10
NEWS OF INTEREST TO AUTO OWNER AND PROSPECTIVE BUYER
" ■ *■ * J
£§i^|gj
NewßranchSeßice
Signs of a new standard of service!
Service worthy of Harrisburg and the
courtesy and efficiency its motorists
have a right to demand.
Service of that specialized, intensive
quality which motorists and dealers
everywhere have learned to expect
from Firestone men and Firestone
tires. Inspect the new quarters at f
your earliest convenience. Complete
[service for truck operators. ,
The Tire Shop
Temporary Address
108 Market Street, Harrisburß. Pa. I
Distributor* for
Firestone Tire and Rubber Company, Akron. Ohio
"America'* I.argeM Exclusive Tiro and Kim Maker."
Jfrestotte
Revival of Interest in
Bicycle Club Runs
Bicycle riding: lias increased to such
an extent during: the past two years
that the prediction of a million new bi
cycles this season bids fair to come
true.
Bicycles are lighter, cheaper and bet
ter than when the fathers of the pres
ent generation of youngsters, made
"No Hill Too Steep—
No Sand Too Deep"
Jackson Light "Eight" has one horsepower for every
57 pounds.
Here is a Jackson extraordinary. It is an "Eight." It is
light in weight—it is light in price.
A Demonstration Cheerfully Given at Any Time
P. H. KEBOCH
Distributor, 15 South Third Street
*'" Both Phones
The Overland-Harrisburg Co.
i
i
Automobiles
212 North Second St. - yg #
«sl©eve*VeJv» Moto*
SATURDAY EVENING,
their weekly club runs on the old heavy
"safeties" over rough, uneven roads.
Already "bike" clubs are being form
ed all over the country and a revival
of weekly club runs will be seen on all
of our automobile roads this season.
The Fisk Rubber Company, of Chico
pee Falls. Mass.. is taking special in
terest in boys' clubs. It lias appointed
a club chief who is sending instruction
books on forming clubs as well as ban
ners. arm bands, and other parapher
nalia without charge to bovs.
Chalmers Tells What
Public Wants in Motor Car
Advocating closer co-operation be
tween the salon and engineering;
lieaaß of the automobile industry. Paul
smith, vice-president In charge of sales
of the Chalmers Motor Company, rt*-
cently delivered an interesting address
before several hundred members of the
Detroit section. Society of Automobile
Engineers.
The occasion was unique In being tha
first time a sales manager haR been In
vited to speak before a body of auto
mobile engineers.
Mr. Smith s topic was "What the Pub
11c Is Looking For In An Automobile."
He advised the engineers to study the
public from the standpoint of the sales
i manager In order that they might em
body Its ideas In the finished product.
"In the automobile industry, as else
where, team work is all Important,"
said Mr. Smith. "The engineer Is the
pitcher and the salesman Is the catcher.
Without the catcher's aid, the pitcher
Is bound to have some trouble in lo
cating the plate. I believe the sales
man should be called In as consulting
engineer, because he is In closest touch
with the public and knows what the
. public will buy.
; At the present time, the automobile
business Is in greater need of milliners
and tailors than Inventors or innova
tors. Refinement in the way of dress
ing up the product should supersede
efforts to put across something new.
The big success in the motorcar busi
ness have been achieved by those com
panies who have conslstentlv given the
public what It wants. Carrying out this
idea. 1 know of several companies who
send their cars to dealers in a dozen
i different communities to try out new
■ models before they are even turned
I over to the production department. If
I the cars stand up, they go through: if
not. the necessary changes are made.
"The problem of the engineers is
similar to that of the dramatc pro
ducer. Both must please the greatest
possible number of people and the pro
duct must stand the test of time. The
purchase uf an automobile is. next to
marriage the most important event In
the average man's career. It his sec
ond and most expensive venture and he
consequently gives every consideration
to the subject, before making his final
decision.
j "In buying a car, the prospect of to
j day considers five noints: Reliability,
appearance, performance, economv and
price. The order of importance in
which those attributes are arranged de
, pends on the price field of the car. But
whether a man is paying SSOO or $5,000
| for a car, he places reliability at the
; head of the list. That, to me, is the
rreatest single thing we have to strive
! 'or. Without reliability. the finest
body lines in the world will not sell
| cars. The public of to-dav is buying
performance and it is up to the auto
mobile engineer to emphasize this fea
ture as strongly as possible."
Dodge Will Descend
Into Grand Canyon
"Death Valley "Dodge," the Dodge
Brothers motorcar that has Juing up a
record for surpassing performances on
the Pacific coast, is now to-be sent on
a trip that daring motorists have manv
times contemplated but never attempt
ed. With O. K. Parker, one of the most
daring drivers In the world, at the
: wheel, the sturdy little car is to at
| tempt a trip to the bottom of the Grand
I Canyon of the Colorado.
Mr. Parker Is now driving "Death
Valley Dodge" across the desert from
IJOS Angeles to the brink of the Grand
1 Canyon. Incidental to the main object J
of the trip he is trying to find a short j
| route between the points and expects i
to cut some sixty miles off the dis
tance.
| But It Is after the Canyon is reached
that the real feat will be tried. If Mr. |
Parker is successful In making th«
trip It will be the greatest achieve
ment in the history of.motordom and
will prove that automobiles can go
anywhere that man or beast can go.
