A MESSAGE FROM THE MANAGER Did you ever realize the obligation under which a pood store Stands towards its public? We would be a very poor store if we kept in stock only the things we wanted to sell. This store must always suit you and serve you. We must always have exactly the merchandise you want. We must be continuously thinking about you and what you desire, instead of thinking about ourselves and what the manufac turers want to sell us. Every day and hour we are planning and promoting this store's merchandise and service for you and your friends and neighbors. We are giving you our earnest work, and all we know of good merchandise and your desires, to make this store continuously more helpful to you. Are you taking full advantage of what we are doing to meet your desires and convenience? Won't you come in and see the merchandise we are showing, and if the thing you want is not here, or if there is any other service which we could render you, which we are not supplying, Won't You Be Kind Enough to Tell Us Our Shortcomings? We realize some of them and these we are striving to overcome, but perhaps errors often occur or deficiencies are noticed, of which we should be made aware. Tell us if we fail you in any point of our service. It is only by knowing the desire that is in your own mind, that we can make this store continue to serve you better every day and every year. This is our chief ambition. / -* "The Live Store" "Always Reliable" I Spring Fashion Monilo Spring Fashion f Exhibit of Exhibit of I * "The Name of Hosiery "Visor 4in One" W Sweaters I /Vq/77 I o ftonilo yVom/o /fom'/o O 1 When you buy Jjonito you ? JIWI PKS are buying the very best Hos *7 iery made perfect fitting Hose \% lf s . that will wear longer and look ll Vl\V If you were going forty or "sixty" miles better than any you have ever an hour you'd know the extreme com- worn ask to see -it fort derived from wearing a "Visor" 303 540 522 11 Sweater. Come here without delay and asktosee 25c 35c 50c | The Visor Sweater Conp,re - Silk Fibre Sweaters I For "Golfing" - "Motoring" and Besides getting the best you are patronizing —Shetland WOol Sweaters | I "General Wear" home industries, giving employment to Har- n, . , iir , C.< risburg men and women, who, by turning out —Brushed Wool Sweaters | These Sweaters are made of soft elastic yarn. - a worthy pro d uct that gives Such entire Sat- and are adapted for Men and Women. The con- . r .. j i CP ■ AA JL fl*l A % I A vertible coat like collar with the small snap ,SfaCt, ° n ' advertlßeS thlS a " the III) TO *h 14 Ml fasteners gives a very dressy look to the wearer. Country- 1U tpiT.tli; g They're as warm as toast, yet not bulky. Val- vr uable in stormy and chilly days in protecting the //All WOSs' OU n ° W OW H arr isburg has neck and chest While in mild weather you have 7/ been talking about "Doutrichs" Sweat a perfect fitting V neck sweater without collar. f / BHII ers —There's a greater style range than Comes in Black Navy Tan—Brown —Oxford , J ever, beautiful shades of Rose, Ameri- Gray and Maroon, or any shade can be ordered \\ hich/ n . o , , . J . All x/- o I >\sHEfuand J£3H| can Beauty, Canary, Gold, Copenhagen you may desire. All Visor Sweaters have two \ Di: JUKES' pockets. Sizes range 34 to 48. and Helio in plain and two tone effects. „ High roll sailor collars and V necks. $5.00—56.50—57.50 Montto can be had in every desirable Infants'and Children's Fibre Silk I / shade and color at Sweaters. I I WEDNESDAY EVENING, ~ HARRISBURG TELEGRAPH 21 } 191?-. NOTHING TOO NEW OR FASHIONABLE IN HARRISBURG Policy That Mas Made the Doutrlcha Store Famous OetHUiftO llurrtnburai ftn to popula tion, 1* not i\ largo metropolis—this Is not the sllKhtest I'oafton In the world why anyone should think that our peoplo do not desire tlio tmmo oppor tunities for shopping that are afford ed by the metropolitan stores. Dout richs have always built upon the policy that their stores should serve their patrons as well as though they were located in the most aristocratic shopping avenue of any big city; ser vice however, that is far more reason able than that given by any of these aristocratic shops. The latter sell their reputation and ring in with their high prices. Their enormous overhead ex penses.'ttoutrichs have been satisfied to build up a good name but without saddling exorbitant eharges bn their i t customers and as their overhead is so much less, theis* customers benefit ae ■ eordlngly.. The close and friendly relations be tween the members of the ftoutrleh sales force keep the entire organisa tion on the qui vlve. When the depart ment buyers return from their fre quent trips to Now York', Philadelphia and other markets, every salesman evinces us much interest in the latest offerings of fashion for men and young men which they bring back, as though the goods were bought for their personal use. Go into Doutrlchs any day, inquire as to the minutest question which may arise concerning a suit of clothes, a dressy top coat, a fine silk shirt, or a dressy necktie, In fact anything in men's wear and you will find the clerk in charge of the department ready to answer the ques tion instantly. The salesmen make it their busings to keejJ Just as Well in formed concerning the Sleeks tarried by the store as the department buyers. The result is that ail esprit dd Corps abundantly exists ht Ihd beutrich stores and the Satisfaction fef patrons In making purchases is bound te fol low-. Every clerk in the store knows that It Hi Doutricht the directing head of the flrn;, considers that nothing is toe new or too fashionable for the people of Harrlsburg, and loyally they follow his lead and serve the store's patrons as they know Mr. Doutrldh Would serve tliem were he doing their Work, It Is largely due to the practical ex perience of these people that Harrls burg shoppers have the of being able to procure In Harrisburg the newest fashion as early us New York or Philadelphia shop pers. Their practical knowledge and experience Is Buch that they know how to anticipate the demands of the store's patrons, as to style, variety and prices. The spirit existing at Doutrlchs welcomes suggestions and criticisms of patrons, and because the custimers do register complaints on the few oc casions that they are not entirely sat isfied, the friends of the store fortify the management with the amunl- PROGRESSIVE MANAGER OF DOUTRICHS STORE § whose energy and forcefulness have brought hirn^ to hia prese^ twenty-one year 9 with en<3 firm: % _ He is always on the alert to see • COlH* 5 that the patrons are well taken care of and his genial Countenance will invariably be the first to greet you Upon entering the Doutrich store, atlon by which those In charge are en abled to constantly Improve the busi ness and make It the best store service that human Ingenuity can plan. It Is hardly cause for wonderment, then, that these business maxims ■ the store has been made one of the ■ finest men's shops this side of the s larger cities—one that fan i the goods and underbid metropolitan , stores engaged In the same line el! i business, 11