12
INDIVIDUALITY IN
SCRIPPS-BOOTH
Distinctive Body Design Is an
Attractive Feature of
Scripps-Booth
"One of the big reasons for the stead
ily growing popularity of the Scripps-
Booth line," says A. E. Schafer, gener
al manager of the Scripps-Booth Cor
poration, "is the distinctive body de
sign.
"More and more people want to get
away from the conventional appearing
car and many of them, particularly in
the larger cities, arc purchasing cus
tom built bodies.
"During the New York Show, I had a
man look over the New York automo
bile district and out of 130 cars dis
played only eight of them had the
standard bodies of their makers. The
remaining 122 all had special bodies.
"Now the custom ouilt body has its
appeal from the standpoint of lndl
vlduallty, but it is mighty expensive.
"In the Scripps-Booth cap a person
is able to ttnd full expression of Indi
viduality in the regular body line.
"Our car is unique in appearance
carries with it an a tn > oS P h "V of '"M!
ury and refinement and yet it is avail
able to the person with the moderate
pocketbook is well as the person of
"The new models retain the distinc
tive lines which are now familiar to
everyone but in a mechanical \\a> tneie
have been a number of * m ß rovc K?!?Ji
over preceding models, bcrlpps- Booth
Is keeping pace with the
of the motorcar industry and tJ *''H c ,?""
tinue to do so." The Scripps-Booth line
is being exhibited at the show rooms
of the local dealers, the Auto Trans
portation Company, 27-29 North Cam
eron street.
Motor Trucks End Problems
of Big Milk Company
The case of the Beakes Dairy Com
pany of New York well illustrates the
great advantages motor trucks nave
brought to the milk trade.
This is one of the oldest concerns
handling milk, cream and their by
products in New York State. The
Beakes Company found horse delivery
too slow and too expensive. The
horses got sick. They were made
unfit by the heat.
Milk has to be handled quickly. \a
riable temperatures have to be reck
oned with. Time is valuable. Milk
delivery above all things must be de
e"n common with other dairymen,
the Beakes Company found a big loss
due to horse delivery. So they chang
ed to trucks. Their first Republic in
ternal gear drive was put in service in
April. 1915. and up to August, 191b.
had traveled 24.300 miles with prac
tically no loss of time.
Motor trucks they found good for
twenty-four hours a day. They are
never laid up on account of the heat.
Ice. snow, mud and slush have no ter
rors for them. And when they are
not working they are not "eating their
heads off."
This truck averages fifty miles a
dav 365 days the year, transporting
fifteen 40-quart cans of milk, which
weigh 110 pounds each, or cases of bot
tled milk which weigh 55 pounds.
The hauls are short and Include
many stops. Traffic is very heavy,
necessitating waits and delays and
frequent changing of gears. During
fifteen months of service the repair
bills were limited to grinding the
valves once. The original tires were
still in serviceable condition.
CIVIL SERVICE EXAM MARCH 10
The United States Civil Service Com
mission announces an examination for
stenographer and typewriter in the
field service to be held in this city,
on March 10, 1917. Application papers
and additional information may be se
cured from George S. McCrone, secre
tary, Board of Examiners, Harrisburg
Post Office.
the Standard of Value and Quality
Fairfield "Six-46" seven-passenger.
Fleetwood "Six-38" five-passenger.
E. L. COWDEN
R. J. CHURCH, Salesmanagcr
108 Market Street
FREE
Tests and Water
For
STORAGE
BATTERY
and
EXPERT
REPAIRS
at
FRONT-MARKET
Motor Supply
Co.
109 Market St.
Prest-o-lite
Battery
Service
SATURDAY EVENING,
Packard Twin Six
The twelve-cylinder car was introduced by the Packard Company about
twenty months ago. A splendid showing of these models is a feature of the
local show.
AUTO IS NOW 'SUPER-SIX HAS
AN INVESTMENT JUSTIFIED NAME
P. H. Iveboch, Jackson Distribu
tor, Points Out Change in
Buying Methods
The public now weights motorcar
worth to a greater extent than for
merly, because the automobile has
now come to be regarded as a staple
article, like real estate, furniture, ma
chinery and other units involving a
large expenditure, according to P. H.
