in the purchase of your maintenance and repair expense,
motor car, you should by all means investi- j n the metropolitan cities where style is a factor,
gate the Studebaker SIX from that standpoint. there are thousands of Studebakers in daily use.
Where people know cars, at all probabilities they j n rat j o to poW er, the Studebaker SIX is most
buy that car in greatest numbers which gives economical in gasoline consumption.
them the greatest value for their money. T •*. i • *..
J In ratio to carrying capacity, its light weight
j therefore, in Detroit, where 80% of all cars are and perfect balance make it most economical in
made, where people know cars, the official regis- tires —Studebaker owners frequently get from
' trations show that there are more Studebakers 8,000 to 10,000 miles on a single set of tires.
in use than any other car costing over SSOO. ~ , ~ ... x , .
3 , Studied accessibility reduces inspection, adjust-
I Where people prove motor car value and quahty ment an( i repa j r costs to a minimum.
by the continuous test of twelve months in the ~. , .. . . , . . ,
year service, they probably buy in greatest Therefore, if economy is to be your watckword.
numbers that car which stands up and gives a Studebaker.
the service. Buy it as an investment —not as an expenditure.
Therefore, in California, Washington, Oregon and If you want to sell it, or trade it in, it will bring
the Rocky Mountain States, there are more a higher re-sale price in ratio to first cost, than
Studebakers in use than any other car costing most other cars.
over SSOO. The Studebaker SIX is the best work of a great
In the far West, people prove motor car value manufacturing organization; it bears a great
and quality, they test it out, twelve months in name, it carries a splendid reputation, and it is
the year, on the longest, hardest, hilliest drives protected by a year's guarantee against defective
in the United States. material and workmanship.
The careful, keen, shrewd buyers in the great Come in and let us show you, point by points
Middle Western farming states use Studebaker the quality features of this car, the features that
cars because they have found that Studebakers make it one of the Dest* automobile "buys" in
give consistent service on the rough country the world.
-■sr —•„ DRISCOLL AUTO CO sssST.TTia
FOUR Touring Car . . 985 V/XIV I V VV/t SIX Landau Roadster , . 135*
FOUR Landau Roadster . 1150 Jouring Sedan . . 17M
FOUR Every-Weather Car 1185 147 S. Cameron St. lixLimSUie: : : : •!
AU fincttf. o. b. Detroit AUpricaf. * *. DrtrtH
if! ' ill
j gjjl| and had decided to buy a new cheap car. For
| S| tunately I stopped in here where I found my j |
I jjjll money would buy twice as much." aj 111 I !
| |g|M This is what a buyer said in our exchanged AHi j
| g§|W department yesterday. But he did not buy 'H m l]
1 Sir an ordinary used-car. He bought a Crispen .53 = j
|g| MERIT Car which was known to be worth H \\
I jglft "twice as much." ||| if
I g| A cheap automobile is a cheap automobile.
It is intended to be sold at a low price and it
I |BH; must be made accordingly. A Crispen
I !g MERIT Car is a high-grade car, high-grade M _ |
1 H " design, materials, workmanship which has *} |
| iSH had a year or two's use. You can buy it at is I
1 ggjß your price. It is high-grade. I
jj iS Crispen MERIT Cars are known to be re- Pr
liable and will give more actual service and (J - |
1 IB satisfaction than any new car which could be |
1 jgit bought at the same price. |j 1
i .. jM We have some particularly good ones on $ I
I our floor now; overhauled, repainted and M 1
| "!jN ready for the road —and one can be bought at W 1
1 the price you wish to pay. d |
Stop in to-day or to-morrow and talk it I
I I Crispen Motor Car Co. j 11
j§! 311-315 S. Cameron St. 111
Harrisburg |
lj -: |S Send a post card for 'M Hi B
"Crispen's Merit Maxims." |j
MAY 12,1917.