NEWS OF INTEREST TO AUTO OWNER AND PROSPECTIVE BUYER
HB When You Buy Here, YouGe^^^i^
O R S O N'S
»__OOD CARS,
I s ood service,
OOD PRICES.
Come Direct to Us—Save Time, and Money. .
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Gorson's Automobile Exchange
238-240 N. Broad St.. Philadelphia
Largest Dealer, in America. Lire Agent. Wanted.
Class of Workmen Who
Make Cars Important
The workmen in the factory of the
Moon Motor Car Company have been
one of the bicgest factors in building
up the business of the company, ac
cordins to R. L. Cleveland, superin
tendent. Cleveland announced this
we»k that the factory force had been
increased one-third in the last three
months to take care of the increased
business this Spring.
"The class of workmen that we are
employing at the factory to-day Is
much better than we have ever had
before," Cleveland said. "Besides that,
we are employing more skilled labor.
"We believe that the onlv way to
turn out an automobile that will stand
up under the exacting demands of the
The Overland-Harrisburg Co.
Automobiles
Ml
l || || ||j 212 North
<Sleeve-V&?ve Mot
"No Hill Too Steep—
No Sand Too Deep"
V .
Jackson Light "Eight" has one horsepower for every
57 pounds.
Here i« a Tackson extraordinary. It is an "Eight." It is
light in weight—it is light in price.
A Demonstration Cheerfully Given at Any Time
P. H. KE *
Distributor, 15 South Third Street
V
SCRIPPS- BOOTH '
Luxurious light cars which In their first season have found the' way Into
| America's and Europe's most re
fined "Oclety. Scripps-Booth
."O--- stands out as the most attractive
| P ( i motorcar In the roadster class. A
1 tJ& Car °' beauty - P°ssessiii(f com
-53/> fort heretofore unknown in a
vy SL tr.yjn ' motorcar. Roadster $823.
\y Special—One Roadster for sale
\®y very P little ny reasonal)le ; used
Universal Motor Car Co.
EASTERN DISTRIBUTORS
174K JtORTH SIXTH STREET BOTH PHONES
'
1 I "RCF""' FIREPROOF GARAGE
jlf' 11 ggj |e '• factory 571.00
I fb' 24-gaugr Steel—Rear Window Wire Glass
C - fra NK CLASS
' yl 111- Bell Phone 3S3S. r t • «r-> , ,
.ifi— P* Independent 9»\V. UnlOn 1 rUStBICg.
"T^ECIPROCALrAuTOMOBILETNSUPANCE
OTHERS HAVE SAVED SS I*EU CK.VT. WHY NOT Vol !
Pennsylvania Indemnity, Exchange, Philadelphia
t<-k *-., i I H.mure \. j„ HALL. .\ K t.. I'utilot Hl.lg.
SATURDAY EVENING,
present day automobile owner Is to
have conscientious labor. We are de
veloping among our men a spirit of
pride in their work. We want them
to co-operate with us in making the
car right.
"We have so lined up our factory
organization that each department is
in the hands of a competent foreman,
who is a specialist In his line. We
put the responsibility on these fore
men to get the best they can out of
the men and we believe that they are
doing it.
"I believe that the success of the
Moon Company in the last three
years, when business of the company
has been doubled each year, is due
as much to the quality of the work
manship that is being put into the car
ps to the progressive attitude of the
company both as regards price and
the lines of the car.
Notable Entries at Great
Indianapolis Speedway
With the sixth annual International ;
sweepstakes race on the Indianapolis J
motor speedway only a few days off. !
activities hnve assumed a tenseness nt
the Hoosler track. I>arlo Resta. speed- I
way champion of the 1915 season, has
entered with a Peugeot car. Kestn
gave De Palma a hard-fought battle
■ last year at Indiannpolis, but the latter i
won. Resta. however, cleaned up at
; Chicago. He is looked upon by many j
as the greatest speedway sprinter that
| over guided a racing car and never \
fails to thrill the spectators by his
j seeming lack of fear. He drives the
| limit at all times. His entry Is 'he
i finishing touch that guarantees a great
( speed affray on the paved oval May 30. '
! The only entry that hails from west
of the Mississippi is from Kansas City,
i C. F. PuChesneau has built a special
J race car and named It after himself. ;
I He Is a prominent restaurant keeper
in Kansas City and believes in sports- ;
men entering speedway races for the I
love of the game, incidentally he is j
out to capture the fortune in prize 1
money. He will drive his car. being a
full-fledged American Automobile As
sociation registered driver. Krnest
Schweerln will ride as mechanician. I
The car is a four-cylinder machine, j
24 2 cubic Inches piston displacement,
and weighs only 1,900 pounds.