Keboeh, local sales representative of
the Jackson Automobile Company.
Motorcar buyers don't rely on first
hand impressions, nowadays, says Mr.
Keboch. They consider the dollar for
dollar value, and buy in accordance
with the real worth of the car,—lts
durability economy, and so forth.
The motorcar buyer Is also wary
of any car that he has reason to
think may soon become an "orphan,"
—that Is, a car that may cease to he
manufactured. Such cars, for obvious
reasons, always decrease in value
quickly after the company which
manufactured them dies.
"There can be no stronger proof
of the stability of the automobile in
dustry than the fact that the motor
car is now taken in exchange for
land, improved property, machinery,
and such things, which have acquired
the stability which comes with the
centuries," says Mr. Keboch.
"More and more the industry is get
ting away from circus tactics, —in
which, by the way, some few com
panies never did indulge to any great
extent."
"Racing was one of the sensational
features of the automobile business.
Gradually, racing has fallen into dis
favor with manufacturers. To-day
comparatively few companies seek
representation at track meets."
"One of the earliest American com
panies to race its cars was the Jack
son. The manufacturers of the Jack
son soon decided, however, that rac
ing did not reveal the true qualities
of the motorcar, and took the lead
in proving the worth of its product
in a commercial instead of a sport
ing way. The example set by the
Jackson Company has been followed
by other manufacturers, and the ver
dict now is practically unanimous,
that motor car racing, in which com
peting cars are 'tuned' up' in every
possible way, does little or nothing to
prove to the public the superiority of
any one motorcar."
AUTO STORAGE—
First class, fireproof garage,
open day and night. Rates
reasonable.
Auto Trans. Garage
AKno Apirty^/Tronble
Lighting Battery Service
All Makes of Automobile
Starting, Lighting
Batteries Recharged,
Repaired or Replaced
Repaired Batteries Guaranteed
We Do All Manner of Automobile Repairing
Electric Starting and Lighting System
Repairing a Specialty
f EXCELSIOR
AUTO CO. $|r u
H. L. MyerstSQr^l
M anaopr
manager
Eleventh and Mulberry Sts., Harrisburg, Pa.
First Tests Disclosing Amazing
Power of New Hudson Car
Suggested Name
"Super, a LaUn prefix meaning over,
above, beyond, iu excess." —Webster's
Dictionary.
That's about where the word
"super* 'stood in the English language
until the Hudson Motor Car Company
introduced the Super-Six motor car to
the world. Then the magic wand
of business was waved over the term
and this meaning was changed and
elaborated upon until to-day "super,"
used in the phrase "Super-Six" Imme
diately fixes one's mind on a new type
of automobilo motor. A "Super-Six"
motor within the time which lias In
tervened since last year's automobile
show, has come to mean just as dis
tinct an entity in the busy world of
affairs as any other well-known noun
or descriptive word.
Tho selection of tlio name "Super-
Six" for the new creation of the Hud
son Motor Car Company, was quite a
simple matter. The first tests of the
new motor indicated that it was one
of amazing power. In the work-outs
given it at the factory it was pitted
against all the other types. In won
derful road and track tests It still
showed marvelous superiority. Clear
ly it was and above all the other
types. "Super" was the only name
that would fit It. "Over, above, be
yond, in excess" all applied to this
forward step in motor design, hence
it was christened the "Super-Six."
By that name it entered the arena of
commerce. Printer's Ink and adver
tising brains alone would not be suffi
cient to change the English language.
First, the design; next the name, then
advertising and performance to sub
stantiate the description, have enabled
—the efficiency car
more miles—
less gasoline—
more comfort—
less weight—
at the Auto Show.
E. W. Shank
107 MARKET ST.
6-Passenger Touring $695
3-Passenger Clover Leaf Road
ster . $605
Ensminger Motor Co.
THIRD AND CUMBERLAND STS.
Bell Pbone 3515
HXRMSBURG 1689 l TELEGRXPH
PRICE MODERATE
BUT QUALITY HIGH
Oakland Owners Attracted
From Former Users of More
Expensive Cars
When Andrew Redmond, local
dealer for Oakland motor cars, took
over the agency for Oaklands ho was
confronted with the proposition of a
moderate priced car and a clientele
which had heretofore purchased only
the most expensive automobiles.
