TEACH MOTORISTS CARE OF FINISH Aim of Nation-Wide Movement by Big Detroit Manu- facturer By a nation-wide campaign—a cam paign in which all other manufactur ers arc welcome to join—the Maxwell Motor Company of Detroit aims to educate motorists to the fact that tt Is within their power to prolong for years the original glossy finish which their cars bear at the time of pur chase. In furthering their campaign the Maxwell company is enlisting the help of its own army of distributors and (salesmen. It has also shown its own good faith in the matter by adding to the standard equipment of each of Its cars a can of automobile polish, of a brand tested and approved by competitive trial in its own plants. "An automobile is finished with greater care than most pianos," de clares President Walter E. Flanders of the Maxwell company. "Yet it is freely exposed to the weather of all seasons. Often it is allowed to stand for weeks without washing. Especial ly In the case of popular-priced cars, is it possible that the owner utterly fails to recognize the need of an oc casional use of automobile polish as a finish preservative. "No combination of paint and var nish, no matter how well laid on or liow carefully hand-rubbed can sur vive rough treatment indefinitely, without losing its elasticity and luster. A good polish is essential, especially in Masons ot' extreme temperatures. "We hope that our plan of start ing' each Maxwell buyer with a supply of polish will demonstrate the value of this important factor in the wire of his car. Our Interests are mu tual. A small amount of time, spent in polishing the car will greatly in crease the owner's satisfaction and will retain the value of his car. The good looks of the car will reflect credit on its finish and will help us and our dealers." In furtherance of the "keep-your motorcar-looking-like-new" idea] the Maxwell forces have featured it at all recent sales conferences. Dealers are requested to make especial efforts at instructing owners of cars. It is urged that, with the present degree of mechanical perfection, it is no longer necessary to devote special attention to teaching owners problems of op eration, and that they are therefore in better position than ever to learn how to care for finish and appear ance. „ Zone System of Overland Benefits Tourist on Road Were you ever unfortunate in be ing caught in automobile breakdown, •whether on a pleasure jaunt or busi ness trip, only to discover that the city, town or hamlet in or near which you happened to be, failed to dis close branch or dealer that handled the make of car in which you were riding, or did not have on band the part or paits that had ben worn or broken. Very embarrassing wasn't it, to say the least. This is one contingency against •which the Willys-Overland Company <if Toledo endeavors in every way to protect owners and users of its cars. The United States is divided into fif teen zones in order to establish parts headquarters in as sections of the country. As an illustration, in Minneapolis aloitc, where the Willys-Overland maintains its northwp.st branch, a S7CO.OOU stock of parts is kept in stock. At San Francisco fully as much, is not more, is always on hand. Cleveland, 100, carries its share. New York, liondon, Paris, Berlin, Hong Kong, <'ape Town, Rio de Janeiro, or even Melbourne or Brisbane in far-off Aus tralia, are fully equipped to take care of the Overland user. And it is not only parts of 1916 models that are carried. To date there have been sold, and are in use, 250,000 overlands —the models of 1908 must be as amply protected as the 1916 output. A complete supply of parts on all models is continually on hand to take cars of cars that are ailing, for ailments of all kinds occur occa sionally even in the best regulated families. The factory, too, is always alert to take care of the owner of an Overland machine. That Is why almost daily there are manufactured some parts of the 1908, 1909 or 1910 models, at greatly increased cost in production, us It means the temporary dismantling of the new dies and molds in fa vor of their predecessors. "Overland service" is just another feature in which the Willys-f norland excels, and an advantage that should he given equal consideration with the mechanical construction of a car by the prospective purchaser. Grant Motor Car Company i Insreases Capital Stock Grant Motor Company, of Findlay, Ohio, manufacturers of the Grant six, lias been reorganized and its entire property and assets taken over by Grant Motor Car Corporation, with a lapitalization of four million dollars. The new company absorbs all the rights and liabilities of the old com pany. Andrew & Co. bankers, Chicago, together with prominent New York and Boston financial interests, have been instrumental in the formation of the new company. This large in crease in capitalization means greater manufacturing facilities, and