At present the descent Into the Can
yon by tourists is made on the backs of
carefully trained burros over trails that i
have been virtually whittled out of the
rocky walls of the Canyon.
The Grand Canyon is one of the most
stupendous natural objects In the ;
world. Here the whirling waters of the I
Colorado have eaten for years into the j
sandstone and drifted a passage that 1
runs nearly a mile deep across the Arl- !
zona desert. The surroundings reach
the acme of desolation and the trip to
the bottom of the Canvon with careful
guides and on the backs of the burros
is regarded as a big sensation and manv j
tourists are afraid to try It.
In attempting the trip by motorcar,
| Mr. Parker will set a new record in
i motor daring and, if successful, will
leave a mark at which other adven
turers will shoot for a long time to 1
j come.
| Mr. Parker is a mining engineer and
has been well known on the coast for
a number of years because of his dar- !
Ing prospecting trips. About a year
j ago he startled the world with his trip I
i through Death Valley In a Dodge
Brothers motorcar. On this journev he j
1 covered ground never before attempted
I by the motorist and established a num- '
i her of records. The fame of the trip 1
was such that the car was called]
! "Death Valley Dodge" and Is now well 1
known throughout the coast district. i
Only a few months ago Mr. Parker I
took the car Into the Santiago Vallev
j during the California floods and cover
ed territory where every semblance of
I a I oad had been washed awav. He
i also led a rush to a new gold "dlscov- !
! ery near Barstow. Cal., and won sev- |
eral claims for himself and H. 1... Ar
' nold. Los Angeles dealer for Dodge ;
I Brothers. who owns "Death Vallev I
: Dodge." And Mr. Parker Is not the onlv I
I one to win glory with the car. Teddy
] Tetzlaff, the famous racing driver, took
' the car over a mountain trip at night '
several weeks - ~0. making a Journev I
that the wiseacres declared was impos- i
sible.
On his trip to the Grand Canyon Mr.
Parker Is accompanied by several mo
tion picture operators and a film record I
; of the trip will be made.
Mil
Ensminger Motor Co.
Third & Cumberland Sts
DISTRIBUTORS
*■
. >
LOOK FOR irr^ell
Distributors for Exide Batteries,
the recognized best.
EXCELSIOR AUTO CO.
11TH AND MI I.BERRY STS.
H. 1,. MANAGER. Manager
Bell N4I
AUTO STORAGE—
First class, fireproof garage,
open day and night. Rates
reasonable.
Auto Trans. Garage
HARRISBURG TELEGRAPHS
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ill deny,,roma7ua ''*LM
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if 2v ti ° n - ove/tlf appre " mva,Ua We to yo» Sfac " If I
€ ■ tf y men whr* i ec oun- , May w G y°u. I
II 2"2 ards are Case details of comT «iese M J
If isfled with lesser s . at ~ that you,too mav" Ction so | I <
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7 1 SL find if; y°u Will fe ve . on youT/n they will f J |
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if I H|fc| utrn ' ARR ISBUI?r r> l™:'" SifwE I
Packard Aircraft Motors
of the Twin-Six Type
Work of removing trees, filling In
low places and generally grading and
smoothing off the Packard aviation
field, which borders on Lake St. Clair,
near Mt. Clemens, Mich., Is well under
way. Practical tests of the first big
aircraft motor manufactured by the
Packard Motor Car Company will take
place early in July. These tests will
be made with a Sloane aeroplane of
the tractor type. The big motor will
develop 300 horsepower.
At Sheepshead Bay recently, J. G.
Vincent, vice-president of engineering,
and Inventor of the Twin-Six motor, and
Ralph De Palma, racing man, made
tests of a smaller motor which the
Packard Company has developed for
use In the acout type of plane, in a
specially designed speedster that Mr.
Vincent calls the "aeroplane car." The
I track trials verified all of the previous
findings made in laboratory tests at
i the factory experimental shops.
! The purpose of the speedway try- i
j out was to make sure of the prlnci- 1
| pies of Twin-Six design for aircroft j
J motors. The motor was run continu-1
ously for long periods on the speedway!
at 3400 revolutions per minute.. The |
| necessary horsepower and engine speed ]
for aeroplane usage are developed at
-100 revolutions per minute. Hence the j
| track work is a much severer test of I
j the engine than actual flying.
The aeroplane car made 102 miles In
, 59.56 minutes. Several laps were taken j
at from 100 to 110 miles per hour. On ;
i the straightway, a speed of 118 miles;
{ per hour was reached. The car will
not be entered in any racing competi- (
tions, as it was not designed for a rac
ing car. Its only purpose is to make ;
; tests of aircraft motors. But Mr. Vln- !
I cent says it is probable that some pub- |
j lie demonstrations will be arranged, i
Such exhibitions of speed work will be !
! carried on under A. A. A. supervision, j
The aircraft motor tried out on the !
