12
FACTS FEATURED
IN ADVERTISING
Andrew Redmond Comments
on Present Publicity of
Chandler Company
One of the must interesting adver
tising campaigns of many a season is
that now being followed out by the
Chandler Motor Car Company, of
Cleveland, manufacturers of the Chan
dler Six. Andrew Redmond, local
Chandler distributor, says that he
never had any doubt of the value of
newspaper advertising but that his
conviction as to the value of such ad
vertising, If the advertiser has a real
story to tell, is greater now.than ever
before.
"Chandler advertising this spring,"
said Mr. Redmond, "has been what
the factory calls a fact campaign. Not
that Chandler advertising has not
always been based on facts, but that
the advertising this year has empha
sized and reiterated certain simple
fundamental facts about the Chandler
car which very largely are exclusive
Chandler facts. The Chandler com
pany In perfectly plain English is
calling the attention of the public
to facts like these.
"Where uiuii ithcr
sixes in the medium-priced field offer
heavy cast-iron crank cases, the Chan
uler ofiers you a cast aluminum crank
case—a feature of the Packard,
Pierce-Arrow, Winton, White, Stutz,
Mercer and Cadillac.
"The big aluminum Chandler crank
case extends from frame to frame
both at the front and the rear of the
motor, giving perfect rigidity to the
engine-mounting and saving it from
the rack and stress of the road, a
feature of the Packard, Locomobile,
Winton, Stutz and Mercer.
"Where other sixes offer battery
ignition. Chandler gives you Bosch
High Tension Magneto, the world's
finest system of ignition—a feature of
the Piercfe-Arrow, Locomobile, Win
ton, White, Stutz and Mercer.
"As in the highest priced, high
grade cars, also. Chandler uses the
light-running, annular ball bearings In
transmission, differential and rear
wheels; full floating axle with silent
spiral bevel differential; two unit
starting and lighting systems and
many other features of proven excel
lence.
"Through four years of conscien
tious manufacturing effort backed up
by a previous experience of many
years in the building of high-priced
sixes, the exclusive Chandler motor
has been developed and refined to a
point approximating perfection. It Is
a fact motor, not a claim-motor.
"The Chandler company in Its ad
vertising minces no words when it
says that not to its knowledge has a
professional motor car driver ever
made a record with a Chandler Six,
but that all the thousands of owners
of Chandler Sixes every day are ma
king the kind of records that count—
records of satisfactory service. And
that the Chandler company has never
built a racing car, because Chandler
owners do not want racing cars, and
the fifty-five to sixty miles per hour
speed that every Chandler does, is
speed much greater than the owner
would ever ask for. And that the
Chandler climbs steep grades on high
gear is satisfying to the Chandler
owner. And that the Chandler com
pany has never supplied any Chandler
dealer anywhere with a special gear
ratio for demonstrating purposes, be
cause what any Chandler Six does,
every Chandler Six will do."
w I
6-Passenger Touring (695
8-Passenger Clover Leaf Road
ster ... $095
Ensminger Motor Co.
THIRD AND CUMBERLAND STS.
Bell Phone 3515
S f
(free)
5 Tests and Water
'f For
1 STORAGE I
| BATTERY j
I and •:
IEXPERTI
I REPAIRS I
i at i
jj FRONT-MARKET I
!; Motor Supply \
\ C°* |
\ 109 Market St. j
j Prest-o-lite J
|i Battery j
\ Service \
SATURDAY EVENING,
GERMAN VANDALS
BLACKEN FRANCE
Spiteful and Useless Ravages
Worst in History of
World
Washington, D. C., April 7. "Never
before in the history of the world has
there been such a thorough destruction
by either a vanquished or victorious
army as that which the Germans
wrought in Northern France, accord
ing to the report of a 100-mile trip in
that section by Ambassador Sharp, made
public yesterday at the State Depart
ment.
"Towns were totally destroyed," the
Ambassador reported, "for no apparent
military reason, and in many of the
smaller villages scarcely a house re
mains with roof intact."
"In the larger towns of Roye and
Ham, and particularly in the attractive
and thriving town o£ Chauny, destruc
tion was complete. In many of tho
other smaller villages scarcely a house
remains with roof intact. Throughout
the reconquered territory there reigns
a scene of desolation; and this is not
only true where German military opera
tions might possibly excuse destruction
in the blowing up of bridges, tele
graphic and telephonic connections,
railway lines and the blocking of high
ways by felling trees which protected
the German retreat. Fruit trees had
either been cut down or exploded so as
to completely ruin them; private houses
along the country highway, including
some of the most beautiful chateaux
of great value, were completely gutted
by explosives systematically planted or
by Are.