From Cleveland comes an entry for
i a mystery car. The owner, who Is 1
j also the driver, requests that his name
I be withheld until the last minute. He 1
is a prominent business man in Cleve- '
land and Is said to have spent a young '
fortune in getting a car built that has !
sufficient speed and stamina to go the I
300 miles in winning time. Both the !
driver and his mechanician are located j
in the Engineers building, in Cleve
land. this cue for any who care to do j
thb Sherlock Holmes act.
Instead of only one Premier car. J
i there will be three In the Indianapolis
• speedway race May SO. Tom Rooney. j
It has already been announced, will '
pilot the first entry, the car that was
built for the late Bob Burman. Now.
•lien, comes the welcome news thai
Gil Andersen will drive the second
Premier. Anderson "cleaned up" in j
grand style last year, winning at the I
Xew York speedway, and he is easily '
I one of the stars of the racing busi- |
ness. The third Premier is to be
piloted by Harry Stillman.
Howard Marmon, chief engineer and
one of the big guns of the Marmon
factory, has been given the honorary j
position of referee at the Indianapolis
speedway race May 30.
Frank E. Smith, vice-president of
the Premier company, will be the
pacemaker at Indianapolis this year.
This is the ticklish job Carl G. Fisher
! has always had. But Fisher believes j
in passing the honors around. Smith
( will lead the starters around the two- I
rvnd-a-half-mlle track once, then duck:
for cover, as when they come down '
| the home stretch the race will be on.
Considerable exeitement was caused
a» the Indianapolis motor speedway
office when the news was received by
coble from London that a second Sun
beam car will arrive in Indianapolis
'in time for the May SO race. One
car is already here and will be driven
by Josef Christiaens. The driver of
the second British car is not an
nounced. These are the ears that con- I
aviation motors and sensational
speed is expected from them.
John Aitken and Eddie Rlcken- I
hacher, who will drive a Peugeot and
j a Maxwell at Indianapolis May 30. i
! are now in New York getting ready \
; for the speedway race there May 13.
How Care in Details Adds
to Motoring Comfort
How much the arrangement of les
ser features can be made to contrib
; ute to the greater comfort of those
driving and riding in a motor car is
shown in the Cadillac Eight. These
details are spmetimes considered to be
of minor importance. Yet in several
instances the Cadillac designers, by;
intelligently handling these features,
have made them real elements in add
ing to the convenience of driver and
passenger.
Auxiliary tonneau seats in the Cadr j
iliac Eight, for example, occupy ab- i
solutely no space when not in actual
use. When folded, they disappear
entirely into pockets in the back of I
ihe front seat, which presents a
smooth surface. Entrance and exit'
are not Impeded in the slightest, and
ihe passengers in the rear have use
<>f all the tonneau space. The aux
iliary seats, both when folded and
when in place, present nothing which ,
is apt to catch and tear women's and I
children's clothing. At night a small i
electric light in the back of the front'
seat illuminates the curb side of the
tonneau entrance.
Storm curtains are carried in neat'
pockets on the under side of the top. :
They are permanently attached to the
top, always ready for use. When re
leased, they fall into place as they
are to be attached, and this is readily
done without leaving the car to sort
out curtains in a down-pour of rain,
and without disturbing the passengers
to fumble under the seats for the cur- j
tains.
Another one of the innovations In- |
augurated by the Cadillac is to be !
seen in its steering wheel. Instead of i
the conventional type attached rigid
ly in position, the Cadillac steering
wheel is hinged to swing out of the
way. This permits entrance and exit j
at either right or left side of the car,
as the control levers are so positioned [
that they do not obstruct the passage'
from one side of the car to the other.
This hinged steering wheel is also a
boon to the corpulent driver, who can I
take his seat comfortably without
squeezing himself, and then raise the
wheel to normal position.
Among the several gauges, meters. |
etc., now in use, the speedometer is
on© which should be easily and quick
ly read. The Cadillac speed indica
tor is set in the instrument board <ll-:
recti.* in line with the driver's vision ,
so that he can see it without moving !
his head, and scarcely needs take his
! eyes off the road.
