NEWS IX » S A jj ACT NEWS
FOR You Can Save From J OR
| To-mor- $5.00 to $15.00 on To-mor
row a Coat Suit row
Tomorrow Brings 450 More Women's Suits,
Coats and Dresses at Prices Seriously Reduced
910.50 and $12.50 New Check Flare Model Misses' Suits; Qfl
sizes 16, 18 and 38—to-morrow
$9.50 Sprlne Women's $12.50 Sprlnc Women'® $27.50 Women's Coat
Coats to-morrow Coals to-morrow Suits to-morrow
$4.98 $5.98 $14.98
$22.50 Women's Suits $20.00 Women's Suits SIB.OO Women's Suits
to-morrow to-morrow to-morrow
$10.98 $9.98 $8.98
Manufacturers' Relief Sale Will lie Most Interesting To-mor- Q Q
row $8.50 and SIO.OO Silk Poplin Oresßee for
The cost of the silk alone in this uarment is worth fully our sale price
—« P. X. Corsets P. X. Corsets fiSwv
$3.00 values $2.80 values *E3SMm
/Wwiß to-morrow for
' I'. V. Corsets $12.50 an<l /» * riiY
I 98c values $14.50 Silk (, \ \ fcL £-*s7* |
for Dresses at
|( $16.50 and $18.50
/j 1 jj Silk Dresses, $11.98 jv \|i
1 jfl jj $1.50 Waists, to-morrow / I
\%
I PgSBCEP STORE'")
| 4CHb^A
STATE REJECTS 4 1
CONTRACT BIDS
Will Ask For New Tenders For
Improvements in Eastern
Counties at Once
Two contracts were awarded by the
Stale Highway Department late yester- |
day for highway construction and bids
<lll four other proposed pieces of work
were rejected because they were too j
high. These bids were received on Mon- 1
day and ordered checked, the awards
being- made to-day.
The first contract awarded was on
Jalate Highway Route No. 181. Section 2. !
ri i Concord and Aston townships. Dela- i
ware county, this being a portion of the
old Baltimore Pike. The contract call- j
< d for a reinforced cement concrete ;
pavement 19,233 feet in length, or 3.61 .
miles, and was awarded to Dwyer and
Company, of Philadelphia, at their bid
of $(18,533.21. This firm was the low
bidder.
The second contract awarded was on
State Highway Route 131, Section 7, in
l.nndoh Grove and Penn townships,
Chester county, for a reinforced cement
concrete pavement 10,311 feet in length, I
or 1.96 miles. Awarded to D. E. O'Con
Keres^
thr foot is greatly weakened.
f i\iSkL, This causes annoyance, exhaus
y tion and pain. Many people be
lieve *hey have rheumatism,
titi i when, in fact they are suffering
from broken-down arch and
nothing more.
Miracle Shoe
Ywork, wonders with ttv> feet. It relieves the arch
- in support holds the arch
U in its natural position; 'lakes walking easier and
| prevents the fatigue flslt by persons who have
I weak ankles and arches.
The Miracle Shoe
■j creates and conserves foot energy.
It is handsome in appearance and A
always in good taste. The price ' ®
is $6. On sale at Wfa
Bowman & Co.
Popular Dept. Store Mi
314-316-318 Market St.
FRIDAY EVENING, • HARRISBURG <AM* TELEGRAPH MAY 19, 1016
iiell and Sons, of Avondale, at their low
tiid price of $44,155.73.
The bids for Section 4 and Section 5,
on State Highway Route 131, the former
in Birmingham township. Delaware
county, and the latter in Pennsbury
and Bennett township, Chester county,
were rejected because the bids submit
ted were deemed too high. The bids on
tlie two State-aid applications adveris
ed, one in Nether Province township,
Delaware county, and the other in
Whitemarsh township, Montgomery
I county, were rejected for the same rea
' son.
First Deputy State Highway Commis
sioner Joseph W. Hunter, acting com
missioner. approved the recommenda
tions of W. D. Uhler, chief engineer, on
these awards. It was announced that
the sections where the bids were re
jected would be readvertised in the near
future, together with some additional
work on State Highway Route 131 and
some other construction.
A. (J. KBF.RI.Y SERIOUSLY ILL
IX NEW YORK HOSPITAL
Meclianicsburg, Pa., May 19.—1t waa
reported here this morning that the
condition of A. G. Eberly, a well
known Mechanicsburg busienssman,
who has been in Bellevue Hospital,
New York city, for some time, was
very serious and his death may be
expected at any time. Mr. Eberly went
to New York on a business trip and
was taken ill with heart trouble while
there. He is a member of the firm of
| Fberly & Orris, manufacturers. Mrs.