"Blackened walls of what must have
been manufacturing plants were to be
seen In many towns, the salvage of
which would scarcely pay for their re
moval. Agricultural implements on the
farms were destroyed, churches and
cathedrals were reduced to a mass of
ruins by fire or explosives.
"At the town of Hani the mother of
six children told me that her husband
and two daughters, one 18 and the other
15 years of age, had been carried away
by the Germans at the time of the
evacuation. Upon remonstrating she
had been told that as an alternative she
might find their bodies in the canal in
the rear of her house. She stated that
out of the town's total population sev
eral hundred persons had been com
pelled to accompany the Germans,
nearly half of whom were girls and wo
men over 15 years of age. A large
number of French people, it is believed,
in the evacuated town and surrounding
country were compelled to go with the
Germans, from the fact that few are
to be found there."
Distinctive Lines of Hup
Recognized by Many Dealers
During the automobile show in New
York, one of the leading national
weekly magazines held a "Car Name"
contest of forty leading makes of
automobiles.
Photographs of the lates* models of
each of the forty manufacturers were
printed in the motor review issue. The
guessing contest was opened only to
dealers of automobiles. The Idea was
to ascertain which were the most dis
tinctive cars on the market and which
had mechanical features by which
they could be easily distinguished. In
this "Car Name" contest, the Hup
niobile, which always has been noted
for its disinctive body lines, made a
most remarkable record as 98.5 per
cent, of the dealers who submitted
their guesses, picked out the Hupmo
bile correctly.
TO ORGANIZE FILIPINOS
By Associated Press
Manila, April 7.—Governor General
Harrison has issued a war proclama
tion in which he calls for the Imme
diate formation of a National - Guard
for the Philippines, authorized at the
last legislative session.
Your saving of garage rent will
quickly pay for a Butler All-Steel Gar
age, 10x14 ft., $71.00 f. o. b. factory;
larger sizes; fireproof, large doors, win
dow ventilators, tool shelf: write for
descriptive booklet. C. Frank Class,
Union Trust Building.—Adv.
*
Nothing marks an auto as of the
ancient vintage so distinctly as the
tarnished and battered brass work.
Why Not Give Your
Car the 1917 Look?
by having us replate and repair
your lamps, radiator, windshield,
etc. All work guaranteed. Our
prices arc the kind that suit the
economically inclined.
Both Phones Harrlsburg, Pa.
>■ _ _
AUTO STORAGE—
First class, fireproof garage,
open day and night Rates
reasonable.
Auto Trans. Garage
r
the Standard of Value and Quality
Fairfield "Slx-46" seven-passenger.
Fleetwood "Slx-38" five-passenger.
E. L. COWDEN
R. J. CHURCH, Salcsmanagcr
108 Market Street
i i J
mgßsi
—the efficiency car
more miles—
less gasoline—
more comfort—
less weight—
E. W. Shank
MARKET ST,
SKILL REQUIRED
ON CAMSHAFT
Many Processes Necessary to
Make a Single Piece on
Studebaker
There isn't any manufacturing
plant more interesting than a motor
car factory. In fact, it Is little short
of marvelous to watch the speed with
which the various parts which go to
ward making up a spick and span
1917 automobile are manufactured.
While in Detroit recently, a represent
ative of this paper visited the great
Studebaker factories and inspected
every process of manufacture from
the foundry to the assembling depart
ment. One of the most interesting
manufacturing operations was the
processes necessary to make a single
■part, the camshaft used in the new
Series 18 Studebaker cars. This part
is a difficult one to manufacture, yet
litany of the operations in its making
are the same as thajse required to
manufacture the axle shaft, transmis
sion shaft, propeller and many of the
other 2,000 parts that go to make the
finished Studebaker.
The steel for Uie camshaft comes
to the factory in bars. This bar Is
cut off by gigantic shears into billets
about a foot long. The billet is heat
ed to a mailable state just as the
blacksmith of old heated the piece of
steel to make a horseshoe, but the
camshaft. Instead of being hammer
ed Into shape on an anvil, is placed on
the die of a great steam hammer.