Sheenshead speedway is different from I
the Twin-Six motor used In the Pack- |
| ard motorcars in a few particulars, al
| though the basic principles are the i
same. The cylinders are cast in blocks j
; of three, and have two overhead valves 1
to each cylinder. There are, of course. ;
I overhead caVnshafts. one to eai h set of
six cylinders. This construction per- |
I mitted a development of 135 horse
power from the scout plane motor. The I
larger one, which has approximately ;
r>oo inches piston displacement, will be
built exactly like the smaller, except,
j for the difference in dimensions,
i The aeroplane car is of beautiful de
sign and many admirers expressed their
regret that it will not be seen in com- j
petition. The two halves of the rear j
axle housings were turned from a solid I
i billet of chrome-nickel steel. They
] cost 1350 each. The cost of the rear;
axle alone is well over SI,OOO.
Automobile Demand Will
Exceed Supply Says Willys
"Unless T am greatly mistaken, the
demand for automobiles this summer
will be far In excess of the supplv, not
withstanding the fact that this'vear s
production of motor cars will be the
largest in the history of the industry." j
The above statement was made by '
John N. Willys, president of the Wil
lys-Overland Company, who has just i
! returned to Toledo from his winter
home in Pasedena, Cal. Mr. Willys
spent several weeks on the coast and I
although he went there ostensibly for
a rest he could not resist tha tempta-J
tion of investigating business condi
tions at first hand.
"My reason for predicting a shortage
of cars this year is based on informa
tion that I have been able to gather
from Overland dealers and from my
own personal observations of condi
tions as they exist in the west." stated
Mr. Willys. "On every hand could be
seen evidences of increased prosper
ity and if this prosperity is indicative
of conditions throughout the country
my advice to prospective car buyers is
to shop early. 1 firmly believe that
the rush for cars this summer will
surpass that of the last three years
combined.
"Without exception, every one of the |
Overland and Willys-Knight dealers.
that I interviewed had the same story
to tell. Business had been good, in
fact they claimed it had never been i
better due largely to the fact that
manufacturers have catered to a larger
market by bringing lighter, more 1
economical and lower priced cars of i
which the Overland Model 75 is an
other example.
"When I explained to them that the!
factory was shipping on an average of
over 800 cars a day. which is three |
times the number shipped at this time;
a year ago. they had to admit that
we were doing our share toward meet- |
lng the emergency.
"People in all walks of life seem j
T ▼ ▼ ▼ T V'V ▼ ▼ ▼ T ▼ ▼ T T ▼ T T ▼ ▼ ▼ T T T ▼.T ▼_ T T ▼ .T ▼ T T ▼ T
(J)upmobile
77te mmrM ofport*r
motor emr J
I As to Price —We Tell Our Salesmen: — ;
► TALK PRICE LAST, NOT BECAUSE WE FEAR COMPARISON BUT <
► BECAUSE WE FIND THE PUBLIC WANTS A GOOD ARTICLE—NOT <
► A CHEAP ARTICLE. <
► JOHN RUSKIN SAID:—"ALL WORKS OF TASTE MUST BEAR A J
' PRICE IN PROPORTION TO THE SKILL, TIME, EXPENSE AND RISK <
► ATTENDING THEIR INVENTION AND MANUFACTURE." <
► THE HUPMOBILE IS HIGH PRICED ONLY IN ITS PROCESS OF <
► MANUFACTURE; IT IS EXCEPTIONALLY LOW PRICED CONSID- '
► ERING ITS INTRINSIC VALUE. <
► $1220 Delivered :
: m ENSMINGER MOTOR CO. m i
► IXJ Distributors UJ "
► Third and Cumberland Streets Bell 3515 i
►
MAY 20, 1916.
jto have awakened to the necessity ofi
! the motor car. Business men have;
| found it a necessary adjunct, in their
1 different lines of endeavor and no
'othe- vehicle of transportation affords
|as much pleasure and enjoyment for
I the whole family as does the smooth
'running:, distance defying automobile,
j "I believe this combination of neces
sity and all-around pleasure-Riving
qualities is chiefly responsible for the i
, present day demand for automobiles.
| Even though money is plentiful and
reports show the country to be in a
wonderfully prosperous condition, I
do not believe the vast number of cars j
now being sold would be possible, had
it not been for the public awakening j
to the fact, that they needed them in- i
stead of wanted them."
Jackson Painting and
Trimming a Feature
j The Jackson Automobile Company
has always laid much emphasis upon j
| high quality trimming, painting and
finishing. They have steadily adhered
to the conviction that in order to with-
I stand the rough tests of winter weather
j and mud, Jacksons should have the I
best finish that it is possible to put on
a car.
The Jackson Company Insists on n,
finish that looks good and stays good,
and In order to further this idea, the
finishing, painting and trimming "f all
Jackson bodies Is done in the Jackson
factory, the best qualities of material
only being used. A large department
in the factory is devoted exclusively to
this work. This is in harmony with
the idea of comfort, which has always
been a strong feature of the Jackson
cars, also expressed through the four
full elliptic springs.
5-Passenger Touring 1 $065
Roadster Type $340
Ensminger Motor Co.
THIRD AND CUMBERLAND STS.
Hell Plionc 3515
V. ,J