a big Increase in production, the estimate for the coming year being fifteen thou sand Grant six automobiles. Grant Motor Company has been en gaged the past three years in the manufacturer of motorcars, and dur i \ "aref j4s» America* fom/lrJr ENSMINGER MOTOR CO. THIRD AM) CUMBERLAND STS. Distributors. Hi Ensminger Motor Co. Third & Cumberland Sts. DISTRIHUTOItS SATURDAY EVENING, KARRISBURO t6£& TELEGRAPH MARCH 18, 1910. ing that period has become well known throughout the country as pioneer In the manufacture of a six cylinder car to sell for less than one thousand dollars. The old working organization re mains intact. D. A. Shaw, as president, assisted by George S. Waite, j sales manager, George S. Salzman, | production manager, and James M. j Howe, engineer, will continue as the! active working heads at the plant. Weight of Tire Does Not Determine Its Efficiency "It is not the weight of a tire that determines Its efficiency and perform ance on the road," says F. C. Mill hoff, general sales manager of the Jliller Rubber Company, Akron, Ohio. "Because of the more pure rubber used in constructing Miller 'geared-to the-road' tires and they're not being loaded with heavy compounds which increase the cubic weight, they do not weigh as much, as the purer the rub ber the lighter the specific gravity. But they have the same external ! measurements as a heavier weight I time. There is more volume con-' tents to a Miller tire than any other. "The fact that one overcoat weighs more than another does not indicate that It will wear longer or be more protection. The grade of material enters Into this and it Is its speciflc gravity that counts. The same basis is used when tire calculation is made by weight" Chandler Enters Yosemite Through Midwinter Snows The Chandler six has sot a new kind of record. It is the first car to enter the Yosemite Valley in the dead of winter. Word of this feat has just reached Chandler company, The per formance is considered extraordinary in view of the deep snow. On a Friday morning late In De cember, a party of four. Including Mr. and Mrs. Frank A. Stanley, of New York city, Mrs. Stanley's sister, Mrs. C. W. Tyron, also of New York, and Roy J. Nicol, of San Francisco, owner and driver of the car, left the St. Francis Hotel, gan Francisco, in a Chandler six for a trip into the Yosemite Valley, via the Coulterville road. "The total distance to Yosemite and return was exactly 500 miles." says the San Frunciscu Chronicle, In tell 3400 r. p. m. Chalmers Means Gallant Going Over All Kinds of Roads The swift, silent breathing of the unique engine of The 3400 r. p. m. Chalmers does everything a car the new 3400 r. p. m. Chalmers is faster than that of should do. It wrings 18 miles of gallant going out of any other car on the road. every gallon of gas, a mile a minute if you're keen for Without gasp or throb, this weird, aluminum-lunged * speed, beast inhales a mist of gasoline through the tiny nostril Always there is the feeling of velour beneath my in its carburetor so rapidly that it can spin its motor at accelerator foot. the supreme velocity of 3400 revolutions per minute. This car has the liveliness of a spirited mare, with a High engine speed in a racer means just one thing— Pullman-like stability that keeps your back-seat pass track-burning car speed. engers from rattling around like peas in a pod, which But the high-speed engine of the 3400 r. p. m. happens in so many other light, fast cars. Chalmers means automobile attributes not measured in This able Six is heavy enough and so finely poised mere speed alone. that its four wheels stay always on the ground, with It means the whole gamut of performance most direction as straight as a bullet, desired by men and women who demand more from a By transforming this car's superabundance of brute car than a beltful of racing records. might into all-round performance, Chalmers engineering Chalmers engineers have translated superlative en- has saved you from $l5O to S2OO worth of fuel per year, gine speed into the composite boon of pick-up, poise, So it's a sane and sensible buy from every slant — and power. and the smart ones whose sense of values hasn't been The versatility of this vehicle has won it the vigor- blunted by prosperity are dropping around with ous O. K. of every person I know for whom it has their check-books. performed. SIOSO Detroit. Color options: Oriford maroon with hood to match or Meteor blue with black hood. DEALERS; Keystone Motor Car Co. Ideal Automobile Co., Lebanon. Pa. 1019-1025 Market St. York Garage & Service Co., York, Pa. , Snyder & Wingert, Chambersburg, Pa. C. T. Romberger, Elizabethville, Pa. z' A. D. Shatzer, Greencastle, Pa. o New Eberhart Garage, Geo. F. Eberhart, Prop., Gettysburg, Pa. M. E. Schlegel, Thompsontown, Pa. Mgr. ing the story of the tour. "No en-! gine troubles or mechanical troubles of any kind were encountered