Eberly is with him at the hospital.
British Soldier Exchanging Hats With a Russian
SfIWfSIP" ■
How well the British fraternize with the new Russian soldiers in France
Is illustrated In this photograph of a Cold Stream guardsman exchanging
his cap for that of a Russian. This photograph was taken in Paris before
Russian soldiers, recently sent to France, were moved to the hattle line.
EXPLAINS POLICY
ON ADVERTISING
Walter Flanders, President of
Maxwell Co., Says Name
Will Stand For Value
Some striking comments on the fun-j
damental value of honesty in adver-:
tislng are contained in a statement by
Walter E. Flanders, president of the
Maxwell Motor Company, just issued
to the company's dealers and repre-j
sentatives. The statement is a con
crete explanation of the aims behind
the company's advertising: policy.
In view of the national movement
in the direction of sincerity and truth
in advertising:, Mr. Flanders' remarks
have a profound and timely interest.
\Y hile his views necessarily relate to
the Maxwell Motor Company, they may
easily lie taken to apply generally to
national advertising: of any character.
No strain on the imagination is re
quired to give his remarks a broad ap
plication. so that, liberally construed,
tliey strike at the very root of what
those who have the best interests of
advertising at heart have been agitat- '
ing for a long- time.
Among other things he says:
'.'The public has its introduction to 1
a business house largely through the
medium of advertising. In this as in
other instances, the tirst impressions
exert great influence and the line of
least resistance is to have those first
impressions favorable. If our adver
tising contains exaggerated, sensa
tional or untrue statements, the public
will Inevitably conceive a correspond
ing impression of the company behind
that advertising. And we can't afford
to put any such obstacles in our own
path, even though they do deceive a*
few unsuspecting people and momen
tarily stimulate our sales. We are'
going to be In business a long while!
and a lasting foundation cannot he j
built on mere strategems.
"Maxwell must mean something. It
must make known that behind the car j
there is an institution—not a dealer or j
a salesman or any other representative ;
—but an institution; a big, healthy,!
permanent, institution possessing aims
and ideals, whose product naturally j
will reflect its good name."
Speaking of the "Institutional" idea j
behind the Maxwell advertising policy, >
Mr. Flanders says:
"Institutional merchandising, which j
includes advertising and selling, is not!
an idle theory. It is not vague sophis- I
try. It is a real and urgent necessity. J
The biggest and best known industries i
in the world are founded on it and |
have their whole being in it. They are i
not mere businesses. They are institu- !
tions—national or international in]
their scope and their present eminence j
was attained through the character!
and ideals they possessed and that I
they made known to the public.
"Majtwell has started to institution- j
allze. Maxwell advertising will create j
indelibly impress on the popular;
mind a definite and distinctive idea—i
"A recognized standard of value, |
utility and excellence that will sug- !
gest itself with the word Maxwell —an j
unconscious appreciation of the ideals, I
the methods, the sincerity, the vast;
resources, the integrity the very
Spirit of the Maxwell Motor Com
pany."
On the subject of truth in advertis
ing. the statement reads:
"An essential element of institutional
advertising is Truth. Unless you can
accept as literally and wholly true the '
statements made in Maxwell advertis- 1
lng, you cannot do justice to the Max-1
well Motor Company you cannot \
truly reflect the Maxwell organization j
and you cannot have the necessary
confidence In the ideals and honesty of
the Maxwell Motor Company. Let us
have this clearly and definitely under- |
stood by every man now and for all i
time.
"Wherever you see a Maxwell adver-1
ttsement —no matter .whether It is in a j
national weekly, standard magazine, I
trade publication or local newspaper—;
you know or should know that you can I
pin your faith to it and assure your j
prospects, your neighbors and your!
friends, that every word of that text Is ;
fact.
"We make an honest product and we]
Insist that honest methods be em-1
ployed by us and all of our men in'
selling it. This, then, will be the ex
pression of truth In Maxwell Institu
tional Advertising."
NUXATED IRON
Increases strength
ot delicate, nervous,
llle fIT I TITII rundown people 200
I Uiy P er cent, in ten days
■II i I fevi >n many Instance*.
I HAI Mmm tioo forfeit it it
■■■■■l falls as per ex
|7|TaT47b3 planation In large
U article soon to ap-
Ask your doctor 'or
druggist about It Croll Keller, Q. A.
Uorgas always carry It in stoolc.
W-V FUNERAL DIRECTOR T «
AND EM BALM ER.
lL 1745 -47 N. SIXTH ST.