Business Rushing Says
Manager of Jackson Plant
The plant of the Jackson Automo
bile Company has been fairly flooded
with orders for the three new models
l of the company's product. "Business
is better with us now than it ever has
, been in the history of the company,"
states Howard K. Mathews, sales man
ager. "Our plant is working day and
night In an effort to satisfy dealers
by making prompt deliveries, but in
spite of the fact that we are shipping
more cars per day at the present time
than we have ever shipped at similar'
periods in other years, we are unable
to fully cope with the situation." !
The foreign business of the Jack- j
son Automobile <"o. is steadily de- !
veloping. the latest agency established
being at Amsterdam, Holland. The
company states that its model "34"
four-cvlinder car has been received !
I with great favor abroad because itl
typifies to a marked degree, the for
eign ideal of advanced four-cylinder
design. The motor is of the long
stroke, small bore, high duty bal- |
anced type, combining great "power I
with markedly small fuel consump
tion. The car as a whole has been
found particularly well adapted to i
British Colonies and countries where
good roads are scarce, because of its i
full elliptic spring suspension and the
fact that the seats are set at such an
angle that they ride comfortably over i
rough roads
GLAKRISBURG TELEGRAP !
Verily!-The"lncomparable"
! 4 '
THE REO FOLK TELL US that there are today more orders on hand at the factory'
for immediate shipment, than at any previous time in the history of Reo.
AND THEY TELL US the demand for Reo the Fifth, "The Incomparable Four,"
is at this moment greater than ever before in the history of that great car —and as
you know, Reo the Fifth has been stanflard and the leader in the five-passenger
car class for now six seasons.
THEY TELL US TOO that, in order to more nearly catch up with the demand for
this model, they have recently added 3500 cars to the original factory schedule, but
cannot hope to fill all orders.
THAT'S A WONDERFUL RECORD —and a wonderful condition of affairs—
when you consider it in all its phases.
HERE IS A CAR THAT HAS outlived every other car that has ever tried conclu
sions with it on the sales floor and in service. ' J
J
TODAY THERE ARE NEARLY 100,000 cars of this model in service in all parts
of the world. The same wonderful Reo the Fifth chassis —just changed and im- - *
proved and refined from year to year. ' jr
REO THE FIFTH IS TODAY America's most famous five-passenger automobile.
It occupies in its capacity and price class a position that is unique.
AND THE REASON for that supremacy is—must be —superiority of service. No V/ :
consideration of lesser moment could possibly achieve or account for the ever in
creasing demand for this great car —a type of car that appeals only to the most ' r I i
prudent and the most discriminating class of buyers. '
'
THOSE WHO CRAVE NOVELTY do not buy Reos —thank goodness!
BUT THOSE WHO ARE LOOKING, not for a different but for a better, automo
bile—those who consider the item of maintenance and upkeep cost of the first im- /
portance —unerringly select Reos.
WE MAKE THIS ASSERTION without fear of successful contradiction; without
fear of even an attempt to contradict it —for every man who makes or who sells
automobiles knows we have the proofs to back it up—that Reo the Fifth costs less
for upkeep and maintenance, year in and year out, than any other car of same
power and passenger capacity ever made.
READ THAT AGAIN. There's a lot in that paragraph. There's everything in it
that you need know to enable you to decide which is the car for you.
AND YOU KNOW —YOU MUST KNOW —that we would not sign, nor the Reo
Folk endorse, that statement if it were not lOOper cent truth.
NOW WE REFER YOU AGAIN to that first paragraph. Read it again. Analyze
it —and make such deduction as will fit your own individual case.
IT IS CERTAIN that, with such a demand at such a season and with motoring
' weather 1 just opening up in the middle and eastern states, there won't be enough
Reos to go 'round.
SO IF YOU'D HAVE A REO —either model —and have a reasonably early delivery,
your order must be in our hands at once. Our allotment is definite —and limited.
Now,-we can promise you a definite delivery date. So now is the time to order
your Reo. There isn't a moment to lose. /
REO MOTOR CAR COMPANY
Lansing, Michigan
Harrisburg Auto Co.
Third and Hamilton Streets, Harrisburg", Pa.
J F $875
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MAY 6, 1016.
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