* u~ m ———i i.
Ik« Gr««t«*t Rubber laitUtirM of »h« Ag« b»r» b*«a dcroUpcd U GOODRICH LtbvraUriat,—• froup of buUdino purpe.clj iioUud, and ramoU fr«m th* Factory. >
INTEGRITY—and the House
—behind the Tire
Tr\!!L vrvT*"«? .^°' e exicon , —This, exclusive of the Good-win, Prestige, and Public Confidence that flows p << -p j. rn* __ '
Commerce isNOT Service! from 4? years coiwstent practice, of such a Policy, which may well be worth as much VjOOClriCJl BaiGlOOt lITeS
xi Vx , j! X .. , , _ , more, in personal satisfaction, to each Goodrich Stockholder, each enthusiastic Officer,
because, that term embodies Good-faith,—Depend- and each loyal Employee of the B. F. Goodrich Co. , • • •
ability,-the Intention to play fair, at any cost, as well as But, "How does this Concern YOU, the Consumer?"-you now ask. -zrwvrv - . u , ,
good Service. r . . , It concerns you, first of all, as a proof that Square-dealing, Straight-thinkinc |IGH I in weight, and close grained,—because
Its essence, so far as business is concerned, and Business-Integrity PAYS,—even in Coin of the Realm I . V^l? 1 tive , 1 , y , free from mert substances or
Co ?.?in ßts i n llvin ?: u P to the last letter of that Americanism, It concerns each Parent, —and the Son and Daughter of each Parent -as a vivid r*. *■—'' "t? 8 . t P at e . xce . ss Weight to Rubber,
The Sauare Deal. - *»■ demonstration of the fact that the modern god of "Expediency," is a false god,—and at the expense of Liveliness, Springiness and Endurance.
J t demands from its practitioners not only a due that all the brilliant feats, and dexterous manipulation of facts, which pass current as t? ui n< iu Safety-tread Tires, of black Barefoot
respect for the Rights of Others (whether they be strong "Expediency" are needless, for permanent Success. Rubber, are therefore Lively, Springy, Clingy, and Long
enough to enforce these Rights, or weak enough to be at It concerns the Consumer of, or the Dealer in," Rubber Goods because he knows tu km.•l* l » • ~ , .V
the mercy of the strong) but goes further. that, in dealing with a House of Integrity he can TRUST the Statements, the Products «< p ,^ ro "£ h A th f. ,r Pneumatic quality they give^
.It implies a charitable attitude toward those well- and Trade-Marks, of such a House, implicitly,—can save Time and Trouble and can • Ca r-Action, while stretching out Mileage, per
meaning persons who see Rainbows," and who cannot abandon that costly and unpleasant Watchfulness which is necessarily involved in buvintr Dollar invested, in a way that sets Users thinking,
live up to promises they really intended to keep, anything under the old Law of Caveat Emptor (let the Buver beware) More than 200 different Makes and Brands of Auto
An old-fashioned Virtue is this "Business Integrity, — - - . Tires were made and sold in U. S. A. last year, 1915, to
•—sometimes crowded close to the Wall by xhat modem • "the total extent of about 12,000,000 Automobile Tires,
idolatry called "Business-Expediency." , *o ♦ ♦ i Of that 12,000,000 total Tires, the B. F. Goodrich Co.
But —there being something MORE than Money, made and sold one-fourth.
worth striving for, in Business-Expansion, (as well as . • Yet- —Tires are only one of the 267 different lines
Money) this old-fashioned Virtue lives on, thrives and flour- "T "T THEN, therefore, the largest Rubber Factory in the World (with a 4?, made by the Goodrich Rubber Factory,
ishes, in many quarters, like the Folk-Songs of a Nation \/\/ year Experience in Rubber-Working) and 47 years of Business-Integrity, I _ .This indicates why Goodrich Best-in-the-Market
that never die. • * T T Good-faith demonstration, and Square-dealing, TELLS you that Money Fabric Tires can be, and are, sold to Consumers (via
May we here pay tribute to "BUSINESS-INTEG- ean*t buy BETTER Fabric Tires, at any price than Goodrich Fabric Tires at their very Dealers) at the lowest price in America per delivered Mil®,
RITY," wherever it abides, and,—with all due modesty,— moderate "Fair List " price,—you can well AFFORD to believe it. Performance. -—*• •
CLAIM it as the Watch-word which has ruled Goodrich When they tell vou that nothing but Business Integrity prevents their charging! Compare price-list on left column and see!