Mr. Redmond had for several years
dealt in the most exclusive motor
cars.
Now a large number of Harrlsburg
ers are driving Oaklands, and not only
the standard models, but special body
Jobs which Mr. Redmond has devised
for their particular benefit.
"You would expect the man who
has driven moderate priced cars to
be confident in the purchase of an
Oakland, but you might look for some
skepticism from the people who al
ways have used high priced cars," says
Mr. Redmond. "But it doesn't work
out that way.
"At first my friends took Oaklands
largely on my recommendation. Now
they come in and buy them because
they have found them equal to much
more expensive cars in performance
and stability.
"Harry Payne Whitney owns two
Oaklands and Alfred I. du Pont has
three in his garage."
tho Super-Six to win for itself a new
meaning in the English language.
The name was not one of those
lucky hits so frequently met with in
the world of commerce. It was a nat
ural description—the only word in
the English language that adequately
described the new Hudson invention.
What the Super-Six has done tho first
year in winning all worth-while rec
ords adds further emphasis to tho tlt
ness of the word as descriptive of the
Hudson motor.
Sift j
I Nuss MFC. Co. I
lit!? & Mulberry St s J
1
I 43^Motor Cars
I • Car Value I
fe —What Makes It?
m m
\ :S A most important factor in determining the value of the motor '
car you buy this spring is the stability of its manufacturer. ||
Assets and good will create stability.
m So it is interesting to you, as an Overland owner or admirer
to know that the assets of The Willys-Overland Company
are more than $68,000,000.00.
Its good will can best be judged by the steadily increasing num
ber of Willys-Overland purchasers.
From 3304 cars in 1910 our annual business grew steadily to
142,441 ears in 1916. Our contracts call for more than
200,000 cars this year.
p It's well to consider such fixed facts before you purchase your car. B
Light Four Big Four Light Six Willys-Knight
Touring . . . $665 Touring . . . SBSO Touring . . . $985 Four Touring . $1285
Roadster . . $650 Roadster . . $835 Roadster . . $970 l-our Coupe. . $1650
Country Club . $750 Coupe . . . $1250 Coupe . . . $1385 Four Sedan . $1950
Sedan . . . $1450 Sedan . . . $1585 Four Limousine $1950 1 1
Eight Touring . $1950
Alt prices f. o. b. Toledo and subject to change without notice
The Overland-Harrisburg* Co.
OPEN EVENINGS 212 NORTH SECOND ST. BOTH PHONES
T '^' s "^ vc^ p om P an y Toledo, Ohio
Big Overland Factories
Offered President Wilson
John N. Wilys, automobile manu
facturer of Toledo, Ohio, has tele
graphed to President Wilson pledging
his support in the present crisis and
offering to the government the use of
his immense plant at Toledo and its
subsidiary plants as well as the plants
of his allied companies, if their facili
ties are needed in connection with the
pending difficulty or later eventuali
ties. The Toledo factory controlled
by Mr. Willys is one of the very large
individual plants of this country oc
cupying 10 3acres of floor space and
employing approximately 18,000 men.
I BUY THIS CHALMERS TODAY! 1
H Last chance for the 5-passenger 6-30 Chal
mers at the old price, SIO9O. * Roadster
at SIO7O. March 1 the price on each be- I
B comes $1250. Visit the Chalmers exhibit
at the Automobile Show.
Pretest Price*
Three-patieager Rocdster • • SIO7O Seven-passenger Touring Car - $1350
FiT. " Touring Car • 1090 Seven " Sedan • • 1850
(All L*.b. Deb.it)
1 Keystone Motor Car Co.
57 to 103 S. Cameron Si.
HARRISBURG, PA. C. H. BARNER, Manager
FEBRUARY 17, 1917. •
This shows the newest arrival of the motor family In Harrisburgr, the
Jordan "Luxury" Car, represented In local territory by the McCurdy-Brainard
Company, of Pittsburgh. E. E. Adams, a former Harrisburg man, well
known In motor circles has been appointed sales manager of the McCurdy-
Brainard Co. During the week, three models of the "Luxury" car are being
exhibited in the show rooms at 120 Market street.