HOW TO PROTECT
ROSE BUSHES FROM
THE ROSE APHIS
Plant Louse Sucks Sap From
Tender Portion When New
Growth Starts
When new growth starts on the rose
bushes in the spring, and throughout
the summer and fall, the young
growth and the flower buds and stems
of rose bushes are often covered with
a small green or pinkish plant-louse,
known as the rose aphis, which sucks
the sap from the tender portion of the
plant and causes an unhealthy curled
condition of the foliage and disap
pointment in the number and qual
ity of the flowers produced.
The rose aphis passes the winter in
the egg stage on the stems and dor
mant buds of the rose bushes, accord
ing to A. It. Hopkins, Forest Entomol
ogist. I'. S. Department of Agriculture.
The insects hatching from these eggs
reach maturity in about 15 to 20 days,
all being wingless. They are pear
shaped and either bright green or
pinkish in color. At this stage they
begin to produce living young, each
individual in course of about 20 days
producing 60 to 100 young, which, on
maturity are either winged or wing
less and in turn either green or pink
ish. Thus the tender growth soon be
comes crowded with various sizes, col
ors and shapes of aphides, and, to In
sure their progeny with an adequate
food supply, the wingless mothers mi
grate to less crowded growth and the
winged ones fly to other rose bushes,
each starting a colony for herself. In
favorable weather conditions, especial
ly in a humid atmosphere, ■ many gen
erations may thus follow one another,
covering every bit of green vegetation
on the bush with their bodies, their
cast skins, honeydew, and the result
ing sooty fungus. Jt can easily be
seen that, had every aphis produced in
the course of a season lived its full
life, the progeny of a single overwint
ering egg would run into millions.
The presence of ajrts on the rose
bushes is an indication that the aphis
is present, because the ants collect the
honeydew from the aphides and. to a
certain extent, protect the aphides
from their insect enemies.
Natural Control
As above indicated, the rose aphis
thrives best in cloudy, humid, warm
atmosphere, hence with the appear
ance of a hot and dry spell they often
disappear as suddenly as they ap
peared.
Aside from a variety of causes, like
driving rains, winds, etc., which deci
mate its numbers considerably, the
rose aphis is attacked by other in
sects which either devour them or
develop from eggs deposited in their
bodies. Ladybirds. lacewing flies,
and the larvae of two-winged .flies call
ed syrphus flies are among the former
and a number of species of tiny wasp
like insects represent the internal par
asites. Sometimes these natural
agencies of control are sufficient to
keep the aphides so reduced in num
bers that they do litlle or no harm.
Notwithstanding the effectiveness of
natural checks, however, their Inter
mittent character unfortunately ren
ders their help often too late to save
the flower crop. It is always advis
able, therefore, to watch rose bushes
for aphides and to apply remedies as
soon as they are discovered.
Uciiiodifs
Fortunately the rose aphis readily
succumbs to artificial methods of con
trol, and, with the different styles of
spray pumps on the market, there is
no excuse for allowing roses to suffer
from these insects.
The simplest, most commonly used,
and often quite effective remedy is to
turn a fine but forceful stream of
water on them by means of the garden
hose. Applied often enough this gives
satisfactory results.
Solution of fish oil or cheaper grades
of soap are often useful as a prompt
remedy. The soap is used at the
rate of 1 pound to 4 gallons of water.
To make the solution, shave the soap
into the water and dissolve by heating,
adding enough water afterwards to
make up for evaporation.
The best remedy for the rose aphis
is 40 per cent nicotine sulphate (a
liquid which can be purchased in most
seed stores) diluted at the rate of one
part to 1,000 to 2,000 parts of water,
with fish oil soap or laundry soap
added at the rate of one pound to 60
gallons of the spray mixture. The
simplest way to prepare the sprav in
small quantities and secure satisfac
tory proportions of the ingredients is
to put one te&spoonful of the nlfotlne
sulphate in from 1 to 2 gallons of
water and then add one-half ounce of
laundry soap. One spraying is usual
ly 100 per cent effective, but if the
first application has not been thor
oughly made, a second one may be
necessary.
In order to prevent the possible de
velopment of mllde\r as a result of
frequent spraying it is advisable to
make the applications in the early
morning so that the spray will dry off
the plants promptly. .
The spraying device to use'depends
or the amount of spraying necessary
A cheap atomiser, such as can be
bought in any seed store, is quite satis
factory for nihall plants and gardens.
Good knapsack and barrel pumps are
available for commercial growers.
HAMPTON INSTITUTE
(Hampton, Virginia.]