The die is the shape of the cam
shaft—the hammer which strikes the
steel is guided to strike exactly the
same spot on the die each time. The
face of the hammer Is also cut In the
shape of the camshaft. This great
hammer Is operated by steam, strik
ing it a smashing blow. In a few
strokes the billet of steel is elongated
and shaped roughly into Its final
form. At the same,time the blows of
the drop-forge hammer press the
grain of the steel together and re
fine it. After this operation the shaft
is allowed to cool in the air. It is
then heated again slowly to 1,700 de
grees Fahrenheit in a furnace, where
the heat is electrically measured. This
heat treatment readjusts the grain of
the steel after the strains of the drop
forge hammer.
Tt then goes through several lathes
which still further shape it to its final
form. For this process It is first cut
to length and centered so that it can
be turned accurately, and the grind
ing machines must be especially made
to machine the cam surface into a
parabolic shape—that is, curved some
thing like an egg. After these rough
ing processes the shaft is again trued.
Inspected and, if It passes muster,
packed In a heat-treating furnace,
where It is kept for eleven hours un
der a temperature of 1,700 degrees
Fahrenheit. Under this heat a chem
ical substance slowly permeates the
surface grain of the steel and, when
the steel is fixed by the next heat
treatment, makes its rurface '.'diamond
hard" after that treatment. So skill
fully has the steel expert developed
this process that extreme hardness
has been secured without the shaft
being made brittle. But, bear in mind,
the hardness extends only just below
the surface of the steel. The core of
the shaft is still as touch as the
horseshoe nail.
As a last finishing process it is
cleaned, straightened, inspected and
then passed on to the final grinders.
Here It is ground to shape under
emery wheels. Automatically, the
emery wheels are guided over the
curved surface of the cams so as to
insure accuracy to the one-thousandth
of an inch. On the six-cylinder Stude
l>aker cars there are twelve cam sur
faces —six for the intake valves and
six for the exhaust valves. In ad
dition, there are four bearing sur
faces. This makes sixteen surfaces to
be gorund, all to perfect dimensions
and all in perfect line within one
thousandth of an inch. In the Series
18 Studebaker "Four" there are four
surfaces less.
News Items of Interest
In Central Pennsylvania
Lancaster.—For the second time in
the history of the country, wheat has
sold for more than $2 in Lancaster
county, $2.05 being paid to-day for
new wheat.
Lancaster.—Mayor Trout has ap
pealed to city councils for authority
to Increase the police force for home
protection.
Lancaster—There is a great short
age of farm labor in Lancaster county,
and it is having the effect of keeping
down the acreage on certain crops.
Cliambersburg.—Thirty deaths oc
curred among the patients at the
White Pine State Tuberculosis Sana
torium above Mont Alto, this county,
during the month of March. Tills is
thirteen more than in February.
Carlisle.—Surveys preliminary to
the letting of contracts for the con
struction of nine miles of low-grade
track, between Newvllle and Sblppens
burg. have been completed by' the
Cumberland Valley Railroad.
Khippensburg.—The Rev. John D.
Lindsay, pastor of the local Presby
terian church, has publicly invited his
congregation to his marriage to Miss
.Tanet Hamll Rambo, of Coatesville,
in the Coatesville Presbyterian church
on April 28.
Mt. Carmel.—By a vote of ten to
one at a special election to-day bor
ough council was authorized by the
citizens to bond the indebtedness of
the borough another SIOO,OOO.
Wllkes-Barre. —Ueorxe Elmy, 61,
was killed by a dynamite explosion at
Askam to-day while uprooting stumps
about the Bliss colliery. He was last
seen carrying a naked lamp in one
hand and dynamite caps in the other.
Armies in France Cheer
News From United States
By Associated Press
With the British Armies in France,
April 6, via London, April 7. The
news of the action of the United States
Senate in voting for war with Ger
many reached the far-flung western
battle line to-day and was hailed with
cheers. Nowhere was the gratification
greater than along the section of the
front held by the Canadians, with
whom many thousands of Americans
are serving. Many Canadian and
British companies were busv to-day
preparing signs to hold up over the
trenches, tellint' the Germans the tid
ings from Washington. This is the
favorite plan of the Tommies to con
vey all sorts of bad news to their
enemies across No Man's Land.