either! going or coming. "The automobile making the jour ney was a Chandler type 16, seven passenger touring car. Prior to this run the owner of the car, Nicol, had driven the machine over 12,000 miles in a period of about four months duration. "During the 12,500 miles covered by' the machine not one mechanical dif- ! ficulty has been encountered either! with engine or transmission, not one cent required for repair work, not a spark plug changed. Upon the com pletion of the Yosemite trip, the mo tor was examined and found In per fect condition throughout. "It should be noted that this car at the time it made the run was the only vehicle of any kind whatsoever that had entered the Yosemite Valley since the middle of November, over a month before. The statement is an authentic one, made by the park offi cials themselves, and easily verified by anyone interested." Seat Covers Made to Resist Water and Gasoline "The recent refinements that have been made in the production of seat cover material for automobiles Is a typical example of the many small im provements that transpire yearly for the comfort and well being of the motorist," said C. E. Hoin, represent ing the Miller Auto Co., distributor for the Haynes "Light Six." "The better grade seat covers to-day are waterproof and dustproof. The first covers that a New England textile manufacturer devised were made of a thin gray cloth, with appearance as their sole end. It was found that the soft-toned grays and browns went to gether well with the heavier body and top colors and that the patterns of seat covers could be altered to meet the In dividual requirements of the car and owner. Their use became more gen eral when it was found that seat cov ers aided in keeping dust and water away from the leather. "The use of the first waterproof materials was not attended by perfect success. It is almost inevitable that grease spots will appear in any cloth that is constantly close to an auto mobile, and the first aid in such cases is gasoline. "The waterproof materials were made by glueing together a cotton clotli uud u rubberized fabric. Since the gasoline reacts with the glues that I are used for thair purpose, not a few 1 early seat cover users discovered that i they had purchased two covers instead of one. "The latest and best covers are made by waterproofing a woolen cloth with a chemical which gasoline will not dissolve. These covers protect the leather against the inroads of both I dust and water and can be made in | designs or colors garish enough to suit any taste. , "Most of the bettor and higher j priced cars are equipped with seat j covers as a part of the standard equip- i ment." I A Boon to Car Owners 1 83 ga I I 1 § 30 % More Speed Easily installed in five §3 || 30 % More Power minutes. B p3 40 % More Mileage Fits any Car. || gj] Works AUTOMATIC ' Makes Starting easy, |j COMPEXSATIXO VAI'OH PI.IG jßj . E3 |? Sold with a guarantee your money back if not as represented. jjj Dealers get our proposition on this plug, it is a wonder. | MYERS, "The Tire Man" § 3 Cameron and Mulberry Sts. iiarrisburg, Pa. Packard Utilizes Movies as a Selling Feature B. B. Harrington of the Harrisburg j office of the Packard Motor Car Com-j pany of Philadelphia, is very enthu- | siastic over the new selling feature j recently introduced by the Packard Motor Car Company of Philadelphia. A large room in the building at 319 I North Broad street has been made suitable for showing moving pictures | to prospective customers. A sales- j man can now invite an interested pur chaser to watch the actual manufac-1 turc of a Packard car at the factory lin Detroit. The many special manu facturing processes peculiar to Pack i ard cars are shown. Tests of raw : materials, heat-treating, forging, body ! wofk, assembling, upholstering, paint ing and the careful and rigid in- I specting system are shown on the j screen. The customer takes a per sonally conducted tour through the i Packard shops. He is shown the 12,- 300 working men producing Pack ard ears and trucks in fifty-five acres jof floor spare. The fact that Packard j quality is being more rigidly adhered to than ever before is forced home and I the proof that the Packard car is manufactured in the Packard factory is spread before him. The customer is always astonished with the details and the elaborate manufacturing sys tem. A picture trip through the fac tory Invariably results in an order. Mr. Harrington states that the Pack ard company at Philadelphia has or ganized a military unit which is be ing drilled by regular army officers. The body consists of volunteers taken entirely from the Philadelphia or ! ganizution and is drilled four times a ! week from 4 to 6 o'clock. Regula tion unirorms will be purchased in the near future and it is expected tli« men will have an outdoor encampment during the coming summer.
Significant historical Pennsylvania newspapers