Hampton Institute trained the late
Dr. Booker T. Washington. Ttf-day
It Is sending Major Uobert 11. Morton,
another graduate to take up JUiv
JSjotcmaftX
RELI IMI—TJNITKD rOTWIMBU liH
A' B. Kirschbaum Co*
An Open Letter to
Harrisburg Clothes Buyers
STRANGE, is it not, that so many clothiers are
silent these days on the question of all-wool!
The trouble with the part cotton idea is that
once you consent to the adulteration of a fabric
you can never tell where the cotton leaves off and
the wool begins.
Even a ten per cent, mixture of cotton is
enough to give to a suit that tell-tale cheap, cot
tony appearance.
This store, for its part, refuses to ally itself
with makers who give more thought to main
taining profits than to maintaining standards.
We stand side by side with the house nationally
known for its unflinching advocacy of the all
wool principle—the celebrated makers of
Kirschbaum Clothes
And when we say that every garment bearing the Kirsch
baum label is pure wool, we do not mean 50 per cent, cotton, 25
per cent, cotton or 10 per cent, cotton.
We mean pure wool and nothing else.
More than that—in the tailoring, in the linings, in the finish
of Kirschbaum clothes—you will find the same conscientious
ness, the same steadfast principles which are required to main
tain an all-wool standard in these uncertain days.
Garments of worsteds, of serges, of cassimeres, of home
spuns in every variation of style from radical to conserva
tive, at
sls, S2O and $25
Smart Straws The Finest Shirts
SI.OO to $3.00 We Know
Every man will want to be "in the Here at $2.35
swim" and wear a new straw on Sun- On all sides we've been told they
day. Yachts, turbans, telescopes, al- are in a class of their own.
pines and optimos. A mixture of madras and silk.
Panamas in a variety , *"7" a /' c ™ holl >' mannish-colors
r i ffrv 1 *<s cn 1 • 1 ' ie, P to make them so.
of $2.50 and $3.5U choice shapes Silk Shirts, $6 to $7.
BOWMAN'S—Second Floor. BOWMAN'S—Main Floor. •
A Boy Wants Boys' Clothes
Mind you, clothes that were made for a really truly boy.
Mother's delight is seeing them stylish; but don't overlook the wearing
qualities that are found in our clothing for boys.
Norfolk Suits —in five different models; Headwear for boys 2 to 18 years of age.
strongly sewed throughout; well lined. Straw, serge, cloth, duck, linen. Palm Beach
Blue serges: gray, tan, brown and green and Panamas. Prices range from 50$ to
cassimeres. in sprinkled mixtures, checks $2.98. Caps at 25$ and 50$.
and overplaids. Sizes 6to 18. Many have Sport Collar Blouses in white madras,
an extra pair of knickers. striped percales and blue chambrays; sizes
Prices— #2.9s, $3.50, $3.95, $4.95, 6 to 16; 50$ 75$ and SI.OO. Link collar
$5.95, $0.95 to $12.50. attached and neckband blouses at same I
Top Coats and Reefers—of blue serge, prices.
Shepherd checks; gray and brown mix- Boys' Shirts sport collars, neckbands
tures; pleated and gathered belted backs. and link collars in white, stripes and solid
Sizes 2to 10. Priced at $1.95, $3.45 and colors; sizes 12 to 14; 50$, 750 and sl.
$4.95. I BOWMAN'S—Second Floor.
Washington's work at Tuskegee. For i
nearly fifty years Hampton has been 11
sending into the South and West bands i
of well-trained. Christian leaders to ,
help colored and Indian people live .
richer and better lives. j,
Nearly nine thousand graduates and
former students, who have felt the ,
influence of Samuel Chapman Arm- ,
strong and Mollis Burke Krissell. have
been spreading the Hampton idea of;
education —education for service.
This army of leaders has literally i
transformed the lives of thousands i
and has brought to hundreds of com
munities—rural and urban alike —I
more friendly relations.
[ ii«UU£to£ Institute j* jui Muiuatrial^
village with some 1,400 students, 200
teachers and workers, HO buildings,
and an instruction farm of some 600
acres. Whatever work the Hampton
School needs to have done, the
students arc usually prepared to do.
Farming, honiemaking. teaching,
and the common industries are vital
parts of the training of Hampton
Institute boys and girls.
Blacksmithing. bricklaying and
CAST OR IA For Infants and Children. th *
The Kind You Haw Always Bought . t j>/ tnre
j plastering, carpentry, cabinet making,
machine work, painting, printing
'shoemaking, steamtitting and plumb
ing, tailoring, tinsmi.thing;, upholster
-1 Ing and wheelwrighting—these tradef
are offered to ambitious and earnest
[ Negro and Indian boys,
i Girls receive thorough training lit
cooking, sewing. laundry work,
gardening, and methods of teaching.
11