German prisoners taken to-dav had
not heard of President Wilson's ad
dress and knew only irv a vague way
of the breaking of diplomatic rela
tions ii) February. Some of the trench
signs which were prepared included a
brief translation Info German of the
President's statement that America
was entering the lists against the Ger
man government and not against the
German people. Others Included the
latest slogan: "NO PEACE WITH
THE HOHENZOLLERNB," while still
others "GET RID OF YOU 11
KAISER."
i 'W
HARRISBURG TELEGRAPH
MAXWELL PRICE
TO BE INCREASED
Change of S3O Takes Effect May
First; Flanders Cites
Benefits
Unable longer to offset the con
stantly-soaring price levels for raw
materials without either taking some
thing out of the car or adding to its
selling price in order to make ends
meet, the Maxwell Motor Sales Cor
poration, it is made known, has found
it necessary,to increase the retail price
of the Maxwell touring cur and road
ster models. The advance takes place
May 1. It amounts tc S3O.
Indicating the degree of efficiency
that has been attained in the Max
well Company's manufacturing plants,
this increaso takes rank, it is pointed
out, as tho narrowest margin of price
advance found necessary by any auto
mobile producing organization since
prices first evidenced a marked up
ward trend as a result of the string
ency in metals and other raw ma
terials after the first year or so of the
European war.
Through announcement a month in
advance of the price change, pur
chasers who take early steps for prep
aration for the coming season of the
motor car's greatest usefulness are to
he given the advantage of the present
Maxwell retail price of $635 for one
month. This makes possible a finan
cial saving that assumes some im
portance in the light of hints from
the Maxwell company that it is pos
sible the price may have to be fur
ther advanced if conditions in tho
materials markets do not adjust them
selves more satisfactorily in the next
few months than they have in the
period since January 1.
The closed models of the Maxwell
Company are not as yet affected by
the price increase. It .s asserted that
a lift may be given the closed car
figures also, should the company find
it necessary again to udd to the tour-
The Studebaker SIX
The Latest and Best Stu
STUDEBAKER has spent four years that a single set of tires frequently runs
in perfecting a single basic automo- from 8000 to 12000 miles.
bile design. Their lines are distinctive.
Each year Studebaker has produced am* j . i , „
better car • r P amt an " varnis " work excellent.
The Series 17 Studebakers offered sueh Ge " U^ e leatl f r iS , USed f ° rall
remarkable values at their prices that the - |( * ther " ot V enume. but h^h
entire output was sold early last August. £mde genUme leathcr "
The Series 18 is still better. Theirseats are formfitting, deep, com
iortable, luxurious.
They embody ninety distinct improve- - c. ~ , OTV
ments of mechanical construction, con- ,? e e , , ue aer examine it
venience and comfort., thoroughly, see how carefojly every detail
is finished —even the tonneau carpet is
In ratio of power to weight they are bound with leather.
probably the most powerful cars on the : jL Pi ~ , OT _.
mar j^ et Hide in the Studebaker SIX, sense its
ease, its readability.
In ratio of power to gasoline consump- i *
tion the most economical. X hen you . J eal Jf 5 wh y at * 1250 *
the greatest buy on the automobile
Their balance is refined to such a point market today.
/
DRISCOLL AUTO CO.
FOUR Touring Car . . . 985 SIX Landau Roadster , . 1359
FOUR Landau Roadster . 1150 IJ? C T Pi SIX Touring Sedan . . 17J0
FOUR Every-Weather Car 1185 14/ O. M. SIX LJmoSsine ! ! ! ! MN
AII trie, /..*. Detr.it A „ f _| Dtlrtl ,
Ing car and roadster prices that must
apply after May 1.
"Tlie Maxwell manufacturing policy
has been to produce in largo quantity
a light and efficient car of standard
ized parts," says President Walter K
Flanders, of the Maxwell Company.
"We have adhered to the original
practice of standardizing all Maxwell
parts and will continue to do Sflx The
policy has resulted in a degree of
manufacturing efficiency by which w(
have been able to overcome the great
increases in the costs of our raw ma
terials.
"These increases have been enor
mous. In the aggregate they amount
to over thirty per cent. In some in
dividual instances they have run from
1.000 to 1,500 per cent. Every item
that enters into the making of the
car has Increased in cost by a mur
gin several times greater than the
percentage of increase we have giver>
the selling price.
"This . gives n forcible illustration
of what car standardization means for
the automobile buyer. Because of It
we tind it possible to keep on with
otir production. We could have ac
cepted suggestions a number of times
that looked to a change in the car.