Activities over 47 years of Rubber Manufacturing, Selling, you prices as high as those charged for other Makes of Tires."of no better quality vou -
tmd DELIVERING? can rely upon this:—- ' /-i i • i m, 1 m*
The difference in price is then a REAL Saving. MOOClriCn JrIrUCK lITeS
It is the Cash Value, to you, of dealing with a House which has made "Integrity" > J • A •
its Watch-word through 47 years of Rubber Manufacturing and Selling, and which has EPLACEMENTS of other Make" of TWtc
41 T3 UT. —does this Policy of Business-Integrity never ycf sacrificed Principle to Profi t , nor Good-faith to Expediency, Tires with Goodrich Truck Tires during last
r"£ pay, in Dollars and Cents?" the Cynic may , Ti! 16 ? u* t* which Goodrich Integrity brings to you every time JLV. four years were as follows: /
JL> inquire - „ ■ j . ~ you buy the best Fabric Tires Ift America, at the following Fair List prices: - H912 ChaVovcrs to Goodrich 3,590
From even that cold-blooded standpoint we may 1913 " " ** " 6 357
answer (to the j?rowinsr vouth of this country) YES!— iqu «« « " "
it HAS paid even in material Success. 1015
•—Witness the Goodrich growth from a very small 1 «ti „nu '' . V. , • , , .
"Acorn" indeed, to the 90 Square ACRES of Floor Space I*l LL ri • V • •• to Goodrich tell their own storjf
in the largest Rubber FactonTof the WorW.-at Akron-re! fiOOHrirh ' Fair-I Iff" * the thinking Truck Owner.
quiring 15 Square ACRES of Window-Glass alone to light IVxII 1 Cllr - JLildl I iltcb 7
these Goodrich Factory buildings. ( T OOrlriOn HIPVPIp Tirpc:
-Witness the Tire Output of 1915 which, if the BLACK "BAREFOOT" SAFFTY TRFADS ' . .
Tires were placed flat on the ground in a row, would reach kmklmiui aArc. Y- KbADb #
more than 1,400 Miles,— from New York City to Omaha, ~~~ ————- T X ERE, in America, the B. F. Goodrich Coi
—although Tires are only one of the 267 lines of Rubber x O ) ( (in A(\ I — B w . as largest Maker of Pneumatic
Goods made by Goodrich. 0 I Fr«-r1 J XJL Bicycle Tires, developing, among other
—Witness the present Staff of 18,147 People, who 30 x I " OIZCS - ) d*i o Af\ types, the famous "Thread Fabric" Tire called the Palmer
produce the 120.000,000 pounds of Rubber Goods, manu- ~ ~ } <plO.'*KJ Bicycle Tire.
factured, marketed, and shipped, during the year, by 32 *3% - - - - - &15 4 1 ? ''lntegrity" of Construction, and Square-Deal in
Freight, from this Goodrich Factory, in addition to the 00 A aaaaa Treatment of Consumers and Dealers, results in our hold
-10.000,000 pounds manufactured and shipped by Express, *4 - - - - $22.00 ?»sr this largest business in America on Bicycle Tires, aa
from same Factory during same period. o a well as on Truck Tires,—and Automobile Tires.
Contrast this Goodrich Rubber Goods Output, with x " " - - • - ...
the total Imports of Crude Rubber into the entire United Qfi * Ax, _ io 1 nr\ o n omn i 0 w«,t, -r, ~ , •
States, during 1915,—viz:—172,068,428 pounds,—and the " " ■ /l ET a sample of black Barefoot Rubber to
total WORLD Consumption of Crude-Rtibber for same 37 x 5 - . . M 7 M I j day-from your nearest Goodrich Dealer or
ffltL watch- ' 38 x 5% 60 b t Times ' t0 ite «-*!
d &^-* EGRtrYriESI V ?50 - t>o , lUt BR TLMe U so^o? ! : .SERV.CE" which Goodri^
Integrity of Purpose and Policy, translates into.
Harrlsburg Depot, 1112 North Third Street
rnnnpiru safety- xiditq
IjUUM j\ltn TRE A D I iklo
A Quarter Section, only, of the Goodrich Rubber Factory,— at Akron, 0.,—-the LARGEST £n the Worlc!, —with more than 90 Square Acres of Floor-Space
MONDAY EVENTNTC?,
HARRISBURG TELEGRAPH
MAY 15, 1916.
5