These involved taking out something
that we now give the Maxwell buyer.
We did., not deem such changes to be
advisable in order to effect so-called
economy.
"The Maxwell producing units now
have been in operation a number of
years, so that with the price advance
we surely give the public the benefit of
refinements and advances we have
made. In the making of almost 100,-
000 cars yearly we have brought about
economies as well that have a direct
relation to the buyer's purse. Recent
ly we perfected plans for the biggest
production of trucks In the motor
world. This makes porsible a still fur
ther margin of efficiency so that our
ideal of standardization does not need
to be disturbed.
"All this has enabled us to with
stand the rising costs for everything
we use and go ahead with our out
put as scheduled for the year with
the smallest margin of price Increase
the industry so far has made known.
We will proceed with the hope that
materials costs will not necessitate an
increase in the prices for our closed
cars or a further addition to the
slightly advanced figure that must ap
uly with the other models from
May 1.
"The Maxwell has offset its own
advanced costs with success so far.
APRIL 7, 1917.
| our policy plainly shows, and we arc BRINGS SUIT FOR fio.ooo DAMAGES
In a position as advantageous as any Huntingdon, I'a., April 7. Mrg.
in the industry to still further pro- Bessie Williams, of Mount Union, lias
duce a useful and complete automo- brought suit against Joseph S. Shapiro,
bile for the American public at the owner and manager of a theater at that
lowest possible price margin. p|acp an(] aßkg t „ e c tto aUow hep
jj .f\ f.L * SIO,OOO damages for injured feelings and
Kecent UCdtllS in reputation. She alleges that, being un
p._i„l able to get a seat on tho first lloor of
central r cnnsyivallla the theater, she was ordered to the gal-
lery by Shapiro, and when she refused
Marietta.—Mrs. George M. King, of to hc forelbiy ejected her,
near York, died Thursday. She is TURNS HOIIK OVKR To GUARDSMEN
survived by seven children and a sis- , *' a, i April 7.—Miss Manah
itarretHon has turned over her home
for the use of Compuny A. of the Tilif"
Marietta.—Mrs. Emily Cook, aged I t , e „ e " tl l Keglment. of Se ran ton. which i.
, _ . . here doing guard duty.
90, a former resident of Lancaster
county, died at Washington. D. C., ——
Thursday. She was a member of the
Catholic church and is survived by
four children and two sisters and a I T
brother.
Marietta.—Mrs. Elizabeth Walk, of ,
Manor township, aged 68, one of the /' " | 7
best-known women in that section, ■■ M A
died after a long illness. She was a
member of tho Methodist church, and j 'ft
besides her husband, is survived by I bJBImHI ■■■■
a number of children. •
SUMMER HOME BDRNKD '
Duncannon, Pa., April 7.—Eire of
an unknown origin last evening de- j
stroyod the summer home of William | •
C. Gipple at Cove. The fire, which . I',, •> CAVVIPPM
started about 8 o'clock, advanced so ' **** Btl *
rapidly that the house was entirely I i • j
destroyed before anything could bo ClilV™lll™ailQ
saved. Mr. Gipple, who is an engin
eer on the Pennsylvania railroad, lives J_„
at 219 Peffer street, Harrisburg. The CI 11J "11111
exact loss has not been determined.
OLD BELL ANNOUNCES WAR c • i •
Marietta. Pa.. April 7.-Last week Spring days give a
when the news of war being declared wonderful thrill to mo
flashed over the wire, John W. Es
penshied, custodian of the old Town toriilg alter the long,
Hall bell, rang the bell for half an , . ,
hour. This same bell tolled and rang dreary season indoors
when war was declared In 1861 and nnr i :f vnll W n,ilHn't
1898, and when the troops left Lan- aim It you \YOUldn t
caster county for the Mejclcan border miss a dav of it order
i lr 1916.
Velie at once.
TOO PATRIOTIC FOR NEIGHBORS
Rossmere, Pa., April 7.—Frank
Doman, of near here, after signing a •• ■. .. . •
pledge of loyalty for the United States, V elie-HaiTlSbUrg CO.
went to his home and began playing
"The Star Spangled Banner." He con- Sixth and Herr Sts.
tlnued this all night, and was arrest
ed for disorderly conduct, on charge
of neighbors. MM—————